WASHINGTON, DC (May 12, 2009) – When Americans were asked to value the most important of dozens of health products and services as they consider spending their own money, they chose access to care over everything else, a new study revealed.
The Spectrum Health Value Study™, the first publicly available longitudinal study of its kind, queried a representative sample of Americans over the past six months on the value of health services, products or programs from a personal financial decision-making perspective. The study's sponsor, Spectrum, a Washington, DC-based health and science communications firm, released results of the first two waves of data collection as the national dialogue on health care reform gains momentum. Conducted by New York-based Russell Research in conjunction with Spectrum, the ongoing online study requires respondents to make a series of choices among a standard list of 27 services and products.
Respondents overwhelmingly identified access to physician services, medical services at a hospital and emergency care services, in that order, as their highest valued health priorities. The least valued health services included psychiatric services, vocational rehabilitation, services for mental retardation and substance abuse.
"Health reformers cannot afford to overlook how everyday constituents, when faced with difficult trade-offs, place a relative value on health services and products as they would spend their own money," said John J. Seng, president and CEO of Spectrum in explaining the health consulting firm's interest in conducting the study. "With this new information, a vital piece of the health reform debate falls into place," added Seng.
"We learned that most Americans agree that they contribute in some way or another to resources for health care, and when considering how they would spend their money, it's all about access to care," said Audrey Spolarich, Spectrum's senior advisor for research. "Americans ranked access significantly higher than all other products and services, such as preventive health care or mental health care," added Spolarich.
The Spectrum Health Value Study™ detailed findings may be found at www.healthvaluestudy.com . Spectrum plans to continue querying samples of Americans on their health values and make available findings on a quarterly basis.
Additional Study findings:
About the Spectrum Health Value Study
The Study is being fielded online using the Max-Diff methodology every quarter for the long-term. During each phase of the study, approximately 1,000 respondents are surveyed about a set of health care products and services. For each random set of four products and services, the respondent is asked to identify which in each group they value most, and which they value least. A statistical algorithm compiles the responses. The results indicate the health care products and service the American consumer values most or least when spending their own health care dollars. The data collection and tabulations are being conducted by Russell Research, a leader in online and market research.
The Spectrum Health Value Study™ is a trademark of Spectrum. The study is funded solely through an equity investment by Spectrum and receives no external organization or corporate support. Spectrum ( www.spectrumscience.com ) is committed to achieving the goals of clients who are involved with issues, products, provider services or research in life and human health sciences.