Add BrightSurf on Google Email

Study: How much you're willing to pay depends on what you were just doing

Researchers found that asking people to choose among products primes them to think about positive attributes, leading to a more favorable evaluation of subsequent items. In another experiment, participants who ranked hotel prices from highest to lowest were willing to pay an average of $19 more than those who did the reverse.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJan 23, 2008

Does time slow in crisis?

Studies show that humans do not experience events in slow motion during crisis situations. Instead, longer durations are a result of memory distortion and increased activity in brain areas associated with fear response. This understanding is crucial for grasping how time is represented in the brain.

SourceBaylor College of Medicine·JournalPLOS ONE·DateDec 11, 2007

Memory machine

Scientists found that long-term memories require a miniature molecular machine to maintain, which must be constantly active. Jamming this 'machine' can briefly erase memories, suggesting potential future treatments for memory problems.

SourceWeizmann Institute of Science·JournalScience·DateAug 16, 2007

Study: Discriminating fact from fiction in recovered memories of childhood sexual abuse

A recent study published in Psychological Science found that spontaneously recovered memories of childhood sexual abuse are corroborated about 37% of the time, similar to continuous memories. In contrast, memories recovered in therapy were never verified. These findings suggest that therapy can lead to suggestion and distortion of memo...

SourceAssociation for Psychological Science·JournalPsychological Science·DateJun 13, 2007

The brain's motivation station

Researchers used functional magnetic resonance imaging to study how brain regions involved in reward processing interact with memory. They found that cues to high-reward scenes activated both the mesolimbic region and the hippocampus, leading to better memory performance for high-value scenes.

SourceCell Press·JournalNeuron·DateMay 3, 2006

Learning and memory stimulated by gut hormone

A study by Yale University researchers found that ghrelin, a hormone produced in the stomach, has a powerful influence on the hippocampus, a brain region critical for learning and memory. This discovery suggests that a potential recommendation could be to limit children's breakfast intake to optimize morning learning hours.

SourceYale University·JournalNature Neuroscience·DateFeb 22, 2006

Older adults more vulnerable to distraction from irrelevant information

A study by Baycrest Centre for Geriatric Care found that older adults are more easily distracted due to gradual brain changes beginning in middle age. The researchers used fMRI to scan the brains of three age groups, including young adults, middle-aged adults, and older adults, revealing a seesaw imbalance in frontal lobe areas.

SourceBaycrest Centre for Geriatric Care·JournalJournal of Cognitive Neuroscience·DateFeb 6, 2006

Giving déjà vu a second look

Researchers at the University of Leeds have developed a new framework to study chronic deja vu, a condition where people experience a strong sense of familiarity for new experiences. The Cognitive Feelings Framework (CFF) uses subjective reports and neuro-imaging to better understand everyday sensations like deja vu.

Researchers know what you were about to say; fMRI used to detect memory storage and retrieval

A study by Sean Polyn and colleagues used fMRI to track brain activity during memory retrieval, finding the 'bootstrapping' effect where recalling a part of a memory triggers associated memories. This technique could help treat brain disorders like Alzheimer's disease and guide creation of more self-sufficient artificial neural networks.

SourceUniversity of Pennsylvania·JournalScience·DateDec 22, 2005

Study charts origins of fear

A study published in Neuron identifies the pre-frontal cortex as the origin of fear memory, contradicting previous research that linked it to the hippocampus. The researchers found that NMDA receptors play a critical role in developing fear memory, and blocking these receptors can reduce fear response.

SourceUniversity of Toronto·JournalNeuron·DateSep 15, 2005

Brain function in schizophrenia can improve with support, holds promise for cognitive rehabilitation

A new study from Washington University in St. Louis shows that people with schizophrenia can remember things just as well as healthy subjects with proper cues and memory aids. The research suggests a new way to understand the cognitive problems underlying schizophrenia, offering hope for more effective cognitive rehabilitation programs.

SourceWashington University in St. Louis·JournalBiological Psychiatry·DateJul 5, 2005

Emotional memory study reveals evidence for a self-reinforcing loop

The study reveals that emotional pictures are recalled better than neutral ones, and this recall is associated with increased activity in the amygdala and hippocampus. The researchers propose a synergistic mechanism where emotion triggers recollection, creating a loop that could help understand traumatic memory recall in PTSD patients.

SourceDuke University·JournalProceedings of the National Academy of Sciences·DateMar 8, 2005

How odors help make multimodal memories

Researchers found that the piriform cortex was activated when subjects saw objects previously associated with odors, confirming models of memory recall. The hippocampus draws on these sensory components to reconstruct rich memories.

SourceCell Press·JournalNeuron·DateMay 26, 2004

Remembrance of smells past

Researchers at UCL's Institute of Neurology found that memories are distributed across different brain regions, not just one area. This means that a single sense can reactivate a memory, rather than requiring all aspects to be recreated.

SourceUniversity College London·JournalNeuron·DateMay 26, 2004

Flies offer clues to anesthesia-resistant memory

Researchers discovered that the radish gene encodes a phospholipase-A2 enzyme, which plays a crucial role in anesthesia-resistant memory. The study found this enzyme is also involved in memory formation in chickens and rodents, suggesting a conserved mechanism across animal phyla.

SourceCell Press·JournalCurrent Biology·DateFeb 16, 2004

'Science' showcases research on forgetting

Researchers found that unwanted memories can be suppressed using brain areas similar to those used during physical action control. This process reduces hippocampal activity, leading to forgetfulness. The study provides a novel neurobiological model for motivated forgetting, which may demystify how repression occurs.

SourceUniversity of Oregon·JournalScience·DateJan 8, 2004

High sugar blood levels linked to poor memory

A study published in the Proceedings of the National Academy of Sciences found an association between impaired glucose regulation and reduced hippocampal volume, leading to poorer memory performance. This suggests that improving glucose tolerance may have significant treatment implications for age-related cognitive decline.

SourceNYU Langone Health / NYU Grossman School of Medicine·JournalProceedings of the National Academy of Sciences·DateFeb 3, 2003