Add BrightSurf on Google Email

If your TV spoke to you, would you buy it? Study finds people spend more on some “talking products”

Researchers at Indiana University Kelley School of Business found that AI-driven products with human-like features, such as eyes and speech, can influence consumers' perceptions and decision-making. The study suggests that complex products are more likely to trigger anthromorphism, leading to increased willingness to pay.

SourceIndiana University·JournalDecision Support Systems·TypeExperimental study·DateFeb 20, 2024

WVU researcher determines ADHD gives entrepreneurs an edge

A study by WVU researcher Nancy McIntyre reveals that individuals with ADHD tend to use routines and patterns to store stimuli from their environment, allowing them to make connections and file away resources for future use. This helps entrepreneurs with ADHD excel in qualities such as alertness, adaptability, and entrepreneurial intent.

SourceWest Virginia University·JournalInternational Journal of Entrepreneurial Behaviour & Research·DateFeb 6, 2024

Medicaid coverage of physical, behavioral health together does not improve access, care

A new study led by Oregon Health & Science University found that integrating physical and behavioral health services in Medicaid managed care did not lead to improved access or outcomes for patients. Despite the expectation that such integration would drive positive changes, the research revealed no statistically significant improvemen...

SourceOregon Health & Science University·JournalJAMA Health Forum·TypeData/statistical analysis·DateDec 28, 2023

Mammogram rates increase when patients schedule themselves

Researchers found that patients who scheduled their own mammograms through an online patient portal had a 13 percentage point increase in screening completions. This simple intervention doubled the number of mammogram completions, resulting in approximately 4,500 more people getting screened.

SourceUniversity of Pennsylvania School of Medicine·JournalAmerican Journal of Preventive Medicine·TypeData/statistical analysis·DateDec 12, 2023

Assessing loan applicants’ credit risk via smartphone activities helps improve financial inclusion and business profitability

A study by Carnegie Mellon University found that using alternative data from smartphones is more effective in improving financial inclusion (23% better) and business profitability (42% better) compared to social media data. This approach can help microloan companies adopt cost-effective solutions and offset potential economic loss.

SourceCarnegie Mellon University·JournalMIS Quarterly·DateDec 12, 2023

Power of the pictogram: rensselaer researcher finds that sorted graphics make consumers feel optimistic

Researchers at Rensselaer Polytechnic Institute found that frequency pictograms can induce optimism when presented in a sorted way. This could have implications for attribute framing in marketing and public policy. Sorted verses unsorted pictograms should be used strategically to make consumers feel favorably or negatively.

SourceRensselaer Polytechnic Institute·JournalJournal of Marketing Communications·TypeSurvey·DateOct 31, 2023

Negative actions cascade to third parties

A new study found that negative behavior can spill over to unrelated third parties, regardless of the initial intent. When individuals face resource loss due to negative action, they are inclined to seek compensation from both immediate offenders and unrelated third parties.

SourceUniversity of Tsukuba·JournalPLOS ONE·DateSep 12, 2023

One team member's effort can jumpstart the whole team's efforts, new analysis of football teams reveals

A new study by Ben-Gurion University researchers measures effort in football teams, finding that peer effort positively affects individual effort. Teammates' social connections also contribute to positive effects. The findings suggest that managers should consider workers' compensation based on effort, not just performance.

SourceBen-Gurion University of the Negev·JournalManagement Science·TypeData/statistical analysis·DateAug 16, 2023

Employment dynamics: a closer look at rising exports and ICT penetration

The article explores how export diversification and ICT shape employment patterns, with research highlighting the importance of diversified trade baskets to minimize economic uncertainties. Tailored trade policies can unlock employment opportunities for both high-skilled and low-skilled workers, fostering sustainable growth.

SourceWorld Scientific·JournalJournal of International Commerce Economics and Policy·DateJul 26, 2023

Sending the shoes back? How about this lovely gift card? Cross-selling can help retailers avoid lost revenue from returns

Researchers found that customers tend to consider money spent as already lost, making it easier for retailers to cross-sell products. However, customers are less likely to buy an item outside their original category when expecting to return it.

SourceUniversity of Toronto, Rotman School of Management·JournalJournal of Consumer Psychology·TypeExperimental study·DateJul 20, 2023

CHOP and Penn researchers find behavioral economics strategies can help patients quit smoking after a cancer diagnosis

Researchers from CHOP and Penn found that cancer patients who continued to smoke after diagnosis were more likely to receive tobacco treatment when nudges were directed at clinicians through electronic health records. This study strengthens the case for using behavioral economics to improve outcomes for cancer patients.

SourceChildren's Hospital of Philadelphia·JournalJournal of Clinical Oncology·TypeExperimental study·DateJul 19, 2023

When local economic inequality is high, the rich tend to be more generous

A recent study published in PLOS ONE found that individuals with higher incomes tend to be more generous when living in areas with high levels of economic inequality. In contrast, the lowest-income groups show less generosity in more unequal areas. The researchers used local data from the US and UK to examine this relationship.

SourcePLOS·JournalPLOS ONE·TypeObservational study·DateJun 14, 2023

Developing novel tools for applications of argumentation to behavioral economics

The researchers developed a Revealed Preference Argumentation framework and an Integrated Preference Argumentation framework, which unify two main approaches to RPT. They also created comprehensive algorithms for IPA frameworks and tested the tool on RPT-based consumer behavior analysis.

SourceJapan Advanced Institute of Science and Technology·JournalInternational Journal of Approximate Reasoning·DateMay 22, 2023

Psychopathic traits behind the rise and fall of Madoff

A study by Anglia Ruskin University found that Madoff's business dealings, trial, and prison time revealed a high score on psychopathy scales. The research warns companies to identify and prevent corporate psychopaths who can bring down organizations and economies through recklessness and greed.

SourceAnglia Ruskin University·JournalInternational Journal of Market Research·TypeObservational study·DateMay 17, 2023

Monkeys are smarter than we thought

A groundbreaking study published in Nature Neuroscience shows that monkeys can think deeply about problems, consider multiple factors, and find optimal outcomes. This discovery challenges traditional views on animal intelligence and highlights the complexity of monkey cognition.

SourceUniversity of Pittsburgh·JournalNature Neuroscience·DateApr 24, 2023

Warm-up time corrects creativity power imbalance

Researchers at Cornell University found that employees who are not in positions of power can become more creative when given time to warm up to a task by engaging in it multiple times. This challenges the idea that power boosts creativity and suggests a simple intervention to empower all employees.

SourceCornell University·JournalJournal of Experimental Psychology·DateApr 19, 2023

When SEC is challenged, CEOs notice

Research shows that SEC challenges can influence how CEOs and CFOs communicate with investors and analysts in private meetings. A study found that the effectiveness of regulatory enforcement depends on perception of the SEC's ability to enforce regulations.

SourceUniversity of Missouri-Columbia·JournalContemporary Accounting Research·TypeData/statistical analysis·DateApr 5, 2023

Excess death gap widens between US and Europe

A new analysis shows that the US has substantially higher death rates at all but the oldest ages compared to five high-income European countries. The excess death gap widened during the Covid-19 pandemic, with the number of excess deaths nearly doubling between 2019 and 2021.

SourcePLOS·JournalPLOS ONE·TypeObservational study·DateMar 29, 2023

Does immigration really increase crime?

Researchers led by Nicolas Ajzenman found that immigrants don't increase crime rates, but people's perception of crime does. In Chile, migrants' presence sparked concerns among citizens, with those exposed to immigration inflows more likely to rank crime as a top concern.

SourceMcGill University·JournalAmerican Economic Journal Applied Economics·TypeData/statistical analysis·DateMar 29, 2023

Unconventional spellings are a ‘Badd Choyce’ for brand names

A new study found that consumers prefer conventional spelling over unconventional ones for brand names. In various studies, participants showed less positive responses to brands with misspelled names, perceiving them as less sincere and more gimmicky. Established brands may still benefit from non-standard spellings in certain contexts.

SourceOhio State University·JournalJournal of Marketing·TypeExperimental study·DateMar 7, 2023

When it comes to financial uncertainty, men go out on a limb

Men are more likely to interpret uncertain information optimistically and make riskier financial decisions, especially with increasing amounts of available information. Women, on the other hand, show a more cautious approach in uncertain situations, with missing information bothering them more than men.

SourceUniversity of California - San Diego·JournalCognitive Affective & Behavioral Neuroscience·TypeExperimental study·DateFeb 14, 2023

Goethe University study: Investors also suffer in unregulated competitions for freely available resources

A new game theory study by Professor Claudius Gros finds that unregulated competition can lead to catastrophic poverty for investors, with profits scaling as 1/N². Cooperation among investors can avoid this damage, resulting in a net profit corresponding to the number of investors.

SourceGoethe University Frankfurt·JournalRoyal Society Open Science·TypeComputational simulation/modeling·DateFeb 8, 2023

Award stickers and taste descriptions matter for artisanal cheese buyers, Oregon State research shows

A study from Oregon State University found that consumers are willing to pay more for familiar cheese varieties if they have an award sticker or sensory information about the taste. The researchers identified two groups of consumers: those who prefer unfamiliar foods and those who prefer familiar ones, with different priorities for the...

SourceOregon State University·JournalFood Quality and Preference·DateJan 10, 2023

USC study suggests one solution to America’s opioid epidemic: Tell doctors their patients fatally overdosed

A USC study found that notifying clinicians about fatal opioid overdoses through letters from medical examiners reduces opioid prescribing over the next three months. The study shows these notifications have a lasting impact, with a 7% reduction in prescriptions after one year.

SourceUniversity of Southern California·JournalJAMA Network Open·TypeRandomized controlled/clinical trial·DateJan 6, 2023

Physician, heal thyself?

A study by MIT economists found that doctors and their families are less likely to adhere to medication guidelines than the general population. Despite having better access to medical expertise, they lag behind in following guidelines 3.8 percentage points, with significant differences in 41 cases.

SourceMassachusetts Institute of Technology·JournalAmerican Economic Review·DateDec 16, 2022

Heat or eat? Prepayment users consume less fruit and vegetables, study finds

A new study reveals that households using prepayment meters consume significantly fewer portions of fruit and vegetables compared to those on alternative payment methods. The researchers found a strong link between higher energy bills and lower consumption of essential nutrients, highlighting the 'heat-or-eat' dilemma.

SourceUniversity of East Anglia·JournalSocial Science & Medicine·TypeData/statistical analysis·DateNov 10, 2022

Global distributive justice and systemic transformations key to planetary stability, study finds

A new study finds that achieving access to minimum resources and services for all while safeguarding the Earth system requires redistribution and societal transformations. The research shows that the wealthiest individuals and societies must undergo transformative change to mitigate climate impacts, while the poor are not the primary c...

SourceFuture Earth·JournalNature Sustainability·TypeData/statistical analysis·DateNov 10, 2022

New study suggests evolutionary forces are behind collective discrimination

A new study published in Collective Intelligence journal suggests that evolutionary forces may be fueling collective tendencies to discriminate. The research recommends fostering environments where desired behavior emerges naturally through evolutionary dynamics rather than regulating against undesired outcomes.

SourceMIT Sloan School of Management·JournalCollective Intelligence·TypeComputational simulation/modeling·DateNov 10, 2022

"I'll pay later!" – People promise the stars and moon to charities, but donations remain unsent

A new study from the University of Copenhagen found that at least 60 percent of Danes who promised to donate never followed through on their commitments. Digital payment solutions made it easier for people to delay donations, but also led to larger average cash contributions. Social pressure was identified as a key driver of charity gi...

SourceUniversity of Copenhagen - Faculty of Science·JournalJournal of Economic Behavior & Organization·DateNov 8, 2022

Every neuron counts!

Researchers from the University of Tsukuba have found that individual neurons in the neural circuit that processes reward information fire in accordance with prospect theory. The study used rhesus monkeys to perform lottery tasks and recorded neural activity while they completed the tasks, finding that single-neuron activity conformed ...

SourceUniversity of Tsukuba·JournalNature Communications·DateOct 17, 2022