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Science News for November 27, 2015


A wardrobe full of embarrassments

Researchers developed a tool to measure consumers' 'brand embarrassment tendency', which determines how likely they are to feel shame or embarrassment when wearing certain brands. The study found that brands like Ed Hardy and Lonsdale trigger more brand embarrassment than others, affecting consumer buying intentions.

SourceFriedrich-Schiller-Universitaet Jena·JournalJournal of Business Research·DateNov 27, 2015

How finance ministers could fall in love with carbon pricing

A study finds that CO2 pricing can improve public welfare by investing in infrastructure. The research shows that finance ministers can benefit from this approach, as it yields a positive economic effect. The authors suggest that price targets can be an effective tool for climate policy, particularly for countries like Canada and Chile.

SourcePotsdam Institute for Climate Impact Research (PIK)·JournalEnvironmental and Resource Economics·DateNov 27, 2015

The switch molecule

Researchers have developed a transistor that functions solely on a single molecule, eliminating the need for three electrodes. The switch's state can be altered using a single electron, offering new opportunities for ultra-small switches and increased integration densities.

SourceVienna University of Technology·JournalNature Nanotechnology·DateNov 27, 2015