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Is your favorite brand authentic?

A recent study published in the Journal of Consumer Psychology found that information about a company's founder's motivation has a powerful effect on whether consumers deem a brand authentic. In two experiments, participants rated products as more authentic and of higher quality when they were presented with stories about the founder's...

SourceSociety for Consumer Psychology·JournalJournal of Consumer Psychology·DateJul 24, 2019

Researchers discover semiconducting nanotubes that form spontaneously

Scientists have discovered semiconducting nanotubes with precise cylindrical structures, which can be used as fluorescent markers in medical research or catalysts in photoreduction reactions. The researchers' accidental discovery reveals the spontaneous formation of these nanostructures using metallic nanocrystals and certain ligands.

SourceEcole Polytechnique Fédérale de Lausanne·JournalACS Central Science·DateJul 8, 2019

UVA scientists use machine learning to improve gut disease diagnosis

Researchers at UVA are using machine learning algorithms on biopsy images to diagnose environmental enteric dysfunction, a disease that affects hundreds of thousands of children worldwide. The technology has the potential to provide insights that evade human eyes, validate pathologists' diagnoses and shorten treatment times.

3D microchannels promote self-assembly of ordered emulsions at low droplet concentrations

Researchers from Singapore University of Technology and Design have discovered a method to achieve self-assembly of low-density droplets in microfluidic flows using three-dimensional microchannels. The study shows that by introducing a gradual increase in height, droplets can accumulate and assemble into ordered structures.

Substrate defects key to growth of 2D materials

Penn State researchers have discovered a way to control substrate defects to improve the quality of 2D materials, enabling wafer-scale growth. The new method uses hexagonal boron nitride as a surface to orient transition metal dichalcogenides in a preferred direction.

SourcePenn State·JournalACS Nano·DateMay 9, 2019

Strongly agree: It's time to test the Likert scale

A University at Buffalo researcher and his team tested the impact of response options on the reliability of psychological measures, finding that six options appears to be the magic number for optimal accuracy. They argue that too few or too many options can lead to inaccurate results due to human cognitive limitations.

SourceUniversity at Buffalo·JournalPsychological Assessment·DateApr 23, 2019