Articles tagged with Marketing Research
Researchers discovered a discrepancy in YouTube's view count system, where fake views were counted towards advertisers' bills despite being flagged as fraudulent. This study highlights the challenges of detecting and preventing bot fraud in video portals, which can have significant economic implications.
Concordia University research reveals that higher prices and ethical marketing improve sales of private label brands. The study shows that consumers expect products with environmental attributes to come with a higher price tag.
A new study by the University of Toronto reveals that people intuitively pair front vowel sounds with things close by and back vowel sounds with distances away. This knowledge can inform marketing strategies, such as choosing names for products or brands that align with their intended distance from customers.
A new Finnish study shows that hybrid competitive strategies lead to better financial outcomes for high-technology companies internationalizing. The research found that the effectiveness of a hybrid strategy depends on the globalization stage and key resources of the company.
Researchers found that daily deal websites gain an advantage by tracking and displaying sales numbers, attracting new customers and promoting merchants' businesses. This strategy lowers the risk for consumers trying new merchants and addresses a fundamental problem with traditional discount promotions.
The study investigates cultural tourists' attitudes towards visual advertising in Malta, applying research methods to attain original scientific results. Key findings include knowledge about Maltese tourists and their local advertising techniques, as well as recommendations for marketing decision makers.
A recent review of medical literature found no significant effect of antipsychotics on delirium incidence, duration, or mortality. The study analyzed data from 19 studies and concluded that there is no compelling signal to support routine use of antipsychotic medications for delirium prevention.
A new study evaluates a method for measuring nicotine delivery from e-cigarettes and finds that later-generation e-cigarettes with 'atomizers' deliver nicotine more consistently than earlier ones. The consistency of nicotine delivery from these atomizers is comparable to nicotine inhalers and tobacco cigarettes.
New research found that women with active sun exposure habits had a lower risk of heart disease and noncancer deaths. Smokers in the highest sun exposure group were at a similar risk as non-smokers avoiding sun exposure. The study's findings suggest that guidelines regarding sun exposure may be too restrictive, potentially harming health.
A recent study found that non-blind individuals carrying a mutant gene are likely to be widely distributed within the population, making eradication of the mutation difficult. The mutant gene also leads to more offspring per year, suggesting its persistence in the future.
Negative portrayals of aging dominate popular music lyrics, often reflecting a young person's perspective on old age. Research highlights the need for more positive and inclusive media reporting on aging issues to avoid stereotypes.
Research from the University of Maryland and Tilburg University suggests that simpler, upfront ads perform better than complex ads, regardless of exposure duration. The study found that viewers actively try to avoid online ads due to their complexity, but shorter exposures can have different effects on ad ratings.
New research highlights the lack of study on threatened, non-charismatic Australian mammals such as fruit bats and tree rats. These species are crucial to ecosystem function but receive little recognition and funding.
A recent study found that children aged 6-11 with seasonal allergic rhinitis reported significant symptom improvement after using MP-AzeFlu, while caregivers struggled to accurately assess symptoms. The study highlights the importance of pediatric symptom assessment in determining treatment efficacy.
Up to three million US employees go to work sick each week, mainly due to lack of paid leave coverage. Employees in low-wage sectors, females, and young adults are more likely to work while ill.
A new study reveals that patients with long-term urinary catheters attend emergency departments frequently due to catheter problems, but often lack community nurse support. The findings suggest that better strategies are needed to address and manage these issues in the community.
A new study published in the Journal of Marketing Research found that simplified nutritional labeling spurs healthier food choices in grocery stores. The study used the NuVal scoring system and found a 20% increase in healthy choices, while price sensitivity dropped by 19%.
The American College of Prosthodontists has published clinical practice guidelines for patients and professionals to care for tooth-borne and implant-borne restorations. The guidelines emphasize the importance of lifelong professional and at-home maintenance to keep teeth healthy.
A recent study by Drexel University and USC suggests that e-cigarette marketing on social media is as containable as second-hand smoke. The study tracked the growth of e-cigarette advertising on Twitter and found that it can reach an exponential number of users, including those who may not be directly affected by the product. This rais...
A new study by University of Liverpool health expert Dr Emma Boyland confirms that unhealthy food advertising significantly increases food consumption in children. The analysis of 22 studies found that television and internet advertising equally impact children's eating habits.
A study suggests that improved use of no-buy lists by the alcohol industry could greatly reduce young people's exposure to alcohol advertisements on television. Researchers found that if such lists were universally applied, nearly all noncompliant advertising seen by children under the legal drinking age would be eliminated.
New research from Indiana University finds that companies with a differentiation strategy benefit more from advertising than those with a cost leadership approach. Advertising increases awareness and sales for differentiated firms, building brand equity and shareholder value. In contrast, cost leaders may not see an impact on their sto...
A MIT study found that a group of consumers have an unerring knack for buying failed products, time after time. The 'harbingers of failure' tend to purchase all kinds of flop-worthy products, including those with strong initial sales but ultimately poor market reception.
A rising trend in narcissism may require firms to rethink their marketing strategies by offering customizable products. Studies show that narcissistic consumers desire uniquely designed items and are willing to pay more for them.
A new article published in Acta Paediatrica stresses the importance of direct interactions with family members for infants' cognitive and language development. The research suggests that screen-based activities like iPads or DVDs may actually hinder language skills, leading to potential delays.
Trees draw on stored carbon reserves when springtime sap begins to flow, integrating sugars from multiple growing seasons. This finding suggests that maple syrup production depends on long-term nutrient storage rather than just the last season.
A new study found that automatic income entry on tax returns reduces cheating, but passive responses promote dishonesty. The researchers suggest using default options in tax preparation software to encourage honest compliance.
After routine cataract surgery, older people experience significantly less dizziness due to improved vision. However, wearing multifocal glasses after surgery may negate this benefit, particularly for those with frailty or frequent spectacle changes.
A new RAND Corporation study found that hiding tobacco products at convenience stores significantly reduces teenagers' susceptibility to future cigarette use. Researchers created a power wall with hundreds of tobacco products and had teens visit a replica store to shop while the product visibility was in one of three random locations.
A study published in Respirology found that high levels of physical activity may worsen asthma control in young females, but not males. The research highlights the importance of considering physical activity when treating asthma in highly active females.
Researchers discovered two evolutionary shifts in praying mantis camouflage, with a recent shift triggered by the re-evolution of important leg lobes. This suggests that developmental mechanisms controlling crypsis features may be more ancient than the species themselves.
Researchers studied two plant species, Zaluzianskya natalensis and Z. microsiphon, finding that flowers pointing upwards were more attractive to hawkmoths than those pointing sideways.
Strong marketing departments contribute to both short-term and long-term shareholder returns by building brand equity and customer relationships. Researchers found that marketing departments' power increased over a 16-year period, with firms that didn't have one before creating it later benefiting the most.
A study by Juliano Laran and colleagues found that unconscious goal pursuit can be just as beneficial for making healthy food choices. Unconscious goal pursuers were more likely to choose the best option without explicit instructions.
A new study in the Journal of Marketing Research found that consumers often misjudge the benefits of increased productivity, leading to wasted spending. Researchers Bart de Langhe and Stefano Puntoni discovered that consumers tend to overestimate time savings at high-productivity levels compared to low-level increases.
A new study found that much of the negative chatter about a recalled car brand spills over to rival brands, impinging them in the process. The 'perverse halo' effect reduces sales overall for all involved brands.
A study by Abigail B. Sussman and Rourke L. O'Brien found that earmarking savings for 'responsible' purposes can lead to preserving those funds even at high interest rates. Participants were more likely to borrow money to meet emergency expenses if maintaining their savings was important to their sense of responsibility.
Researchers found that praising with an assertive tone and scolding with a non-assertive tone were the most effective ways to persuade people to wash their hands during flu season. The study, published in the Journal of Marketing Research, suggests that using an assertive tone can intensify the message and promote desired behavior.
Researchers found dynamic ads are more attention-grabbing than static ads, but it's not just about attention. Ads with kinetic property influence consumer perceptions of product innovation in products with small improvements, like tablets and smartphones. This effect is strongest in fast-changing industries.
A study published in Marketing Science finds that increasing cigarette taxes can lead to a shift towards higher nicotine products, potentially increasing addiction levels. The study also suggests that this unintended consequence is more likely to occur in poorer neighborhoods.
A study in the Journal of Retailing found that leveraging distribution strategies can maximize firm performance in emerging markets. The authors propose an econometric model to help firms develop multichannel distribution strategies tailored to these markets.
Youth aged 13-20 are more than five times more likely to consume brands that advertise on TV, and 36% more likely to drink brands that advertise in magazines. Researchers used exposure estimates from media research firms to link brand-specific advertising with consumption among underage drinkers.
UCSB computer scientists create natural models of user behavior using anonymized clickstream data from popular apps and social media sites. They aim to identify abnormal behaviors that could indicate security risks.
Researchers find domain-specific measures of self-control produce better predictions for consumer behavior on specific behaviors like eating and shopping. The study recommends adapting a general measure to the context at hand for more accurate assessments.
Researchers found that when people took pride in an accomplishment, they were more likely to continue making disciplined choices throughout the day. However, when people considered a self-control goal before feeling proud, they were more likely to indulge in rewards and have less self-control.
A new study found that depicting food in motion on packaging and marketing campaigns can make it seem fresher and more appealing to consumers. The researchers discovered that implied motion elevates the perceived quality of food, potentially encouraging healthier choices.
A new study finds that forecasters are perceived as more confident and trustworthy when predicting high probabilities, leading to more accurate judgments about the prediction. This has practical implications for information outlets, with consumers preferring higher predictions from news programs and websites.
A new study from the American Marketing Association suggests that paying off small debts first can provide a significant motivation boost, leading to faster completion of even the most burdensome tasks. By focusing on smaller victories, individuals may be able to overcome procrastination and tackle larger goals with renewed energy.
A recent study published in the Journal of Marketing Research found that companies going public often adopt a more conservative approach to innovation, introducing fewer groundbreaking products. Despite this, they do innovate more and introduce a wider variety of products, such as new flavors or package sizes.
A study by C. Page Moreau and Marit Gundersen Engeset found that adults' creativity suffers when given well-defined problems to solve, such as building with Legos. This can lead to a reliance on routine tasks and decreased performance on subsequent creative tasks.
Research reveals 87% of daytime alcohol adverts appear in sport TV, affecting hundreds of thousands of children. The study suggests stronger restrictions on alcohol advertising in sport could halve children's exposure to adverts.
Researchers found that inviting customers to tailor ads improves attitudes towards location-based advertising. Customization with high-involvement products also enhances customer acceptance.
A study found that a small group of consumers who consistently purchase and rave about failing products may actually be 'harbingers of failure.' These customers tend to buy niche items that few others choose. Retailers can use this insight to make better decisions about new products.
Researchers found that when people perceive more variety in a product's usage situations, they like the product less. Lower variety situations led to customers feeling they were getting value from their sneakers, while higher variety situations made them feel they used the sneakers less often.
A new study found that fitness-branded foods increase consumption in restrained eaters, while reducing physical activity. Fitness labels on snacks led to increased eating and decreased exercise among participants trying to watch their weight.
A recent study published in the Journal of Marketing Research found that marketing emotions can significantly impact consumer spending on school supplies and shoe brands. The research revealed that exposure to positive or negative celebrity posters led to increased or decreased spending, respectively, on unrelated products.
Pre-menopausal smokers with breast cancer are at a higher risk of dying from the disease and any cause, according to a new study. The research found that smoking can impact breast cancer survival rates, especially among women whose cancers express estrogen receptors.
A study by Ohio State University found that viewers struggle to recall brand messages on TV when using a second screen, as they get distracted by social media and other online activities. The research suggests that brands may need to rethink their marketing strategies to effectively reach consumers.
A recent study published in Computers in Human Behavior suggests that individuals have a crucial role in protecting their own data from cyber threats. Researchers at Michigan State University found that those who acknowledged the importance of personal responsibility were more likely to be motivated to learn and implement safety measures.
Research suggests that using average-sized models in fashion marketing campaigns can have a positive impact on product evaluation, especially for new brands. Women with low self-esteem tend to prefer average-sized models over size-zero ones. This shift could lead to increased sales and reduced controversy in the industry.