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Second, more realistic estimate can reduce planning and purchasing errors

Researchers at Duke University's Fuqua School of Business and the Wisconsin School of Business found that people are consistently overly optimistic when predicting future behavior. By asking individuals to make two sets of predictions - one ideal and one realistic - participants reported more accurate estimates and improved decision-ma...

DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

The honeymoon's over: Consumers overestimate enjoyment of products

A study found that people tend to overestimate their long-term enjoyment of products, leading them to choose cheaper options with fewer features. This is because consumers who think about how long they will use a product and anticipate decreased enjoyment are less likely to buy premium items.

Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Trust your gut: Too much thinking leads to bad choices

A new study published in the Journal of Consumer Research found that people who deliberately weigh their options make less accurate judgments than those who trust their instincts. In five separate studies, researchers found that complex decisions led to decreased effectiveness of deliberation.

Director experience with acquisitions improves firm performance

A new study in Strategic Management Journal examines how outside directors' prior experience influences a firm's acquisitions. The study finds that firms with experienced directors make better acquisition decisions, especially when the acquired products are similar to those being pursued by the firm.

Health-care providers and patients differ on views of knee replacement

A study of healthcare providers and patients found that they often disagree on the need for total knee replacement surgery, despite both agreeing on its benefits. Patient satisfaction and adherence to treatment recommendations improve when there is greater agreement between providers and patients.

Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

Our unconscious brain makes the best decisions possible

Researchers at the University of Rochester found that humans make optimal decisions when their unconscious brain processes information. A test revealed that people's brains subconsciously gather data and reach a confidence threshold before reporting a decision to the conscious mind.

Eyes on the prize

New brain-imaging research from UC San Diego finds that visual areas respond more strongly to objects of value, altering neural activation in the human visual system. This altered processing affects not only high-level cognitive function but also early stages of information processing.

You decide: Making a good decision or avoiding a bad one?

A new study examines how consumers evaluate brand features to make choices, finding that goal-oriented individuals prefer rapid progress in decision-making, while those focused on avoiding mistakes value detailed information. This understanding has important implications for designing persuasive marketing messages.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Conscious vs. unconscious thought in making complicated decisions

Researchers found that unconscious thought was not always effective in making the best choices. Instead, thinking about a decision at one's own pace and focusing on the problem led to larger payoffs. The study suggests that relying on self-paced conscious thought can be a more reliable approach for complex decisions.

Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Agent-based computer models could anticipate future economic crisis

Researchers at Argonne National Laboratory have created new agent-based models to better understand market behavior and predict potential economic catastrophes. These models use information from surveys and simulations to forecast how individual actors in a market make decisions, allowing policymakers to anticipate and avoid meltdowns.

UT trainees tackle health information technology issues

Researchers at UT Health Science Center Houston are tackling healthcare information technology issues using a $1.3 million AHRQ grant, focusing on projects to increase patient safety. The trainees aim to design systems that help physicians prioritize notifications and make informed decisions in the emergency room.

Stress hinders rats' decision-making abilities

Neuroscientists from the University of Washington found that stress impairs rats' ability to seek out larger rewards in a maze, lasting several days. A study using rats and muscimol to inactivate the amygdala showed that stressed rats were unable to adjust their behavior and learn from experience.

GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

Fish choose their leaders by consensus

Stickleback fish follow a consensus decision-making process to choose their leader, prioritizing size, fatness, and health. As group size increases, accuracy improves, but occasional errors occur due to submission to peers and cascades of incorrect decisions.

Risky decision-making essential to entrepreneurialism

Entrepreneurs are riskier decision-makers than managers, according to a study published in Nature. The study found that entrepreneurs' 'functional impulsivity', or ability to make quick decisions under stress, is linked to brain neurochemistry and may be possible to teach or enhance with pharmaceuticals.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Decisions, decisions: Feedback influences decision making

Researchers found that people choose differently when given feedback in experiential choices compared to descriptive choices. The study suggests that feedback may drive individuals towards rational decision-making by treating small probabilities more objectively.

Simple brain mechanisms explain arbitrary human visual decisions

Scientists report that a simple decision-making task does not involve the frontal lobes, instead relying on the parietal lobe to process sensory information and control responses. This finding challenges the traditional view of human decision-making as willful acts, suggesting that many decisions may be driven by automatic processes.

Stress affects older adults more than young adults

A new study examines how stress affects decision-making in older and younger adults, revealing that stressed older adults alter their behavior more significantly. The researchers found that stressed older adults were not only more cautious but also jerkier drivers, braking almost three times as much as their calmer peers.

Cardiac risk estimates differ for Christian and Muslim patients

A study published in Medical Decision Making found that cardiac risk estimates vary between Christians and Muslims, with more serious estimates given to Christians. The research highlights the psychological impact of mortality concerns on healthcare decisions.

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

INFORMS recognizes Saaty with Impact Prize

Thomas L. Saaty, inventor of AHP, revolutionized decision-making with a breakthrough methodology that's widely used in business and government. His work has had a broad practical impact on operations research and related fields.

People with autism make more rational decisions, study shows

Research funded by the Wellcome Trust found people with autism spectrum disorders tend to be more consistent in their decision-making due to reduced emotional influence. This attention to detail can help them avoid irrational choices but may hinder social interactions that require gut instincts.

Deal or no deal? The role of emotions in negotiating offers

A study published in Psychological Science found that people who rely on their emotions during negotiations tend to make simpler and cleaner offers, but still achieve good outcomes. This suggests that emotional decision making may be both simpler and more lucrative than traditional calculation-based approaches.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

Just a numbers game? Making sense of health statistics

A new report highlights the issue of statistical illiteracy in health, with misleading presentation of relative risks and lack of absolute risk information. The problem affects both doctors and patients, leading to incorrect decisions and actions.

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Withdrawal of life support often an imperfect compromise

A study found that sequential withdrawal of life support is more common than thought and associated with higher satisfaction among surviving family members. The study suggests that improving communication between physicians and families is key to better care.

Political views affect firms' corporate social responsibility

A new study finds that companies in Democratic states tend to have higher corporate social responsibility (CSR) ratings than those in Republican states. The research analyzed the 2004 presidential election results of communities where corporate headquarters are located, revealing a correlation between political views and CSR ratings.

Blissfully ignorant: Skip those pesky details

Researchers found that people who are presented with vague information after making a decision tend to feel more optimistic about their choice. In three studies, participants were shown to be more optimistic when given incomplete nutritional information or sketchy reviews on products like chocolates and hand lotions.

What was I doing? Interruptions can change purchase decisions

A new study finds that brief interruptions can alter purchasing decisions, causing a shift from detail-oriented, price-conscious thinking to goal-oriented, price-insensitive consideration. Participants who were interrupted in decision-making processes prioritized qualities like satisfaction and desirability over feasibility and price.

Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

CEOs hired from outside a firm are more likely to be dismissed

A new study in Strategic Management Journal reveals that Boards of Directors commonly make faulty hires when they hire CEOs from outside the firm. Creating nominating committees with leadership by outside directors can help avoid this problem and increase the chances of a newly appointed CEO succeeding.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

When the patient can't decide

Research reveals physicians often grapple with balancing patient needs with those of surrogates in medical decision-making. Surrogate decision-makers' wishes can sometimes take precedence over patient prior wishes, highlighting the complexity of this process.

CSHL neuroscientists glimpse how the brain decides what to believe

Researchers at Cold Spring Harbor Laboratory discovered that laboratory rats' brains signal uncertainty when making decisions, reflecting their level of confidence. The study found that rats preferentially abort uncertain trials, indicating that confidence plays a crucial role in guiding behavior.

Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

New prognostic model for traumatic brain injury

Researchers created a new prognostic model for traumatic brain injury using patient characteristics from the IMPACT database, including age, motor component of Glasgow coma score, and pupillary reactivity. The model also includes haemoglobin and glucose measurement, providing a more comprehensive prediction of outcomes.

AmScope B120C-5M Compound Microscope

AmScope B120C-5M Compound Microscope supports teaching labs and QA checks with LED illumination, mechanical stage, and included 5MP camera.

Patient privacy assured by electronic censor

A new software has been developed to delete confidential patient data from medical records, leaving essential information intact. The system was tested on a large database of nursing notes and successfully removed over 94% of sensitive information, with only 0.2% of useful content mistakenly deleted.

Could preserving biodiversity reduce disease?

The US EPA has funded three interdisciplinary teams to explore the links between biodiversity and human health, focusing on Lyme disease and West Nile encephalitis. Research will investigate how environmental factors and people's behaviors contribute to disease transmission.

Will our future brains be smaller?

Researchers from the University of Bristol found that mammals have two decision-making systems: a fast-but-inaccurate sub-cortical brain and a slow-but-accurate outer cortex. The study suggests that the older system may still be beneficial in modern situations, potentially preventing atrophy and smaller brains in future humans.

Gallons per mile would help car shoppers make better decisions

Expressing fuel efficiency in gallons per mile rather than miles per gallon can help consumers choose more fuel-efficient cars. This format reveals the actual gas savings from improvements in fuel efficiency, making it easier for families to identify the most efficient option within their chosen car class.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

We can be serious: Cardiff University disputes Hawk-eye's Wimbledon line call

Researchers from Cardiff University challenge the reliability of Hawk-Eye's line call accuracy, suggesting that sports decision aids should come with a 'health' warning. The study proposes the Automated Decision Principle, which states that automated systems should reproduce human systematic errors rather than correcting them.

Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.