New research from the Prevention Research Center of the Pacific Institute for Research and Evaluation finds that reported exposure by youth to tobacco marketing was associated with co-use of tobacco and cannabis on a given day.
To reach this result, researchers examined daily locations of youth, their travel patterns, and their exposure to tobacco retail marketing to learn about how these factors contribute to youth tobacco and cannabis use and co-use.
One hundred participants ranging in age from 16 - 20 years old completed 1,060 daily assessments. Using GPS-enabled smartphones with a survey application, participants completed brief daily surveys, and location coordinates were obtained at one-minute intervals. Tobacco outlets in study cities were visited to record marketing data. Tobacco outlet addresses and GPS location coordinates from youth phones were geocoded. The places where youth spent their time each day were constructed by joining sequential location points into a polyline, which was then buffered and overlaid with tobacco outlet locations.
Measures:
The findings of the research include :
Says PRC lead author , Dr. Sharon Lipperman-Kreda “This study highlights the importance of policies and interventions addressing young people’s exposure to and perception of exposure to tobacco marketing at the point of sale in the broader environment to reduce tobacco and cannabis use and co-use.”
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The Prevention Research Center (PRC) of PIRE is one of 16 centers sponsored by the National Institute on Alcohol Abuse and Alcoholism (NIAAA), of the National Institutes of Health, and is the only one that specializes in prevention. PRC's focus is on conducting research to better understand the social and physical environments that influence individual behavior that lead to alcohol and drug misuse. www.prev.org
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Addictive Behaviors
Data/statistical analysis
People
Youth Tobacco and Cannabis Use and Co-Use: Associations with Daily Exposure to Tobacco Marketing within Activity Spaces and by Travel Patterns
3-Dec-2021