Articles tagged with Marketing Research
A new study from the University of Eastern Finland finds that digital platforms and artificial intelligence can boost B2B service companies' competitiveness by enhancing agility, flexibility, and resilience. The study also highlights the importance of organizational capabilities for managing strategic change in volatile markets.
The open-access book delves into the impact of AI and autonomous systems on human lives and ways of working, emphasizing their importance in prioritizing human well-being and creativity. Key learnings include the need for ethical design practices and considering AI as part of a larger system to enhance human experiences.
A pooled data analysis reveals that comprehensive tobacco product advertising, promotional, and sponsorship bans are associated with a 20% lower prevalence of smoking and a 37% lower risk of smoking uptake. The findings suggest that these bans influence behavior, lending weight to calls for their wider implementation.
Researchers from Southern Methodist University and University of Michigan found A-B testing limitations that affect user response to ads, leading to misinterpreted data. The study highlights the importance of recognizing these limitations to make informed marketing decisions.
A new study from the University of Bath finds that personalized gifts can increase recipients' self-esteem and evoke a sense of vicarious pride. By including personal touches such as names or messages, gift-givers can create meaningful experiences that last beyond the initial gesture.
A new study from the University of Surrey found that multinational enterprises (MNEs) are actively contributing to environmental problems despite claiming to address them. The research team argues that there is an urgent need for MNEs to reassess their innovation strategies to align with the UN Sustainable Development Goals.
CEOs innovate based on stock recommendations and analyst feedback, which can foster explorative activities like R&D. However, many sacrifice long-term sustainability for immediate returns, incentivized by their compensation packages.
A pioneering study using AI interviewing platform has shed light on young Singaporeans' hopes, fears, and unique perspectives on family planning decisions. Key findings indicate that financial concerns are the top barrier to having children, with work-life balance and mental readiness also being significant concerns.
A study by University of Mississippi researchers found that female CEOs significantly outperform males in the relational category of corporate social responsibility. This aligns with psychology studies showing women tend to be more nurturing and interdependent. The research also suggests that CEO gender influences CSR priorities, parti...
Researchers found that brief scientific literacy interventions can undermine conspiracy beliefs, particularly those built on faulty reasoning. These interventions were most effective against novel conspiracies and among high-conspiracy groups.
A study from the University of Bath found that labelling single bananas as 'sad singles' increased sales by 58% compared to happy banana signage. The emotional appeal evokes compassion in customers and reduces food waste. The researchers suggest this strategy can be an effective way for retailers to boost sales without reducing prices.
The project uses generative AI to examine whether scientific toolkits can help better study consumer behaviour in an effective way. By leveraging modern AI models and data from platforms like YouTube, researchers aim to extract meaningful patterns without needing to build a model from scratch.
A recent study found that combining informative and persuasive cues, especially monetary incentives, boosts opt-ins. However, purely informative messages don't necessarily increase opt-ins. Firms with significant offline presence tend to use more persuasive strategies.
A study estimates that approximately one-third of eligible US adults without diabetes were excluded from clinical trials supporting GLP-1 and GLP-1/GIP medications. The FDA should consider updating labeling to advise caution on generalizing these medications' safety and effectiveness to excluded populations.
Researchers found that female CryptoPunks avatars were sold at a 37% lower price than their male counterparts, while Black CryptoPunks avatars were sold at a 31% lower price than White counterparts. Avatars with features associated with high-tech or higher education countered these disparities.
A study by University of California - Riverside found that banning free plastic bags for groceries resulted in customers purchasing more plastic bags, despite the policy's goal to reduce waste. The behaviors spurred by the ban lingered even after the rules were repealed, with some impacts not beneficial to the environment.
Research from the University of Surrey found that physical cash fosters a sense of psychological ownership, leading to more responsible spending behaviors. Participants in focus groups and questionnaires reported feeling a deeper connection to their money when using cash, which is lacking with digital payments.
A study of nearly 2,000 retailers reveals that they tend to disengage from supplier relationships when a direct channel is introduced. This results in a decrease in the number of SKUs ordered and an increase in wholesale prices, with total order value decreasing by €399.50.
Clinicians should avoid using 'never words' that can scare, offend, or diminish agency in patients and families dealing with serious illness. Researchers recommend alternative language and methods for clinicians to identify their own never words.
A study by the University of California, Davis, found that households with limited time and money turned to school meals after the Healthy, Hunger-Free Kids Act was implemented. The new policies attracted even greater participation from households seeking healthier food for their kids.
Jan-Benedict E.M. Steenkamp, a renowned marketing expert, has been selected as the next Editor-in-Chief of the Journal of Marketing, effective July 1, 2025. With his extensive research experience and leadership skills, Steenkamp aims to expand the journal's tradition of high-quality research.
A recent study by the University of New Hampshire found that political affiliation plays a significant role in gift-giving decisions, with participants favoring politically aligned items for others over themselves. This suggests that individuals often consider how their target's politics may affect them when making purchasing choices.
A new study on the James Bond franchise reveals that regressive nostalgia can pose a significant threat to brands by attracting exclusionary consumers. These consumers cling to idealized past versions of brands and resist attempts to modernize them, posing challenges for marketers.
A study from Lehigh University and Seattle University found that making patients aware of biases in human healthcare decisions increases receptiveness to AI recommendations. By highlighting the limitations of human judgment, healthcare providers can create a more balanced relationship between patients and emerging technologies.
Researchers found that adopting popular brand nicknames can be detrimental to a company's performance, as it implies consumer control. This is because brand nicknames are often used by consumers, which can make the brand appear weaker when adopted by marketers.
A new INSEAD study finds that the #MeToo movement led to a significant decrease in demand for high-heeled shoes and stockouts of stereotypically feminine products. The researchers surveyed over 1,000 women in the US and found a rebellion against traditional gender stereotypes drove this shift.
Research from the University of Notre Dame found that companies that withdrew from Russian operations saw a notable increase in net brand buzz and enhanced brand consideration and purchase intent, especially those with robust ESG profiles. This suggests that socially responsible actions during geopolitical crises can magnify benefits f...
Researchers found that consumers view interracial couples as warmer but also less warm than minority couples, producing mixed attitudes. The study suggests that marketers should consider individual differences in social dominance orientation when representing diversity in ads.
A new study by Boston University researchers found that the majority of social media posts from e-cigarette brands left out health warnings, despite a federal requirement to include them. The study used AI to analyze over 2,000 Instagram posts and discovered that only 13% complied with FDA health warning requirements.
A cross-sectional study found that 87% of Instagram posts from synthetic nicotine brand accounts failed to comply with FDA health warning requirements. This non-compliance may contribute to increased youth engagement with tobacco marketing.
A $7M grant is supporting a four-year project to breed wide hybrids of muscadines and Vitis vinifera, combining desirable traits like disease resistance and crisp texture. The goal is to introduce new grape hybrids with enhanced quality leading to a more resilient US grape industry.
A new study recommends that influencers promoting sustainable lifestyles on social media be differently regulated to better protect consumers. The current EU consumer protection measures are inadequate, and the proposed changes would provide more legal certainty and facilitate additional training for content creators.
The study found that all three payer markets for pharmacy benefit manager services were highly concentrated in 2023, with the highest concentration in Medicare Part D. The top three PBMs pursued different market strategies, highlighting the importance of considering payer-specific concentration when evaluating anticompetitive practices.
A new study from the University of Notre Dame finds that Big Tech privacy policies can decrease consumer engagement and satisfaction with ads, leading to reduced performance and revenue. The study explores how data minimization and other policies affect ad variety and consumer behavior.
Researchers discovered people in a positive mood use 'happier' words when searching for products, increasing ad clicks by 50%. Marketers may benefit by targeting happier shoppers earlier in the buying process.
New research from Bayes Business School finds that launching new technologies requires strategic timing to succeed. The study identifies four timing situations that can confront marketing managers, offering a framework to develop a launch strategy leading to success.
Studies analyzed nearly 30,000 shows, movies, novels, and crowdfunding pitches to find that more and bigger narrative reversals led to better ratings and increased downloads. The research supports Aristotle's idea of peripeteia as a key feature of a good story.
Research reveals that stronger brands benefit from individual salesperson incentives, while weaker brands see increased profitability with group incentives. The study explores the impact of brand strength on sales incentive choices.
A study found that despite a decline in TV ads during kids' shows, children under 12 still see over 1,000 food-related ads annually, mostly for unhealthy products. The exposure primarily comes from watching shows with lower child-audience shares.
Research from uOttawa's Telfer School of Management reveals that consumers distrust super-influencers with high follower counts and instead engage more with smaller creators promoting sponsored content. This is attributed to the size of these micro-influencers, which fosters a stronger sense of trust with their audience.
A recent study found that 60 percent of infant and toddler foods sold in top US grocery chains fail to meet nutritional recommendations, while none meet World Health Organization guidelines. The study also exposed widespread misleading marketing practices, including prohibited claims on packaging.
A Washington State University study reveals that automatic delivery robots with low carbon emissions can encourage consumers to use them when ordering food. Participants who were more environmentally aware and had less perceived risk of late or spoiled food were more likely to choose the robots.
A study published in Future Foods found that German consumers are willing to try and buy cheese produced through precision fermentation. Emphasizing high product quality and environmental benefits increases acceptance, while concerns about traditional agriculture reduce willingness to purchase.
A recent study published in the Journal of Hospitality Marketing & Management found that including artificial intelligence in product descriptions reduces purchase intentions. Emotional trust plays a critical role in how consumers perceive AI-powered products, and mentioning AI can lower trust levels.
Researchers discovered that buyers are more likely to choose and pay more for products made with enjoyment, even when sellers charge lower prices. Sellers' production enjoyment signals quality and leads to higher buyer interest.
Researchers at UCLA Health Sciences identified three distinct patient preference-based profiles among men with low-risk prostate cancer. Despite differences in preferences, physician recommendations played a crucial role in determining treatment choices. The study highlights the need for better integrating patient preferences into trea...
A new study found that consumers value counterfeit luxury products for their 'egalitarian value', a sense of restoring equality in society. The research, involving over 2000 participants from Sweden and the US, suggests that perceived income inequality is a major driver behind people buying fake luxury items.
A new study published in the Journal of Marketing explores how daylight saving time affects consumer behavior. The research found that the transition leads to increased negative sentiment and impaired self-control, resulting in unhealthy behaviors such as reduced calorie intake from snacks and decreased fitness center visits.
A new study reveals significant discrepancies in the effectiveness of political ads on Facebook and Instagram, favoring more extremist groups. Over 70% of parties used user profiling in their ads, and the far-right AfD proved to be the most effective, with ads almost six times more efficient than competitors.
A recent study found significant biases in media coverage of Philip Morris International's IQOS heated tobacco product among different demographic groups in Israel. Arab and Ultra-Orthodox media portray IQOS more positively than mainstream media, often relying on PMI as a primary information source.
New research from Texas McCombs suggests that small sellers have more options than previously thought. The study modeled the interactions between companies and consumers, considering factors like other channels, number of players, and substitutability. Sellers can choose to retain control over their prices or sell to Amazon, weighing t...
A new study from University of Texas at Austin researchers found that poor execution of promotional displays in retail stores can deprive brands of up to 2.3% more sales. The study used IoT technology to track display installations and found that busy managers often view displays as a nuisance, leading to missed sales opportunities.
A large nationally representative study found that only 2.9% of U.S. adults had ever used nicotine pouches, with a lower percentage reporting current use. The study suggests that the majority of adult pouch consumers are using them to 'top off' nicotine in situations where they cannot smoke or use other tobacco products.
New volunteers seek flexibility and opportunity, often showing a weaker sense of affiliation with organizations. Organizations can effectively cultivate these relationships by establishing physical infrastructure, providing training and competence-building activities, and communicating a compelling narrative.
A study by Ritsumeikan University researchers found that emphasizing the cost-effectiveness of menstrual cups can increase their adoption. Tailored information efforts highlighting long-term financial benefits can play a crucial role in promoting sustainable options.
A new study found that market-ready steers can maintain high-quality beef even when fed lower-cost maintenance diets. The research showed no significant differences in meat quality between two diet groups, suggesting flexibility in feeding strategies.
New research from Lehigh University and other institutions found that consumers are willing to pay up to 10% more for goods and services produced with high production enjoyment. Sellers can capitalize on this cue by pricing their products at a slight premium, according to associate professor Danny Zane.
Influencers who disable social media comments are perceived as less sincere, less receptive to consumer feedback, and incur professional consequences. This behavior can undermine their ability to connect with followers, even when the displayed comments are mostly negative in nature.
Researchers found that advertising on misinformation websites is pervasive among companies across several industries and amplifies the financing of misinformation. Consumers also face substantial backlash when ads appear on such websites, switching away from companies whose products are advertised on misinformation outlets.
New research reveals a 'mobile giving gap' where consumers are less likely to donate when using smartphones than PCs. To overcome this, charities should focus on highlighting the needs of others in their appeals, creating a sense of empathy and other-focus.