DALLAS, Feb. 28, 2025 — Cardiovascular disease disproportionately affects Black communities, with more than 57% of non-Hispanic Black adults living with some form of the disease. To drive solutions that address these disparities, the American Heart Association, a global force changing the future of health for all, launched the Heart of Innovation HBCU Challenge to empower the next generation of health tech entrepreneurs from Historically Black Colleges and Universities (HBCUs).
On Monday, Shadrach Igwe, founder of CerTracker LLC , an alumnus from Langston University in Langston, OK, was awarded the first of many $10,000 grants for developing a digital credential management platform designed to streamline compliance and onboarding for healthcare professionals. The funding will support the startup’s continued development, aiming to reduce administrative burdens and improve workforce efficiency in healthcare settings.
The Heart of Innovation HBCU Challenge seeks solutions that improve social drivers of health, improve cardiovascular health or promote healthy environments. Cardiovascular diseases remain the leading cause of mortality worldwide , and much of this is preventable through improved lifestyle behaviors, access to quality healthcare and better management of underlying conditions like hypertension and diabetes.
“Black communities experience disproportionately high rates of heart disease and stroke due to long-standing inequities in healthcare access, nutrition and emergency response,” said Darryl Griffin, keynote speaker and national senior vice president, Bernard J. Tyson Office of Health Equity at the American Heart Association. “Addressing these disparities requires innovative solutions rooted in the lived experiences of those most affected. By investing in entrepreneurs from HBCUs, we’re cultivating innovation from the community that can create lasting change and improve health outcomes.”
Earlier this year, five finalists were selected to participate in a four-week accelerator, where they received mentorship and interactive curricula from subject matter experts to refine their value propositions. On February 24, 2025, these innovators presented their solutions in a virtual final showcase, competing for the top grant.
Meet the Winner & Finalists
Winner – 2025 Heart of Innovation HBCU Challenge ($10,000 grant recipient)
Finalists
Through the Heart of Innovation HBCU Challenge, the Association reaffirms its commitment to fostering the next generation of changemakers in equitable health for all. The program provides mentorship, resources and funding to empower entrepreneurs whose innovations address critical social drivers of health.
For more information on the American Heart Association’s business accelerators and how it supports entrepreneurs, visit the EmPOWERED to Serve Business Accelerator TM website.
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About the American Heart Association
The American Heart Association is a relentless force for a world of longer, healthier lives. Dedicated to ensuring equitable health in all communities, the organization has been a leading source of health information for more than one hundred years. Supported by more than 35 million volunteers globally, we fund groundbreaking research, advocate for the public’s health, and provide critical resources to save and improve lives affected by cardiovascular disease and stroke. By driving breakthroughs and implementing proven solutions in science, policy, and care, we work tirelessly to advance health and transform lives every day. Connect with us on heart.org, on Facebook, X, or by calling 1-800-AHA-USA1.