INSEAD , The Business School for the World, today announced two milestones in AI-enabled learning: the commercial launch of its first Immersive AI Cases via INSEAD Publishing and the expansion of its Immersive Learning portfolio to reach over 40 AI-powered learning experiences in the INSEAD classroom.
Together, these developments mark an important milestone in INSEAD’s vision to translate AI-enabled learning into scalable educational offerings for educators and learners worldwide. They also demonstrate the growing adoption of immersive learning across the school and represent a key step in advancing the ambitions of IN:AI, INSEAD’s initiative to harness AI to transform business education and prepare leaders for an AI-enabled world.
Francisco Veloso, Dean of INSEAD, said: “The future of management education will not be about choosing between human expertise and AI, but about bringing the two together in ways that deepen learning and strengthen judgement. We are putting this principle into practice by using AI and immersive technologies to transform what and how we teach, while keeping human insight and responsible leadership at the centre of learning.”
Bringing AI into the Case Classroom
Immersive AI Cases evolve the traditional case method by placing learners in dynamic, interactive environments, where they can take on active roles, explore different perspectives, test decisions and interact with AI bots that represent case protagonists and bots that can offer personalised feedback to learners. This creates a more experiential and personalised learning experience, while keeping faculty judgement, classroom debate, and reflection at its heart.
View video on Reinventing the Case Method with Immersive AI
The first Immersive AI Cases are now available commercially through INSEAD Publishing, making these learning innovations available beyond INSEAD classrooms and supporting their use by educators and learners worldwide. The first three available AI cases are:
From Pioneering Immersive Learning to Scaling AI-Powered Education
Since launching the world’s largest XR immersive learning library for management education and research in 2023, INSEAD’s Immersive Learning portfolio has expanded to include more than 40 AI-powered learning experiences. The portfolio brings together different forms of immersive learning, including experiences built around AI as well as existing learning experiences enhanced with AI components.
Beyond Immersive AI Cases, the Immersive Learning portfolio includes:
Today, more than 40 INSEAD faculty members are teaching or developing immersive experiences, and over 40,000 learners from 15 countries around the world have experienced INSEAD Immersive Learning.
Professor Lily Fang, Dean of Innovation and Research at INSEAD , said, “We are moving beyond experimenting with immersive technologies to building an ecosystem that can meaningfully reshape how management education is designed and delivered. Developing over 40 AI-powered experiences reflects our commitment to turning these innovations into meaningful and scalable learning experiences. Our goal is for these experiences to have an impact both within INSEAD and across a wider education community.”
For a free trial of an AI-powered case visit INSEAD Publishing .
For more information about our full portfolio, please visit INSEAD Immersive Learning .