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Press release: Pre-clinical assessment of tobacco-free nicotine pouches demonstrates reduced in-vitro toxicity compared to combustible cigarette smoke in recent study

A recent study published in Applied In Vitro Toxicology found that tobacco-free nicotine pouches exhibit reduced levels of toxicants and biological activity compared to combustible cigarette smoke. The products, manufactured by Imperial Brands, showed substantially reduced genotoxicity and cytotoxicity in three toxicological assays.

SourceImperial Brands·JournalApplied In Vitro Toxicology·TypeExperimental study·DateMar 7, 2022

Study reveals how motivation affects nutrition and diet

A University of East Anglia study found that individuals with a promotion focus tend to engage more in nutrition and exhibit greater knowledge of nutrition. This effect is stronger among high-income consumers, particularly men, suggesting targeted interventions can promote healthier habits.

SourceUniversity of East Anglia·JournalAppetite·DateMar 15, 2019
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Online brand comments: How do they affect consumer decisions?

A new study in Journal of Consumer Research found that online brand comments impact consumer attitudes differently depending on the tone and number of comments. Promotion-focused individuals react to gain-related information, while prevention-focused ones respond to loss-related information.

SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateDec 13, 2011