Articles tagged with Marketing Research
A study published in the Journal of Consumer Psychology found that individuals with a flexible mindset are less inclined to make assumptions about someone's character based on brand choice. In contrast, those with a fixed mindset tend to believe that behavior is consistent over time and across situations.
A study found that businesses that respond to online reviews receive higher ratings and more informative reviews. Responding to reviews also discourages negative comments but may lead to longer, more detailed negative feedback.
A new study led by a University of Kansas marketing researcher found that consumers tend to prefer wider product faces, such as watches and cars, in situations where they feel the need to project dominance. In contrast, narrower faces are often associated with feelings of threat or intimidation.
A team of researchers has created a suite of tools to help identify victims of sexual exploitation by analyzing online ads and Bitcoin transactions. The algorithm can link ads to a common author and Bitcoin wallet, potentially revealing human traffickers' identities. This technology is crucial for law enforcement and nonprofit organiza...
A UC Berkeley PhD candidate has developed techniques to identify adult ads linked to human trafficking rings by analyzing Bitcoin payment data. The algorithm, which combines stylometry and timestamp analysis, shows a high true-positive rate for grouping ads by author.
Research shows that gift recipients are happier with a present when the giver also received the same present. This phenomenon is called companionizing, where the act of sharing the gift creates togetherness and increases liking for the gift.
A study by Dr. Mohammad Zia and colleagues found that in-store advertising by competitors can be beneficial when commission rates are relatively high, mitigating price competition and boosting profits.
A recent study found that managers in various industries overestimate customer satisfaction, relying on unrealistic expectations for marketing decisions. This leads to underinvestment in quality improvements and a failure to address marketplace issues effectively. The study suggests that existing customer feedback systems are not perfo...
A Cornell-led project has identified modern, ancient, and heritage wheat varieties best suited for organic growing in the Northeastern and north-central climates. The results show that these varieties are in high demand, with consumers willing to pay more for bread, pasta, and baked goods made from them.
A study finds that outlet stores can actually improve a brand's cachet by attracting price-sensitive customers and allowing for more frequent new product releases. This is achieved through limited cannibalization of core revenues, enabling the brand to invest in higher service at regular stores.
Researchers found that people who took a picture of a sentimental item before donating it donated between 15-35% more than those who did not receive a prompt. This is because possessions, memories, and identity are psychologically tied together.
Researchers found that taking a photo of sentimental items before donating them increases the likelihood of getting rid of clutter. The study suggests this strategy helps people keep memories alive while parting with possessions, benefiting nonprofits and recipients. Participants were more willing to donate items that still held sentim...
A new study found that sexual appeals in ads do not lead to increased brand memory or purchasing intentions. Instead, they often result in a negative attitude toward the brands featured.
According to research by Cornell's Food and Brand Lab director Brian Wansink, retailers can increase healthy food sales through small, low-cost in-store changes. A health predisposition pyramid suggests that different marketing interventions are more successful with various shopper groups.
A new study published in Journal of Consumer Research found that individuals with larger working memory capacities tend to feel like they've had an experience more often, leading to faster satiation. This could have implications for marketers and consumers seeking to manage cravings for unhealthy foods.
Researchers used fMRI to explore the role of imagination and willpower on patience. They found that imagining consequences can increase patience without relying on increased willpower, and that this approach may be more sustainable than exerting willpower.
UTHealth researchers found that flavored e-cigarettes and marketing are increasing e-cigarette use among youth and young adults. The study also revealed that taste plays a significant role in tobacco products and that advertising can influence e-cigarette uptake among youth.
A recent study published in Marketing Science found that online display ads can increase both online and offline retail sales, with 84% of the sales increase coming from offline channels. The study used a large-scale field experiment involving over 3 million users to evaluate the effects of branded apparel ads on sales.
A new study by University of Kansas researcher Jessica Li found that broad smiles lead to perceptions of warmth but less competence, while slight smiles elicit more competence and lower risk perceptions. This can impact consumer behavior in different contexts.
Research found that consumers in dominant collectivist cultures support local CSR initiatives more than those from foreign companies. In contrast, individualistic cultures like the US see no difference between domestic and foreign CSR efforts. Firms must adapt their marketing strategies for global expansion.
A new study from the University at Buffalo School of Management found that setting a low suggested donation amount increases the total number of donations, while a high default amount increases the average amount donors give. Nonprofit directors can use this information to tailor their messaging and potentially raise more money.
The Deutsche Forschungsgemeinschaft has awarded prizes to three institutions, including the Humboldt University of Berlin, Goethe University Frankfurt, and GFZ German Research Centre for Geosciences, in recognition of their innovative research marketing ideas. The winning proposals focus on enhancing international visibility and attrac...
A study of over 10,000 adults and teens found that most people wrongly believe that tobacco additives are the main source of harmful chemicals in cigarette smoke. In reality, the chemicals produced by burning cigarettes pose a greater risk to health.
New research by Boston College marketing professors S. Adam Brasel and Henrik Hagtvedt found that the low usage of animated logos, or agent animation, means there's an opportunity for companies to bring brand personality to life. The successful use of agent animation is determined by the vibe a company gives off.
Researchers found that 78% of consumers admit comparing the upgrade to the status quo is necessary, but fail to do so in decision-making. When explicitly reminded to compare features, the likelihood of upgrading decreases. The study suggests overcoming comparison neglect requires accurate marketing and awareness.
Research by Rice University finds that consumers with a local identity are more willing to pay more for goods and services, even when the country of origin is unknown. This suggests that companies can increase revenue without lowering prices or modifying products by triggering a sacrifice mindset in customers.
A study by Indiana University researchers found that using a combination of first touch and last touch keyword metrics improves ROI by 5%. First touch bidding prioritizes broad keywords, attracting early searchers, while last touch bidding targets specific keywords used by consumers late in the search process
Researchers from Michigan State University found that creating a stock portfolio based on customer satisfaction data achieves cumulative returns of 518 percent. This surpasses the 31 percent increase for the S&P 500 Index in the same time period, with the customer satisfaction portfolio outperforming the benchmark in 14 out of 15 years.
Researchers at the University of Missouri developed a model that enables newspapers to maximize revenues from advertisements and subscriptions by offering diverse subscription plans. The study found a potential increase of 17% in profits for one major US newspaper, suggesting this new approach can boost revenue for media platforms.
Young men in Britain are turning to gym culture as a way to feel valuable, as traditional routes to success have been eroded by austerity. This phenomenon, known as 'spornosexuality', is marked by the sharing of worked-out bodies on social media platforms.
A study published in the Journal of Consumer Psychology found that eating the same food as a companion increases sense of closeness and trust. This strategy can be applied to various social situations, such as first dates or business negotiations, and may even influence marketing effectiveness.
A UTHealth study found that middle and high school students exposed to e-cigarette marketing messages were more likely to use e-cigarettes. The study reveals a trend that is not likely to change, with e-cigarette companies following the same marketing strategies as cigarette companies.
A new study reveals that police recruits and experienced officers are more likely to subscribe to colorblind racial beliefs, which can lead to problematic interactions with racial minorities. The research highlights the need for training programs that address police racial attitudes and social identities.
A new UCR study examines how consumers' beliefs about karma influence their responses to charitable appeals in advertising. People with karmic beliefs respond more favorably to donating time but are discouraged if the motivation is perceived as selfish.
A Dartmouth-Stanford study examines the cognitive processing and persuasive effects of health product-related advertorials on over 670 people. It found that unlabeled advertorials were less likely to trigger consumer awareness, but increased favorable attitudes toward advertising messages and purchase intention.
A study by Dr Carolyn Mair and Soljana Cili found that 62% of women aged 40-89 use make-up daily for confidence, not to look younger. The results highlight the need for advertisers to focus on making products feel good about themselves, rather than just looking younger.
Researchers discovered a discrepancy in YouTube's view count system, where fake views were counted towards advertisers' bills despite being flagged as fraudulent. This study highlights the challenges of detecting and preventing bot fraud in video portals, which can have significant economic implications.
Concordia University research reveals that higher prices and ethical marketing improve sales of private label brands. The study shows that consumers expect products with environmental attributes to come with a higher price tag.
A new study by the University of Toronto reveals that people intuitively pair front vowel sounds with things close by and back vowel sounds with distances away. This knowledge can inform marketing strategies, such as choosing names for products or brands that align with their intended distance from customers.
A new Finnish study shows that hybrid competitive strategies lead to better financial outcomes for high-technology companies internationalizing. The research found that the effectiveness of a hybrid strategy depends on the globalization stage and key resources of the company.
The study investigates cultural tourists' attitudes towards visual advertising in Malta, applying research methods to attain original scientific results. Key findings include knowledge about Maltese tourists and their local advertising techniques, as well as recommendations for marketing decision makers.
Researchers found that daily deal websites gain an advantage by tracking and displaying sales numbers, attracting new customers and promoting merchants' businesses. This strategy lowers the risk for consumers trying new merchants and addresses a fundamental problem with traditional discount promotions.
A recent review of medical literature found no significant effect of antipsychotics on delirium incidence, duration, or mortality. The study analyzed data from 19 studies and concluded that there is no compelling signal to support routine use of antipsychotic medications for delirium prevention.
New research found that women with active sun exposure habits had a lower risk of heart disease and noncancer deaths. Smokers in the highest sun exposure group were at a similar risk as non-smokers avoiding sun exposure. The study's findings suggest that guidelines regarding sun exposure may be too restrictive, potentially harming health.
A new study evaluates a method for measuring nicotine delivery from e-cigarettes and finds that later-generation e-cigarettes with 'atomizers' deliver nicotine more consistently than earlier ones. The consistency of nicotine delivery from these atomizers is comparable to nicotine inhalers and tobacco cigarettes.
A recent study found that non-blind individuals carrying a mutant gene are likely to be widely distributed within the population, making eradication of the mutation difficult. The mutant gene also leads to more offspring per year, suggesting its persistence in the future.
Negative portrayals of aging dominate popular music lyrics, often reflecting a young person's perspective on old age. Research highlights the need for more positive and inclusive media reporting on aging issues to avoid stereotypes.
Research from the University of Maryland and Tilburg University suggests that simpler, upfront ads perform better than complex ads, regardless of exposure duration. The study found that viewers actively try to avoid online ads due to their complexity, but shorter exposures can have different effects on ad ratings.
A recent study found that children aged 6-11 with seasonal allergic rhinitis reported significant symptom improvement after using MP-AzeFlu, while caregivers struggled to accurately assess symptoms. The study highlights the importance of pediatric symptom assessment in determining treatment efficacy.
Up to three million US employees go to work sick each week, mainly due to lack of paid leave coverage. Employees in low-wage sectors, females, and young adults are more likely to work while ill.
New research highlights the lack of study on threatened, non-charismatic Australian mammals such as fruit bats and tree rats. These species are crucial to ecosystem function but receive little recognition and funding.
A new study reveals that patients with long-term urinary catheters attend emergency departments frequently due to catheter problems, but often lack community nurse support. The findings suggest that better strategies are needed to address and manage these issues in the community.
A new study published in the Journal of Marketing Research found that simplified nutritional labeling spurs healthier food choices in grocery stores. The study used the NuVal scoring system and found a 20% increase in healthy choices, while price sensitivity dropped by 19%.
The American College of Prosthodontists has published clinical practice guidelines for patients and professionals to care for tooth-borne and implant-borne restorations. The guidelines emphasize the importance of lifelong professional and at-home maintenance to keep teeth healthy.
A recent study by Drexel University and USC suggests that e-cigarette marketing on social media is as containable as second-hand smoke. The study tracked the growth of e-cigarette advertising on Twitter and found that it can reach an exponential number of users, including those who may not be directly affected by the product. This rais...
A new study by University of Liverpool health expert Dr Emma Boyland confirms that unhealthy food advertising significantly increases food consumption in children. The analysis of 22 studies found that television and internet advertising equally impact children's eating habits.
New research from Indiana University finds that companies with a differentiation strategy benefit more from advertising than those with a cost leadership approach. Advertising increases awareness and sales for differentiated firms, building brand equity and shareholder value. In contrast, cost leaders may not see an impact on their sto...
A study suggests that improved use of no-buy lists by the alcohol industry could greatly reduce young people's exposure to alcohol advertisements on television. Researchers found that if such lists were universally applied, nearly all noncompliant advertising seen by children under the legal drinking age would be eliminated.
A MIT study found that a group of consumers have an unerring knack for buying failed products, time after time. The 'harbingers of failure' tend to purchase all kinds of flop-worthy products, including those with strong initial sales but ultimately poor market reception.
A rising trend in narcissism may require firms to rethink their marketing strategies by offering customizable products. Studies show that narcissistic consumers desire uniquely designed items and are willing to pay more for them.