Researchers at SKKU demonstrate that ultra-short micro ads are significantly more effective than longer ads at driving online visits and consumer engagement. Micro ads lasting 10 seconds or less outperformed longer ads in both TV and social media environments, generating more clicks and community engagement.
A new framework trains AI models to screen AI-generated content using performance data from past marketing campaigns. The models provide content recommendations and ratings, streamlining the decision-making process for marketers. Human capital plays a vital role in the successful use of these new technologies.
A new study from Bournemouth University surveyed 2,112 UK adults engaged in matched betting, finding that many perceived it as risk-free despite losing over half. Participants attributed losses to mistakes rather than risk, highlighting the need for greater research on matched betting's effects.
Researchers found over 93,000 unhealthy food and drink brands and 9,360 prediction markets logos during the 2022 FIFA World Cup. The study highlights the lack of regulation and respect for national laws in FIFA's commercial model.
A new study from RMIT University suggests that environmental awareness alone may not stop people from buying ultra-fast fashion. Shoppers weigh sustainability against price and convenience, using budgets and careful planning to make purchases feel more acceptable. The study identifies two psychological patterns, strategic spontaneity a...
A new study implemented in Berkeley, Calif. supermarkets, drug stores, and mass-market retailers in 2021 found a link between a healthy checkout ordinance and a notable decrease in soda sales overall and small-package candy in supermarkets. The study also found that greater enforcement of the policy is essential for sustained public he...
A new study suggests that a fondness for well-known fast-food and sugar-sweetened beverage brands can predict poorer diet quality, even among those who rate these brands as unhealthy. The research found that participants who liked fast-food brands not only consumed more fat and sugar but also tended to perceive those brands as healthier.
A new study suggests that cannabis ads may shape viewers' expectations about cannabis and sex, with potential implications for sexual decision making and consent. College students who interpreted ads as suggesting cannabis use were more likely to expect benefits and say they might use cannabis before sex, regardless of the ad's content.
Researchers found that AI-generated ads can be ineffective when the technology is not matched to the advertisement's theme and intent. Marketers should use AI to enhance campaign ideas, not as a shortcut. The study suggests a stronger match between AI and ad themes can increase consumer engagement.
A study by Edith Cowan University found that customer loyalty programs work best when retailers offer personalized benefits, provide exceptional customer service, and are transparent about their pricing. The research highlights the importance of trust, commitment, and perceived benefits in customer engagement with loyalty programs.
A systematic review and meta-analysis revealed a strong association between alcohol marketing exposure and increased drinking outcomes among youth. The study's findings suggest that reducing alcohol marketing can help mitigate the risk of youth drinking, highlighting the need for targeted interventions to address this public health con...
A new study found that 2.5% of intoxicating hemp posts on Instagram carry health warnings, despite the majority using youth-oriented marketing tactics. Researchers analyzed 837 posts from nine brands and highlighted the need for stricter regulations to protect young audiences.
A pilot study by Bayes Business School found that shoppers using digital screens on their supermarket trolleys spent up to 32% more than those without. The study recorded significant spikes in spending and consumption among 'superusers' who engaged with the technology most.
A new study reveals soaring infant formula milk prices are causing financial strain, anxiety, guilt, and isolation among UK parents. The research found nearly every parent surveyed reported damage to their mental health, with some feeling regret over having a baby due to the high cost of formula.
A new scale developed by University of Arizona researchers helps marketers predict consumer habits by analyzing which era evokes the most nostalgia. The Nostalgia for Eras scale assesses three components: warmth, loss, and idealization, identifying specific decades that evoke strong nostalgic feelings.
A recent study by Annabelle Roberts found that consumers tend to distrust others after a negative experience, and this distrust can be difficult to overcome. The researchers conducted 21 studies involving nearly 12,000 people and discovered that people learn attitudes from a single trust interaction, whether positive or negative.
A study by Penn State researchers found that certifying third-party repair services increases repair rates and helps brands retain market share. By signaling the value or 'unused utility' left in broken products, certified brand repair services increased repair leads with a 700% increase.
A study by University of Cologne researchers found that sales system agility contributes to higher operating profit only when channel structure and management are aligned. Companies should review their sales channel mix and allocation of responsibilities to reap benefits from rapid adaptation.
New research from the University of Kansas finds that AI technology can be used to deliver relevant ads without collecting personal data. The studies show that AI systems can generate relevance by interpreting content structure, semantic cues and emotional tone within a webpage.
A new study from Penn State researchers found that sending a simple acknowledgment message to customers can boost repeat participation in recycling and reuse programs, making sustainable behavior more sustainable over time. The study showed that acknowledgment emails tripled consumer participation in a dining service's reuse program.
New research by Muhammad Jawad finds that matching review formats to shopping stages improves outcomes. Participants who saw text for choice reduction and video for choice selection showed better results compared to those with mismatched formats.
A new study reveals that consumers instinctively prefer hand-prepared foods due to the 'handmade food halo', associating human involvement with positive product attributes. However, providing targeted messaging can shift purchase intentions and make safer options more appealing.
Researchers found that most readers abandon sites after hitting paywalls, but these barriers actually increase subscriptions by 84 times. Paywalls also prompt readers to log in or explore free content. To boost digital revenue, publishers should target readers with tailored offers and cultivate direct relationships.
A Washington State University study found that cannabis packaging design features, particularly branding elements, can attract underage consumers, raising questions about existing regulations. Participants preferred colorful logos, bold typography, and images resembling familiar foods over warning labels and nutritional information.
A recent study by University of Cincinnati researcher Kimberly Hyun found that voices similar to our own are more persuasive, lowering our guard. The closer the vocal quality, the more likely we are to comply with a speaker's words.
Avi Goldfarb, a University of Toronto marketing professor, has received the INFORMS Society for Marketing Science Fellow Award for his long-term contributions to the field. He is recognized for his research on the economics of digital technology and artificial intelligence.
Researchers found that adding words like charming, cozy, or lovely to Airbnb listings boosted booking rates by roughly 0.2%, comparable to objective claims about amenities. The study's findings suggest that subjective praise can meaningfully shape consumer behavior without consumers feeling remorseful.
Research from Washington State University found that graphic anti-smoking ads can lead smokers to vape instead of quit due to the lack of comparable health warnings on e-cigarettes. The study suggests that consumers may perceive e-cigarettes as a safer option when exposed to vivid images of smoking's health consequences.
Research by Göttingen University found that colourful Nutri-Score labels on the shelf and price tag are more noticeable and influencing consumer choices. The study suggests that companies should display multi-coloured labels to support consumers in making health-conscious choices.
New research reveals that see-through or cut-out product packaging on a shelf increases the psychological desire to own it. Customers rely on various cues when making purchasing decisions, with visibility of a product influencing choices.
Research shows that adverts featuring people with a disability increase consumer attitudes towards brands and their products. Key findings include the benefits of disability inclusion and the importance of representing individuals with disabilities as capable advocates for a product or service.
A University of Maine study found that US consumers are willing to pay more for lobster rolls made with ropeless fishing technology due to increased animal welfare concerns.
Researchers analyzed a large dataset of Japanese Instagram ads to identify linguistic patterns linked to click-through rates. The study found that word choices for supplement and cosmetic ads differed significantly, with risk-related words boosting CTR in supplement ads, while motion-related language increased CTR in cosmetic ads.
Researchers propose a new approach to overcoming vaccine hesitancy by framing vaccines in terms of personal autonomy and freedom, which showed greater willingness among those with higher concerns. The study suggests that traditional universal approaches may not be effective for everyone, highlighting the importance of individual values.
A new Cornell University study reveals that social media boycotts have less impact on music streams than platform sanctions. In several high-profile controversies, scandal-related attention coincided with short-term increases in streams. However, when platforms reduced visibility of the artists' music, clearest declines appeared.
A study using the Meta Ad Library found that gambling companies are reaching young men on social media at more than double the rate of women, with 91% of ads targeting men only. The age group most exposed to advertising was 25-34-year-olds, who accounted for over a third of all unique accounts reached.
A new study from the University of Copenhagen shows that Danish retailers can generate a net financial gain of €0.3-€0.8 per kilo by selling surplus food at discounted prices. Donating food to organizations that redistribute it to vulnerable people is often cheaper than disposal, with savings of €0.10-€0.20 per kilo.
Research from the University of Texas at Austin finds that consumers pay up to $170 extra per vehicle when buying a used car with nearly identical mileage but one digit off, due to left-digit bias. This phenomenon can result in higher prices for cars just below round numbers like 20,000 or 50,000.
Binghamton University has seen significant improvements in its graduate school rankings, with nearly three dozen programs earning national recognition. The university's Systems Science and Industrial Engineering program has been named the #31 Industrial and Systems Engineering graduate program in the US.
A new study reveals that using reversible words in marketing messages can significantly impact how confident consumers feel about believing a claim. Researchers found that when words differ in their reversibility, it can trigger different mental processes when consumers evaluate marketing language.
A study of nearly 200,000 Amazon reviews reveals that the structure of online product reviews plays a crucial role in their helpfulness. The researchers identified nine possible structures of online reviews and found that different review structures are more or less helpful depending on how highly the reviewer has rated the product.
Researchers argue that industries promoting harmful products normalize their consumption through marketing strategies, affecting vulnerable populations. They call for greater regulatory oversight and a renewed emphasis on ethics in marketing education to address the systemic role of marketing in public health and social well-being.
Research from Oman tackles food freshness, mental health, and public health to improve everyday life. The issue showcases how local studies contribute to global conversations on sustainability and quality of life.
A new report from the University of East Anglia warns that charities using AI-generated images risk breaking the fundamental bond of trust with the public. The study found that when AI images are used, the humanitarian cause disappears from the conversation, and the public engages with charity rather than the cause itself.
Researchers find that personalized digital marketing can evoke a powerful emotional response, leading consumers to feel uncomfortable and less likely to make purchases. To mitigate this 'creepiness,' brands can focus on prevention by designing personalization practices that minimize ambiguity and avoid signals of intrusive surveillance.
A new study from the University of East Anglia found that the human brain continues to respond to tempting food cues even after eating enough. The research used EEG brain scans to monitor volunteers' brain activity as they played a reward-based learning game with food.
A new study from Binghamton University School of Management provides a framework for organizations to anticipate, interpret, and respond to social media backlash. The toolkit identifies four phases of online social disapproval and offers guiding questions and analytical indicators to aid in early detection, response, and recovery.
Research from Washington State University found that women are willing to pay higher prices for wines made by female winemakers, particularly those featuring feminine gender cues. The study suggests that promoting women's ownership in wineries can increase sales among the largest group of U.S. wine consumers, who happen to be women.
A new study found that augmented reality (AR) menus can significantly increase customer interest in visiting a restaurant and result in positive word-of-mouth marketing. The effectiveness of AR menus also depends on how well the technology aligns with a restaurant's overall brand image.
A new study has identified the power of influencer marketing in overcoming psychological resistance to recycling tap water. The research found that sensory and emotional content on Instagram is more effective than rational arguments in encouraging sustainable consumption, making recycled tap water more appealing through mental imagery.
A study from Florida International University finds that claiming a business page on review platforms like Yelp can lead to a significant drop in average ratings, with a 10% decrease in five-star reviews and a 9.5% rise in one-star reviews. The study also reveals that these lowest-rated reviews become substantially longer and more crit...
A new study by ESMT Berlin shows that entrepreneurs can increase support from the silent majority by broadening their public replies to vocal commenters. By managing conversational pathways, founders can create multiple entry points without fragmenting the main story.
Research from Washington State University found that decentralized platforms encourage stronger emotions and less self-censorship, leading to more candid and emotionally rich reactions. This can have implications for companies and marketers looking to understand consumer concerns and make informed decisions.
A major review in Frontiers in Science highlights how unsustainable food systems contribute to both health and climate crises. Experts examine evidence-based strategies to tackle industrial food systems promoting overconsumption and environmental pressures.
A comprehensive review highlights the urgent need to transform unsustainable food systems, which drive both obesity and environmental harms. The authors recommend subsidies for healthy foods, taxes on unhealthy products, and restrictions on aggressive marketing to address these twin crises.
A new study from the University of East Anglia finds that AI tools excel at speed and clarity, but human translators remain crucial for tone, cultural nuance, and natural sound. Generative AI can handle parts of video translation, but consumers still notice when something feels off.
A new study by Edith Cowan University found that AI technologies boost marketing agility, leading to stronger stakeholder engagement. The research also highlights the importance of adapting to AI adoption to achieve sustained competitive advantage.
A new study found that remote work can improve quality of life by providing choice and autonomy, but poor support can lead to feelings of isolation and decreased job satisfaction. The research highlights the importance of access to amenities like green spaces and local services for sustainable remote work.
Undergraduates performed better in math after switching to online classes during the lockdown, thanks to interactive exercises and flexible learning. Online education worked well for reasoning-based subjects like mathematics.
Researchers found high-engagement social media posts lack essential risk information and promotional elements, potentially eroding patient decision-making. The study highlights the need for fair balance in online advertising to maintain informed consent.