A new study published in the Journal of Consumer Psychology found that fear of death is a significant factor in people's reluctance to invest in annuities during retirement. Researchers discovered that individuals who were asked about their own mortality were 50% less likely to choose an annuity compared to those not asked about their ...
Researchers found that shoppers who brought lists of familiar items relied on memory, while those with uncommon items benefited from walking through aisles to trigger memories. The study suggests bringing a list is key to successful shopping trips, regardless of item familiarity.
A new study published in the Journal of Consumer Psychology suggests that incorporating rough textures, such as sandpaper, into fundraising materials can increase donations. Participants who touched sandpaper were more willing to donate to lesser-known charities due to increased empathy.