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The opportunity cost of conservation

Researchers from Arizona State University developed a study to balance biodiversity goals with limited economic resources in Colombia. The team created a prioritization map that targets conservation actions towards regions where ecological benefits are high and economic impacts are low.

SourceArizona State University·JournalNature·TypeCase study·DateApr 14, 2022

Study: Eat school lunch after recess

A Brigham Young University study found that switching recess before lunch increases fruit and vegetable consumption in children by 54%. This simple, no-cost trick has the potential to improve long-term health effects and make school meal programs more successful.

SourceBrigham Young University·JournalPreventive Medicine·DateJan 13, 2015

Justifying insurance coverage for orphan drugs

The article proposes an ethical framework to guide coverage decisions for expensive orphan drugs, considering the tension between saving lives and avoiding unfair advantages to identifiable patients. It suggests evaluating potential health gains in context and weighing opportunity costs to determine acceptable expenditure.

SourceThe Hastings Center·JournalHastings Center Report·DateFeb 7, 2012

Constrained consumers: When do people consider what they have to give up in order to buy something?

A new study in the Journal of Consumer Research examines how consumers consider opportunity costs when making purchases. Feeling constrained can actually lead to better decision-making as consumers weigh the benefits and trade-offs of a purchase. By balancing consideration of foregone options, consumers can make more satisfactory choices.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateMay 9, 2011
Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

Opportunity costs: Remind consumers about savings

A new study in the Journal of Consumer Research found that drawing consumers' attention to opportunity costs leads to different purchasing decisions. By explicitly naming opportunity costs, consumers become more price sensitive and tend to choose cheaper options.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateMay 12, 2009