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Targeting young adults beginning university may be especially effective for encouraging pro-environmental behaviors

10.15.25 | PLOS

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When starting college, many young people report adopting pro-environmental behaviors such as active travel (e.g. walking, biking) and reduced meat consumption, so targeted interventions in these transition moments could be especially effective.


Article URL: https://plos.io/4pZVamA

Article Title: Shifting horizons: Significant life events and pro-environmental behaviour change in early adulthood

Author Countries: United Kingdom

Funding: This work was supported by the European Research Council (ERC), under the project “Understanding and leveraging ‘moments of change’ for pro-environmental behaviour shifts” [grant number: 820235 to LW; KM; MG; NN] The funders had no role in study design, data collection and analysis, decision to publish, or preparation of the manuscript.

PLOS Climate

10.1371/journal.pclm.0000709

15-Oct-2025

Competing Interests: The authors have declared that no competing interests exist.

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Contact Information

Charlotte Bhaskar
PLOS
cbhaskar@plos.org

How to Cite This Article

APA:
PLOS. (2025, October 15). Targeting young adults beginning university may be especially effective for encouraging pro-environmental behaviors. Brightsurf News. https://www.brightsurf.com/news/L7VMZKO8/targeting-young-adults-beginning-university-may-be-especially-effective-for-encouraging-pro-environmental-behaviors.html
MLA:
"Targeting young adults beginning university may be especially effective for encouraging pro-environmental behaviors." Brightsurf News, Oct. 15 2025, https://www.brightsurf.com/news/L7VMZKO8/targeting-young-adults-beginning-university-may-be-especially-effective-for-encouraging-pro-environmental-behaviors.html.