Articles tagged with Marketing
A new study by University of East Anglia researchers identified key factors contributing to successful crowdfunding campaigns on Seedrs. Setting a £90K target, having around 19 team members, and using specific phrases in campaign pitches all helped attract investors.
A UBC study found that purposeful hand gestures can make speakers appear more competent and persuasive. Illustrators, which visually depict spoken content, had the strongest effect on audience understanding and perception of speaker competence.
A survey by Göttingen University found that consumers overestimate the environmental benefits of locally sourced food, while underestimating the advantages of imported goods. This misjudgment can lead to environmentally unfriendly choices.
Researchers identified three types of online brand defenders: promoters (emotionally attached), justice promoters (fairness driven), and self-promoters (ego-driven). Companies can encourage promoters by acknowledging them, while justice promoters require a sense of fairness. Self-promoters are motivated by attention and rewards.
A new study reveals that labelling clothes with a breakdown of the cost per wear (CPW) can help consumers recognize the long-term value of durable garments and discourage overconsumption of fast fashion. The research found that CPW increased preference for high-quality clothing, even when the upfront price was higher.
A new study by Yifan Yu offers guidance on how to deploy emotion AI in various scenarios, emphasizing the importance of balancing human involvement with AI's emotional detection capabilities. The analysis showed that emotion AI works best when integrated with human employees, and some scenarios are better handled by humans alone.
Pusan National University researchers develop a novel prompting technique to improve ChatGPT's accuracy in predicting fashion trends. The study reveals that ChatGPT can capture emerging themes and identify new trends not found in existing data.
A recent study by Willa Granger examines the transformation of nursing homes in postwar America, tracing the development of the modern nursing home industry through the lens of the Americana Corporation. The research reveals how federal programs and corporate models reshaped eldercare, prioritizing scale and replication over community ...
The study investigates how systemic risks propagate through the NFT ecosystem, providing insights for investors and regulators. It finds that NFT assets exhibit moderate but significant interconnectedness during normal market conditions, which intensifies substantially during extreme market states.
A new study from the University of Vaasa examines how Finnish households are becoming more flexible with their energy consumption, driven by digitalisation and financial incentives. The research finds that material and monetary benefits are the most effective motivators for adopting flexible energy habits.
A recent study highlights the growing concern of inhaler-related greenhouse gas emissions in the US, which have increased over the past decade. The study suggests that shifting utilization to dry powder and soft mist inhalers could be a key solution to reduce emissions.
A new strategy to increase low-emission food consumption has been found effective in controlled choice experiments with 3,000 participants. The 'nudge by proxy' approach highlights consumer motivations rather than environmental impacts, significantly outperforming traditional carbon footprint labelling.
The GDPR did not significantly affect EU and US news websites' ability to produce high-quality content, engage users, or receive traffic. Despite initial tracking reductions, EU sites stabilized at lower levels while using consent mechanisms, with no negative impact on visitor engagement.
A new meta-analysis of 327 studies with over 282,000 participants reveals that AI agents excel in situations where a negative response is required, such as rejecting loan applications. However, human presence remains essential in tasks requiring empathy and spontaneity.
A UK study found broad support for regulating advertisements for high-carbon products and services, with citizens' jury and large poll results indicating a strong public mandate. The findings suggest policymakers should consider stricter regulations to address climate change concerns.
This study investigates the stock performance of SMEs after hybrid securities issuance in the KOSDAQ market. Short-term gains are followed by long-term underperformance, with exchangeable bonds showing the most significant decline. Firm-specific characteristics play a critical role in determining performance outcomes.
According to a study by Vamsi Kanuri, banks that successfully identify fraudsters see increased customer loyalty and retention. Customers who are victimized by fraud lose trust if the bank can't identify the perpetrator, leading to a 40% increase in defection compared to those who were never defrauded. However, when the real culprit is...
Four leading researchers have been shortlisted for the prestigious Panmure House Prize with innovative ideas on long-term thinking and innovation. The finalists aim to address global societal challenges through rigorous research, open-source hardware, and integrating sustainability into business strategy.
A groundbreaking study challenges conventional wisdom on NIL policies in college football, demonstrating they enhance competitive balance and broaden opportunities for athletes. The research shows that NIL has led to a wider distribution of talent across college programs, directly benefiting athletes seeking to maximize their brands an...
Researchers analyzed over 50,000 barrage comments from a promotional video on Chinese platform Bilibili, finding a clear link between positive emotional comments and purchasing intent. The study also observed real-time emotional contagion and nuanced dynamics in viewer behavior.
A recent study from the University of British Columbia found that AI-powered digital streamers, used to promote products through livestreams, barely outperform having no streamer at all. Improving form realism and behavioral realism, such as real-time Q&A interactions, can lead to significant sales boosts.
Researchers warn that dynamic pricing can erode customer loyalty and face regulatory scrutiny, highlighting the need for careful planning and human oversight in algorithmic pricing decisions. Companies must balance profit optimization with marketing strategy and customer sentiment to avoid backlash.
Researchers developed a hybrid pair trading strategy for cryptocurrency markets, achieving profitable results in high-frequency trading. The approach outperformed traditional methods by combining statistical techniques and adjusting entry/exit thresholds to maximize profits.
The new book, Monster Transformation, argues that employees are key to overcoming transformational hurdles. By uncovering unique competencies and empowering them, organizations can break through challenges and succeed in a rapidly evolving space. The book offers a story-driven approach to meeting the needs of the current technological ...
A new study found that personalized pricing practices can lead to lower profits for companies and reduced consumer spending. Researchers suggest workarounds, such as corporate commitment or price caps, to avoid this pitfall.
A new MSU study explores the perceptions of consumers regarding 'Made in USA' labels, finding that confusion exists and reality often exceeds or falls short of expectations. Researchers analyzed survey data from 131 adult respondents to better understand consumer attitudes towards domestic production and labeling.
Researchers found that individuals from vulnerable groups who felt discriminated against may actually show increased preference for brands that insult their group. This 'paradoxical phenomenon' aligns with theories of disidentification, which suggests long-term consequences of harm to groups include reduced self-esteem and group-esteem.
A recent study by University of Otago researchers found that people who adopt sustainable lifestyles and resist consumerism are happier and more satisfied. The commitment to simple living leads to wellbeing through providing opportunities for personal interaction and social connection.
Research from the University of Birmingham finds that party tourism creates an environment for sexual assault by normalizing extreme behavior and prioritizing economic revenue over women's safety. The study highlights how destinations silence victims to protect their reputation, reinforcing a culture of silencing survivors.
Researchers found that retail transaction data can significantly improve credit access for consumers without a formal credit history, increasing approval rates from 16% to 48%. This alternative approach breaks the classic catch-22 in lending by using everyday shopping habits to build credit scores.
The São Paulo School of Advanced Science in Systems Change and Sustainability brings together leading academics to discuss cutting-edge knowledge on sustainable transformation. Applications will be selected based on résumé, academic transcript, letters of recommendation, and proposal submission.
Researchers at Binghamton University found that focusing on the time invested in a goal, rather than the monetary cost, can enhance self-determination and increase persistence. This approach can be particularly effective for DIY customers, helping to reduce unhappiness and increase job satisfaction.
A preference for domestic vaccines was observed in various countries during the pandemic, including Brazil, Mexico, India, Iran, and the US. Researchers identified a clear pattern of people choosing vaccines from their own country or those from Western nations like Germany, the UK, and the US.
A recent study by University of Houston researcher Melika Shirmohammadi examines career success disparities among minority and non-minority groups. The framework of 'complex visibility' reveals how minority groups are seen or perceived, often feeling hyper-visible yet invisible in certain contexts.
Research by Ramkumar Ranganathan explores how tech companies influence emerging standards through cooperation and competition. Companies that form strategic partnerships and offer benefits to other players in an ecosystem are more likely to shape standards in their favor, according to the study.
A new study from the University of Notre Dame finds that returnless returns can increase brand support by up to 25%. The strategy involves allowing customers to keep returned items and receive a refund, rather than processing returns. This approach fosters goodwill and customer loyalty.
Australians waste 7.6 million tonnes of food annually, with poor label design and inconsistent packaging being key reasons for this problem. Clearer date labels and storage advice could drastically reduce edible food waste.
A USF study reveals that consumers tend to believe fake online reviews, even when told they are fabricated, due to a psychological phenomenon called truth bias. The researchers argue that platforms should prioritize identifying and mitigating fake negative reviews and labeling potentially fraudulent content.
Researchers developed an algorithm that achieves high levels of both accuracy and fairness in detecting toxic speech on social media. The approach uses a fairness measurement called Group Accuracy Parity (GAP) to find desirable combinations of accuracy and fairness for specific situations.
US-market disposable e-cigarettes contain the artificial sweetener neotame, which is 35-65 times sweeter than aspartame. Neotame was ubiquitous in nicotine-free and nicotine-containing e-cigs.
A decade-long study of snowsport instructors reveals that pursuing a career in a field you enjoy can be taxing, requiring financial, mental, and physical sacrifices. However, the research also found that participants reported experiencing significant personal growth and fulfillment.
A new study by Reichman University and Copenhagen Business School found that companies reducing international operations by 10% or more can subsequently expand at a faster rate than those that didn't. These companies invested freed-up resources into new initiatives, such as patent applications, indicating growth in innovation capacity.
Research from the University of Portsmouth suggests that virtual-only clothing could help bridge the gap between fast fashion and environmental sustainability. Consumers with strong appetites for novel experiences are drawn to e-fashion, valuing its creativity, customisability, and interactivity.
A new study finds that individuals generally prefer firms to take an apolitical stance on polarizing issues, rather than taking a partisan or silent approach. The research highlights the importance of firms staying neutral and avoiding perceived biases.
A recent study analyzed user reviews of popular apps and found that when developers imitate competing apps' features, customers are often right. However, when it comes to innovative features, developers should follow their own instincts unless they can fully understand user suggestions. The researchers used AI to sift through 7 million...
Research found that people taking GLP-1s consume less processed foods, soda, refined grains, and beef, but still desire them. The study also showed an increase in consumption of fruits, leafy greens, and whole grains among GLP-1 users.
A new study from the University of Surrey found that up to 90% of blockchain technology initiatives within startup businesses will inevitably fail. The research highlights the crucial role of strong leadership in managing blockchain projects, which can transform nascent ideas into thriving businesses.
A new study reveals that Automated Lead Nurturing improves engagement and enhances salesperson–lead interactions, but its impact on sales conversions varies significantly across industries and customer segments. ALN is most beneficial for new leads, short sales cycles, and lower-value deals.
Research from the University of Bath, King's College London, and Freie Universität Berlin reveals how club selectors assess social fit by weighing 'fitted' vs. 'standout' qualities, while curating a diverse crowd. Excessive alcohol consumption and aggression are clear red flags.
Researchers from University of Vaasa and Kent Business School explore how innovation can drive economic change and solve global problems. The book offers fresh perspectives on innovation policy, its current status, and future directions.
A new study by Oregon State University researchers found that certain groups of consumers are open to drinking smoke-impacted wines. The study suggests potential tools for making these wines viable for the market through blending and targeted labeling and marketing strategies.
Joerg Niessing, an INSEAD marketing professor, has been named the winner of The Case Centre's Outstanding Case Teacher Competition 2025. He is recognized for his ability to bring business challenges to life using interactive technology and a creative teaching approach.
Residents of Ontario with cannabis use disorder had a significantly higher risk of death compared to the general population. The findings highlight the importance of addressing cannabis use disorders, especially as global trends toward cannabis legalization continue.
A cross-sectional study in Ecuador found high exposure to breast milk substitute (BMS) marketing, with over 91% of mothers and healthcare professionals affected. The study highlights the need for stricter regulations and education strategies to protect maternal and infant health.
A study led by Penn State's Sara Dommer found that people cheat on tasks like crossword puzzles and calorie tracking when intrinsic rewards are at stake. Participants reported higher scores and attributed their performance to intelligence, rather than cheating, even after being graded objectively.
A recent study emphasizes the urgent need to address bias in generative AI systems, which can distort outcomes and erode public trust. The research suggests that developing and deploying ethical, explainable AI is crucial to ensure fairness and transparency in critical decision-making areas.
A new Journal of Marketing study reveals that 'buy now, pay later' installment payments can significantly increase customer spending. The research found that by spreading payments into interest-free installments, retailers can boost both the number and average amount spent on purchases.
The University of Texas at Arlington hosts weekly 1 Million Cups meetings, bringing together students, faculty, and local entrepreneurs to share ideas, network, and support startups. The program is part of the global 1MC network, which aims to facilitate community engagement and innovation.
A field experiment found that offline promotional coupons resulted in higher redemption rates and greater sales compared to online-only coupons. Cognitive engagement was a key factor in the coupon redemption behavior of consumers. The study highlights the importance of designing targeted promotional strategies for marketers.
A Tesco pilot promoting breast milk substitutes has been called 'unethical' due to Danone's involvement. Critics say the initiative undermines women's self-efficacy and promotes formula products.