Articles tagged with Marketing
A study published in Journal of Retailing found that luxury brands can increase sales by highlighting partnerships with charity at the point of sale. Consumers feel less guilty about purchasing luxury items when associated with a good cause.
A study published by the University of Minnesota found that handling money makes young children work harder and give less, despite lacking concrete knowledge of money's purpose. The effect was observed in children as young as 3 years old and persisted across cultural lines.
Researchers identify sport shoppers as female customers who seek thrills in finding discounts, remembering stories behind bargain items and employing strategy to optimize shopping trips. This new profile provides valuable insight for retailers to target this distinct customer segment.
A Michigan State University study reveals that developing strong internal relationships leads to a significant increase in sales volume. Successful salespeople leverage political skill to build connections with well-connected co-workers and extraversion helps facilitate cross-fertilization of ideas.
A new study in the Journal of International Marketing identifies five distinct dimensions of consumer ethnocentrism: prosociality, cognition, insecurity, reflexiveness, and habituation. The study introduces a new scale to measure consumer ethnocentrism, which better predicts preferences for domestic brands.
A study found that firms expecting increased productivity through partner programs may fail due to feelings of indebtedness, causing suppliers to avoid the supplier. To enhance performance, suppliers should aim to prevent channel partners from feeling indebted and provide benefits creating feelings of gratitude.
A new Iowa State University study finds that mobile app engagement directly impacts consumer purchasing behavior, leading to increased spending among customers who use interactive features. Companies must create value-driven apps to capitalize on the growing market, with ongoing monitoring and maintenance crucial for success.
A new study in the Journal of Public Policy & Marketing suggests that both numeric calorie labels and traffic lights are effective ways to encourage consumers to make low-calorie choices. The research found that employees who received either type of label made food selections with 10% fewer calories.
A new study in the Journal of Marketing suggests that online idea-generating platforms should customize their design based on consumers' domain-specific knowledge. Consumers with extensive industry knowledge generate better ideas when not shown other users' ideas, while those with little knowledge benefit from concrete cues.
A new study reveals that demarketing can be an effective way to reduce carbon footprint by altering consumer values. Materialistic individuals tend to decrease their consumption after reading a report about overconsumption, whereas those with low materialism may increase their consumption in response to social norms.
The study found that political marketing used hashtags and mentioned candidates by username, while citizens commented on news and gave opinions during debates. Citizens' conversations were more dismissive and influenced by campaign controversies.
Smells trigger immediate emotional responses, and olfactory branding can supplant traditional marketing signals in settings like hotel lobbies. Over 41% of guests at ITC Sonar Luxury Hotels in Kolkata agreed that scent is a key factor in enjoying their stay.
Teens who use e-cigarettes are more likely to start smoking combustible tobacco products, according to a recent study. The study found that e-cigarette users were 31% more likely to report using combustible tobacco within six months of using e-cigarettes.
A new study suggests that well-specified contracts are effective in reducing violations on the part of the buyer only if they are from highly globalized countries or have low-risk business environments. Contract monitoring can help mitigate negative influences of contract violation on relationship performance.
A study of over 150 poor women in southern India found that chronic constraints can spur entrepreneurial activity as long as periodic constraints are kept low. However, a barrage of periodic constraints can hinder entrepreneurial intention. Education can increase entrepreneurial self-efficacy and enable women to overcome temporary setb...
Researchers tested a five-dimensional commitment model, finding that affective commitment is the single largest contributor to customer loyalty. Habitual commitment also plays a significant role, with increased usage leading to developed habits and regimes that build commitment. The study provides insights into the nuanced ways custome...
A recent study examines the growing demand for goat meat in America, driven by immigrant desire to maintain ethnic identity. The study's findings highlight the importance of understanding expressions of ethnic identity for marketers and policymakers.
A study found that bringing reusable bags to the grocery store increases the likelihood of purchasing organic foods and junk food. Parents with young children are less likely to make these purchases due to competing motivations.
According to a new study in the Journal of Marketing, companies whose brands are represented by or associated with human figures are often perceived as unfair when raising prices. This perception is attributed to human motives rather than market forces.
A recent study by Georgia State University researchers found that regaining lost customers can significantly boost a company's bottom line. The study analyzed data from a US-based telecommunications company and discovered that initial trust and commitment play a crucial role in winning back customers.
A new study reveals that prisoners at Gramercy maximum security prison have turned to entrepreneurialism to meet their basic needs, developing illicit marketing systems for services like haircutting and medical care. The research highlights the need to shift the role of prisons from punishment to reformation.
A new study suggests that positive feelings for one's own country play a stronger role in consumer behavior than negative feelings toward other countries. The findings contradict the idea that 'buying local' means shunning global products.
A new study by American Marketing Association researchers reveals Chevrolet outperforms local brand Senova in Beijing sales, driven by cultural factors and the desire for prestige. The study found that global brands like Chevrolet have a significant market share advantage over single-country brands.
A recent study published in the Journal of Personality and Social Psychology found that anticipating a potential ethical dilemma can lead to improved ethical behavior. Participants who identified similar past incidents and anticipated temptation were more likely to behave honestly than those who didn't.
A recent study suggests that salespeople can accurately judge a customer's needs and make significant gains in sales. By focusing on empathetic interactions, salespeople can improve their intuitive accuracy by over 130%.
A study found that consumers in a wind power program valued community membership over direct personal benefits, driven by a sense of shared risk and responsibility. Participants felt connected to others who lived environmentally conscious lives, influencing their actions and behaviors.
A study suggests that consumers often ignore active ingredient labels on OTC medicine boxes, leading to potential overdoses. Participants with medical expertise correctly weighed the risks of combining medications, while those without did not.
A new study in the Journal of Marketing found that companies may inadvertently devalue customer relationships with small monetary gifts. The authors suggest firms consider directing such gifts to charity to avoid the 'trivialization effect',
A recent study published in the Journal of Marketing found that shoppers' tendency to make unplanned purchases increases as they spend more on planned items. The likelihood of an unplanned purchase can be up to 9.6% higher toward the end of the trip, depending on the shopper's budget.
A new study suggests that Congress approval ratings are partly due to a decline in prosocial words used by lawmakers. The study found that the use of warm, agreeable language predicts public approval six months later.
A new study in the Journal of International Marketing reveals significant cross-national differences in consumer satisfaction with mobile services. In less-developed markets like Barbados, affordability is key, while in more developed countries like Singapore, quality is essential even at a higher cost.
A Concordia University study found that shoppers use online prices as reference points when making purchases offline. Offline retailers should focus on prices associated with highly rated online retailers to increase their impact on in-store price evaluations.
Researchers at MIT suggest that consumers use a simple index strategy to make decisions, ranking products based on factors like price and quality. This approach is more efficient than complex models, requiring less cognitive effort and time.
A study finds that consumers perceive handmade products as imbued with love and creator's essence. Handmade items preferred when purchasing for loved ones, with a 17% premium paid.
A new study found that many residents in southern Spain do not take steps to prepare themselves against future disasters due to lack of information and financial resources. However, when the government is involved in awareness campaigns and housing subsidies, participants finally take steps toward disaster preparedness.
A new study found that high-energy TV commercials can be overwhelming for consumers, especially during sad or relaxing shows. Moderately energetic commercials, on the other hand, were shown to be more effective in grabbing viewers' attention and leaving a positive impression.
A new study found that countries with modernized marketing systems and supermarkets are best positioned to lower prices on store brands. Businesses in these nations face challenges finding quality suppliers and efficient transportation systems. As a result, store brands will inevitably become a global phenomenon.
A study from the University of Missouri found that people with high sensitivity to social approval avoid clothing with large logos, even if it's a prestigious brand. Instead, they prefer smaller logos from lower-profile brands.
Researchers at the University of Toronto's Rotman School of Management found that offering a range of options and different price points can lead to higher success rates and profits in crowdfunding campaigns. This approach allows creators to tap into consumers' willingness to pay more, generating additional revenue.
A new study in the Journal of Marketing suggests that consumers believe products with central rather than peripheral recycled features are greener. Central attributes with environmental benefits imbue the entire product with greenness, according to authors Andrew D. Gershoff and Judy K. Frels.
A recent study found that companies with strong corporate social responsibility practices receive more forgiveness from customers when their service is poor. Customers who support a favorite charity are less likely to express anger or leave negative reviews, and may even return in the future.
A study found that Indian companies learned to compete by acquiring knowledge from leaders, competitors, and other firms in their networks. This approach allowed them to grow at a remarkable speed despite their lack of experience.
A new study in the Journal of Marketing shows that the scent surrounding a store atmosphere can influence consumer choices. Researchers found that warm fragrances make consumers perceive crowded spaces, leading them to compensate by buying prestigious items and increasing their purchases overall.
A study by James Cook University highlights the growing demand for skin-whitening products in Australia, particularly among Indian women. The marketing of these products perpetuates social and professional success with lighter skin tone, raising moral concerns about cultural values and ethnic stereotypes.
A new study reveals that nutrient additions in vitamin waters and energy drinks are often excessive and unnecessary. The research found that most commonly consumed nutrients are already met by young Canadian adults' diets.
A study by Concordia University marketing professor Lea Prevel Katsanis and her co-author found that knowledge of the benefits and risks of personalized medicine (PM) is crucial for patient acceptance. The research also highlights the importance of doctor-patient communication in PM adoption.
A new study found that Montmorency tart cherry juice helped cyclists recover from intense exercise by maintaining muscle function and reducing inflammatory responses. The study showed a 4% reduction in oxygen consumption at 24 hours compared to the placebo group, indicating improved exercise efficiency.
Wealthy countries with strong individualism exhibit greater patience for new products, despite waiting times. This affects movie attendance and may slow early product momentum in highly individualistic cultures.
A new study in the Journal of International Marketing reveals that subsidiary desire for autonomy is driven by psychology, leading to dysfunctional business relationships. Subsidiaries strive for independence to influence local markets, which can backfire if not managed carefully.
A study in the Journal of Public Policy & Marketing reveals that Irish citizens' perceptions of biking as inconvenient, dangerous and unsuitable for wet climates hinder adoption. However, benefits like saving time and improving physical fitness are cited by supporters.
A study in the Journal of Marketing found that chemical farmers resist converting to organic methods because it challenges their belief systems. Organic farmers, on the other hand, report a sense of joy and renewal through their practice.
A new study by American Marketing Association found that customers are more likely to buy when they can donate to good causes, with moderate discounts also driving sales. The study suggests that offering charity options alongside products can significantly increase purchases.
A new study by Michigan State University researchers found that men tend to focus on an artist's background and authenticity when evaluating art, while women prioritize the artwork itself. This finding has implications for the $64 billion art market and other industries where creativity is involved.
A study in Journal of Consumer Research found that loyal consumers overestimate their chances of winning random prizes. Higher levels of loyalty affect how likely consumers think they are to receive random rewards.
A new study finds that loyal customers feel they are more likely and deserving than others to win perks from businesses, even in randomly given out contests. This 'lucky loyalty' effect is driven by people's sense of deservingness, believing they have earned special treatment.
A new study by Queensland University of Technology found that mothers trust the opinions of other mothers when recommending products, making online communities a powerful marketing tool. The study suggests that fostering word-of-mouth in these environments is crucial for businesses looking to increase sales.
A new study by Cornell University reveals that the average adult eats 92% of whatever they put on their plate, with similar results in eight developed countries. In contrast, children under 18 years old only eat 59% of what they serve themselves, likely due to uncertainty about food preferences.
A new study suggests that using multiple perspectives in ads can have negative effects on consumer processing, leading to difficulty in forming a story and negative evaluations. Brands should use care when placing both pictures and imagery instructions in the same ad.
A recent survey found that 10 new e-cigarette brands enter the market every month, offering over 7,700 flavors. The study also highlighted a shift in marketing strategies, with newer brands focusing on consumer choice rather than health benefits.
Experts warn that UK government's delay in publishing plain tobacco packaging draft regulations will exacerbate public health crisis. The proposed measures aim to reduce smoking rates and protect children from tobacco marketing.