Articles tagged with Marketing Research
Comprehensive exploration of living organisms, biological systems, and life processes across all scales from molecules to ecosystems. Encompasses cutting-edge research in biology, genetics, molecular biology, ecology, biochemistry, microbiology, botany, zoology, evolutionary biology, genomics, and biotechnology. Investigates cellular mechanisms, organism development, genetic inheritance, biodiversity conservation, metabolic processes, protein synthesis, DNA sequencing, CRISPR gene editing, stem cell research, and the fundamental principles governing all forms of life on Earth.
Comprehensive medical research, clinical studies, and healthcare sciences focused on disease prevention, diagnosis, and treatment. Encompasses clinical medicine, public health, pharmacology, epidemiology, medical specialties, disease mechanisms, therapeutic interventions, healthcare innovation, precision medicine, telemedicine, medical devices, drug development, clinical trials, patient care, mental health, nutrition science, health policy, and the application of medical science to improve human health, wellbeing, and quality of life across diverse populations.
Comprehensive investigation of human society, behavior, relationships, and social structures through systematic research and analysis. Encompasses psychology, sociology, anthropology, economics, political science, linguistics, education, demography, communications, and social research methodologies. Examines human cognition, social interactions, cultural phenomena, economic systems, political institutions, language and communication, educational processes, population dynamics, and the complex social, cultural, economic, and political forces shaping human societies, communities, and civilizations throughout history and across the contemporary world.
Fundamental study of the non-living natural world, matter, energy, and physical phenomena governing the universe. Encompasses physics, chemistry, earth sciences, atmospheric sciences, oceanography, materials science, and the investigation of physical laws, chemical reactions, geological processes, climate systems, and planetary dynamics. Explores everything from subatomic particles and quantum mechanics to planetary systems and cosmic phenomena, including energy transformations, molecular interactions, elemental properties, weather patterns, tectonic activity, and the fundamental forces and principles underlying the physical nature of reality.
Practical application of scientific knowledge and engineering principles to solve real-world problems and develop innovative technologies. Encompasses all engineering disciplines, technology development, computer science, artificial intelligence, environmental sciences, agriculture, materials applications, energy systems, and industrial innovation. Bridges theoretical research with tangible solutions for infrastructure, manufacturing, computing, communications, transportation, construction, sustainable development, and emerging technologies that advance human capabilities, improve quality of life, and address societal challenges through scientific innovation and technological progress.
Study of the practice, culture, infrastructure, and social dimensions of science itself. Addresses how science is conducted, organized, communicated, and integrated into society. Encompasses research funding mechanisms, scientific publishing systems, peer review processes, academic ethics, science policy, research institutions, scientific collaboration networks, science education, career development, research programs, scientific methods, science communication, and the sociology of scientific discovery. Examines the human, institutional, and cultural aspects of scientific enterprise, knowledge production, and the translation of research into societal benefit.
Comprehensive study of the universe beyond Earth, encompassing celestial objects, cosmic phenomena, and space exploration. Includes astronomy, astrophysics, planetary science, cosmology, space physics, astrobiology, and space technology. Investigates stars, galaxies, planets, moons, asteroids, comets, black holes, nebulae, exoplanets, dark matter, dark energy, cosmic microwave background, stellar evolution, planetary formation, space weather, solar system dynamics, the search for extraterrestrial life, and humanity's efforts to explore, understand, and unlock the mysteries of the cosmos through observation, theory, and space missions.
Comprehensive examination of tools, techniques, methodologies, and approaches used across scientific disciplines to conduct research, collect data, and analyze results. Encompasses experimental procedures, analytical methods, measurement techniques, instrumentation, imaging technologies, spectroscopic methods, laboratory protocols, observational studies, statistical analysis, computational methods, data visualization, quality control, and methodological innovations. Addresses the practical techniques and theoretical frameworks enabling scientists to investigate phenomena, test hypotheses, gather evidence, ensure reproducibility, and generate reliable knowledge through systematic, rigorous investigation across all areas of scientific inquiry.
Study of abstract structures, patterns, quantities, relationships, and logical reasoning through pure and applied mathematical disciplines. Encompasses algebra, calculus, geometry, topology, number theory, analysis, discrete mathematics, mathematical logic, set theory, probability, statistics, and computational mathematics. Investigates mathematical structures, theorems, proofs, algorithms, functions, equations, and the rigorous logical frameworks underlying quantitative reasoning. Provides the foundational language and tools for all scientific fields, enabling precise description of natural phenomena, modeling of complex systems, and the development of technologies across physics, engineering, computer science, economics, and all quantitative sciences.
Researchers analyzed 140,000 patient records and TV ads from Florida to investigate the effectiveness of DTCA for robotics surgery. The study found that patients exposed to robotic surgery advertising were more likely to choose it over conventional laparoscopic and open surgeries. Additionally, hospital marketers can use DTCA to sway p...
Consumer financial vulnerability (CFV) is a risk of experiencing future harm given current access to financial resources and future uncertainty. Most consumers across the socioeconomic spectrum experience varying degrees of CFV at different life stages, due to factors like age, economic cycles, and unforeseen crises.
A new model developed by Baylor researchers can help church leaders understand the factors associated with decisions to use smartphones during church services. The study found that individual behavior is more important than what others think, and demonstrated how smartphones can be an easy and useful tool enhancing the worship experience.
An international survey found that most health and nutrition claims on infant formula products are backed by little to no high-quality scientific evidence. The study identified 757 products with an average of two claims each, including benefits for brain development, immunity, and growth.
A global study reveals how schools use marketing techniques to attract higher-performing pupils and climb league tables. Marketing practices often prioritize recruitment over quality of teaching, exacerbating social inequalities.
Researchers explore the 'what to sell' question in companies, finding three primary drivers: technology market, firm capabilities, and marketing capabilities. This decision comes before the 'how to sell' question, influencing costs and revenue models.
A University of Kansas study analyzed over 1,000 AI-generated ads and found that they are only labeled as ads about half the time, often appealing to consumers in positive ways. The prevalence of AI in programmatic advertising raises concerns about consumer deception and the need for updated guidelines to require transparency.
Research by Julian Givi and colleagues found that givers tend to avoid digital gift cards due to concerns about violating social norms. However, recipients prefer digital gift cards for their ease of use and lower risk of loss. The study suggests that retailers can promote digital gift cards through occasion-based promotions.
A recent study found that dispersing marketing responsibility between personnel groups in early-stage operations promotes market orientation and improves profitability. Young firms should avoid rigid structures, instead focusing on information flow to support marketing in the early stages.
Researchers analyzed 400 videos from top child-influencers on YouTube, finding branded food and beverages appeared 38% of the time. Candy brands were most frequent, while healthy options made up only 9% of appearances.
A new study examines how customer participation in subscription box services translates into outcomes that benefit companies. The researchers found that customers who provided feedback before or after receiving their box were more likely to make future purchases, with a 14% increase in revenue for those who participated before and an 5...
A study examined the relationship between drug characteristics and manufacturer spending on direct-to-consumer advertising. The research found a higher proportion of promotional spending allocated to DTC ads among drugs with lower added benefit and higher total sales, suggesting potential implications for public health policies.
Researchers found that giving donors control over charitable project allocation increases donations and loyalty. Donors who value agency are more likely to be loyal, active, and generous, increasing fundraising effectiveness.
Researchers found that inexpensive techniques, such as nudges, can increase adoption of app features and complete onboarding. The study's findings have implications for consumer privacy, customer relationship management, and regulation.
A new study finds that online physician rating platforms can help disseminate important quality information to patients and direct them to higher-quality physicians. The research examines the impact of user-generated online ratings on healthcare choices and highlights their positive association with conventional measurements of physici...
Researchers from top universities examined when to send review reminders and found that timing affects both likelihood and quality of reviews. The study suggests companies should adjust their practices to elicit more consumer feedback.
A new study reveals that 'poetic meditation' can improve qualitative data analysis by offering researchers a unique sensory experience and approach to data collection. Researchers at the University of Birmingham and Kedge Business School found that this technique allows them to capture unexpected insights and deal with uncertainty.
A new study found that structured visual design properties, such as symmetry and balance, reinforce claims about a brand's utilitarian benefits. In contrast, unstructured designs are associated with hedonic benefits. The research suggests marketers can use perception to influence beliefs about brand performance and consumer choice.
The study identifies four key drivers of political violence in the United States: toxic polarization, identity-based ideologies, erosion of democratic norms, and disinformation. These drivers contribute to increased acceptance of political violence and undermine democratic institutions.
A study of 578 mental health apps found that most offered basic features like psychoeducation and goal tracking, but fewer innovative features like biofeedback or specialized therapies. Privacy concerns remained a significant issue, with app popularity metrics providing little help in identifying more private apps.
A nationwide cohort study in Sweden found that elite male football players have a lower risk of alcohol and drug related disorders compared to the general population. This protective effect was seen only for those who first played in the 1960s and later, while players from earlier eras had similar risks as men from the general population.
Researchers found that consumers pay more when asked to make payment decisions after receiving the product, especially for high-value offerings. Conversely, lower values are paid when decisions are made before receipt. This timing effect can inform businesses and organizations implementing pay-what-you-want pricing mechanisms.
Research finds that intentional celebrations can boost perceived social support, a key factor in health and well-being. Celebrations with social gathering, eating or drinking, and marking positive life events increase this belief.
A new study from the University of Portsmouth explores how to improve sustainable disposal of electronic waste. Researchers found that using metaphorical language, such as comparing battery pollution to Olympic swimming pools, increased recycling rates among consumers.
A study from Indiana University Kelley School of Business found that when consumers are stressed, they benefit the most from taking time to 'self-gift', engaging in activities that prioritize their emotional well-being. This approach can lead to reduced stress in the long run and increased happiness.
A University of Otago-led study found that television advertisements are more successful when the product is shown first and the brand is revealed later. This approach creates unresolved tension and attention, leading to prolonged processing and positive associations. The results contradict standard marketing theory and practice, highl...
Researchers found that companies engaging in corporate political advocacy experience lower brand attitudes and purchase intentions, particularly among consumers with low political efficacy. These effects are driven by the lack of faith in political institutions among these consumers.
Researchers found that secondary selling, a salesperson's considerate behavior with secondary entities like customers and company property, increases sales revenues and customer satisfaction. The study suggests training initiatives and making secondary selling behaviors visible to customers.
A study published in Tobacco Control found that alternatives to menthol cigarettes pose significant addiction and health risks. Mentholated pipe tobacco and tubes were the most appealing and addictive options, suggesting they should be included in the proposed ban.
Researchers investigate how voice technology affects consumers' willingness to disclose personal info, with potential benefits for marketers and policymakers. The study reveals that voice technology can both increase and decrease disclosure, depending on the context.
A UTIA study will improve price discovery and market transparency in hay markets, providing valuable information for buyers and sellers. By understanding valued attributes of hay, producers can make informed purchasing and selling decisions, managing livestock feed cost and nutrition.
Researchers identify conditions that reduce the negative effect of acquisitions on consumers' reactions to acquired brands. The study found that perceived loss of a brand's unique values is a key trigger for negative reactions, which can be mitigated by factors like brand age and leadership continuity.
A new analysis finds that the US lacks effective government oversight of food marketing and research on children, allowing companies to target unhealthy products at vulnerable populations. The industry's self-regulation efforts have failed to keep pace with modern marketing practices.
Researchers found that female consumers show a strong preference for goods made by women, driven by action efficacy beliefs. Buying from a woman's production team matters more to them than buying from a mixed-gender group, suggesting the impact of individual actions on social equality.
Researchers found that firms with higher innovation potential have lower sales of insider shares, resulting in a relatively lower stock price penalty. Firms with generic mentions of future innovation in their IPO prospectus also show improved IPO performance.
A study found that COVID-19-related brand advertising leads to increased social distancing behavior, with a 1% increase in ads resulting in an average of 466 more people staying at home daily. The effect is stronger among educated populations and attenuated in conservative counties.
Research suggests digital marketing of formula milk and commercial baby foods is linked to unhealthy parental feeding practices. Parents exposed to extensive digital marketing were less likely to exclusively breastfeed within the first 6 months and more likely to give their children processed foods and sugary drinks.
The study suggests that marketing research should start with real-world problems and observations, developing valid insights through empirical analysis. The authors propose a three-stage approach: Identify Opportunity, Explore Terrain, and Advance Understanding.
A study explores the relationship between consumer choice freedom and well-being, finding that autonomy and personal control are crucial factors. The research also highlights the limitations of choice freedom for vulnerable groups and suggests a more nuanced approach to understanding freedom.
Researchers propose experience cocreation to transform shared coupons into a tool for relationship building, suggesting it can boost social goals and alleviate norm conflict. The study recommends three steps for managers to utilize social influence, including sending reminder messages that emphasize economic and social value.
Researchers found that content overlap between critic and user reviews increases movie demand, particularly for movies with mediocre review ratings. The study suggests that producers and marketers can leverage this by engaging with both professional critics and general consumers to find commonalities in their reviews.
Researchers found that influencer originality, follower size, and sponsor salience enhance the effectiveness of a message. A balanced approach is most effective, with too little or too much posting hurting engagement. Firms should search for influencers with followers that overlap but aren't an exact match to achieve optimal brand-fit.
Researchers discovered that influencers with an intermediate follower count create the most engagement, as larger and smaller influencer tiers fail to deliver comparable results. The study also found that content customization and brand familiarity can impact this relationship.
A new study by Cornell University researchers found that nearly all market research panel participants are at risk of being de-anonymized due to the presence of quasi-identifiers. The reidentification risk can be up to 94% when considering multiple observations per panelist, highlighting the need for improved data privacy measures.
A study by researchers at the University of Florida found that over a quarter of vacuum cleaners sold on Amazon display false discount claims when raising prices, resulting in shoppers paying 23% more. The practice drives higher sales despite charging more, improving products' sales rankings.
A new study reveals that brand owned social media has a stronger impact on sales than previously thought. To stimulate engagement, brands should focus on emotions in their content, rather than easy-to-measure metrics like likes and comments.
A new study finds that consumers are more likely to make purchases during promotions tied to special days like Pi Day (March 14) than during regular holiday or non-distinctive day promotions. Consumers respond favorably to discounts celebrating original and appropriate special days, rewarding marketers for their creativity.
The COVID-19 pandemic led to a decline in marketing payments, while research payments remained stable despite clinical trial suspensions. Pharmaceutical and medical device companies adapted by incorporating virtual study visits and remote outcome measurement.
A new study found that disclosure of advertising spending significantly lowers investor and analyst uncertainty, enhancing firms' valuation. The study analyzed 2,285 publicly listed firms over 25 years and found a moderate negative effect on idiosyncratic risk.
A new study examines the role of six brand factors, including price positioning, advertising spending, and distribution breadth, in moderating the impact of business cycles on brand equity. The research finds that premium pricing, market leadership, and extensive distribution contribute to brand equity during economic expansions.
A new study by St. Edward’s University, University of Mississippi, and University of Texas at Austin finds that female executives focus on customer relationships to a greater degree than their male counterparts, leading to more customer-oriented discussions in the C-suite. The researchers examine 389 Fortune 500 firms over six years an...
Researchers explore the relationship between brand purpose and consumer eudaimonic well-being, finding that brands addressing key factors such as authenticity and commitment to purpose can secure positive outcomes. By incorporating purpose into their strategy, brands can foster a sense of fulfillment among consumers.
Researchers found that increasing active listening and empathy in a firm's response can evoke customer gratitude, even if the actual failure is not yet recovered. The study shows that these strategies can be easy-to-implement implications for companies handling complaints via social media.
Researchers from Vanderbilt University and the University of Georgia identify ways scales can be misused in consumer research, emphasizing the importance of using validated measures. The study offers guidance on applying existing scales effectively, reducing the risk of distorted results and streamlining research.
Researchers found that heightened awareness around GMO-related topics leads to an increase in demand for non-GMO products. The shift in consumer preferences was quantified as a 36% increase in new non-GMO product adoption tied to legislative activity, suggesting the role of indirect awareness effects.
Research finds that feelings of guilt from keeping everyday consumer behaviors a secret can lead to greater relationship investment. Participants reported engaging in mundane secrets like sneaking pizza or watching ahead on a TV show, which drove them to invest more in their relationships.
Researchers found that providing default alternatives and using ordering and partitioning together can improve consumer choice. This study aims to provide a more efficient way for consumers to make better decisions about healthcare products, ultimately improving health outcomes and the efficiency of the healthcare system.
A new study from the University of Florida finds that smartphones encourage consumers to prefer customized options, leading to increased self-expression and altered behaviors. The researchers suggest that companies should adapt their offerings based on device usage to tap into this trend.
A West Virginia University researcher highlights the risks of sharing children's information on social media, including consent and privacy issues, as well as increased vulnerability to online predators. The study suggests that parents should be aware of these risks and take steps to protect their children's digital footprint.
Researchers examine pricing and brand equity implications of brands selling on one-party versus third-party online platforms. Brands may increase unit sales but compromise brand perceptions, while 3P platforms provide full control over pricing and product presentation.