Articles tagged with Marketing
A study published in PLOS Medicine analyzed whistleblower complaints related to 18 alleged cases of off-label marketing. The findings revealed common practices, including prescriber-related incentives and internal sales quotas, which can be challenging to regulate.
University of Alberta researchers argue that grocery retailers need to change their tactics in the face of rising gas prices to attract shoppers. To survive, they must provide one-stop shopping and promotions that offer value to customers, such as discounted fuel prices or savings incentives from in-store purchases.
A new study in the Journal of Consumer Research found that rejecting alternatives can lead consumers to reverse their preferences. Consumers may focus on less-preferred options when trying to decide what they don't want, making them more likely to notice appealing features of alternative options.
Partnerships with major food companies bring funding and support, but may obscure health messages. Health charities must tread carefully to avoid brand co-branding and maintain public health focus.
A Rice University researcher says the new logo could generate more brand loyalty among new customers in Asian markets, which tend to value collectivist and interdependent cultures. The study found that rounded logos are more acceptable in these cultures than angular ones.
In a study by Ohio State University, consumers preferred to use few colors for an entire shoe design, with an average of only four colors used. They also favored identical or similar colors for different elements, avoiding contrasting color combinations. A small minority chose to highlight one element with a contrasting color.
A case study from Washington State University explores how Urban Agriculture is used to help homeless and underprivileged youth. The CSA program, implemented in Seattle's South Park Neighborhood, provides a weekly box of produce while promoting social skills and employment.
Researchers found that hearing repetitive sounds in brand names can affect a person's mood, leading to increased emotional response when choosing products. Marketers and advertisers can leverage this strategy through TV ads and employee interactions.
A new study finds that consumers' motives and purchasing decisions change as the time since their last paycheck increases. Newly paid individuals tend to prioritize products that improve their quality of life, while those closer to payday focus on preserving their current standard of living.
A child nutrition expert argues that a global code for formula milk marketing has been mired in disputes since its adoption in 1981. The lack of effective national and international governance has hindered efforts to improve maternal, infant, and child nutrition. Effective governance is now needed to replace bitter hostilities.
Researchers at Concordia University found that avatar-creators tend to create avatars that resemble their own personalities, with physical characteristics like hair length and clothing style providing clues about the creator's traits. This correlation has implications for companies looking to reach both virtual and real-world audiences.
A recent study found that consumers strongly relate to underdog brands, identifying with their stories of struggle and perseverance. The authors' experiments showed that brand biographies highlighting external disadvantage and passion for overcoming adversity drive purchase interest.
Researchers found that consumers overconfidently predict their learning curve before trying out skill-based products, then become underconfident after gaining experience. This under-prediction has consequences for consumer behavior, such as a willingness to pay less for a product after initial use.
A study by University of Missouri researcher Rui Yao found that older Chinese consumers perceive themselves 20-40 years younger than their actual age. The study suggests marketers should focus on energetic and youthful campaigns to appeal to this demographic.
A study by Cornell Food and Brand Lab found that people who ate organic cookies labeled as organic believed they contained 40% fewer calories than the same cookies without a label. This phenomenon is known as a 'health halo,' leading consumers to overeat.
A recent study found that the Texas Pecan Promotion Program effectively increased demand for Texas pecans and total pecan sales over an 8-year period. The program generated a net revenue of $35 per checkoff dollar spent, benefiting mainly improved pecan varieties.
A new study found that grocery shoppers who try harder to track costs tend to over spend, with the hardest hit being low-income households who may struggle financially. The researchers suggest retailers help consumers estimate costs with cart scanners and provide shopper trainings.
The ESRC Festival of Social Science showcases how research impacts our lives, with events on social marketing, family policy, and consuming nature. The festival features over 130 events across the UK, ranging from lectures to debates and performances.
Marc Fischer and Sönke Albers received the MSI Practice Prize for their innovative solution to dynamic marketing allocation budget problem for multi-product, multi-country firms. Their winning presentation was presented at the January 2010 Marketing Science Conference.
Research led by a University of Illinois business professor finds that online sales could lead to lower prices, but also fewer product options. The traditional system of selling through retailers encourages longer product lines, which may dry up as manufacturers turn to direct sales online.
A study published in Journal of Consumer Research found that people tend to favor unfamiliar options when they are under stress or experiencing upheaval, rather than comfort foods or familiar choices.
A study from North Carolina State University found that companies can identify winning products by critically evaluating new ideas early on, eliminating bad ideas and advancing good ones. The research provides a benchmarking template for developing customized review criteria to improve product development practices.
Researchers found that bundling two products together and describing one as free leads consumers to devalue individual items. This effect, known as the 'freebie devaluation' effect, occurs because consumers make inferences about product quality based on the perceived value of the free item.
A study found that exposure to small branded promotional items influenced medical students' unconscious attitudes toward marketed products. Students at schools with stricter marketing policies showed less favorable attitudes, while those at more lenient schools responded more favorably. The study suggests institutional policies can imp...
A study by Dr. Jon Bohlmann at NC State University finds that project managers who treat team members with honesty, kindness, and respect see significant increases in commitment to the team's success. Another study shows that socializing with suppliers can lead to cost and quality benefits from informal social interactions.
A survey of US teens aged 10-14 found that owning alcohol-branded merchandise was associated with increased susceptibility to drinking and binge drinking. The most commonly owned items were clothing and headwear, often featuring beer brands.
A new tool called Color Test (CT) was implemented in the Tomato Analyzer (TA) software to analyze color in fruits and vegetables. The study found that CT accurately captured and described characteristic colors for various crops, including tomatoes and strawberries with nonuniform pigmentation.
A recent study in the Review of Agricultural Economics reveals that China's horticultural economy has contributed to poverty reduction among small and poor farmers. Despite the emergence of modern supply chains, ensuring food safety remains a challenge due to lack of contractual relationships and accountability.
A new NC State study reveals that consumers comparing prices online can pressure retailers into offering discounts, particularly if they shop around frequently. The study found that larger retailers may limit price cuts to avoid giving smaller competitors an advantage.
The University of Minnesota study reveals that corporate culture is the most important factor in driving radical innovation across nations. Firms with a supportive internal structure, product champions, and incentives are more innovative than those with other characteristics.
A new study by Lehigh University reveals the world's most innovative countries, with Japan and Norway taking the top spots for fast product takeoff. The study analyzed 31 countries over 50 years, finding that culture, wealth, and product class influence innovation.
Off-label prescription of a drug is generally legal, but promotion of off-label uses by drug manufacturers is illegal. Drug companies employ techniques such as the 'decoy indication' and using unlicensed representatives to promote off-label use, potentially putting patients at risk.
The illegal distribution of growth hormone (hGH) by distributors has grown worse despite overwhelming evidence of its risks and dangers. Researchers call for measures to address the issue, including accurate public information and revocation of organizations promoting hGH use.
Researchers found that sequels generally outperform non-sequels in the box office, especially when released soon after the original film. However, the number of sequels can impact the current sequel's performance and franchise strength if quality is maintained.
A USC Marshall study finds that associating a new product with rivals helps create new markets in the minds of journalists and audiences. By dignifying competition, firms can get more attention and boost consumer demand.
A new Cornell study found that French people rely on internal cues to stop eating, while Americans use external cues. This finding may explain why the French tend to be leaner than the US population, despite similar diets.
The United Water Senior Design and University Marketing Program was developed in conjunction with Stevens Institute of Technology, resulting in improved water quality for customers. The program also addresses staffing needs, identifying future hires, and fostering community relationships.
A new clinical trial results in a proof-of-principle for personalized molecular medicine, with the potential to treat muscular dystrophies and other disorders. The treatment uses an 'exon-skipping' approach to restore dystrophin protein production in muscle tissue.
A recent Cornell University study suggests that eating at healthy restaurants like Subway can lead to consuming more calories than similar meals from fast-food chains like McDonald's. Consumers tend to overestimate the calorie counts of healthier options and order more side dishes, resulting in a higher overall caloric intake.
Dutch researcher Micha Leeflang studied 107 of Joos van Cleve's paintings using infrared reflectography and dendrochronology to analyze his painting techniques, marketing strategies, and artistic success. The study found that Van Cleve employed a permanent group of assistants to maintain high-quality paintings.
A new study by University of Minnesota researcher Tony Haitao Cui found that focusing on fairness between business partners yields higher payoffs for manufacturers and retailers in a marketing channel. By setting a consistent wholesale price throughout the channel, both firms can benefit from improved market prices.
The use of insecticide-treated bednets leads to a significant reduction in child mortality, with estimated protection rates ranging from 34% to 56%. ITN coverage has increased rapidly in Kenya, with an estimated averting seven deaths for every 1000 ITNs used.
Experts recommend mass distribution of LLINs to control malaria, citing two protective effects: direct user protection and community-wide prevention. Low coverage and social marketing restrictions hinder efforts, leading to criticism from Sachs and colleagues.
A study by U of M researchers found that people often treat percentages as whole numbers, leading to systematic errors in calculation. This results in consumers misjudging discounts and making costly mistakes.
A UGA study reveals that people take notice when they feel worse than expected, but not when they feel better. This 'affective misforecasting' gap influences product evaluations. By creating realistic expectations, businesses can minimize this effect and improve customer satisfaction.
Researchers discovered that nonconscious exposure to a significant person's name can cause individuals to act in defiance of their partner's or boss's wishes. People with high levels of reactance tend to be more resistant to these influences.
A new study by Cornell University researchers found that sad people tend to overeat comfort foods, but those with nutritional information curtail their consumption. In contrast, happy individuals already avoid excessive eating and are not influenced by nutrition labels.
A study by Ann Schlosser found that virtual experiences can improve true memories but also cause people to imagine features and functions that don't exist. This can lead to false positives, where individuals believe a product has attributes it doesn't actually have.
Public health campaigns should emphasize the pleasurable aspects of condom use to increase uptake. This approach has been successful in promoting safer sex behaviors, as seen in Uganda's Marie Stopes International campaign featuring textured male condoms.
In a study published in the Journal of Marketing, Erica Okada found that consumers who have bought an older model are similarly hesitant to upgrade to a new version, even if it offers enhanced features. This is because they incur a psychological cost when closing their mental account of previous consumption.
A new study by Dr. Karim Jamal found that stricter website regulations actually make users less trustworthy, while ineffective government oversight in the UK is more costly. The study's results suggest a self-regulated market approach with word-of-mouth and industry seals of approval may be a better way to protect user privacy.
A University of Michigan study reveals that established eBay sellers can earn up to 8% more revenue than new sellers due to their positive reputation. The feedback system on the site effectively rewards reputable sellers and deters buyers from trusting those with low reputations.
A recent study by McMaster University professor Ashish Pujari found that companies must integrate environmental impact across the organization to make green products successful. This shift in focus is paying off in increased return on investment, higher sales, and enhanced competitiveness.
A study found that three pharmaceutical promotional brochures contained data that differed from the results of underlying studies. Of the 20 identified studies, 15 were deemed valid, while 16 had been funded by the pharmaceutical company producing the drug. This raises concerns about the accuracy of promotional marketing materials.
A study found that the BBB had reliability reports for over 69% of auto dealers, 58% of movers, and 43% of roofers. Member companies were more likely to resolve complaints, while non-members tended to categorize them as unresolved.
Innovative manufacturers in Georgia report higher returns on sales, pay better wages, and are less likely to lose work to outsourcing. Nearly half of companies have introduced new or improved products between 2002 and 2004, with those doing so accounting for nearly 20% of sales.
This study explores how positive emotions, specifically pride, influence consumer behavior and repurchasing decisions. Key findings show that high pride can lead to reduced repurchase intentions due to differing self-regulatory goals. Understanding these dynamics is crucial for predicting consumer behavior in marketing strategies.
Consumers demonstrate general reciprocity by rewarding firms for actions with no personal benefit, based on perceived motives. The study's findings suggest that the true motives of firms do not influence consumer responses to effort.
A new study investigates the role of effort-reward congruity in reducing promotion reactance, suggesting that consumers select incentives fostering consistency between reward and behavior. The research sheds light on the complexities of consumer decision-making under promotional influences.
Researchers study visitors to ESPN Zone Chicago to understand the impact of sports-related bombardment on consumers. The study highlights the blending of reality and fantasy, and the role of video screens in creating a spectacular experience.