Articles tagged with Marketing Research
Trees draw on stored carbon reserves when springtime sap begins to flow, integrating sugars from multiple growing seasons. This finding suggests that maple syrup production depends on long-term nutrient storage rather than just the last season.
A new article published in Acta Paediatrica stresses the importance of direct interactions with family members for infants' cognitive and language development. The research suggests that screen-based activities like iPads or DVDs may actually hinder language skills, leading to potential delays.
A new study found that automatic income entry on tax returns reduces cheating, but passive responses promote dishonesty. The researchers suggest using default options in tax preparation software to encourage honest compliance.
After routine cataract surgery, older people experience significantly less dizziness due to improved vision. However, wearing multifocal glasses after surgery may negate this benefit, particularly for those with frailty or frequent spectacle changes.
A new RAND Corporation study found that hiding tobacco products at convenience stores significantly reduces teenagers' susceptibility to future cigarette use. Researchers created a power wall with hundreds of tobacco products and had teens visit a replica store to shop while the product visibility was in one of three random locations.
A study published in Respirology found that high levels of physical activity may worsen asthma control in young females, but not males. The research highlights the importance of considering physical activity when treating asthma in highly active females.
Researchers discovered two evolutionary shifts in praying mantis camouflage, with a recent shift triggered by the re-evolution of important leg lobes. This suggests that developmental mechanisms controlling crypsis features may be more ancient than the species themselves.
Researchers studied two plant species, Zaluzianskya natalensis and Z. microsiphon, finding that flowers pointing upwards were more attractive to hawkmoths than those pointing sideways.
Strong marketing departments contribute to both short-term and long-term shareholder returns by building brand equity and customer relationships. Researchers found that marketing departments' power increased over a 16-year period, with firms that didn't have one before creating it later benefiting the most.
Researchers found that praising with an assertive tone and scolding with a non-assertive tone were the most effective ways to persuade people to wash their hands during flu season. The study, published in the Journal of Marketing Research, suggests that using an assertive tone can intensify the message and promote desired behavior.
A study by Juliano Laran and colleagues found that unconscious goal pursuit can be just as beneficial for making healthy food choices. Unconscious goal pursuers were more likely to choose the best option without explicit instructions.
A new study in the Journal of Marketing Research found that consumers often misjudge the benefits of increased productivity, leading to wasted spending. Researchers Bart de Langhe and Stefano Puntoni discovered that consumers tend to overestimate time savings at high-productivity levels compared to low-level increases.
A new study found that much of the negative chatter about a recalled car brand spills over to rival brands, impinging them in the process. The 'perverse halo' effect reduces sales overall for all involved brands.
A study by Abigail B. Sussman and Rourke L. O'Brien found that earmarking savings for 'responsible' purposes can lead to preserving those funds even at high interest rates. Participants were more likely to borrow money to meet emergency expenses if maintaining their savings was important to their sense of responsibility.
Researchers found dynamic ads are more attention-grabbing than static ads, but it's not just about attention. Ads with kinetic property influence consumer perceptions of product innovation in products with small improvements, like tablets and smartphones. This effect is strongest in fast-changing industries.
A study published in Marketing Science finds that increasing cigarette taxes can lead to a shift towards higher nicotine products, potentially increasing addiction levels. The study also suggests that this unintended consequence is more likely to occur in poorer neighborhoods.
A study in the Journal of Retailing found that leveraging distribution strategies can maximize firm performance in emerging markets. The authors propose an econometric model to help firms develop multichannel distribution strategies tailored to these markets.
Youth aged 13-20 are more than five times more likely to consume brands that advertise on TV, and 36% more likely to drink brands that advertise in magazines. Researchers used exposure estimates from media research firms to link brand-specific advertising with consumption among underage drinkers.
UCSB computer scientists create natural models of user behavior using anonymized clickstream data from popular apps and social media sites. They aim to identify abnormal behaviors that could indicate security risks.
Researchers find domain-specific measures of self-control produce better predictions for consumer behavior on specific behaviors like eating and shopping. The study recommends adapting a general measure to the context at hand for more accurate assessments.
Researchers found that when people took pride in an accomplishment, they were more likely to continue making disciplined choices throughout the day. However, when people considered a self-control goal before feeling proud, they were more likely to indulge in rewards and have less self-control.
A new study found that depicting food in motion on packaging and marketing campaigns can make it seem fresher and more appealing to consumers. The researchers discovered that implied motion elevates the perceived quality of food, potentially encouraging healthier choices.
A study by C. Page Moreau and Marit Gundersen Engeset found that adults' creativity suffers when given well-defined problems to solve, such as building with Legos. This can lead to a reliance on routine tasks and decreased performance on subsequent creative tasks.
A new study finds that forecasters are perceived as more confident and trustworthy when predicting high probabilities, leading to more accurate judgments about the prediction. This has practical implications for information outlets, with consumers preferring higher predictions from news programs and websites.
A new study from the American Marketing Association suggests that paying off small debts first can provide a significant motivation boost, leading to faster completion of even the most burdensome tasks. By focusing on smaller victories, individuals may be able to overcome procrastination and tackle larger goals with renewed energy.
A recent study published in the Journal of Marketing Research found that companies going public often adopt a more conservative approach to innovation, introducing fewer groundbreaking products. Despite this, they do innovate more and introduce a wider variety of products, such as new flavors or package sizes.
Research reveals 87% of daytime alcohol adverts appear in sport TV, affecting hundreds of thousands of children. The study suggests stronger restrictions on alcohol advertising in sport could halve children's exposure to adverts.
Researchers found that inviting customers to tailor ads improves attitudes towards location-based advertising. Customization with high-involvement products also enhances customer acceptance.
Pre-menopausal smokers with breast cancer are at a higher risk of dying from the disease and any cause, according to a new study. The research found that smoking can impact breast cancer survival rates, especially among women whose cancers express estrogen receptors.
A study found that a small group of consumers who consistently purchase and rave about failing products may actually be 'harbingers of failure.' These customers tend to buy niche items that few others choose. Retailers can use this insight to make better decisions about new products.
Researchers found that when people perceive more variety in a product's usage situations, they like the product less. Lower variety situations led to customers feeling they were getting value from their sneakers, while higher variety situations made them feel they used the sneakers less often.
A new study found that fitness-branded foods increase consumption in restrained eaters, while reducing physical activity. Fitness labels on snacks led to increased eating and decreased exercise among participants trying to watch their weight.
A recent study published in the Journal of Marketing Research found that marketing emotions can significantly impact consumer spending on school supplies and shoe brands. The research revealed that exposure to positive or negative celebrity posters led to increased or decreased spending, respectively, on unrelated products.
A study by Ohio State University found that viewers struggle to recall brand messages on TV when using a second screen, as they get distracted by social media and other online activities. The research suggests that brands may need to rethink their marketing strategies to effectively reach consumers.
A recent study published in Computers in Human Behavior suggests that individuals have a crucial role in protecting their own data from cyber threats. Researchers at Michigan State University found that those who acknowledged the importance of personal responsibility were more likely to be motivated to learn and implement safety measures.
Research suggests that using average-sized models in fashion marketing campaigns can have a positive impact on product evaluation, especially for new brands. Women with low self-esteem tend to prefer average-sized models over size-zero ones. This shift could lead to increased sales and reduced controversy in the industry.
A new study from City University London, Carnegie Mellon University, and Bocconi University found that self-promotion or humblebragging often elicits a negative response. Self-pro promoters tend to overestimate others' positivity and underestimate their negativity, leading to excessive bragging with the opposite effect.
A Baylor University study found that marketing and PR teams often compete for limited C-suite spots due to perceived similarities in their roles. The research highlights distinct contributions of corporate communications and marketing, suggesting both groups need to build internal relationships to educate colleagues on their value.
The German Research Foundation has awarded 75,000 Euros for an international research marketing project that hosts a competition with challenges in digital forensics, discrete optimization, and photonic technologies. The project aims to engage the global research community and promote collaboration and innovation.
Adding physical stores to online retailers led to a net revenue increase of 20% and more frequent purchases, according to recent research. Consumers made more frequent contact with the firm, resulting in improved customer retention.
New research from USC Marshall School of Business shows that consumers who trade in their used cars pay an average of $990 more than those without a trade-in. Dealers infer a higher willingness to pay and charge higher prices based on the characteristics of the trade-in vehicle.
A new study in the Journal of Marketing Research reveals that love alone can inspire people to give to those with whom they have no connection. The study found that only emotional love, not closely related emotions like compassion, increased the desire to donate to distant charities. This finding has serious implications for marketers ...
A new study found that individuals with a high need for closure tend to freeze their investment decisions despite new market information, increasing the risk of their portfolios. Clear guidance can help mitigate this behavior.
A new study found that considering product returns as a means of allocating resources can lead to significant increases in profits for firms. By targeting marketing efforts towards customers with positive attitudes toward returns, companies can reduce costs and maximize value from these interactions.
A study found that consumers reduce product variety when budgets shrink, prioritizing favorite items over others. This 'budget contraction effect' can lead to riskier investment decisions during economic downturns.
A new study in the Journal of Marketing found that electronic word-of-mouth has a significant impact on sales, varying by product type and industry. Consumers favor specialized review sites and word-of-mouth from independent review sites over retailer sites.
A study at Ohio State University found that color images lead to a greater focus on small product details, while black-and-white images aid in focusing on key features. This discovery suggests that marketers can strategically use color or its absence to alter consumer perceptions of products.
A study by Henrik Hagtvedt found that marketing statements are more effective when consumers are in a state of high arousal, while questions receive better reception when consumers are calm. This suggests that marketers should tailor their promotional phrases to the level of arousal they encourage.
A new study found that emotional conflict between activities makes consumers feel they have less time, generating stress and anxiety. Authors suggest two strategies: slow breathing and channeling stress into positive emotions to reduce feelings of being pressed for time.
A new study in the Journal of Marketing Research found that marketing managers' attempts to imagine themselves as consumers lead to biased predictions, with their own preferences taking over. The researchers conducted four studies and discovered that by acknowledging this bias, managers can overcome it and make more customer-centric de...
Researchers found that asking people to compare a donation to an indulgent product increases charitable donations. People feel less selfish when envisioning a treat, leading to more generous giving.
A study by economists from Friedrich-Schiller-Universitaet Jena found that three out of four customer complaints are not passed on to line managers, despite specific regulations in place. The researchers recommend training employees on the importance of forwarding complaints and developing incentives for their participation.
A new study in the Journal of Marketing Research found that free trial customers have a distinct relationship with service providers, forming a less-developed bond. This can be leveraged by firms targeting these customers with personalized marketing communication and information on their usage behavior to encourage retention.
A new study found that EEG measurements were more accurate in predicting individual preferences for movies than participants' conscious statements. The study also suggested that EEG tests are relatively cheap and can capture complete information about consumer behavior.
A University of Pittsburgh analysis of 70 YouTube videos depicts drunkenness found little portrayal of negative outcomes, with humor often juxtaposed. The study suggests targeting men in future interventions debunking alcohol-related myths on social media.
A Michigan State University study found that Facebook users who like, share, or comment on alcohol-related posts are more likely to think about drinking. The research suggests that social media platforms can inadvertently promote underage drinking by making alcohol content highly engaging.
Researchers found that givers tend to choose more specific, less versatile gift cards when shopping for romantic partners, but recipients prefer more versatile gift cards. This preference can lead to a lower redemption rate of gift cards, as recipients take longer to redeem more specific ones.
A new study by Yao Zhang and colleagues finds that customers with 'clumpiness' - bursts of heavy buying interspersed with little or no buying - provide higher long-term returns to businesses. This pattern of consumption extends the 'hot hand' literature in statistics journals.
A study by University of Illinois researcher Brittany Duff found that people's processing styles and moods can impact their ability to recognize ads while multitasking. Analytic processors tend to focus on specific items, while holistic processors take in everything at once.
A new study finds that black-and-white images lead consumers to focus on essential product features, whereas colorful images draw attention to less important aspects. This allows companies to promote primary features with black-and-white ads and secondary features with color ads.