Social Media
Articles tagged with Social Media
Study identifies product-category differences in language associated with click-through rates in Japanese Instagram advertisements
Researchers analyzed a large dataset of Japanese Instagram ads to identify linguistic patterns linked to click-through rates. The study found that word choices for supplement and cosmetic ads differed significantly, with risk-related words boosting CTR in supplement ads, while motion-related language increased CTR in cosmetic ads.
Online echo chambers could arise even without algorithmic nudges or seeking like-minded people
A new study finds that interaction dynamics in online communities can amplify small imbalances, rapidly turning mixed-opinion communities into highly-polarized ones. Even without algorithms and homogeneity-seeking behaviors, initial polarizations can emerge unintentionally.
At best, social media connections unlikely to make you less lonely, research suggests
A study of US adults aged 30-70 found that online social media connections with strangers are associated with increased loneliness. In contrast, connecting with friends online was not linked to greater or decreased loneliness. The researchers suggest prioritizing in-person connections over social media ones.
‘Fitspiration’ posts may do more harm than good for young adults – international study, led by Olympian, suggests
A new study suggests that fitspiration content on social media can lead to negative self-esteem, unhealthy dieting, and exercise habits among young adults. Researchers analyzed 26 studies involving 6,111 individuals across seven countries, finding that even brief exposure to idealized images can trigger harmful comparisons.
Language of helplessness: How we write about ourselves reveals symptoms of depression
A study by SWPS University found that people with depressive symptoms use less active language, such as 'I am incapable' instead of 'I achieve goals'. This analysis of social media posts shows promise for early detection and prevention of depression.
How a free flow of information can amplify incorrect ideas
Simulations by a team of scientists show that unrestricted information sharing can lead to less accurate collective beliefs, particularly in socially homogenous settings. This phenomenon is driven by homophily and the amplification of erroneous ideas within groups.
Many young people are sexting on social media
A recent survey found that 31% of 16-year-olds and 39% of 18-year-olds had sent sexually suggestive photos or videos. Most teens receive these messages from strangers, while those in relationships often send them to their partners.
TikTok’s muscle dream is a nightmare for young men
A new study found that young men who viewed idealized fitness or supplement videos on TikTok reported lower fitness satisfaction and stronger intentions to use creatine, a popular muscle-building supplement. The researchers highlight the need for targeted media literacy education and responsible social media practices.
The wildfire paradox: How social media quickens response but strains resources
New research from the University of Waterloo shows that social media posts can speed up wildfire response but also trigger costly over-reaction. The study analyzed Twitter data on California wildfires and found that while emotional posts can amplify urgency, they also distort resource allocation.
Gambling ads on social media reach more than twice as many men as women
A study using the Meta Ad Library found that gambling companies are reaching young men on social media at more than double the rate of women, with 91% of ads targeting men only. The age group most exposed to advertising was 25-34-year-olds, who accounted for over a third of all unique accounts reached.
Who do tipsters really work for?
Adolescents who follow social media tipsters report higher gambling intention and increased frequency. The study highlights the need for stronger regulation of tipster-related marketing and media literacy programmes to address persuasive strategies and improve risk awareness.
New study: high social media use significantly associated with increased odds of alcohol use among adolescents
A new study published at the Pediatric Academic Societies Meeting found that adolescents with high social media use had triple the odds of recent alcohol use compared to non-users. The study suggests that digital literacy and safe online navigation are crucial in reducing exposure to alcohol-related content.
More realistic content may reduce social media harms for new moms
A study from the University of Nebraska-Lincoln found that interspersing realistic portrayals of motherhood alongside idealized posts can help sustain positive feelings and reduce shame among mothers. This balanced approach may mitigate some social media harms, particularly for those prone to social comparison.
Widely used food preservative implicated in recent uptick in UK suicide deaths
A comprehensive analysis of UK suicide data from 2019-2024 found a significant rise in cases involving sodium nitrite poisoning, predominantly affecting Gen Z and Millennials. The study highlights the need for urgent action to restrict access to this preservative and provide antidotes to mitigate its effects.
Academic expert: Is social media addictive?
Social media use has been linked to psychological distress and impaired functioning in some people, but the impact varies widely depending on how and why it's used. Researchers are debating how to measure social media addiction and need more rigorous studies to determine whether it should be classified as a clinical disorder.
Penn researchers use AI to surface unreported GLP-1 side effects in Reddit posts
Researchers identified patient-reported symptoms associated with GLP-1s, including menstrual changes, fatigue, and temperature-related complaints, that may not be fully captured in clinical trials or drug labeling. Nearly 4% of Reddit users reported reproductive symptoms, and fatigue was the second most common complaint.
Study of Tommy Robinson’s social media reveals how online influencers mobilise supporters without direct calls to action
Researchers found that far-right influencer Tommy Robinson used his Telegram channel to comment on events and legitimise violence during anti-immigration protests in 2024, shaping followers' interpretations of events without issuing direct instructions. The study identifies key tactics used by influencers to create emotional conditions...
Should emojis be used in workplace communications?
A new study by the University of Ottawa found that emojis can negatively affect perceptions of competence and appropriateness in professional settings. The researchers discovered that using positive emojis with negative messages can create a sense of dishonesty, while negative emojis can lower overall competence perception.
Why we’re skeptical of the emotions we see on our screens
Researchers found that viewers question the sincerity of fear or sadness expressed about climate change in simulated news reports, text messages, and TikTok posts. Emotional expression can serve an important role in helping people find a community, but it may not necessarily persuade others.
“Better design instead of blanket bans”
The report proposes new strategies for digital safety, including AI-powered tools to detect and intervene in harmful situations. Experts also recommend involving children and youths in the design process, particularly schools, to promote agency and well-being.
How our reactions shape what is perceived as ethical on social media
A new doctoral thesis explores how companies and users collaborate to establish norms and values on social media. Anna Granstedt's findings reveal that ethics on social media is a dynamic process influenced by company communication, user reactions, and platform algorithms.
New tool spots and evaluates nutrition misinformation’s potential for harm
A new tool developed by UCL researchers can identify diet and nutrition misinformation, as well as its risk for potential harm. The tool assesses the content's risk based on factors like inaccuracy, hazardous omissions, and manipulative framing.
Struggling to identify emotions may increase vulnerability to TikTok addiction
A study published in Frontiers found that young people with attachment anxiety and difficulties identifying emotions are more susceptible to short video addiction. Mental training, such as mindfulness and attention regulation, can help prevent this addiction by strengthening emotional awareness and cognitive regulation.
Young people’s critical capacity regarding digital advertising reproduces social inequalities
A recent study by Pompeu Fabra University reveals that socioeconomic conditions significantly impact young people's ability to detect algorithmically personalized advertising. The study finds that lower socioeconomic status is linked to decreased critical capacity, exacerbating structural inequalities.
Offended? Not me. How people use denial to appear rational on social media
A new study from the University of East Anglia shows that people deny being offended to take the moral high ground and protect their reputation in online debates. The research reveals how language and emotional management are used to negotiate and manage offence in digital spaces.
Prescription drug promotion by social media influencers
A systematic scoping review found that social media influencer promotion of prescription drugs carries risks of inaccurate or misleading advice. The study emphasizes the need for updated guidelines and digital literacy initiatives to safeguard public health.
Social media and monetization in the Ukraine-Russia war
The article explores how social media drives donations for Ukrainian military operations, creating a cycle of need for more funding. Former and current military personnel share their experiences, highlighting the desperation and creativity in using available tools to wage war.
Do political insults pay off? New research shows what politicians actually gain from divisive political rhetoric
A new study finds that personal attacks in politics are strongly associated with greater media coverage, but show no correlation with fundraising or policy success. Researchers discovered an asymmetric pattern of conflict entrepreneurs, who use antagonistic rhetoric to gain media attention and become 'media celebrities'.
TikTok’s mental health ‘minefield’
A systematic review of social media platforms reveals that TikTok contains a substantial proportion of misleading information about mental health and neurodivergence, with higher rates of misinformation than other platforms. The study emphasizes the importance of credible sources and evidence-based content to combat spreading false ide...
Ticketmaster's Eras Tour chaos made worse by crisis communication failures
A crisis communication study reveals Ticketmaster's inadequate response to technical failures and public backlash, leading to a political scandal and antitrust lawsuit. The company's lack of transparency, avoidance of responsibility, and failure to issue a full apology further damaged its reputation.
Students with lower self-control tend to procrastinate with short-form video; sleep suffers, but not grades, study finds
A study found that college students with lower self-control and habitual use of short-form videos experience poorer sleep health and higher stress, but not diminished academic performance. Researchers suggest that institutions of higher learning and society can help by providing holistic mental health and student health outreach services.
Digital media use and child health and development
A systematic review and meta-analysis found consistent associations between digital media use and risks to child health and development, particularly social media use. The study highlights the need for multifaceted policies and interventions to mitigate potential harms from digital media exposure.
Swipe right, but safer
A new interactive tool, Safety Map, has been launched to address safety concerns on dating apps, with over 48 in-depth interviews conducted across Canada. The map curates safety information from 30 different dating apps, providing users with practical and accessible knowledge.
How time changes impact public sentiment in the U.S.
A study published in PLOS One found that individuals experience a more negative reaction to the time change from daylight saving time (DST) to standard time (ST) in the fall, compared to the transition from ST to DST in the spring. Social media sentiment analysis revealed a depressive impact in early fall.
Machines spot deepfake pictures better than humans, but people outperform AI in detecting deepfake videos
A recent study found that AI programs are up to 97% accurate at detecting pictures of deepfake faces, but performed at chance levels when it comes to detecting deepfake videos. Humans correctly identified real and fake videos about two-thirds of the time, picking up on subtle inconsistencies in movement and facial expressions. The stud...
Insufficient sleep among US adolescents across behavioral risk groups
A study found insufficient sleep among US adolescents, with trends suggesting environmental and structural factors are driving the issue, rather than specific behaviors. The findings highlight the need for population-level interventions to address widespread sleep loss.
Science of fitting in: Do best friends or popular peers shape teen behavior?
A groundbreaking longitudinal study reveals that peer influence is specialized, with best friends primarily shaping internal emotional states and academic behaviors, while popular peers set the standard for public image and social media engagement. The findings suggest that adolescents use different mental calculations to navigate thei...
University of Bath research shows social media worsens plight of marginalized communities in India
New study exposes biased social media curation and systemic discrimination against Dalits in India. The research highlights how digital platforms shape, limit, and sometimes erase the histories and experiences of groups already facing discrimination offline.
Flagging claims about cancer treatment on social media as potentially false might help reduce spreading of misinformation, per online experiment with 1,051 US adults
An online experiment with 1,051 US adults suggests flagging potentially false cancer treatment claims on social media can help reduce the spread of misinformation. The study found that intervening and reducing sharing of false information on social media may have a positive impact on public health.
Girls as young as nine know influencer culture is fake, yet it still shapes how they see themselves
A new study finds that influencer culture affects girls' self-perception, with many recognizing the inauthenticity of online content yet still feeling pressured to conform. Researchers suggest that shifting attention away from individual girls and onto the culture that profits from their insecurity is key to change.
When influencers raise a glass, young viewers want to join them
A study from Rutgers University suggests that exposure to alcohol in social media drives the desire to drink. Young adults who viewed influencer posts with alcohol were significantly more likely to report increased desire to drink compared to those who watched similar posts without alcohol.
Exposure to alcohol-related social media content and desire to drink among young adults
Exposure to alcohol-related social media content is associated with increased desire to drink among young adults, regardless of prior alcohol use. Social media influencers may contribute to normalization of alcohol consumption among this age group.
Study Finds Online Racism Associated With Black Young Adults Seeking Mental Health Support
A new study found that Black young adults experiencing high levels of online racism are more likely to use digital mental health tools. The research also showed that these individuals were more likely to engage in online mental health communication, regardless of their anxiety or depression symptoms.
More time spent on social media linked to steroid use intentions among boys and men
A new study found that social media use, particularly exposure to muscularity-focused content and body comparisons, is strongly associated with increased intentions to use anabolic-androgenic steroids. Young men who frequently view muscular bodies or advertisements promoting muscle-building supplements also report stronger intentions.
Social media images help fill “major gaps” in global biodiversity data
A new study shows that geotagged social media photos can improve biodiversity datasets by 35% and provide more accurate species distribution models. The enhanced models reveal range expansions in areas missed by traditional records, particularly in regions with sparse formal monitoring.
Study shows brain responses to wildlife images can forecast online engagement — and could help conservation messaging
A Stanford University study reveals that brain activity can forecast which wildlife images inspire people to engage online and donate to conservation causes. Socioemotional features, such as visible faces or cues encouraging emotional connections, play a key role in driving engagement.
College students who spend hours on social media are more likely to be lonely – national US study
A national US study of tens of thousands of college students found that excessive social media use is linked to higher odds of loneliness. Students who spent 16 hours or more on social media per week were 38% more likely to feel isolated.
Addictive digital habits in early adolescence linked to mental health struggles, study finds
Research found problematic screen use in early adolescence strongly linked to higher risks of mental health problems, sleep disturbance, and suicidal behaviors. The study emphasizes the importance of reducing addictive features on digital platforms and families taking steps to mitigate its impact.
Your social media feed is built to agree with you. What if it didn’t?
A new study from the University of Rochester found that social media algorithms can reinforce echo chambers, but introducing randomness can help reduce this effect. By exposing users to a broader range of perspectives, algorithms can weaken feedback loops and promote more open-minded views.
Using influencers to encourage people to drink tap water
A new study has identified the power of influencer marketing in overcoming psychological resistance to recycling tap water. The research found that sensory and emotional content on Instagram is more effective than rational arguments in encouraging sustainable consumption, making recycled tap water more appealing through mental imagery.
Why parents turn to social media about kids’ drug use
A study by Harvard Medical School and the University of Texas at Arlington found that parents seeking advice on substance use from online peers can be misled by misconceptions. The research suggests that while social media offers a unique window into parental concerns, it should complement evidence-based guidance rather than replace it.
‘Masculinity crisis’: Influencers on social media promote low testosterone to young men, study finds
A new study found that social media influencers are promoting unproven claims about low testosterone in young men, framing common experiences as hormonal deficiencies. The content is linked to the manosphere, encouraging hyper-masculine ideals and positioning testosterone as a way for men to reclaim power and status.
Black and Latino teens show strong digital literacy
A study by UC Riverside found that Black and Latino teens are more adept at detecting online disinformation, particularly related to race and ethnicity. These teens are quicker to identify false claims and respond with corrective content, often driven by their lived experiences navigating online racism.
How does TikTok shape young peoples' dietary preferences?
A study found that TikTok influences dietary habits by leveraging algorithmic mechanisms, entertainment content, and users' emotional connections. The platform affects food preferences, dining choices, and recipe evaluations among young people.
Major US tobacco brands flouting platform + federal policies to restrict young people’s access to their content on Instagram
Research reveals leading US tobacco brands violate Instagram, FTC, and FDA marketing policies to restrict young people's access. Lax/missing age verification, disclosure on brand-influencer relationships, and health warnings are common violations.
To make AI more fair, tame complexity
Researchers found that complexity, including ground truth, real-world complexity, and stakeholder involvement, are key factors in reducing AI biases. By accounting for these complexities, developers can create more fair AI models.
Digital media breaks can improve well-being
A new study finds that short-term digital disconnection improves well-being, with participants reporting more positive effects and feeling more energetic. However, these changes are relatively small and tend to dissipate after two to three hours.
Updated "Treating and Preventing Adolescent Mental Health Disorders" published by Oxford
The updated edition provides a comprehensive overview of major mental health conditions that emerge during adolescence, discussing treatment strategies and prevention methods. The book emphasizes the importance of addressing stigma, promoting evidence-based treatments, and integrating positive youth development into policy agendas.
Study shows how kidnapping of athlete's father influenced society, president across continents
A study from the University of Kansas found that the kidnapping of Luis Manuel Díaz, father of Colombian soccer star Luis “Lucho” Díaz, resulted in coverage that portrayed his son as a national hero and cast doubt on peace negotiations. The media framing of the story had broader implications for the Total Peace initiative and the Petro...