Add BrightSurf on Google Email

Over 80% of online ad effect is on offline sales

A recent study published in Marketing Science found that online display ads can increase both online and offline retail sales, with 84% of the sales increase coming from offline channels. The study used a large-scale field experiment involving over 3 million users to evaluate the effects of branded apparel ads on sales.

SourceInstitute for Operations Research and the Management Sciences·JournalMarketing Science·DateFeb 2, 2017

NASA communications network to double space station data rates

The Space Network will transmit double the data in a single second than it ever has before, supporting new instruments with greater data flow requirements. The upgrade enables an increase in scientific output from the International Space Station, allowing for more sophisticated experiments to be conducted.

SourceNASA/Goddard Space Flight Center·DateDec 13, 2016
Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

A public database of macromolecular diffraction experiments

A public database of macromolecular diffraction experiments has been developed to archive raw data and metadata from X-ray crystallographic studies. The resource contains 3070 experiments with partially curated metadata, aiming to improve protein structure-determination methods and ensure the availability of orphan data.

SourceInternational Union of Crystallography·DateNov 8, 2016

'Neighbor maps' reveal the genome's 3-D shape

Researchers created a three-dimensional map of chromosomes, revealing their complex 3D structure. The 'neighbor maps' method uses proximity pairs to infer chromosome organization and geometry.

SourceInternational School of Advanced Studies (SISSA)·JournalScientific Reports·DateOct 27, 2016
Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

Study on a novel fault diagnosis method of rolling bearing in motor

A novel fault diagnosis method using resonance-based sparse signal decomposition and principal component analysis is proposed to diagnose early faults of rolling bearings. The experimental results show that the proposed method quickly discerns faulty elements, improving diagnostic accuracy.

SourceBentham Science Publishers·JournalRecent Patents on Mechanical Engineering·DateJun 24, 2016

Scientists experimentally confirm electron model in complex molecules

Researchers have experimentally confirmed a mathematical model describing the distribution of delocalized electrons in molecules and crystals. The study uses X-ray diffraction data to demonstrate the approach's ability to detect electron delocalization, paving the way for new understanding of chemical bonding.

SourceMoscow Institute of Physics and Technology·JournalActa Crystallographica Section B·DateJun 2, 2016
Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

How rivers of hot ash and gas move when a supervolcano erupts

A new study suggests that pyroclastic flows from a 18.8 million-year-old supervolcano eruption traveled in dense, slow-moving currents, covering over 100 miles. The research supports the idea that these flows are fluid-like, with pressurized gas between ash particles, and has implications for disaster preparedness efforts.

SourceUniversity at Buffalo·JournalNature Communications·DateMar 7, 2016
SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Most precise measurement of reactor antineutrino spectrum reveals intriguing surprise

The Daya Bay Collaboration has obtained the most precise measurement of reactor antineutrino energy spectrum ever recorded, showing a surprising excess of antineutrinos at an energy of around five million electron volts. This deviation of up to four standard deviations suggests that current calculations may need refinement.

SourceChinese Academy of Sciences Headquarters·JournalPhysical Review Letters·DateFeb 21, 2016

A disposable, highly sensitive biosensing system

A highly sensitive and disposable Indium Tin Oxide (ITO) based biosensing tool was developed for the determination of Haptoglobin in human blood. The new biosensor features a low detection limit of 0.2 fg/mL and demonstrates high analytical performance.

SourceBentham Science Publishers·JournalCurrent Analytical Chemistry·DateFeb 8, 2016

The geometry of histamine understood by Russican scientists

Researchers from Lomonosov Moscow State University studied histamine molecules using gas electron diffraction and quantum-chemical calculations. They were able to determine the molecule's geometric structure and predict its mechanism of tautomerization, a spontaneous transition between structural states.

SourceLomonosov Moscow State University·JournalPhysical Chemistry Chemical Physics·DateFeb 5, 2016
AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Crunching numbers to combat cancer

The project aims to create an online cache of molecular data to validate current cancer models and make predictions about the disease. This will enable a collaborative approach to cancer treatment and potentially reduce animal testing in research.

SourceUniversity of California - San Francisco·DateSep 14, 2015

Personalized banner ads are a double-edged sword

Researchers found that personalized ads showing only one item from a consumer's browsing history are more effective than those showing all items. Consumers reject ads due to privacy concerns and discomfort with intrusiveness if retailers lack trust with customers.

SourceJournal of Retailing at New York University·JournalJournal of Retailing·DateJul 23, 2015

Scientists don't turn a blind eye to bias

A team of biologists reviewed nearly 900,000 experiments and found non-blind trials averaged a 27% stronger result than blind trials. The study suggests less than one in four experiments used blind data recording.

SourceAustralian National University·JournalPLOS Biology·DateJul 9, 2015
Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Ambiguous situations make it easier to justify ethical transgressions

Researchers found that situational ambiguity enables people to cheat and justify their actions more easily. In experiments, participants were more likely to report incorrect values when the correct answer was not clear, indicating a self-serving bias.

SourceAssociation for Psychological Science·JournalPsychological Science·DateApr 27, 2015

Fluctuation X-ray scattering

Fluctuation X-ray scattering measures molecules at short timescales to reveal structural insights into biological molecules and materials. The technique improves upon traditional small-angle X-ray scattering, providing greater detail from limited datasets.

SourceInternational Union of Crystallography·DateMar 26, 2015

3-D enzyme model provides new tool for anti-inflammatory drug development

Phospholipase A2 (PLA2) enzymes play a role in inflammatory diseases. Researchers created 3D models that show how PLA2 enzymes extract substrates from cell membranes, triggering inflammation. These models could help design and develop specific PLA2 inhibitor drugs.

SourceUniversity of California - San Diego·JournalProceedings of the National Academy of Sciences·DateJan 26, 2015

Stock market models help NYU researchers predict animal behavior

Researchers at NYU Tandon School of Engineering have developed a mathematical model that can predict aspects of animal behavior using stock market models. This new model allows for more efficient experimentation and improved data analysis, enabling researchers to replace some experiments with computer modeling.

SourceNYU Tandon School of Engineering·JournalJournal of The Royal Society Interface·DateNov 12, 2014
Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Global change: Trees continue to grow at a faster rate

A study by Technical University of Munich found that trees have accelerated their growth rate by up to 70% since the 1960s. The growth is attributed to rising temperatures, increased CO2, and nitrogen levels, which also led to a temporary slowing effect of acid rain on tree growth.

SourceTechnical University of Munich (TUM)·JournalNature Communications·DateSep 17, 2014

Researching fundamental rhythms of life

Casey Diekman is leading a research effort to understand the biological clock's role in regulating daily behavior patterns. Preliminary results suggest that circadian rhythms are deeply encoded in neuronal electrical programming, influencing hormone production and other physiological indicators.

SourceNew Jersey Institute of Technology·DateAug 26, 2014

Photon speedway puts big data in the fast lane

Scientists at Berkeley Lab and SLAC used a 'photon science speedway' to collect and analyze 114 terabytes of data on photosynthesis in just five days. The work led to new insights into how nature splits water molecules during photosynthesis, a key step towards developing artificial solar energy.

SourceDOE/Lawrence Berkeley National Laboratory·JournalNature Communications·DateAug 26, 2014
Celestron NexStar 8SE Computerized Telescope

Celestron NexStar 8SE Computerized Telescope combines portable Schmidt-Cassegrain optics with GoTo pointing for outreach nights and field campaigns.

New standards proposed for reporting spinal cord injury experiments

A new reporting standard has been proposed for spinal cord injury experiments to ensure uniformity in scientific reporting. The standard aims to facilitate the development of databases of experimental information, promoting the successful translation of treatments from laboratory to clinical settings.

SourceMary Ann Liebert, Inc./Genetic Engineering News·JournalJournal of Neurotrauma·DateAug 6, 2014

Refocusing research into high-temperature superconductors

Scientists discover that collective movements of electron spins, not doping effects, are responsible for the formation of nematic phases. This finding opens up new avenues for understanding high-temperature superconductivity.

SourceTechnical University of Munich (TUM)·JournalScience·DateJul 31, 2014
Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.

On quantification of the growth of compressible mixing layer

The study of compressible mixing layers is crucial for propulsion design in high-speed vehicles. Researchers introduced a new framework called SED to analyze experimental data, providing evidence for nonlinear growth in CML. The findings suggest that lower growth rates are associated with large-scale vortices and inflow conditions.

SourceScience China Press·DateMay 22, 2014

Negative stereotypes can cancel each other out on resumes

Research by Princeton University graduate student David Pedulla found that negative stereotypes of gay men and black men can counteract each other for gay black men in employment, leading to higher starting salaries. This challenges the idea that membership in multiple marginalized groups leads to more discrimination.

SourcePrinceton University·JournalSocial Psychology Quarterly·DateMay 15, 2014
Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Beyond peer review: NIST and 5 journals find a way to manage errors in research data

A collaboration between NIST and 5 technical journals found that one-third of papers contained erroneous or incomplete chemical property data. A new online tool was developed to identify and eliminate errors in experimental data, using expert software system for data evaluation.

SourceNational Institute of Standards and Technology (NIST)·JournalJournal of Chemical & Engineering Data·DateSep 17, 2013

Go on, volunteer -- it could be good for you!

A new study published in BMC Public Health reveals that volunteering is associated with improvements in mental health and increased life satisfaction. Volunteers reported lower levels of depression and enhanced well-being, although the exact mechanisms underlying these benefits are unclear.

SourceUniversity of Exeter·JournalBMC Public Health·DateAug 22, 2013

Study: Online tools accelerating earthquake-engineering progress

A new study has found that online tools, such as NEEShub and the project warehouse, are helping to accelerate progress in earthquake engineering and science. These platforms provide a centralized repository for experimental results, making them accessible to researchers, practitioners, and educational communities.

SourcePurdue University·JournalJournal of Structural Engineering·DateJul 30, 2013

Scientists demonstrate pear shaped atomic nuclei

Researchers at the University of Liverpool have observed pear-shaped atomic nuclei, challenging current understanding and informing experimental searches for electric dipole moments. The discovery aids in refining nuclear theories and directs atomic EDM search programs.

SourceUniversity of Liverpool·JournalNature·DateMay 9, 2013
CalDigit TS4 Thunderbolt 4 Dock

CalDigit TS4 Thunderbolt 4 Dock simplifies serious desks with 18 ports for high-speed storage, monitors, and instruments across Mac and PC setups.

BaBar data hint at cracks in the Standard Model

Recent BaBar experiment data suggest a potential flaw in the Standard Model, with a particular type of particle decay happening more often than predicted. The results are intriguing but require replication and further investigation to confirm or rule out an actual discovery.

SourceDOE/SLAC National Accelerator Laboratory·DateJun 18, 2012

Discarded data may hold the key to a sharper view of molecules

Scientists have developed a method to analyze noisy X-ray data, revealing details of molecular structure previously discarded due to low signal quality. This breakthrough could lead to more accurate models and improved understanding in biology, medical diagnostics, nanotechnology and other fields.

SourceOregon State University·JournalScience·DateMay 24, 2012
Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

Decades of data show spring advancing faster than experiments suggest

Long-term historical observations reveal plants leafing and flowering sooner due to rising temperatures, contrary to results from controlled environmental warming experiments. This discrepancy suggests that estimated ecosystem changes may be far greater than current estimates based on experimental data.

SourceNASA/Goddard Space Flight Center·JournalNature·DateMay 2, 2012

Reproductive seasonality observed in male giant pandas

A study of eight male giant pandas found that reproductive fitness varies throughout the year, with waves of activity occurring 3-5 months before most females display estrus. This new understanding will help improve captive panda management and potentially aid in reintroducing pandas into the wild.

SourceSociety for the Study of Reproduction·JournalBiology of Reproduction·DateApr 4, 2012

Major networking opportunity

The IMEx Consortium provides a single interface for querying experimental interaction data, making it easier to understand an organism's interactome. With over 100 million curated binary pairs, scientists can identify supported protein interactions and compare new results with publicly available data.

SourceEuropean Molecular Biology Laboratory - European Bioinformatics Institute·JournalNature Methods·DateMar 28, 2012

Finding your friends and following them to where you are

Computer scientists at the University of Rochester developed a model that can determine a person's location within a 100-meter radius using only their friends' locations on Twitter. The researchers achieved an accuracy rate of 85% in one experiment, tracking individuals to within one city block in over eight out of ten instances.

SourceUniversity of Rochester·DateMar 6, 2012

What does 'happiness' mean to consumers? Does age matter?

A new study in the Journal of Consumer Research found that people experience happiness through excitement and calmness, with younger individuals focusing on excitement and older individuals on calmness. Consumers' experiences of happiness drive their product choices, with marketers advised to consider individual differences.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateFeb 14, 2012
Sony Alpha a7 IV (Body Only)

Sony Alpha a7 IV (Body Only) delivers reliable low-light performance and rugged build for astrophotography, lab documentation, and field expeditions.

New ONR technology will enable ship systems to share information seamlessly

The Office of Naval Research has demonstrated a new suite of information technology tools that could improve fleet operations by enabling seamless data sharing between ship systems. The technology, known as the universal gateway system, securely passes data between a ship's combat system network and its command-and-control network.

SourceOffice of Naval Research·DateDec 14, 2011

Video simulation puts a new twist on fusion plasma research

Researchers at the Princeton Plasma Physics Laboratory have created a video simulation showcasing the complex dynamics of a plasma pulse within an experimental fusion machine, offering new insights into particle confinement and magnetic field manipulation. The simulation provides a detailed 3D picture of the plasma, allowing researcher...

SourceAmerican Physical Society·DateNov 10, 2011

Study finds voters concerned with privacy in US elections

A Brigham Young University study found that voters who go against the neighborhood norm have less confidence in ballot privacy, with 30% less confidence. Election officials' shift to new voting technology has increased concerns among some voters about privacy.

SourceBrigham Young University·JournalPublic Opinion Quarterly·DateNov 3, 2011

Physicists report progress in understanding high-temperature superconductors

Researchers at the University of California, Santa Cruz, have made significant progress in explaining the unusual properties of high-temperature superconductors using a new theory. The theory, known as Extremely Correlated Fermi Liquids, shows remarkable agreement with experimental data from studies of high-temperature superconductors.

SourceUniversity of California - Santa Cruz·JournalPhysical Review Letters·DateJul 29, 2011

Search for dark matter narrowed by new data from XENON100

The XENON collaboration has announced results from a 100-day experiment, revealing no evidence of Weakly Interacting Massive Particles (WIMPs), leading candidates for dark matter. The high sensitivity achieved by the XENON100 detector may allow future detection in the near future.

SourceU.S. National Science Foundation·DateApr 15, 2011
GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

Scientist develops new, innovative methods for characterizing proteins

A scientist at Florida State University has developed innovative techniques to characterize proteins, enabling faster and more accurate prediction of their structure and dynamics. This breakthrough could lead to the development of new drugs targeting specific proteins and designing new molecular machines.

SourceFlorida State University·JournalAngewandte Chemie·DateOct 11, 2010

Breaking the logjam: Improving data download from outer space

Researchers used the International Space Station to test reconfigurable field-programmable gate arrays (FPGAs) and power converters, providing insights into high-energy radiation effects on computing electronics. The experiments aimed to mitigate potentially crippling effects in future processing-architecture designs.

SourceDOE/Sandia National Laboratories·DateMay 19, 2010