Oakbrook Terrace, Ill., March 8, 2010 – Americans recognize things need to change in the grocery aisle, and they support Uncle Sam's efforts to overhaul what is included in their food and on the packages. The majority also believe they are individually responsible for making the right food choices to avoid obesity, but will readily accept the government's help to be successful, according to a new survey by FoodMinds.
"In light of all the recent attention around food labeling and nutrition guidance programs, we wanted to get a sense of what the consumer actually thought," said Grant Prentice, FoodMinds' director of Strategic Insights. "We heard clearly they believe things need to change – and that it makes sense for the government to lead that charge."
Americans Want Uncle Sam…
…Involved in Food Labels
…To Help Educate, Mitigate and Motivate
…But Not His Taxes
Just the (Nutrition) Facts, Ma'am
Consumers love food-related information – and want more of it, in particular basic, factual data.
Not It! Significant Minority Believes Others Responsible for Individuals' Eating Habits
About the Food Temperance Survey
Created by the FoodMinds Strategic Insights department, the Food Temperance survey was conducted through Greenfield Online's Omnibus service on January 18, 2010. The sample of 1045 adults is balanced on age, gender and region of the U.S. Sub-samples of 869 primary grocery shoppers and 182 Opinion Leader Shoppers were screened from the overall adult sample. The MOE is +/- 3% for primary grocery shoppers and +/- 7% for the opinion leader shoppers
About FoodMinds
FoodMinds is a food and nutrition company that harnesses science, public affairs and communications. FoodMinds applies knowledge and critical thinking to help its clients tell a better story that makes a difference. Visit www.foodminds.com to learn more.
Editor's Note: For complete survey results and chart visuals, please contact Laura Muma.