Articles tagged with Marketing
Research suggests that cranberry polyphenols interact with other bioactive compounds to protect the gut microbiota, provide antioxidant functions, and benefit cardiovascular systems. Cranberries also show promise in strengthening the gut defense system, protecting against infection, and managing glucose levels.
A study by Baylor University finds that successful dieters focus on adding healthy foods they enjoy, rather than restricting themselves from favorite treats. This approach helps individuals with high self-control achieve their health goals.
A review of evidence suggests that multivitamin and mineral supplements for pregnant women are unlikely to provide significant benefits, and may be an unnecessary expense. Folic acid and vitamin D supplements, available at a lower cost, are recommended instead.
A recent study by Avni Shah at the University of Toronto found that paying with cash increases feelings of connection and attachment to purchases, while credit cards may lead to a decrease in emotional attachment. This phenomenon is attributed to the 'pain of payment', which varies depending on the type of payment method used.
A recent European Commission-funded study examines how children in European countries are influenced by online marketing, revealing significant impacts on purchasing behavior. The study found that all popular online games and half of mobile apps contain embedded advertisements, often not understood by child consumers.
Researchers Meyer and Shankar develop an analytical model to calculate the optimal price for hybrid bundles, considering factors such as element quality, cost, and scalability. The study finds that retailers can increase profits by pricing services higher when they are less scalable than goods.
Researchers at Cornell University found that consumers who have poor eating habits benefit most from long-term reward incentives for healthy food choices. In contrast, healthy eaters are more likely to purchase less healthy items when offered price breaks.
A new study from the University of Maryland finds that firms with a dual-emphasis strategy in IT, combining revenue growth and cost-cutting, have a clear advantage in terms of market value. At higher levels of IT investment, this approach pays off even more, making it an increasingly important consideration for digital strategy.
A new study suggests that companies are more likely to invest in developing socially responsible products when they can tap into the social status boost associated with such choices. Key findings indicate that brands have a greater incentive to innovate in mature categories where consumers are most concerned about environmental impact.
A new study published in the Journal of Consumer Psychology found that fear of death is a significant factor in people's reluctance to invest in annuities during retirement. Researchers discovered that individuals who were asked about their own mortality were 50% less likely to choose an annuity compared to those not asked about their ...
A strong marketing department is crucial for firms to leverage CSR efforts and increase long-term value and stock price. Firms benefited from five out of six types of CSR, with the exception of charitable giving and philanthropy.
A new study found that salespeople who accurately gauge customers' focus on non-monetary benefits versus price can reduce discounts by an average of $616 per transaction. Correctly perceiving customers' price sensitivity is not easy, as salespeople are easily thrown off by misinterpreted cues.
A study published in Journal of Retailing found that luxury brands can increase sales by highlighting partnerships with charity at the point of sale. Consumers feel less guilty about purchasing luxury items when associated with a good cause.
A study published by the University of Minnesota found that handling money makes young children work harder and give less, despite lacking concrete knowledge of money's purpose. The effect was observed in children as young as 3 years old and persisted across cultural lines.
Researchers identify sport shoppers as female customers who seek thrills in finding discounts, remembering stories behind bargain items and employing strategy to optimize shopping trips. This new profile provides valuable insight for retailers to target this distinct customer segment.
A Michigan State University study reveals that developing strong internal relationships leads to a significant increase in sales volume. Successful salespeople leverage political skill to build connections with well-connected co-workers and extraversion helps facilitate cross-fertilization of ideas.
A new study in the Journal of International Marketing identifies five distinct dimensions of consumer ethnocentrism: prosociality, cognition, insecurity, reflexiveness, and habituation. The study introduces a new scale to measure consumer ethnocentrism, which better predicts preferences for domestic brands.
A study found that firms expecting increased productivity through partner programs may fail due to feelings of indebtedness, causing suppliers to avoid the supplier. To enhance performance, suppliers should aim to prevent channel partners from feeling indebted and provide benefits creating feelings of gratitude.
A new Iowa State University study finds that mobile app engagement directly impacts consumer purchasing behavior, leading to increased spending among customers who use interactive features. Companies must create value-driven apps to capitalize on the growing market, with ongoing monitoring and maintenance crucial for success.
A new study in the Journal of Marketing suggests that online idea-generating platforms should customize their design based on consumers' domain-specific knowledge. Consumers with extensive industry knowledge generate better ideas when not shown other users' ideas, while those with little knowledge benefit from concrete cues.
A new study reveals that demarketing can be an effective way to reduce carbon footprint by altering consumer values. Materialistic individuals tend to decrease their consumption after reading a report about overconsumption, whereas those with low materialism may increase their consumption in response to social norms.
A new study in the Journal of Public Policy & Marketing suggests that both numeric calorie labels and traffic lights are effective ways to encourage consumers to make low-calorie choices. The research found that employees who received either type of label made food selections with 10% fewer calories.
The study found that political marketing used hashtags and mentioned candidates by username, while citizens commented on news and gave opinions during debates. Citizens' conversations were more dismissive and influenced by campaign controversies.
Smells trigger immediate emotional responses, and olfactory branding can supplant traditional marketing signals in settings like hotel lobbies. Over 41% of guests at ITC Sonar Luxury Hotels in Kolkata agreed that scent is a key factor in enjoying their stay.
Teens who use e-cigarettes are more likely to start smoking combustible tobacco products, according to a recent study. The study found that e-cigarette users were 31% more likely to report using combustible tobacco within six months of using e-cigarettes.
A new study suggests that well-specified contracts are effective in reducing violations on the part of the buyer only if they are from highly globalized countries or have low-risk business environments. Contract monitoring can help mitigate negative influences of contract violation on relationship performance.
A recent study examines the growing demand for goat meat in America, driven by immigrant desire to maintain ethnic identity. The study's findings highlight the importance of understanding expressions of ethnic identity for marketers and policymakers.
A study found that bringing reusable bags to the grocery store increases the likelihood of purchasing organic foods and junk food. Parents with young children are less likely to make these purchases due to competing motivations.
According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human figures are often perceived as unfair when raising prices. This perception is attributed to human motives rather than market forces.
A recent study by Georgia State University researchers found that regaining lost customers can significantly boost a company's bottom line. The study analyzed data from a US-based telecommunications company and discovered that initial trust and commitment play a crucial role in winning back customers.
A new study reveals that prisoners at Gramercy maximum security prison have turned to entrepreneurialism to meet their basic needs, developing illicit marketing systems for services like haircutting and medical care. The research highlights the need to shift the role of prisons from punishment to reformation.
A study of over 150 poor women in southern India found that chronic constraints can spur entrepreneurial activity as long as periodic constraints are kept low. However, a barrage of periodic constraints can hinder entrepreneurial intention. Education can increase entrepreneurial self-efficacy and enable women to overcome temporary setb...
Researchers tested a five-dimensional commitment model, finding that affective commitment is the single largest contributor to customer loyalty. Habitual commitment also plays a significant role, with increased usage leading to developed habits and regimes that build commitment. The study provides insights into the nuanced ways custome...
A new study suggests that positive feelings for one's own country play a stronger role in consumer behavior than negative feelings toward other countries. The findings contradict the idea that 'buying local' means shunning global products.
A new study by American Marketing Association researchers reveals Chevrolet outperforms local brand Senova in Beijing sales, driven by cultural factors and the desire for prestige. The study found that global brands like Chevrolet have a significant market share advantage over single-country brands.
A recent study published in the Journal of Personality and Social Psychology found that anticipating a potential ethical dilemma can lead to improved ethical behavior. Participants who identified similar past incidents and anticipated temptation were more likely to behave honestly than those who didn't.
A recent study published in the Journal of Marketing found that shoppers' tendency to make unplanned purchases increases as they spend more on planned items. The likelihood of an unplanned purchase can be up to 9.6% higher toward the end of the trip, depending on the shopper's budget.
A recent study suggests that salespeople can accurately judge a customer's needs and make significant gains in sales. By focusing on empathetic interactions, salespeople can improve their intuitive accuracy by over 130%.
A study found that consumers in a wind power program valued community membership over direct personal benefits, driven by a sense of shared risk and responsibility. Participants felt connected to others who lived environmentally conscious lives, influencing their actions and behaviors.
A study suggests that consumers often ignore active ingredient labels on OTC medicine boxes, leading to potential overdoses. Participants with medical expertise correctly weighed the risks of combining medications, while those without did not.
A new study in the Journal of Marketing found that companies may inadvertently devalue customer relationships with small monetary gifts. The authors suggest firms consider directing such gifts to charity to avoid the 'trivialization effect',
A new study suggests that Congress approval ratings are partly due to a decline in prosocial words used by lawmakers. The study found that the use of warm, agreeable language predicts public approval six months later.
A new study in the Journal of International Marketing reveals significant cross-national differences in consumer satisfaction with mobile services. In less-developed markets like Barbados, affordability is key, while in more developed countries like Singapore, quality is essential even at a higher cost.
A Concordia University study found that shoppers use online prices as reference points when making purchases offline. Offline retailers should focus on prices associated with highly rated online retailers to increase their impact on in-store price evaluations.
Researchers at MIT suggest that consumers use a simple index strategy to make decisions, ranking products based on factors like price and quality. This approach is more efficient than complex models, requiring less cognitive effort and time.
A new study found that many residents in southern Spain do not take steps to prepare themselves against future disasters due to lack of information and financial resources. However, when the government is involved in awareness campaigns and housing subsidies, participants finally take steps toward disaster preparedness.
A new study found that high-energy TV commercials can be overwhelming for consumers, especially during sad or relaxing shows. Moderately energetic commercials, on the other hand, were shown to be more effective in grabbing viewers' attention and leaving a positive impression.
A study finds that consumers perceive handmade products as imbued with love and creator's essence. Handmade items preferred when purchasing for loved ones, with a 17% premium paid.
A new study found that countries with modernized marketing systems and supermarkets are best positioned to lower prices on store brands. Businesses in these nations face challenges finding quality suppliers and efficient transportation systems. As a result, store brands will inevitably become a global phenomenon.
A study from the University of Missouri found that people with high sensitivity to social approval avoid clothing with large logos, even if it's a prestigious brand. Instead, they prefer smaller logos from lower-profile brands.
Researchers at the University of Toronto's Rotman School of Management found that offering a range of options and different price points can lead to higher success rates and profits in crowdfunding campaigns. This approach allows creators to tap into consumers' willingness to pay more, generating additional revenue.
A study found that Indian companies learned to compete by acquiring knowledge from leaders, competitors, and other firms in their networks. This approach allowed them to grow at a remarkable speed despite their lack of experience.
A new study in the Journal of Marketing shows that the scent surrounding a store atmosphere can influence consumer choices. Researchers found that warm fragrances make consumers perceive crowded spaces, leading them to compensate by buying prestigious items and increasing their purchases overall.
A study by James Cook University highlights the growing demand for skin-whitening products in Australia, particularly among Indian women. The marketing of these products perpetuates social and professional success with lighter skin tone, raising moral concerns about cultural values and ethnic stereotypes.
A new study in the Journal of Marketing suggests that consumers believe products with central rather than peripheral recycled features are greener. Central attributes with environmental benefits imbue the entire product with greenness, according to authors Andrew D. Gershoff and Judy K. Frels.
A recent study found that companies with strong corporate social responsibility practices receive more forgiveness from customers when their service is poor. Customers who support a favorite charity are less likely to express anger or leave negative reviews, and may even return in the future.
A new study reveals that nutrient additions in vitamin waters and energy drinks are often excessive and unnecessary. The research found that most commonly consumed nutrients are already met by young Canadian adults' diets.
A study by Concordia University marketing professor Lea Prevel Katsanis and her co-author found that knowledge of the benefits and risks of personalized medicine (PM) is crucial for patient acceptance. The research also highlights the importance of doctor-patient communication in PM adoption.
A new study found that Montmorency tart cherry juice helped cyclists recover from intense exercise by maintaining muscle function and reducing inflammatory responses. The study showed a 4% reduction in oxygen consumption at 24 hours compared to the placebo group, indicating improved exercise efficiency.
A new study in the Journal of International Marketing reveals that subsidiary desire for autonomy is driven by psychology, leading to dysfunctional business relationships. Subsidiaries strive for independence to influence local markets, which can backfire if not managed carefully.