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Science News for April 24, 2016


Study shows dinosaur families chose to exit Europe

Researchers used network theory to depict dinosaur movement worldwide, finding some regions, like Europe, had extensive fossil records. The study also showed that all connections between Europe and other continents during the Early Cretaceous period were out-going.

SourceUniversity of Leeds·JournalJournal of Biogeography·DateApr 24, 2016

Mammal-like reptile survived much longer than thought

Researchers found fossils in Japan that suggest tritylodontids co-existed with early mammals for millions of years, overturning the widely accepted theory about their extinction. The discovery sheds new light on the ecological dynamics of these animal families.

SourceKyoto University·JournalJournal of Vertebrate Paleontology·DateApr 24, 2016

If your favorite brand is sincere, is innovation what you expect?

A study by Aparna Sundar of the University of Oregon found that consumers are less likely to accept sensory mismatches from sincere brands, but can tolerate them from exciting brands. The research suggests that marketers should consider how sensory innovation aids their brand narrative.

SourceUniversity of Oregon·JournalJournal of Consumer Research·DateApr 24, 2016
DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.