A recent study published by Rice University researchers found that individuals generally prefer to locate their sense of self in the brain. This preference is stronger among those with an independent self-construal, who tend to assert autonomous goals and behaviors related to the brain. In contrast, people with an interdependent self-c...
A new study in Journal of Consumer Research reveals that buying products to compensate for perceived shortcomings can lead to increased focus on failures. Researchers found that such 'compensatory consumption' impairs self-control and undermines mental resources.
A new study suggests that repeatedly reflecting on a breakup can speed emotional recovery. Researchers found that participants who completed a more intensive set of tasks and measures had better overall recovery from their breakups. Reflecting on the relationship helped participants build a stronger sense of themselves as single people.
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A study found that rejection from luxury salespeople increases consumers' willingness to buy and display the product. Affirming a person's self-concept before rejection can mitigate its impact. Luxury brands can use this insight to improve customer experiences.
Research suggests that slow tactile stimulation can increase brain's ability to construct body ownership and create a healthy sense of self. The study found that participants who received synchronized slow touch believed the rubber hand belonged to them more than those who received faster neutral touch.
Research found that multiracial people are more likely to be misidentified as white rather than black and value being accurately identified. Multiracial participants were more interested in meeting partners who had accurately identified them, while single-race people had similar negative reactions to being misidentified.
A new study reveals that consumers shop proactively to protect themselves against potential challenges, yet reactively after experiencing stress. They tend to choose products specifically associated with bolstering or guarding the self under threat.
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Researchers at the University of the Basque Country have designed a programme called Mírate bien to train cognitive perceptions and restructure self-image. The pilot experience shows early signs of improvement in students' physical self-concept, highlighting the potential tool for building awareness about its implications.
Researchers from the University of Toronto and University of Guelph argue that incorporating employee engagement into performance management is crucial for improving both. The authors identify three psychological conditions – meaningfulness, safety, and availability – that support personal engagement. By focusing on these conditions, o...
A new study by University of Illinois marketing expert Tiffany Barnett White found that brand-conscious consumers view negative information about their beloved brands as a threat to their self-image. They defend the brand and re-write history to maintain a favorable self-evaluation, extending to multiple markets such as sports teams.
Astrid Matthey and Tobias Regner's study found that individuals tend to act fairly if consequences are clear, but ignore them for personal gain. The researchers suggest providing information can improve behavior, such as promoting sustainable consumer choices.
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Consumers recall ads better when they think about the groups they belong to. The study found that thinking about group membership influences memory for advertising by unconsciously connecting new information to existing group associations.
A recent study published in Psychological Science found that people from different cultures respond differently to thoughts of death. European-Americans tend to focus on protecting their sense of self, leading to harsher judgments towards those perceived as threats. In contrast, Asian-Americans are more likely to reach out to others an...
Researchers suggest that people's intimates and those who spend time with them know their personalities better than they do themselves. Meanwhile, strangers can also pick up on various cues like clothes, musical preferences, or Facebook postings about an individual.
A new study finds that signing one's name can increase engagement among consumers who strongly identify with a product category, leading to more purchases. However, it has the opposite effect on those who don't identify strongly, reducing time spent in stores and fewer shoe tries.
A new study reveals that consumers who strongly identify with a brand may experience shame and insecurity when betrayed, leading to negative actions against the brand. Companies can mitigate this by promoting forgiveness, indifference, or effective disengagement.
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A recent study found that romantic breakups can lead to reduced self-concept clarity and increased emotional distress. Individuals experience changes in their selves, feeling less clear and smaller after the loss of a partner.
A new study found that publicly blaming others increases the likelihood of spreading blame, as individuals try to protect their egos. Blame creates a culture of fear, leading to negative outcomes in organizations.
A study published in PLoS ONE reveals that shared experiences can alter recognition of one's own face, blurring the line between self and others. This finding has implications for understanding self-identity and social behavior.
A new study found that individuals with anxious attachment styles prefer brands with sincere personalities, such as Gap, while those with avoidant styles opt for exciting brands like Abercrombie. This research highlights the moderating role of attachment styles on consumer-brand connections.
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Researchers used virtual reality to manipulate bodily self-consciousness, demonstrating that spatial unity and bodily self-awareness depend on brain mechanisms. The study indicates that humans' sense of the embodied self relies on brain activity at the temporo-parietal junction.
Research suggests that dieters experience improved self-image after viewing photos of thin models in popular magazines. However, the study also indicates that those who are highly invested in achieving this ideal may be more likely to develop eating disorders.
A scholar suggests that an economic system may be a contributing factor to dissatisfaction in the West. Her book, Radical Gratitude, proposes that people can be happier by being more grateful for what they possess and have accomplished.
A study found that individuals who received poor scores on an intelligence test watched television longer and were less likely to look away from the screen. In contrast, those who performed well watched for a shorter duration. Television use may serve as a distraction from negative self-feelings.
A study of over 600 high school teachers found that burnout patients can maintain a positive self-image despite mixed feelings upon seeing colleagues perform well. Researchers recommend leveraging social comparison to aid therapists in treating burnout patients.
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Human cloning has raised concerns about individual uniqueness and self-identity, but an expert argues that these are influenced by qualitative traits beyond genetics. Brock suggests that history, relationships, and personal experiences shape our sense of identity, making cloning less likely to undermine human potential.