Articles tagged with Marketing Research
Researchers propose a four-factor model for online engagement, including physical interaction, interface assessment, absorption, and digital outreach. This model can lead to the development of content that encourages sharing and websites that promote learning and memory.
A Baylor University study finds that consumers' thinking styles, not just price endings, influence purchasing decisions. Holistic thinkers are less affected by nine-ending prices when cognitive resources are limited, while analytic thinkers respond similarly under time pressure or distractions.
New research from Binghamton University found that mobile coupons can increase both short-term and long-term sales goals. Targeting customers with the right type of mobile coupon, such as free-sample coupons, can boost revenue beyond the promotion period.
A new study finds that online product rankings affect consumer search behavior, reducing search costs and benefiting consumers. However, rankings do not directly impact purchase decisions, with intermediaries influencing purchases secondarily.
Experts recommend three keys to maintaining enjoyment: schedule roughly, avoid hard stops, and focus on the present moment. By doing so, individuals can minimize time pressure and maximize pleasure in their leisure activities.
A new study highlights the negative influence of social media on children's food intake, particularly with regards to celebrity endorsements and vlogger marketing. Children who viewed Instagram pages featuring unhealthy snack images consumed 32% more calories from these snacks compared to those who saw non-food images.
A new study reveals that pharmaceutical payments to doctors increase their opioid prescribing rates, with a 9.3% spike in opioid claims among those who received marketing in 2015. The study recommends regulatory limits on payments to curb the problem.
Dilip Soman, a leading behavioral economics expert, has been awarded the Canada Research Chair in Behavioral Science and Economics. He will use his research to inform social policy and improve consumer wellbeing through behavioral change.
A study published in the Journal of Advertising Research found that both Black and White teens perceive Black-oriented media as being targeted towards them, suggesting the potential for increased profitability when marketed to a broader audience. The study surveyed 1,900 adolescents ages 14-17 about their movie preferences.
Young Canadian men prioritize selflessness, openness, and health, marking a shift from traditional masculine values. The study found that 91% of participants believed a man should help others, while 88% valued being open to new ideas.
A study found that consumers tend to blame companies for imposing internal and external surcharges, even if the charges were imposed by an outside agency. The characteristics of the surcharge can shift blame, with customers being more likely to blame the firm if it's something internal.
A Baylor University study found that securely attached individuals are more likely to engage in social projection when making gift choices, prioritizing their own preferences. In contrast, anxious individuals are better at considering the recipient's tastes and making thoughtful gift selections.
A recent study found that early trend propagators on Twitter are less responsive to advertising messages compared to those who embrace the trend later. This means marketers should rethink their strategies when targeting this group.
Researchers tracked ransomware payments over two years to identify patterns and key findings. South Koreans are disproportionately impacted, with $2.5 million of ransomware payments made within the country. The study also found that most ransomware operators use a Russian Bitcoin exchange, BTC-E, to convert bitcoin to fiat currencies.
Research reveals that individuals have different mindsets depending on their consumption goals, affecting how they perceive risk, product uniqueness, and purchase intentions. Marketers can improve sales by aligning selling cues with product types and customer inclinations.
A new study found that customers send clear signals before leaving a company, but effective communication is key to retaining them. Sellers can reengage silent churners with proactive and customized communication.
Researchers found that adding the tagline to policy-based attack ads makes them more believable and gives voters a more positive view of the candidate who endorses it. The effect is substantial, with partisanship having a comparable impact.
Researchers found that Love Island series 3 delivered 559 million tobacco 'impressions' to the UK population, including 47 million to children under 16. The study emphasizes the link between young people's exposure to on-screen tobacco imagery and starting to smoke.
Researchers found that concerns about making the right choice, security, and missing important details lead to emotional ambivalence, causing customers to abandon their shopping carts. To overcome this, app designers can minimize clutter and organize sites via effective product categorization or filter options.
A new study reveals that Spotify significantly increases exposure and access to lesser-known indie artists while decreasing consumption of top 100 artists. The study monitored the music consumption habits of over 5,000 users for 2.5 years, finding a 62% increase in unique artists listened to within two weeks of joining Spotify.
Research from the University of Bristol found that patient use of online consultation systems was low, with only two e-consultations per month for every 1,000 patients. The system worked best for simple inquiries, but clinicians preferred face-to-face consultations for complex or new symptoms.
Neuroeconomic research investigates the neural underpinnings of the decoy effect, a marketing strategy that influences decision-making. The study reveals greater value-related activity in the left ventral striatum when the chosen option is superior to the decoy, indicating its impact on choice.
A new study found that smokers mistakenly think Natural American Spirit cigarettes, marketed as organic and additive-free, are healthier than other cigarettes. The researchers used a rigorous experimental design to show that NAS advertisements lead consumers to believe the company offers a healthier product.
New University of Washington research reveals that individuals can purchase online ads to track the location of others and learn what apps they are using. This can be done for around $1,000, posing significant privacy risks. Advertisers may need to develop machine learning tools to detect suspicious behavior.
A study published in the Journal of Consumer Psychology found that individuals with a flexible mindset are less inclined to make assumptions about someone's character based on brand choice. In contrast, those with a fixed mindset tend to believe that behavior is consistent over time and across situations.
A study found that businesses that respond to online reviews receive higher ratings and more informative reviews. Responding to reviews also discourages negative comments but may lead to longer, more detailed negative feedback.
A new study led by a University of Kansas marketing researcher found that consumers tend to prefer wider product faces, such as watches and cars, in situations where they feel the need to project dominance. In contrast, narrower faces are often associated with feelings of threat or intimidation.
A UC Berkeley PhD candidate has developed techniques to identify adult ads linked to human trafficking rings by analyzing Bitcoin payment data. The algorithm, which combines stylometry and timestamp analysis, shows a high true-positive rate for grouping ads by author.
A team of researchers has created a suite of tools to help identify victims of sexual exploitation by analyzing online ads and Bitcoin transactions. The algorithm can link ads to a common author and Bitcoin wallet, potentially revealing human traffickers' identities. This technology is crucial for law enforcement and nonprofit organiza...
Research shows that gift recipients are happier with a present when the giver also received the same present. This phenomenon is called companionizing, where the act of sharing the gift creates togetherness and increases liking for the gift.
A study by Dr. Mohammad Zia and colleagues found that in-store advertising by competitors can be beneficial when commission rates are relatively high, mitigating price competition and boosting profits.
A recent study found that managers in various industries overestimate customer satisfaction, relying on unrealistic expectations for marketing decisions. This leads to underinvestment in quality improvements and a failure to address marketplace issues effectively. The study suggests that existing customer feedback systems are not perfo...
A Cornell-led project has identified modern, ancient, and heritage wheat varieties best suited for organic growing in the Northeastern and north-central climates. The results show that these varieties are in high demand, with consumers willing to pay more for bread, pasta, and baked goods made from them.
A study finds that outlet stores can actually improve a brand's cachet by attracting price-sensitive customers and allowing for more frequent new product releases. This is achieved through limited cannibalization of core revenues, enabling the brand to invest in higher service at regular stores.
Researchers found that people who took a picture of a sentimental item before donating it donated between 15-35% more than those who did not receive a prompt. This is because possessions, memories, and identity are psychologically tied together.
Researchers found that taking a photo of sentimental items before donating them increases the likelihood of getting rid of clutter. The study suggests this strategy helps people keep memories alive while parting with possessions, benefiting nonprofits and recipients. Participants were more willing to donate items that still held sentim...
A new study found that sexual appeals in ads do not lead to increased brand memory or purchasing intentions. Instead, they often result in a negative attitude toward the brands featured.
According to research by Cornell's Food and Brand Lab director Brian Wansink, retailers can increase healthy food sales through small, low-cost in-store changes. A health predisposition pyramid suggests that different marketing interventions are more successful with various shopper groups.
A new study published in Journal of Consumer Research found that individuals with larger working memory capacities tend to feel like they've had an experience more often, leading to faster satiation. This could have implications for marketers and consumers seeking to manage cravings for unhealthy foods.
Researchers used fMRI to explore the role of imagination and willpower on patience. They found that imagining consequences can increase patience without relying on increased willpower, and that this approach may be more sustainable than exerting willpower.
UTHealth researchers found that flavored e-cigarettes and marketing are increasing e-cigarette use among youth and young adults. The study also revealed that taste plays a significant role in tobacco products and that advertising can influence e-cigarette uptake among youth.
A recent study published in Marketing Science found that online display ads can increase both online and offline retail sales, with 84% of the sales increase coming from offline channels. The study used a large-scale field experiment involving over 3 million users to evaluate the effects of branded apparel ads on sales.
A new study by University of Kansas researcher Jessica Li found that broad smiles lead to perceptions of warmth but less competence, while slight smiles elicit more competence and lower risk perceptions. This can impact consumer behavior in different contexts.
Research found that consumers in dominant collectivist cultures support local CSR initiatives more than those from foreign companies. In contrast, individualistic cultures like the US see no difference between domestic and foreign CSR efforts. Firms must adapt their marketing strategies for global expansion.
A new study from the University at Buffalo School of Management found that setting a low suggested donation amount increases the total number of donations, while a high default amount increases the average amount donors give. Nonprofit directors can use this information to tailor their messaging and potentially raise more money.
The Deutsche Forschungsgemeinschaft has awarded prizes to three institutions, including the Humboldt University of Berlin, Goethe University Frankfurt, and GFZ German Research Centre for Geosciences, in recognition of their innovative research marketing ideas. The winning proposals focus on enhancing international visibility and attrac...
A study of over 10,000 adults and teens found that most people wrongly believe that tobacco additives are the main source of harmful chemicals in cigarette smoke. In reality, the chemicals produced by burning cigarettes pose a greater risk to health.
New research by Boston College marketing professors S. Adam Brasel and Henrik Hagtvedt found that the low usage of animated logos, or agent animation, means there's an opportunity for companies to bring brand personality to life. The successful use of agent animation is determined by the vibe a company gives off.
Researchers found that 78% of consumers admit comparing the upgrade to the status quo is necessary, but fail to do so in decision-making. When explicitly reminded to compare features, the likelihood of upgrading decreases. The study suggests overcoming comparison neglect requires accurate marketing and awareness.
Research by Rice University finds that consumers with a local identity are more willing to pay more for goods and services, even when the country of origin is unknown. This suggests that companies can increase revenue without lowering prices or modifying products by triggering a sacrifice mindset in customers.
A study by Indiana University researchers found that using a combination of first touch and last touch keyword metrics improves ROI by 5%. First touch bidding prioritizes broad keywords, attracting early searchers, while last touch bidding targets specific keywords used by consumers late in the search process
Researchers from Michigan State University found that creating a stock portfolio based on customer satisfaction data achieves cumulative returns of 518 percent. This surpasses the 31 percent increase for the S&P 500 Index in the same time period, with the customer satisfaction portfolio outperforming the benchmark in 14 out of 15 years.
Researchers at the University of Missouri developed a model that enables newspapers to maximize revenues from advertisements and subscriptions by offering diverse subscription plans. The study found a potential increase of 17% in profits for one major US newspaper, suggesting this new approach can boost revenue for media platforms.
Young men in Britain are turning to gym culture as a way to feel valuable, as traditional routes to success have been eroded by austerity. This phenomenon, known as 'spornosexuality', is marked by the sharing of worked-out bodies on social media platforms.
A study published in the Journal of Consumer Psychology found that eating the same food as a companion increases sense of closeness and trust. This strategy can be applied to various social situations, such as first dates or business negotiations, and may even influence marketing effectiveness.
A UTHealth study found that middle and high school students exposed to e-cigarette marketing messages were more likely to use e-cigarettes. The study reveals a trend that is not likely to change, with e-cigarette companies following the same marketing strategies as cigarette companies.
A new study reveals that police recruits and experienced officers are more likely to subscribe to colorblind racial beliefs, which can lead to problematic interactions with racial minorities. The research highlights the need for training programs that address police racial attitudes and social identities.
A new UCR study examines how consumers' beliefs about karma influence their responses to charitable appeals in advertising. People with karmic beliefs respond more favorably to donating time but are discouraged if the motivation is perceived as selfish.
A Dartmouth-Stanford study examines the cognitive processing and persuasive effects of health product-related advertorials on over 670 people. It found that unlabeled advertorials were less likely to trigger consumer awareness, but increased favorable attitudes toward advertising messages and purchase intention.
A study by Dr Carolyn Mair and Soljana Cili found that 62% of women aged 40-89 use make-up daily for confidence, not to look younger. The results highlight the need for advertisers to focus on making products feel good about themselves, rather than just looking younger.