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University of Westminster


Menus need to be at least 75% vegetarian for meat eaters to choose plant-based food, study finds

A recent study by the University of Westminster found that meat eaters are more likely to choose vegetarian meals when they make up a majority of food offered. The choice tipping point occurred at 75% vegetarian menu options. Increasing plant-based food availability influences consumers' choices, promoting sustainable eating behaviors.

SourceUniversity of Westminster·JournalJournal of Environmental Psychology·DateDec 14, 2021