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Science News for September 17, 2002


Public strong on opinions – weaker on knowledge

A study by Cardiff University found that the British public is strong on opinions about scientific issues like climate change and biotechnology but weak on actual knowledge. The survey revealed that people's trust in sources like scientists and media outlets is low, suggesting a need for more effective communication strategies.

Ad repetition may confuse consumers: study

A study published in the Journal of Marketing Research found that ad repetition can be confusing for consumers. Students who were mentally engaged with ads performed better at matching product names and slogans than those who were not, suggesting a positive effect of mental engagement on memory.

SourceUniversity of Toronto·JournalJournal of Marketing Research·DateSep 17, 2002

Engineers model blood flow

Researchers developed a computer model of blood flow in the aorta, identifying areas prone to disturbed flows that could lead to atherosclerosis. The model uses CAT scan images and predicts where oscillating flows may cause damage, allowing doctors to assess heart disease risk.

SourceUniversity of California - Davis·JournalJournal of Biomechanical Engineering·DateSep 17, 2002