Taylor & Francis has announced significant updates to its platform, designed to enhance the visibility of multimedia research content. New journal-level features on Taylor & Francis Online showcase content such as audio abstracts, podcasts, and video articles, which can help boost the impact of associated research.
An increasing number of journal articles are now accompanied by high-quality multimedia content, from video abstracts that summarize key findings to podcasts that delve into the details of a study. Recent research by Taylor & Francis has revealed that such ‘extenders’ more than double the readership of those articles.
To ensure readers can easily find multimedia content, the Taylor & Francis Online update introduces two new features:
Dedicated multimedia pages : Each journal with associated multimedia now has a comprehensive "Video & Audio" page that brings together all content in one place.
Journal homepage sections : Journal homepages now display a "Latest Multimedia Content" section , showcasing the two most recently published articles in that title with video or audio.
All the video and audio content featured on these pages is free to access for every Taylor & Francis Online user.
Taylor & Francis hopes these new enhancements will improve engagement with multimedia content and provide inspiration for other authors who are considering producing extenders to accompany their articles.
"Video and audio content allows researchers to present findings in accessible, jargon-free ways that aren't always possible within the confines of a scholarly article," said Jonathan Patience, Global Head of Publication Development at Taylor & Francis. "So, by embracing innovative multimedia formats alongside their journal articles, researchers can connect with broader audiences, including policymakers, practitioners, and the general public. These updates to Taylor & Francis Online not only make video and audio content more discoverable but also empower authors to extend the impact of their work.”
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Journal articles with extenders receive more than twice as many views