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Imperial Brands


Press release: Pre-clinical assessment of tobacco-free nicotine pouches demonstrates reduced in-vitro toxicity compared to combustible cigarette smoke in recent study

A recent study published in Applied In Vitro Toxicology found that tobacco-free nicotine pouches exhibit reduced levels of toxicants and biological activity compared to combustible cigarette smoke. The products, manufactured by Imperial Brands, showed substantially reduced genotoxicity and cytotoxicity in three toxicological assays.

SourceImperial Brands·JournalApplied In Vitro Toxicology·TypeExperimental study·DateMar 7, 2022

Heated tobacco and vape next generation products display reduced cardiotoxicity potential relative to combustible cigarette smoke in recent study

A recent study published in Frontiers in Toxicology found that heated tobacco and vape next generation products display reduced cardiotoxicity potential relative to combustible cigarette smoke. Heated tobacco aerosol showed some cardiotoxic potential, while vape aerosol exhibited no cardiotoxic effects even at high concentrations.

SourceImperial Brands·JournalFrontiers in Toxicology·TypeExperimental study·DateFeb 18, 2022

Vaping vs. smoking: Impact on cells compared

A recent study published in Mutagenesis found that vaping products exhibit little to no DNA damaging potential, contrary to previous concerns. The study used the ToxTracker suite to compare vape e-liquids and aerosols to combustible cigarette smoke, showing significant harm reduction potential for adult smokers

SourceImperial Brands·JournalMutagenesis·DateApr 9, 2021