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University of Bath


TikTok returns ‘no violation’ decision on 95% of reports of UK-facing accounts advertising drugs, study finds

A study by the University of Bath found that TikTok's standard reporting system fails to act on most reports of accounts advertising and offering illegal drugs for sale to UK users. After 14 days, 83.5% of accounts remained publicly accessible, despite the platform's own Community Guidelines prohibiting such activity.

SourceUniversity of Bath·JournalInternational Journal of Drug Policy·TypeExperimental study·DateOct 20, 2026

University of Bath study identifies harmful paradox behind well-meaning green efforts

A University of Bath study identified a paradox where consumers view businesses as more sustainable when they add eco-friendly items rather than removing them. The researchers found that people consistently reward visible eco-friendly additions but give little credit to businesses that reduce or remove products.

SourceUniversity of Bath·JournalJournal of the Academy of Marketing Science·TypeObservational study·DateOct 14, 2026

Chemists develop blueprint for designing powerful fluorescent materials for better disease detection

Researchers at the University of Bath have discovered a blueprint for designing powerful fluorescent materials, paving the way for better disease detection. The team developed a molecule that was five times brighter than the original azulene molecule, providing a promising candidate for future sensing and imaging applications.

SourceUniversity of Bath·JournalOrganic Chemistry Frontiers·TypeExperimental study·DateOct 14, 2026

International experience gives business leaders an edge, University of Bath study finds

Business leaders with international experience have stronger organisational performance, including higher growth and profitability. The study found that companies led by executives with greater international experience often invested more in innovation and successfully implemented international expansion strategies.

SourceUniversity of Bath·JournalJournal of Management·TypeObservational study·DateOct 7, 2026

New simulations connect the first stars to cosmic fingerprints still visible today

Researchers used advanced simulations to investigate how the first stars and galaxies formed, connecting observations of young galaxies with chemical clues preserved in ancient stars. The study suggests that simplified models may underestimate the influence of stellar radiation and complex chemical processes on gas surrounding galaxies.

SourceUniversity of Bath·JournalThe Open Journal of Astrophysics·TypeComputational simulation/modeling·DateSep 30, 2026

Behavioral problems in trauma-exposed youth linked to later smoking, drug and alcohol use and poor diet

Experiencing childhood trauma increases likelihood of smoking, substance use, and unhealthy eating habits due to behavioural problems in adolescence. Early interventions addressing these mental health difficulties may reduce long-term physical health consequences of childhood trauma.

SourceUniversity of Bath·JournalJournal of Child Psychology and Psychiatry·TypeData/statistical analysis·DateSep 22, 2026

AI could undermine managers' judgement unless used carefully, University of Bath-led study warns

A new study from the University of Bath warns that over-reliance on generative AI may weaken managers' ability to build moral insights, contextual understanding, and practical know-how. The research suggests that AI can strengthen managerial judgement when used as a tool for reflection, rather than a replacement for thinking.

SourceUniversity of Bath·JournalAcademy of Management Review·TypeObservational study·DateSep 4, 2026

Why purpose doesn't always pay: the career cost of workplace climate activism

Employees advocating for climate action are more likely to receive recognition when their efforts support business goals, while purpose-led activism often goes unrecognized. Researchers found that organizations tend to reward environmental initiatives when they contribute to commercial objectives, such as attracting clients, expanding ...

SourceUniversity of Bath·JournalHuman Relations·TypeCase study·DateSep 3, 2026

Why Britons disagree about poverty: they draw the line differently

A new study from the University of Bath found that people with different political beliefs disagree on poverty definitions, with right-leaning individuals drawing narrower lines and left-leaning individuals adopting broader definitions. The research highlights the importance of understanding how people define poverty, as it shapes perc...

SourceUniversity of Bath·JournalResearch in Social Stratification and Mobility·TypeData/statistical analysis·DateSep 2, 2026

New research turns the Dunning-Kruger effect on its head: Rethinking the confident incompetent

A new study reverses the classic Dunning-Kruger effect, suggesting that high-ability people are more overconfident than low performers. The researchers argue that flawed statistical analysis led to the original finding, and when corrected, it reveals a universal human trait of overconfidence among the most capable.

SourceUniversity of Bath·JournalPsychological Review·TypeData/statistical analysis·DateJul 27, 2026

Brain stimulation offers hope for brain disorders: researchers take key step to accelerate progress

Researchers have developed a new assessment tool to standardize reporting of transcranial magnetic stimulation (TMS) studies. The Transcranial Magnetic Stimulation Reporting Assessment Tool (TMS-RAT) helps compare results, build on each other's findings, and support progress in brain stimulation research. This tool addresses the need f...

SourceUniversity of Bath·JournalBrain Stimulation·TypeMeta-analysis·DateJul 21, 2026

Research highlighting estrogen link could explain why women are more likely to suffer from Crohn’s

Scientists discovered a direct link between estrogen and gut inflammation in Crohn's disease. The study used zebrafish models to show that estrogen signalling plays a crucial role in maintaining normal gut health. This finding could lead to more personalized approaches to treatment, especially for females affected by the disease.

SourceUniversity of Bath·JournalPLOS Biology·TypeExperimental study·DateJun 23, 2026

University of Bath appoints Yale academic Laura Huckins

The University of Bath has recruited leading psychiatric geneticist Professor Laura Huckins to lead mental health research, focusing on eating disorders and PTSD. She aims to provide answers and treatments for vulnerable populations, combining genetic data and human brain studies to predict individual responses to their environment.

Childhood disadvantage can limit the social benefits of intelligence later in life, new research shows

A new study by Professor Chris Dawson found that childhood disadvantage is linked to lower levels of trust in others, with intelligence having half the effect on social benefits. The study analyzed data from over 24,000 people across the UK and suggests that stable childhood environments may be crucial in shaping life chances.

SourceUniversity of Bath·JournalPersonality and Social Psychology Bulletin·TypeData/statistical analysis·DateMay 14, 2026

Researchers identify potential new route for antimalarial drug design

A team of researchers has uncovered a promising new target for antimalarial drug design, identifying an enzyme called aminopeptidase P from the Plasmodium falciparum parasite. The new inhibitors have been shown to bind more strongly and selectively than existing compounds, demonstrating potential as a new class of drugs to combat malaria.

SourceUniversity of Bath·JournalJournal of Biological Chemistry·TypeExperimental study·DateMay 6, 2026

Using a new online mental health tool just once boosts teenagers’ hope and emotional wellbeing

A digital single-session intervention (SSI) has been shown to meaningfully improve young people's sense of hope and control over their lives. The tool provides short, accessible and evidence-based psychological support and wellbeing activities, increasing feelings of hope and self-agency while reducing feelings of being out of control.

SourceUniversity of Bath·JournalClinical Child Psychology and Psychiatry·TypeExperimental study·DateApr 20, 2026

Elite MBAs still influence who reaches the top of corporate America, University of Bath study shows

A study by the University of Bath found that elite MBA graduates hold top management positions and CEOs more frequently than those with non-elite MBAs or no MBA. The benefits of an elite MBA were not evenly spread between men, women, and minorities, and varied according to economic conditions.

SourceUniversity of Bath·JournalAcademy of Management Learning and Education·TypeData/statistical analysis·DateApr 16, 2026

Study of Tommy Robinson’s social media reveals how online influencers mobilise supporters without direct calls to action

Researchers found that far-right influencer Tommy Robinson used his Telegram channel to comment on events and legitimise violence during anti-immigration protests in 2024, shaping followers' interpretations of events without issuing direct instructions. The study identifies key tactics used by influencers to create emotional conditions...

SourceUniversity of Bath·JournalBritish Journal of Social Psychology·TypeData/statistical analysis·DateApr 9, 2026

Breakthrough offers endless recycling for acrylic plastics without the environmental cost

Researchers at the University of Bath have developed a breakthrough method for chemically recycling acrylic plastics using lower temperatures and sustainable solvents. The new process delivers over 95% conversion of the plastic and yields high-quality monomers, offering a clear pathway toward genuine circularity in acrylic materials.

SourceUniversity of Bath·JournalNature Communications·TypeExperimental study·DateApr 2, 2026

Cactus catalogue could help plant’s prickly problem

A new open access database of cactus ecology and evolution could help scientists and conservationists save species from the brink. The CactEcoDB offers an unprecedented window into the evolution, ecology and conservation needs of one of the world's most distinctive and endangered plant families.

SourceUniversity of Bath·JournalScientific Data·TypeData/statistical analysis·DateMar 25, 2026

Want to shift a group’s opinion? Encourage opponents to sit on the fence

Researchers propose a strategy that encourages individuals to adopt a neutral stance, allowing groups to become more responsive, decisions to become easier to reach, and shifts in consensus to happen smoothly. By doing so, neutrality creates valuable breathing space for reassessment, making it easier for a group to change its mind when...

SourceUniversity of Bath·JournalAdvanced Science·TypeExperimental study·DateMar 23, 2026