Add BrightSurf on Google Email

Science News for March 14, 2021


Security most important to retaining mobile banking customers, NTU-WeBank study finds

A study by NTU and WeBank found that mobile banking security, service quality, and system quality are the top factors influencing customer loyalty. The results showed that a multi-level approach is needed to build customer trust, including providing multiple security features and user-friendly interface design.

SourceNanyang Technological University·JournalJournal of Retailing and Consumer Services·DateMar 14, 2021