Researchers found that most readers abandon sites after hitting paywalls, but these barriers actually increase subscriptions by 84 times. Paywalls also prompt readers to log in or explore free content. To boost digital revenue, publishers should target readers with tailored offers and cultivate direct relationships.
Injectable peptides marketed online for enhancement purposes are raising concern due to lack of regulation and limited research. The use of these substances is blurring the line between legitimate treatment and enhancement use, complicating enforcement and creating uncertainty for clinicians, regulators, and consumers alike.
Researchers found that watching positive aging videos on TikTok increased women's positive emotions about aging, boosted their confidence in aging well, and even changed their attitudes towards older people. The study suggests that having a positive aging role model can be enough to change one's own thinking.
A new book titled SocialsVoice presents a complex portrait of the relationship between social media content and mental health from the perspective of Latino youth. Through participatory research, youth share their experiences online, including both negative stigmatizing content and supportive voices.
A study found that no social media restriction experiments have included people under the age of 16, making it impossible to know how bans will affect young people. Bans may also backfire by invading privacy, hurting marginalized people, and forcing teens to circumvent the ban.
A recent study of over 3,000 Taiwanese students found that adolescents who received clear disclosure of social media sponsorships demonstrated improved advertising literacy. However, this improvement was tempered by a need for critical thinking to curb purchase intent among the young participants.
Researchers found that after five exposures, users' impressions stabilize and shape their response to future information. The study challenges the common assumption that people evaluate information accuracy before forming opinions.
Research shows that adverts featuring people with a disability increase consumer attitudes towards brands and their products. Key findings include the benefits of disability inclusion and the importance of representing individuals with disabilities as capable advocates for a product or service.
Researchers found that personalized, engagement-based ranking algorithms lead to polarized and less accurate beliefs, while bridging-based and intelligence-based ranking algorithms promote consensus and accuracy. Alternative algorithms could help social media platforms support more positive values.
Researchers found that individuals with a 'news will find me' mindset consider social media friends and algorithms as trustworthy as professional editors and journalists. This can lead to a reliance on unverified information and undermine traditional news sources.
Researchers analyzed a large dataset of Japanese Instagram ads to identify linguistic patterns linked to click-through rates. The study found that word choices for supplement and cosmetic ads differed significantly, with risk-related words boosting CTR in supplement ads, while motion-related language increased CTR in cosmetic ads.
A new study finds that interaction dynamics in online communities can amplify small imbalances, rapidly turning mixed-opinion communities into highly-polarized ones. Even without algorithms and homogeneity-seeking behaviors, initial polarizations can emerge unintentionally.
SourcePLOS·JournalPLOS One·TypeComputational simulation/modeling·DateMay 6, 2026
A study of US adults aged 30-70 found that online social media connections with strangers are associated with increased loneliness. In contrast, connecting with friends online was not linked to greater or decreased loneliness. The researchers suggest prioritizing in-person connections over social media ones.
A new study suggests that fitspiration content on social media can lead to negative self-esteem, unhealthy dieting, and exercise habits among young adults. Researchers analyzed 26 studies involving 6,111 individuals across seven countries, finding that even brief exposure to idealized images can trigger harmful comparisons.
A study by SWPS University found that people with depressive symptoms use less active language, such as 'I am incapable' instead of 'I achieve goals'. This analysis of social media posts shows promise for early detection and prevention of depression.
Simulations by a team of scientists show that unrestricted information sharing can lead to less accurate collective beliefs, particularly in socially homogenous settings. This phenomenon is driven by homophily and the amplification of erroneous ideas within groups.
A recent survey found that 31% of 16-year-olds and 39% of 18-year-olds had sent sexually suggestive photos or videos. Most teens receive these messages from strangers, while those in relationships often send them to their partners.
A new study found that young men who viewed idealized fitness or supplement videos on TikTok reported lower fitness satisfaction and stronger intentions to use creatine, a popular muscle-building supplement. The researchers highlight the need for targeted media literacy education and responsible social media practices.
New research from the University of Waterloo shows that social media posts can speed up wildfire response but also trigger costly over-reaction. The study analyzed Twitter data on California wildfires and found that while emotional posts can amplify urgency, they also distort resource allocation.
A study using the Meta Ad Library found that gambling companies are reaching young men on social media at more than double the rate of women, with 91% of ads targeting men only. The age group most exposed to advertising was 25-34-year-olds, who accounted for over a third of all unique accounts reached.
Adolescents who follow social media tipsters report higher gambling intention and increased frequency. The study highlights the need for stronger regulation of tipster-related marketing and media literacy programmes to address persuasive strategies and improve risk awareness.
A new study published at the Pediatric Academic Societies Meeting found that adolescents with high social media use had triple the odds of recent alcohol use compared to non-users. The study suggests that digital literacy and safe online navigation are crucial in reducing exposure to alcohol-related content.
A study from the University of Nebraska-Lincoln found that interspersing realistic portrayals of motherhood alongside idealized posts can help sustain positive feelings and reduce shame among mothers. This balanced approach may mitigate some social media harms, particularly for those prone to social comparison.
A comprehensive analysis of UK suicide data from 2019-2024 found a significant rise in cases involving sodium nitrite poisoning, predominantly affecting Gen Z and Millennials. The study highlights the need for urgent action to restrict access to this preservative and provide antidotes to mitigate its effects.
Social media use has been linked to psychological distress and impaired functioning in some people, but the impact varies widely depending on how and why it's used. Researchers are debating how to measure social media addiction and need more rigorous studies to determine whether it should be classified as a clinical disorder.
Researchers identified patient-reported symptoms associated with GLP-1s, including menstrual changes, fatigue, and temperature-related complaints, that may not be fully captured in clinical trials or drug labeling. Nearly 4% of Reddit users reported reproductive symptoms, and fatigue was the second most common complaint.
Researchers found that far-right influencer Tommy Robinson used his Telegram channel to comment on events and legitimise violence during anti-immigration protests in 2024, shaping followers' interpretations of events without issuing direct instructions. The study identifies key tactics used by influencers to create emotional conditions...
A new study by the University of Ottawa found that emojis can negatively affect perceptions of competence and appropriateness in professional settings. The researchers discovered that using positive emojis with negative messages can create a sense of dishonesty, while negative emojis can lower overall competence perception.
Researchers found that viewers question the sincerity of fear or sadness expressed about climate change in simulated news reports, text messages, and TikTok posts. Emotional expression can serve an important role in helping people find a community, but it may not necessarily persuade others.
The report proposes new strategies for digital safety, including AI-powered tools to detect and intervene in harmful situations. Experts also recommend involving children and youths in the design process, particularly schools, to promote agency and well-being.
A new tool developed by UCL researchers can identify diet and nutrition misinformation, as well as its risk for potential harm. The tool assesses the content's risk based on factors like inaccuracy, hazardous omissions, and manipulative framing.
A new doctoral thesis explores how companies and users collaborate to establish norms and values on social media. Anna Granstedt's findings reveal that ethics on social media is a dynamic process influenced by company communication, user reactions, and platform algorithms.
A study published in Frontiers found that young people with attachment anxiety and difficulties identifying emotions are more susceptible to short video addiction. Mental training, such as mindfulness and attention regulation, can help prevent this addiction by strengthening emotional awareness and cognitive regulation.
A recent study by Pompeu Fabra University reveals that socioeconomic conditions significantly impact young people's ability to detect algorithmically personalized advertising. The study finds that lower socioeconomic status is linked to decreased critical capacity, exacerbating structural inequalities.
A new study from the University of East Anglia shows that people deny being offended to take the moral high ground and protect their reputation in online debates. The research reveals how language and emotional management are used to negotiate and manage offence in digital spaces.
The article explores how social media drives donations for Ukrainian military operations, creating a cycle of need for more funding. Former and current military personnel share their experiences, highlighting the desperation and creativity in using available tools to wage war.
A systematic scoping review found that social media influencer promotion of prescription drugs carries risks of inaccurate or misleading advice. The study emphasizes the need for updated guidelines and digital literacy initiatives to safeguard public health.
A new study finds that personal attacks in politics are strongly associated with greater media coverage, but show no correlation with fundraising or policy success. Researchers discovered an asymmetric pattern of conflict entrepreneurs, who use antagonistic rhetoric to gain media attention and become 'media celebrities'.
A systematic review of social media platforms reveals that TikTok contains a substantial proportion of misleading information about mental health and neurodivergence, with higher rates of misinformation than other platforms. The study emphasizes the importance of credible sources and evidence-based content to combat spreading false ide...
A crisis communication study reveals Ticketmaster's inadequate response to technical failures and public backlash, leading to a political scandal and antitrust lawsuit. The company's lack of transparency, avoidance of responsibility, and failure to issue a full apology further damaged its reputation.
A study found that college students with lower self-control and habitual use of short-form videos experience poorer sleep health and higher stress, but not diminished academic performance. Researchers suggest that institutions of higher learning and society can help by providing holistic mental health and student health outreach services.
A systematic review and meta-analysis found consistent associations between digital media use and risks to child health and development, particularly social media use. The study highlights the need for multifaceted policies and interventions to mitigate potential harms from digital media exposure.
A new interactive tool, Safety Map, has been launched to address safety concerns on dating apps, with over 48 in-depth interviews conducted across Canada. The map curates safety information from 30 different dating apps, providing users with practical and accessible knowledge.
A study published in PLOS One found that individuals experience a more negative reaction to the time change from daylight saving time (DST) to standard time (ST) in the fall, compared to the transition from ST to DST in the spring. Social media sentiment analysis revealed a depressive impact in early fall.
A recent study found that AI programs are up to 97% accurate at detecting pictures of deepfake faces, but performed at chance levels when it comes to detecting deepfake videos. Humans correctly identified real and fake videos about two-thirds of the time, picking up on subtle inconsistencies in movement and facial expressions. The stud...
A groundbreaking longitudinal study reveals that peer influence is specialized, with best friends primarily shaping internal emotional states and academic behaviors, while popular peers set the standard for public image and social media engagement. The findings suggest that adolescents use different mental calculations to navigate thei...
A study found insufficient sleep among US adolescents, with trends suggesting environmental and structural factors are driving the issue, rather than specific behaviors. The findings highlight the need for population-level interventions to address widespread sleep loss.
New study exposes biased social media curation and systemic discrimination against Dalits in India. The research highlights how digital platforms shape, limit, and sometimes erase the histories and experiences of groups already facing discrimination offline.
An online experiment with 1,051 US adults suggests flagging potentially false cancer treatment claims on social media can help reduce the spread of misinformation. The study found that intervening and reducing sharing of false information on social media may have a positive impact on public health.
A new study finds that influencer culture affects girls' self-perception, with many recognizing the inauthenticity of online content yet still feeling pressured to conform. Researchers suggest that shifting attention away from individual girls and onto the culture that profits from their insecurity is key to change.
A study from Rutgers University suggests that exposure to alcohol in social media drives the desire to drink. Young adults who viewed influencer posts with alcohol were significantly more likely to report increased desire to drink compared to those who watched similar posts without alcohol.
Exposure to alcohol-related social media content is associated with increased desire to drink among young adults, regardless of prior alcohol use. Social media influencers may contribute to normalization of alcohol consumption among this age group.
A new study found that Black young adults experiencing high levels of online racism are more likely to use digital mental health tools. The research also showed that these individuals were more likely to engage in online mental health communication, regardless of their anxiety or depression symptoms.
A new study found that social media use, particularly exposure to muscularity-focused content and body comparisons, is strongly associated with increased intentions to use anabolic-androgenic steroids. Young men who frequently view muscular bodies or advertisements promoting muscle-building supplements also report stronger intentions.
A new study shows that geotagged social media photos can improve biodiversity datasets by 35% and provide more accurate species distribution models. The enhanced models reveal range expansions in areas missed by traditional records, particularly in regions with sparse formal monitoring.
A Stanford University study reveals that brain activity can forecast which wildlife images inspire people to engage online and donate to conservation causes. Socioemotional features, such as visible faces or cues encouraging emotional connections, play a key role in driving engagement.
A national US study of tens of thousands of college students found that excessive social media use is linked to higher odds of loneliness. Students who spent 16 hours or more on social media per week were 38% more likely to feel isolated.
Research found problematic screen use in early adolescence strongly linked to higher risks of mental health problems, sleep disturbance, and suicidal behaviors. The study emphasizes the importance of reducing addictive features on digital platforms and families taking steps to mitigate its impact.
SourceElsevier·JournalAmerican Journal of Preventive Medicine·TypeData/statistical analysis·DateFeb 12, 2026
A new study from the University of Rochester found that social media algorithms can reinforce echo chambers, but introducing randomness can help reduce this effect. By exposing users to a broader range of perspectives, algorithms can weaken feedback loops and promote more open-minded views.
A new study has identified the power of influencer marketing in overcoming psychological resistance to recycling tap water. The research found that sensory and emotional content on Instagram is more effective than rational arguments in encouraging sustainable consumption, making recycled tap water more appealing through mental imagery.