Articles tagged with Marketing
A new report from the University of East Anglia warns that charities using AI-generated images risk breaking the fundamental bond of trust with the public. The study found that when AI images are used, the humanitarian cause disappears from the conversation, and the public engages with charity rather than the cause itself.
Researchers find that personalized digital marketing can evoke a powerful emotional response, leading consumers to feel uncomfortable and less likely to make purchases. To mitigate this 'creepiness,' brands can focus on prevention by designing personalization practices that minimize ambiguity and avoid signals of intrusive surveillance.
A new study from the University of East Anglia found that the human brain continues to respond to tempting food cues even after eating enough. The research used EEG brain scans to monitor volunteers' brain activity as they played a reward-based learning game with food.
A new study from Binghamton University School of Management provides a framework for organizations to anticipate, interpret, and respond to social media backlash. The toolkit identifies four phases of online social disapproval and offers guiding questions and analytical indicators to aid in early detection, response, and recovery.
Research from Washington State University found that women are willing to pay higher prices for wines made by female winemakers, particularly those featuring feminine gender cues. The study suggests that promoting women's ownership in wineries can increase sales among the largest group of U.S. wine consumers, who happen to be women.
A new study found that augmented reality (AR) menus can significantly increase customer interest in visiting a restaurant and result in positive word-of-mouth marketing. The effectiveness of AR menus also depends on how well the technology aligns with a restaurant's overall brand image.
A new study has identified the power of influencer marketing in overcoming psychological resistance to recycling tap water. The research found that sensory and emotional content on Instagram is more effective than rational arguments in encouraging sustainable consumption, making recycled tap water more appealing through mental imagery.
A study from Florida International University finds that claiming a business page on review platforms like Yelp can lead to a significant drop in average ratings, with a 10% decrease in five-star reviews and a 9.5% rise in one-star reviews. The study also reveals that these lowest-rated reviews become substantially longer and more crit...
A new study by ESMT Berlin shows that entrepreneurs can increase support from the silent majority by broadening their public replies to vocal commenters. By managing conversational pathways, founders can create multiple entry points without fragmenting the main story.
Research from Washington State University found that decentralized platforms encourage stronger emotions and less self-censorship, leading to more candid and emotionally rich reactions. This can have implications for companies and marketers looking to understand consumer concerns and make informed decisions.
A comprehensive review highlights the urgent need to transform unsustainable food systems, which drive both obesity and environmental harms. The authors recommend subsidies for healthy foods, taxes on unhealthy products, and restrictions on aggressive marketing to address these twin crises.
A major review in Frontiers in Science highlights how unsustainable food systems contribute to both health and climate crises. Experts examine evidence-based strategies to tackle industrial food systems promoting overconsumption and environmental pressures.
A new study from the University of East Anglia finds that AI tools excel at speed and clarity, but human translators remain crucial for tone, cultural nuance, and natural sound. Generative AI can handle parts of video translation, but consumers still notice when something feels off.
A new study by Edith Cowan University found that AI technologies boost marketing agility, leading to stronger stakeholder engagement. The research also highlights the importance of adapting to AI adoption to achieve sustained competitive advantage.
A new study found that remote work can improve quality of life by providing choice and autonomy, but poor support can lead to feelings of isolation and decreased job satisfaction. The research highlights the importance of access to amenities like green spaces and local services for sustainable remote work.
Undergraduates performed better in math after switching to online classes during the lockdown, thanks to interactive exercises and flexible learning. Online education worked well for reasoning-based subjects like mathematics.
Researchers found high-engagement social media posts lack essential risk information and promotional elements, potentially eroding patient decision-making. The study highlights the need for fair balance in online advertising to maintain informed consent.
A new study by University of East Anglia researchers identified key factors contributing to successful crowdfunding campaigns on Seedrs. Setting a £90K target, having around 19 team members, and using specific phrases in campaign pitches all helped attract investors.
A UBC study found that purposeful hand gestures can make speakers appear more competent and persuasive. Illustrators, which visually depict spoken content, had the strongest effect on audience understanding and perception of speaker competence.
A survey by Göttingen University found that consumers overestimate the environmental benefits of locally sourced food, while underestimating the advantages of imported goods. This misjudgment can lead to environmentally unfriendly choices.
A new study reveals that labelling clothes with a breakdown of the cost per wear (CPW) can help consumers recognize the long-term value of durable garments and discourage overconsumption of fast fashion. The research found that CPW increased preference for high-quality clothing, even when the upfront price was higher.
Researchers identified three types of online brand defenders: promoters (emotionally attached), justice promoters (fairness driven), and self-promoters (ego-driven). Companies can encourage promoters by acknowledging them, while justice promoters require a sense of fairness. Self-promoters are motivated by attention and rewards.
Pusan National University researchers develop a novel prompting technique to improve ChatGPT's accuracy in predicting fashion trends. The study reveals that ChatGPT can capture emerging themes and identify new trends not found in existing data.
A new study by Yifan Yu offers guidance on how to deploy emotion AI in various scenarios, emphasizing the importance of balancing human involvement with AI's emotional detection capabilities. The analysis showed that emotion AI works best when integrated with human employees, and some scenarios are better handled by humans alone.
A recent study by Willa Granger examines the transformation of nursing homes in postwar America, tracing the development of the modern nursing home industry through the lens of the Americana Corporation. The research reveals how federal programs and corporate models reshaped eldercare, prioritizing scale and replication over community ...
The study investigates how systemic risks propagate through the NFT ecosystem, providing insights for investors and regulators. It finds that NFT assets exhibit moderate but significant interconnectedness during normal market conditions, which intensifies substantially during extreme market states.
A new study from the University of Vaasa examines how Finnish households are becoming more flexible with their energy consumption, driven by digitalisation and financial incentives. The research finds that material and monetary benefits are the most effective motivators for adopting flexible energy habits.
A recent study highlights the growing concern of inhaler-related greenhouse gas emissions in the US, which have increased over the past decade. The study suggests that shifting utilization to dry powder and soft mist inhalers could be a key solution to reduce emissions.
The GDPR did not significantly affect EU and US news websites' ability to produce high-quality content, engage users, or receive traffic. Despite initial tracking reductions, EU sites stabilized at lower levels while using consent mechanisms, with no negative impact on visitor engagement.
A new strategy to increase low-emission food consumption has been found effective in controlled choice experiments with 3,000 participants. The 'nudge by proxy' approach highlights consumer motivations rather than environmental impacts, significantly outperforming traditional carbon footprint labelling.
A new meta-analysis of 327 studies with over 282,000 participants reveals that AI agents excel in situations where a negative response is required, such as rejecting loan applications. However, human presence remains essential in tasks requiring empathy and spontaneity.
A UK study found broad support for regulating advertisements for high-carbon products and services, with citizens' jury and large poll results indicating a strong public mandate. The findings suggest policymakers should consider stricter regulations to address climate change concerns.
According to a study by Vamsi Kanuri, banks that successfully identify fraudsters see increased customer loyalty and retention. Customers who are victimized by fraud lose trust if the bank can't identify the perpetrator, leading to a 40% increase in defection compared to those who were never defrauded. However, when the real culprit is...
This study investigates the stock performance of SMEs after hybrid securities issuance in the KOSDAQ market. Short-term gains are followed by long-term underperformance, with exchangeable bonds showing the most significant decline. Firm-specific characteristics play a critical role in determining performance outcomes.
Four leading researchers have been shortlisted for the prestigious Panmure House Prize with innovative ideas on long-term thinking and innovation. The finalists aim to address global societal challenges through rigorous research, open-source hardware, and integrating sustainability into business strategy.
A groundbreaking study challenges conventional wisdom on NIL policies in college football, demonstrating they enhance competitive balance and broaden opportunities for athletes. The research shows that NIL has led to a wider distribution of talent across college programs, directly benefiting athletes seeking to maximize their brands an...
A recent study from the University of British Columbia found that AI-powered digital streamers, used to promote products through livestreams, barely outperform having no streamer at all. Improving form realism and behavioral realism, such as real-time Q&A interactions, can lead to significant sales boosts.
Researchers analyzed over 50,000 barrage comments from a promotional video on Chinese platform Bilibili, finding a clear link between positive emotional comments and purchasing intent. The study also observed real-time emotional contagion and nuanced dynamics in viewer behavior.
Researchers warn that dynamic pricing can erode customer loyalty and face regulatory scrutiny, highlighting the need for careful planning and human oversight in algorithmic pricing decisions. Companies must balance profit optimization with marketing strategy and customer sentiment to avoid backlash.
Researchers developed a hybrid pair trading strategy for cryptocurrency markets, achieving profitable results in high-frequency trading. The approach outperformed traditional methods by combining statistical techniques and adjusting entry/exit thresholds to maximize profits.
The new book, Monster Transformation, argues that employees are key to overcoming transformational hurdles. By uncovering unique competencies and empowering them, organizations can break through challenges and succeed in a rapidly evolving space. The book offers a story-driven approach to meeting the needs of the current technological ...
A new study found that personalized pricing practices can lead to lower profits for companies and reduced consumer spending. Researchers suggest workarounds, such as corporate commitment or price caps, to avoid this pitfall.
A new MSU study explores the perceptions of consumers regarding 'Made in USA' labels, finding that confusion exists and reality often exceeds or falls short of expectations. Researchers analyzed survey data from 131 adult respondents to better understand consumer attitudes towards domestic production and labeling.
A recent study by University of Otago researchers found that people who adopt sustainable lifestyles and resist consumerism are happier and more satisfied. The commitment to simple living leads to wellbeing through providing opportunities for personal interaction and social connection.
Researchers found that individuals from vulnerable groups who felt discriminated against may actually show increased preference for brands that insult their group. This 'paradoxical phenomenon' aligns with theories of disidentification, which suggests long-term consequences of harm to groups include reduced self-esteem and group-esteem.
Research from the University of Birmingham finds that party tourism creates an environment for sexual assault by normalizing extreme behavior and prioritizing economic revenue over women's safety. The study highlights how destinations silence victims to protect their reputation, reinforcing a culture of silencing survivors.
Researchers found that retail transaction data can significantly improve credit access for consumers without a formal credit history, increasing approval rates from 16% to 48%. This alternative approach breaks the classic catch-22 in lending by using everyday shopping habits to build credit scores.
The São Paulo School of Advanced Science in Systems Change and Sustainability brings together leading academics to discuss cutting-edge knowledge on sustainable transformation. Applications will be selected based on résumé, academic transcript, letters of recommendation, and proposal submission.
Researchers at Binghamton University found that focusing on the time invested in a goal, rather than the monetary cost, can enhance self-determination and increase persistence. This approach can be particularly effective for DIY customers, helping to reduce unhappiness and increase job satisfaction.
A preference for domestic vaccines was observed in various countries during the pandemic, including Brazil, Mexico, India, Iran, and the US. Researchers identified a clear pattern of people choosing vaccines from their own country or those from Western nations like Germany, the UK, and the US.
A recent study by University of Houston researcher Melika Shirmohammadi examines career success disparities among minority and non-minority groups. The framework of 'complex visibility' reveals how minority groups are seen or perceived, often feeling hyper-visible yet invisible in certain contexts.
Research by Ramkumar Ranganathan explores how tech companies influence emerging standards through cooperation and competition. Companies that form strategic partnerships and offer benefits to other players in an ecosystem are more likely to shape standards in their favor, according to the study.
A new study from the University of Notre Dame finds that returnless returns can increase brand support by up to 25%. The strategy involves allowing customers to keep returned items and receive a refund, rather than processing returns. This approach fosters goodwill and customer loyalty.
Australians waste 7.6 million tonnes of food annually, with poor label design and inconsistent packaging being key reasons for this problem. Clearer date labels and storage advice could drastically reduce edible food waste.
Researchers developed an algorithm that achieves high levels of both accuracy and fairness in detecting toxic speech on social media. The approach uses a fairness measurement called Group Accuracy Parity (GAP) to find desirable combinations of accuracy and fairness for specific situations.
A USF study reveals that consumers tend to believe fake online reviews, even when told they are fabricated, due to a psychological phenomenon called truth bias. The researchers argue that platforms should prioritize identifying and mitigating fake negative reviews and labeling potentially fraudulent content.
US-market disposable e-cigarettes contain the artificial sweetener neotame, which is 35-65 times sweeter than aspartame. Neotame was ubiquitous in nicotine-free and nicotine-containing e-cigs.
A decade-long study of snowsport instructors reveals that pursuing a career in a field you enjoy can be taxing, requiring financial, mental, and physical sacrifices. However, the research also found that participants reported experiencing significant personal growth and fulfillment.
A new study by Reichman University and Copenhagen Business School found that companies reducing international operations by 10% or more can subsequently expand at a faster rate than those that didn't. These companies invested freed-up resources into new initiatives, such as patent applications, indicating growth in innovation capacity.
Research from the University of Portsmouth suggests that virtual-only clothing could help bridge the gap between fast fashion and environmental sustainability. Consumers with strong appetites for novel experiences are drawn to e-fashion, valuing its creativity, customisability, and interactivity.