Articles tagged with Marketing
Researchers found that adding words like charming, cozy, or lovely to Airbnb listings boosted booking rates by roughly 0.2%, comparable to objective claims about amenities. The study's findings suggest that subjective praise can meaningfully shape consumer behavior without consumers feeling remorseful.
Research from Washington State University found that graphic anti-smoking ads can lead smokers to vape instead of quit due to the lack of comparable health warnings on e-cigarettes. The study suggests that consumers may perceive e-cigarettes as a safer option when exposed to vivid images of smoking's health consequences.
Research by Göttingen University found that colourful Nutri-Score labels on the shelf and price tag are more noticeable and influencing consumer choices. The study suggests that companies should display multi-coloured labels to support consumers in making health-conscious choices.
New research reveals that see-through or cut-out product packaging on a shelf increases the psychological desire to own it. Customers rely on various cues when making purchasing decisions, with visibility of a product influencing choices.
Research shows that adverts featuring people with a disability increase consumer attitudes towards brands and their products. Key findings include the benefits of disability inclusion and the importance of representing individuals with disabilities as capable advocates for a product or service.
Researchers analyzed a large dataset of Japanese Instagram ads to identify linguistic patterns linked to click-through rates. The study found that word choices for supplement and cosmetic ads differed significantly, with risk-related words boosting CTR in supplement ads, while motion-related language increased CTR in cosmetic ads.
A new Cornell University study reveals that social media boycotts have less impact on music streams than platform sanctions. In several high-profile controversies, scandal-related attention coincided with short-term increases in streams. However, when platforms reduced visibility of the artists' music, clearest declines appeared.
A study using the Meta Ad Library found that gambling companies are reaching young men on social media at more than double the rate of women, with 91% of ads targeting men only. The age group most exposed to advertising was 25-34-year-olds, who accounted for over a third of all unique accounts reached.
A new study from the University of Copenhagen shows that Danish retailers can generate a net financial gain of €0.3-€0.8 per kilo by selling surplus food at discounted prices. Donating food to organizations that redistribute it to vulnerable people is often cheaper than disposal, with savings of €0.10-€0.20 per kilo.
Research from the University of Texas at Austin finds that consumers pay up to $170 extra per vehicle when buying a used car with nearly identical mileage but one digit off, due to left-digit bias. This phenomenon can result in higher prices for cars just below round numbers like 20,000 or 50,000.
Binghamton University has seen significant improvements in its graduate school rankings, with nearly three dozen programs earning national recognition. The university's Systems Science and Industrial Engineering program has been named the #31 Industrial and Systems Engineering graduate program in the US.
A new study reveals that using reversible words in marketing messages can significantly impact how confident consumers feel about believing a claim. Researchers found that when words differ in their reversibility, it can trigger different mental processes when consumers evaluate marketing language.
A study of nearly 200,000 Amazon reviews reveals that the structure of online product reviews plays a crucial role in their helpfulness. The researchers identified nine possible structures of online reviews and found that different review structures are more or less helpful depending on how highly the reviewer has rated the product.
Researchers argue that industries promoting harmful products normalize their consumption through marketing strategies, affecting vulnerable populations. They call for greater regulatory oversight and a renewed emphasis on ethics in marketing education to address the systemic role of marketing in public health and social well-being.
Research from Oman tackles food freshness, mental health, and public health to improve everyday life. The issue showcases how local studies contribute to global conversations on sustainability and quality of life.
A new report from the University of East Anglia warns that charities using AI-generated images risk breaking the fundamental bond of trust with the public. The study found that when AI images are used, the humanitarian cause disappears from the conversation, and the public engages with charity rather than the cause itself.
Researchers find that personalized digital marketing can evoke a powerful emotional response, leading consumers to feel uncomfortable and less likely to make purchases. To mitigate this 'creepiness,' brands can focus on prevention by designing personalization practices that minimize ambiguity and avoid signals of intrusive surveillance.
A new study from the University of East Anglia found that the human brain continues to respond to tempting food cues even after eating enough. The research used EEG brain scans to monitor volunteers' brain activity as they played a reward-based learning game with food.
A new study from Binghamton University School of Management provides a framework for organizations to anticipate, interpret, and respond to social media backlash. The toolkit identifies four phases of online social disapproval and offers guiding questions and analytical indicators to aid in early detection, response, and recovery.
Research from Washington State University found that women are willing to pay higher prices for wines made by female winemakers, particularly those featuring feminine gender cues. The study suggests that promoting women's ownership in wineries can increase sales among the largest group of U.S. wine consumers, who happen to be women.
A new study found that augmented reality (AR) menus can significantly increase customer interest in visiting a restaurant and result in positive word-of-mouth marketing. The effectiveness of AR menus also depends on how well the technology aligns with a restaurant's overall brand image.
A new study has identified the power of influencer marketing in overcoming psychological resistance to recycling tap water. The research found that sensory and emotional content on Instagram is more effective than rational arguments in encouraging sustainable consumption, making recycled tap water more appealing through mental imagery.
A study from Florida International University finds that claiming a business page on review platforms like Yelp can lead to a significant drop in average ratings, with a 10% decrease in five-star reviews and a 9.5% rise in one-star reviews. The study also reveals that these lowest-rated reviews become substantially longer and more crit...
A new study by ESMT Berlin shows that entrepreneurs can increase support from the silent majority by broadening their public replies to vocal commenters. By managing conversational pathways, founders can create multiple entry points without fragmenting the main story.
Research from Washington State University found that decentralized platforms encourage stronger emotions and less self-censorship, leading to more candid and emotionally rich reactions. This can have implications for companies and marketers looking to understand consumer concerns and make informed decisions.
A major review in Frontiers in Science highlights how unsustainable food systems contribute to both health and climate crises. Experts examine evidence-based strategies to tackle industrial food systems promoting overconsumption and environmental pressures.
A comprehensive review highlights the urgent need to transform unsustainable food systems, which drive both obesity and environmental harms. The authors recommend subsidies for healthy foods, taxes on unhealthy products, and restrictions on aggressive marketing to address these twin crises.
A new study from the University of East Anglia finds that AI tools excel at speed and clarity, but human translators remain crucial for tone, cultural nuance, and natural sound. Generative AI can handle parts of video translation, but consumers still notice when something feels off.
A new study by Edith Cowan University found that AI technologies boost marketing agility, leading to stronger stakeholder engagement. The research also highlights the importance of adapting to AI adoption to achieve sustained competitive advantage.
A new study found that remote work can improve quality of life by providing choice and autonomy, but poor support can lead to feelings of isolation and decreased job satisfaction. The research highlights the importance of access to amenities like green spaces and local services for sustainable remote work.
Undergraduates performed better in math after switching to online classes during the lockdown, thanks to interactive exercises and flexible learning. Online education worked well for reasoning-based subjects like mathematics.
Researchers found high-engagement social media posts lack essential risk information and promotional elements, potentially eroding patient decision-making. The study highlights the need for fair balance in online advertising to maintain informed consent.
A new study by University of East Anglia researchers identified key factors contributing to successful crowdfunding campaigns on Seedrs. Setting a £90K target, having around 19 team members, and using specific phrases in campaign pitches all helped attract investors.
A survey by Göttingen University found that consumers overestimate the environmental benefits of locally sourced food, while underestimating the advantages of imported goods. This misjudgment can lead to environmentally unfriendly choices.
A UBC study found that purposeful hand gestures can make speakers appear more competent and persuasive. Illustrators, which visually depict spoken content, had the strongest effect on audience understanding and perception of speaker competence.
A new study reveals that labelling clothes with a breakdown of the cost per wear (CPW) can help consumers recognize the long-term value of durable garments and discourage overconsumption of fast fashion. The research found that CPW increased preference for high-quality clothing, even when the upfront price was higher.
Researchers identified three types of online brand defenders: promoters (emotionally attached), justice promoters (fairness driven), and self-promoters (ego-driven). Companies can encourage promoters by acknowledging them, while justice promoters require a sense of fairness. Self-promoters are motivated by attention and rewards.
A new study by Yifan Yu offers guidance on how to deploy emotion AI in various scenarios, emphasizing the importance of balancing human involvement with AI's emotional detection capabilities. The analysis showed that emotion AI works best when integrated with human employees, and some scenarios are better handled by humans alone.
Pusan National University researchers develop a novel prompting technique to improve ChatGPT's accuracy in predicting fashion trends. The study reveals that ChatGPT can capture emerging themes and identify new trends not found in existing data.
A recent study by Willa Granger examines the transformation of nursing homes in postwar America, tracing the development of the modern nursing home industry through the lens of the Americana Corporation. The research reveals how federal programs and corporate models reshaped eldercare, prioritizing scale and replication over community ...
The study investigates how systemic risks propagate through the NFT ecosystem, providing insights for investors and regulators. It finds that NFT assets exhibit moderate but significant interconnectedness during normal market conditions, which intensifies substantially during extreme market states.
A new study from the University of Vaasa examines how Finnish households are becoming more flexible with their energy consumption, driven by digitalisation and financial incentives. The research finds that material and monetary benefits are the most effective motivators for adopting flexible energy habits.
A recent study highlights the growing concern of inhaler-related greenhouse gas emissions in the US, which have increased over the past decade. The study suggests that shifting utilization to dry powder and soft mist inhalers could be a key solution to reduce emissions.
A new strategy to increase low-emission food consumption has been found effective in controlled choice experiments with 3,000 participants. The 'nudge by proxy' approach highlights consumer motivations rather than environmental impacts, significantly outperforming traditional carbon footprint labelling.
The GDPR did not significantly affect EU and US news websites' ability to produce high-quality content, engage users, or receive traffic. Despite initial tracking reductions, EU sites stabilized at lower levels while using consent mechanisms, with no negative impact on visitor engagement.
A new meta-analysis of 327 studies with over 282,000 participants reveals that AI agents excel in situations where a negative response is required, such as rejecting loan applications. However, human presence remains essential in tasks requiring empathy and spontaneity.
A UK study found broad support for regulating advertisements for high-carbon products and services, with citizens' jury and large poll results indicating a strong public mandate. The findings suggest policymakers should consider stricter regulations to address climate change concerns.
According to a study by Vamsi Kanuri, banks that successfully identify fraudsters see increased customer loyalty and retention. Customers who are victimized by fraud lose trust if the bank can't identify the perpetrator, leading to a 40% increase in defection compared to those who were never defrauded. However, when the real culprit is...
This study investigates the stock performance of SMEs after hybrid securities issuance in the KOSDAQ market. Short-term gains are followed by long-term underperformance, with exchangeable bonds showing the most significant decline. Firm-specific characteristics play a critical role in determining performance outcomes.
Four leading researchers have been shortlisted for the prestigious Panmure House Prize with innovative ideas on long-term thinking and innovation. The finalists aim to address global societal challenges through rigorous research, open-source hardware, and integrating sustainability into business strategy.
A groundbreaking study challenges conventional wisdom on NIL policies in college football, demonstrating they enhance competitive balance and broaden opportunities for athletes. The research shows that NIL has led to a wider distribution of talent across college programs, directly benefiting athletes seeking to maximize their brands an...
A recent study from the University of British Columbia found that AI-powered digital streamers, used to promote products through livestreams, barely outperform having no streamer at all. Improving form realism and behavioral realism, such as real-time Q&A interactions, can lead to significant sales boosts.
Researchers analyzed over 50,000 barrage comments from a promotional video on Chinese platform Bilibili, finding a clear link between positive emotional comments and purchasing intent. The study also observed real-time emotional contagion and nuanced dynamics in viewer behavior.
Researchers warn that dynamic pricing can erode customer loyalty and face regulatory scrutiny, highlighting the need for careful planning and human oversight in algorithmic pricing decisions. Companies must balance profit optimization with marketing strategy and customer sentiment to avoid backlash.
Researchers developed a hybrid pair trading strategy for cryptocurrency markets, achieving profitable results in high-frequency trading. The approach outperformed traditional methods by combining statistical techniques and adjusting entry/exit thresholds to maximize profits.
The new book, Monster Transformation, argues that employees are key to overcoming transformational hurdles. By uncovering unique competencies and empowering them, organizations can break through challenges and succeed in a rapidly evolving space. The book offers a story-driven approach to meeting the needs of the current technological ...
A new MSU study explores the perceptions of consumers regarding 'Made in USA' labels, finding that confusion exists and reality often exceeds or falls short of expectations. Researchers analyzed survey data from 131 adult respondents to better understand consumer attitudes towards domestic production and labeling.
A new study found that personalized pricing practices can lead to lower profits for companies and reduced consumer spending. Researchers suggest workarounds, such as corporate commitment or price caps, to avoid this pitfall.