Articles tagged with Marketing Research
A recent study from the University of Technology Sydney found that users who set moderately challenging weekly targets were more likely to remain active and engaged with their apps. This suggests that smarter goal-setting, rather than more goal-setting, may be key to sustained digital engagement.
A recent study in the Journal of Nutrition Education and Behavior highlights the impact of digital transformation on food access, emphasizing opportunities for innovative interventions and policy approaches to promote health equity.
A new study explores the market effects of unleashing generative AI on creative endeavors, finding that low-quality 'AI slop' harms consumers and professionals. High-quality AI, however, can enhance professional work while providing consumers with better content options.
Researchers find that personalized digital marketing can evoke a powerful emotional response, leading consumers to feel uncomfortable and less likely to make purchases. To mitigate this 'creepiness,' brands can focus on prevention by designing personalization practices that minimize ambiguity and avoid signals of intrusive surveillance.
A new study from Binghamton University School of Management provides a framework for organizations to anticipate, interpret, and respond to social media backlash. The toolkit identifies four phases of online social disapproval and offers guiding questions and analytical indicators to aid in early detection, response, and recovery.
A new study from the University of British Columbia found that the way marketers express time can change how people experience the past and future, influencing real consumer decisions. The 'year-length effect' shows that when time is described as a length, people tend to perceive it as longer than when using years.
A new study from the University of East Anglia finds that AI tools excel at speed and clarity, but human translators remain crucial for tone, cultural nuance, and natural sound. Generative AI can handle parts of video translation, but consumers still notice when something feels off.
A University of California - Riverside study found that purchasing goods or services to be shared generates significantly more anxiety. Learning about others' preferences can reduce stress and increase confidence, but not if there are differing expectations.
A new study by Florida International University found that self-improvement gifts can unintentionally trigger negative online reviews due to emotional sting. Recipients who received these gifts often felt judged rather than appreciated, leading to lower ratings and negative word of mouth.
A new study by University of East Anglia researchers identified key factors contributing to successful crowdfunding campaigns on Seedrs. Setting a £90K target, having around 19 team members, and using specific phrases in campaign pitches all helped attract investors.
Researchers from Radboud University identified eight legal risks associated with MLMs, including false income promises and pyramid scheme-like structures. Studies funded by the MLM industry often downplay these risks, creating a false impression that MLMs are safe business models.
A survey by Göttingen University found that consumers overestimate the environmental benefits of locally sourced food, while underestimating the advantages of imported goods. This misjudgment can lead to environmentally unfriendly choices.
Researchers identified three types of online brand defenders: promoters (emotionally attached), justice promoters (fairness driven), and self-promoters (ego-driven). Companies can encourage promoters by acknowledging them, while justice promoters require a sense of fairness. Self-promoters are motivated by attention and rewards.
A new study by Yifan Yu offers guidance on how to deploy emotion AI in various scenarios, emphasizing the importance of balancing human involvement with AI's emotional detection capabilities. The analysis showed that emotion AI works best when integrated with human employees, and some scenarios are better handled by humans alone.
Pusan National University researchers develop a novel prompting technique to improve ChatGPT's accuracy in predicting fashion trends. The study reveals that ChatGPT can capture emerging themes and identify new trends not found in existing data.
A new study found that safety-related reviews on Airbnb can reduce bookings and lower nightly prices, with a significant impact from personal experiences. The study suggests increasing transparency to balance financial incentives with customer welfare, providing the greatest long-term benefits.
A new study from the University of Vaasa finds that reducing clothing consumption improves body image and overall well-being. By extending the lifespan of clothes, individuals can reduce social comparison and increase self-esteem.
A new study found that COVID-19 work absences have become a year-round phenomenon in the US labor market, similar to pre-pandemic influenza season conditions. Nationally representative data can help monitor public health crises and inform policy decisions.
A new study from the University of Vaasa examines how Finnish households are becoming more flexible with their energy consumption, driven by digitalisation and financial incentives. The research finds that material and monetary benefits are the most effective motivators for adopting flexible energy habits.
A new strategy to increase low-emission food consumption has been found effective in controlled choice experiments with 3,000 participants. The 'nudge by proxy' approach highlights consumer motivations rather than environmental impacts, significantly outperforming traditional carbon footprint labelling.
A cross-sectional study found that FDA-cleared AI-enabled medical devices lack standardized efficacy, safety, and risk assessment, highlighting the need for dedicated regulatory pathways and post-market surveillance to address these challenges.
Researchers warn that dynamic pricing can erode customer loyalty and face regulatory scrutiny, highlighting the need for careful planning and human oversight in algorithmic pricing decisions. Companies must balance profit optimization with marketing strategy and customer sentiment to avoid backlash.
A new MSU study explores the perceptions of consumers regarding 'Made in USA' labels, finding that confusion exists and reality often exceeds or falls short of expectations. Researchers analyzed survey data from 131 adult respondents to better understand consumer attitudes towards domestic production and labeling.
Researchers at Binghamton University found that focusing on the time invested in a goal, rather than the monetary cost, can enhance self-determination and increase persistence. This approach can be particularly effective for DIY customers, helping to reduce unhappiness and increase job satisfaction.
A new study from the University of Georgia found that labels on news articles, such as 'most shared' versus 'most read', influence audience engagement. Respondents interpreted 'most read' stories as more informative, while 'most shared' articles were seen as less serious and more entertainment-based.
A study analyzing 20 years of credit data finds that younger households with lower education levels are more likely to carry balances and struggle with payments. Meanwhile, those with university degrees or savings tend to stay current on their payments.
Australians waste 7.6 million tonnes of food annually, with poor label design and inconsistent packaging being key reasons for this problem. Clearer date labels and storage advice could drastically reduce edible food waste.
A USF study reveals that consumers tend to believe fake online reviews, even when told they are fabricated, due to a psychological phenomenon called truth bias. The researchers argue that platforms should prioritize identifying and mitigating fake negative reviews and labeling potentially fraudulent content.
Researchers found that plain language summaries increase consumer trust by 2-5% and willingness to share personal info. However, companies should avoid using these summaries to hide malicious practices.
A study found that dog owners are willing to pay a premium for foods labeled with specific health attributes, such as digestive health and allergy care. The most expensive attribute was 'allergy relief,' with an average price of $3.89 per pound.
Researchers found that digital detox interventions on TikTok led to increased usage among users who were less skeptical of advertising, viewing the platform as more authentic. In contrast, users with higher skepticism showed no significant change in behavior. The study highlights the potential backfire effects of well-intentioned effor...
A decade-long study of snowsport instructors reveals that pursuing a career in a field you enjoy can be taxing, requiring financial, mental, and physical sacrifices. However, the research also found that participants reported experiencing significant personal growth and fulfillment.
A randomized crossover trial found that 5 minutes of exposure to junk food adverts resulted in children consuming significantly more calories during the day. The study found that 7–15 year-olds consumed an average of 130 kcals extra, equivalent to two slices of bread.
Researchers from the University of Surrey warn that manufacturers who fail to adopt digital transformation will be left behind. By harnessing emerging technologies like chatbots, digital twins, and AR/VR, manufacturers can improve customer centricity and enhance their value proposition.
A new study from Bar-Ilan University and University of Agder reveals that linking luxury items to NFTs can harm their perceived value by introducing a sense of temporariness. The research suggests that luxury brands must strike a balance between innovation and maintaining their heritage to avoid devaluing their physical products.
Researchers found that most people are open to their friends asking to join plans, but hesitate to self-invite due to concerns about offending others. The study's findings suggest that people tend to underestimate the likelihood of getting invited and overestimate how much others consider them.
A new study by the University of Texas at Austin suggests that sales quota periods should be tailored to individual preferences. Low performers are more motivated by constant motivation, while high performers respond better to longer quota cycles. This implies that one-size-fits-all approach to sales compensation may not be effective.
Researchers found that nearly 10% of compliant websites still run non-compliant ads, violating the Acceptable Ads Standard. Flaws in ad-filtering rules allow advertisers to bypass size and format restrictions, putting user privacy at risk.
A recent study by the University of Arkansas System Division of Agriculture found that consumer understanding of CBD oils has not kept pace with their growth in the market. Consumers were often confused about product names, with full-spectrum CBD containing terpenes and up to 0.3% THC.
Researchers found that clothing rental companies in niche markets, such as sportswear, are more successful and sustainable. They identified key business models, including membership, subscription, and individual rental, and emphasized the importance of collaborations with suppliers and manufacturers.
A new study reveals that Automated Lead Nurturing improves engagement and enhances salesperson–lead interactions, but its impact on sales conversions varies significantly across industries and customer segments. ALN is most beneficial for new leads, short sales cycles, and lower-value deals.
Researchers found that perceiving prices significantly different from expectations triggers a strong N400 signal in the brain, engaging regions involved in evaluating rewards and learning. This suggests that consumers' perceptions of value are part of automatic cognitive mechanisms activated long before conscious decision-making.
Researchers have developed a method for nonprofits to use community-clustered profiles to identify potential donors based on publicly available data. The study found that using these profiles can help increase donor response rates without requiring expensive behavioral data.
Researchers from the University of Vaasa found that consumers who prefer plant-based alternatives are perceived as socially different, evoking feelings of admiration and envy. Marketing strategies must address prevailing prejudices to make vegetarianism socially acceptable.
New research reveals that second-screening can create a sense of social connection, increasing engagement and repeat viewing intentions. When viewers are alone, reaching for their phone can deepen the experience by connecting with others in real-time. In contrast, second-screen use creates a disconnect when shared with others.
A study by Frontiers found that cultural dimensions influence price endings, with individualistic cultures preferring round prices, uncertain cultures choosing just-below prices, and long-term oriented cultures opting for precise prices. These findings have implications for retailers operating in global markets.
New research from the University of Mississippi finds that managing emotions to meet job demands can lead to exhaustion, dissatisfaction, and negative customer reactions. The study identifies two key drivers of burnout: emotional labor and customer injustice, highlighting the need for supportive workplace cultures.
Researchers found that emotional social media posts increase short-term willingness to pay for sustainable chocolate, but this effect diminishes within two weeks. The study suggests that emotional content can be an effective way to promote sustainable consumption in the short term.
A recent study by the University of Portsmouth examines the negative impacts of social media influencers, including misinformation, endorsement of dangerous products, and unrealistic beauty standards. The research calls for more stringent oversight, increased transparency, and ethical marketing strategies to mitigate these risks.
A recent study from the University of Kansas found that people tend to prefer AI chatbots when discussing sensitive or embarrassing topics like health information, due to their anonymity and nonjudgmental nature. However, when individuals are angry, they still prefer human interaction.
A new study suggests that a menthol cigarette ban could be less effective due to the emergence of an illegal market. The research found that demand for menthol cigarettes would remain high even with limited access to e-cigarettes, leading to a significant black market. This could blunt the intended public health benefits of the ban.
Research by West Virginia University expert Kylie Vo found that consumers who believe in karma are more likely to forgive companies that behave immorally and less likely to boycott them. In contrast, non-moral transgressions like defective products or misleading claims can severely damage consumer-brand relationships and brand value.
A new study by Oregon State University researchers found that certain groups of consumers are open to drinking smoke-impacted wines. The study suggests potential tools for making these wines viable for the market through blending and targeted labeling and marketing strategies.
New research suggests that educating low-knowledge luxury consumers about the appeal of counterfeit goods can help combat the trillion-dollar counterfeit market. Consumers with high subjective knowledge in this domain are less likely to partake in counterfeits, while those with lower knowledge are more drawn to them.
A study led by Penn State's Sara Dommer found that people cheat on tasks like crossword puzzles and calorie tracking when intrinsic rewards are at stake. Participants reported higher scores and attributed their performance to intelligence, rather than cheating, even after being graded objectively.
A new Journal of Marketing study reveals that 'buy now, pay later' installment payments can significantly increase customer spending. The research found that by spreading payments into interest-free installments, retailers can boost both the number and average amount spent on purchases.
Researchers from Binghamton University discovered that connecting people with similar views or backgrounds leads to less diverse ideas. Conversely, interacting with a limited number of others produces higher-quality ideas. The study suggests that promoting biodiversity through idea generation is key to achieving optimal results.
Researchers studied consumer agency in immersive services like residential care, finding that technology and empathy can support individual autonomy. The study highlights the importance of a more consumer-centered perspective in geriatric care and analyzing issues related to consumer autonomy.
A recent survey of 2,100 US customers found that the price of meat alternatives is the most decisive factor for their acceptance. When both options were priced the same, respondents often favored the animal product, but significantly cheaper alternatives made them more attractive.
A recent Washington State University-led study reveals that forestalgia-focused destination ads are more effective at enticing travelers to book vacations than nostalgia-based ads. The research found that travelers respond more favorably to future-focused messages, tapping into a natural human tendency to idealize what's ahead.