Articles tagged with Marketing
Comprehensive exploration of living organisms, biological systems, and life processes across all scales from molecules to ecosystems. Encompasses cutting-edge research in biology, genetics, molecular biology, ecology, biochemistry, microbiology, botany, zoology, evolutionary biology, genomics, and biotechnology. Investigates cellular mechanisms, organism development, genetic inheritance, biodiversity conservation, metabolic processes, protein synthesis, DNA sequencing, CRISPR gene editing, stem cell research, and the fundamental principles governing all forms of life on Earth.
Comprehensive medical research, clinical studies, and healthcare sciences focused on disease prevention, diagnosis, and treatment. Encompasses clinical medicine, public health, pharmacology, epidemiology, medical specialties, disease mechanisms, therapeutic interventions, healthcare innovation, precision medicine, telemedicine, medical devices, drug development, clinical trials, patient care, mental health, nutrition science, health policy, and the application of medical science to improve human health, wellbeing, and quality of life across diverse populations.
Comprehensive investigation of human society, behavior, relationships, and social structures through systematic research and analysis. Encompasses psychology, sociology, anthropology, economics, political science, linguistics, education, demography, communications, and social research methodologies. Examines human cognition, social interactions, cultural phenomena, economic systems, political institutions, language and communication, educational processes, population dynamics, and the complex social, cultural, economic, and political forces shaping human societies, communities, and civilizations throughout history and across the contemporary world.
Fundamental study of the non-living natural world, matter, energy, and physical phenomena governing the universe. Encompasses physics, chemistry, earth sciences, atmospheric sciences, oceanography, materials science, and the investigation of physical laws, chemical reactions, geological processes, climate systems, and planetary dynamics. Explores everything from subatomic particles and quantum mechanics to planetary systems and cosmic phenomena, including energy transformations, molecular interactions, elemental properties, weather patterns, tectonic activity, and the fundamental forces and principles underlying the physical nature of reality.
Practical application of scientific knowledge and engineering principles to solve real-world problems and develop innovative technologies. Encompasses all engineering disciplines, technology development, computer science, artificial intelligence, environmental sciences, agriculture, materials applications, energy systems, and industrial innovation. Bridges theoretical research with tangible solutions for infrastructure, manufacturing, computing, communications, transportation, construction, sustainable development, and emerging technologies that advance human capabilities, improve quality of life, and address societal challenges through scientific innovation and technological progress.
Study of the practice, culture, infrastructure, and social dimensions of science itself. Addresses how science is conducted, organized, communicated, and integrated into society. Encompasses research funding mechanisms, scientific publishing systems, peer review processes, academic ethics, science policy, research institutions, scientific collaboration networks, science education, career development, research programs, scientific methods, science communication, and the sociology of scientific discovery. Examines the human, institutional, and cultural aspects of scientific enterprise, knowledge production, and the translation of research into societal benefit.
Comprehensive study of the universe beyond Earth, encompassing celestial objects, cosmic phenomena, and space exploration. Includes astronomy, astrophysics, planetary science, cosmology, space physics, astrobiology, and space technology. Investigates stars, galaxies, planets, moons, asteroids, comets, black holes, nebulae, exoplanets, dark matter, dark energy, cosmic microwave background, stellar evolution, planetary formation, space weather, solar system dynamics, the search for extraterrestrial life, and humanity's efforts to explore, understand, and unlock the mysteries of the cosmos through observation, theory, and space missions.
Comprehensive examination of tools, techniques, methodologies, and approaches used across scientific disciplines to conduct research, collect data, and analyze results. Encompasses experimental procedures, analytical methods, measurement techniques, instrumentation, imaging technologies, spectroscopic methods, laboratory protocols, observational studies, statistical analysis, computational methods, data visualization, quality control, and methodological innovations. Addresses the practical techniques and theoretical frameworks enabling scientists to investigate phenomena, test hypotheses, gather evidence, ensure reproducibility, and generate reliable knowledge through systematic, rigorous investigation across all areas of scientific inquiry.
Study of abstract structures, patterns, quantities, relationships, and logical reasoning through pure and applied mathematical disciplines. Encompasses algebra, calculus, geometry, topology, number theory, analysis, discrete mathematics, mathematical logic, set theory, probability, statistics, and computational mathematics. Investigates mathematical structures, theorems, proofs, algorithms, functions, equations, and the rigorous logical frameworks underlying quantitative reasoning. Provides the foundational language and tools for all scientific fields, enabling precise description of natural phenomena, modeling of complex systems, and the development of technologies across physics, engineering, computer science, economics, and all quantitative sciences.
A new study identifies four key challenges faced by sharing economy consumers, including reconciling goals and values, managing risk, and personalizing experiences. Researchers also uncover mechanisms and actions that help consumers navigate these challenges, creating value in the process.
Consumers are seeking products with local origin, traditional designs, and reminders of their childhood and family. Groundedness increases product attractiveness and consumers' willingness to pay. Products providing a sense of groundedness improve self-perceptions related to resilience and feelings of strength and stability.
Research finds that M&As can negate gains in synergy and efficiency if customers are dissatisfied, leading to a 1.14% lower customer satisfaction rate. Firms with marketing leaders on the board experience a 45% reduction in loss of firm value from M&As.
A new tool measures the relevance of academic marketing articles to marketing practice, highlighting a profound disconnect between scholars and practitioners. The R2M Index finds that only 24% of published articles are relevant to both academia and practice, with most articles focusing on topics of little interest to managers.
A randomized clinical trial found that graphic warning labels on cigarette packaging changed the perception of US smokers, making them more likely to recognize the negative consequences of tobacco use and consider quitting. However, it did not significantly increase quit attempts or reduce nicotine addiction.
Researchers found that frugal consumers categorize purchases as necessities versus luxuries to rationalize impulsive responses to deep discounts. Frugal individuals tend to increase their perception of need for a product after a discount offer, leading to increased purchase intentions.
Pleasure-seekers tend to buy impulsively when in a positive state, but can suppress impulse with minimal note reminder. Security-oriented individuals need time and often look for 'no impulse buying' reminders to act.
A study found that counterfeit dominance negatively impacts Anglo-American consumers' perceptions of authentic luxury fashion brands, while having little effect on Asian consumers. This is due to cultural differences in social-adjustive attitudes, with Anglo-Americans relying more on outgroups and Asians on ingroups.
Researchers found that people anticipate positive events, such as vacations, as being both farther away and shorter in duration than negative or neutral events. This phenomenon can lead to a feeling that the vacation will end as soon as it begins, making people less likely to plan specific events during their time off.
A new study from Penn State defines what it means to be a picky shopper, exploring the psychological dimensions of this trait. Researchers found that picky shoppers have a small window of acceptance and are more likely to reject free gifts or products based on their idiosyncratic preferences
A study reveals that the Finnish energy transition is shaped by mental models drawing from competition, hierarchy, and continuous economic growth. These myths, such as The Rock Solid and Big Brother, have roots in shared deep beliefs about reality construction and shape the energy marketing system.
A Northwestern University study finds that emotional reviews, not star ratings, predict business success in various industries such as movies, books, and restaurants. The research uses computational linguistics to analyze the emotionality of reviews and shows that higher emotionality is associated with greater success.
Researchers from the University of Illinois highlight the importance of proper bat box design and placement to prevent overheating. They recommend using large, well-ventilated designs with materials that provide better temperature buffers.
Researchers at City St George's, University of London, found that consumers view activist brands critically if they lack moral sensitivity, vision, and integration. To avoid being labeled as 'woke-washers', brands must demonstrate these traits when challenging free speech.
Research by Ruhr-University Bochum finds that performance-based remuneration schemes can lead to emotional exhaustion, fatigue, depression, and burnout in employees. Workers with specific skills or experience tend to cope better with pressure.
A study by UNC Charlotte researchers found that 85% of large pharmaceutical firms had financial penalties for illegal activities, with the top offenders including GlaxoSmithKline and Schering-Plough. The majority of penalties were related to pricing violations, off-label marketing, and kickbacks.
The University of Tennessee Institute of Agriculture has received a $6 million grant to enhance the success of regional dairy businesses in Tennessee, Kentucky, and North Carolina. The project aims to provide educational opportunities for producers to manage financial risk and develop value-added products.
The grant supports technical assistance for improving resiliency in areas such as eCommerce and Cyber Security. Funding will end in December 2020, providing a year-long period of support for Small Businesses in Prince William County.
Researchers found that effective complaint handling strengthens relationships between companies and customers in certain industries and for customers with specific expectations. Companies should tailor their strategies to the unique needs of their customer base to maximize economic benefits from complaint management.
A new study by Dolores Albarracin and colleagues found that people tend to conflate intentions and behaviors in routine actions, creating false memories. This phenomenon has significant implications for healthcare settings and self-reporting of following through on actions.
A new study by Ohio State University suggests that consumers view independent providers in the sharing economy differently from traditional employees. Firms like Uber and Airbnb should focus on people who provide their services to effectively market themselves to consumers. This shift in perception may have implications for consumer be...
Researchers found that gifts intended to save time are seen as compliments, while those meant to save money are perceived as a reflection of the recipient's lower status. In real-world situations, people who received money-saving gift cards reported feeling embarrassed and believed the giver thought they were incompetent.
A new study from the University of British Columbia found that people are 30% more likely to donate assets when faced with their own mortality, driven by a desire for symbolic immortality and transcendence. The study suggests that charitable organizations can use this insight to connect donors with lasting legacies.
A new study by University of Vaasa researchers highlights the importance of strategic social media use in creating customer engagement value. The study identifies four distinct social media marketing strategies: social commerce, content, monitoring, and CRM, which can foster collaborative conversations and enhance customer relationships.
A recent study by Cornell University found that augmented reality (AR) technology can improve the online shopping experience by reducing returns and increasing consumer attitudes towards garments. While results were mixed, participants responded well to virtual try-on, with higher telepresence corresponding to more positive attitudes.
Marketing experts argue that current regulations do not effectively prevent potentially misleading claims about infant formula, which may carry health risks for vulnerable populations. The proposed solution includes premarket approval for changes to formula composition and higher scientific substantiation standards for claims.
Researchers propose a new methodology to alter survey datasets to protect consumer privacy, preserving reasonable accuracy. Survey data is vulnerable to breaches and unauthorized use, with some employees stealing sensitive data from their former companies.
The Journal of Public Policy & Marketing explores the complex relationship between consumer power and access, examining how technology, wealth, and industry organization influence this dynamic. Key findings highlight the importance of perceived access to healthcare, financial capability, and trait hope in improving consumer outcomes.
A new study by University of Texas at Arlington researchers found that people tend to rely on personal anecdotes rather than facts during medical emergencies, such as the COVID-19 pandemic. This bias can lead to irrational decision-making and a lack of fact-based decision-making when individuals feel vulnerable.
Research by Lancaster University and the University of Strathclyde found that kitsch religious souvenirs bring a deeper connection for pilgrims and their loved ones. These objects serve as tangible links to the pilgrimage experience, conveying a sense of belonging even for those who didn't make the journey.
A study explores how Tinder users employ the app for off-label uses, including multilevel marketing, health campaigning, and political activism. The investigation reveals a thriving online ecosystem where users adapt the platform to suit their needs.
A study found that positive vaping hashtags are used 10,000 times more often than an FDA awareness campaign hashtag on Instagram, indicating the limited impact of the campaign. Vaping posts received nearly three times more 'likes' after the campaign launch and were associated with higher nicotine concentrations.
A new study suggests that luxury brands can overcome the clash between self-enhancement values and social responsibility by showcasing philanthropic activities of celebrities like Matt Damon and Angelina Jolie. This approach helps consumers reconcile their desire for status with a sense of altruism, leading to more favorable responses ...
Researchers found that luxury purchases can lead to feelings of inauthenticity, reducing consumer enjoyment. Consumers who feel they don't deserve their luxurious items are more likely to experience impostor syndrome.
A recent study by San Francisco State University professors found that students' tolerance for cheating in the classroom is linked to their openness to unethical behavior on the job. Group-oriented students, or collectivists, were more likely to be tolerant of cheating due to their desire to maintain group cohesion.
A new study found that neatly wrapped gifts lead to higher expectations but lower attitudes towards the gift, while sloppily wrapped gifts yield more favorable attitudes despite representing the same item. Gift givers should consider wrapping time and budget accordingly based on the recipient's relationship.
Researchers found that cold temperatures are associated with luxury and status in products, but not in all categories. The study suggests that marketers can use small adjustments in temperature to influence perceived value and level of luxury for their products.
Tennessee has been selected for a $454,000 Dairy Business Innovation Initiative grant from the USDA to help the state's dairy industry diversify product markets and improve farm income. The project aims to assist Tennessee dairy farmers in developing higher-value uses for dairy products through processing and marketing specialty products.
John Campbell, a retired UT Extension specialist, was inducted into the National Association of County Agricultural Agents' (NACAA) Hall of Fame for his commitment to community service and effective leadership. He served nine counties as an area farm management specialist and helped develop state-wide programming.
A study found that when people are informed about a victim's past moral transgressions, they are less likely to take action against the company. This phenomenon can lead to irrational victim blaming, harming individuals, groups, and society. The study aims to increase awareness among consumers and empower them to make rational decisions.
A recent study published in the Journal of Consumer Psychology found that information about a company's founder's motivation has a powerful effect on whether consumers deem a brand authentic. In two experiments, participants rated products as more authentic and of higher quality when they were presented with stories about the founder's...
A meta-analysis of real-life experiments found that behavioural nudges can reduce daily energy intake by up to 209 kcal, equivalent to 21 cubes of sugar. Cognitive and affective nudges were less effective, with average reductions of 64 kcal and 129 kcal respectively.
A new study from the University of Notre Dame reveals that price-based incentives, such as discounts, can reduce subscription renewals in the long term. Consumers may perceive a discount as a loss rather than a reward, ultimately decreasing their likelihood of re-subscribing.
Researchers found that considering an end-user's feelings increases cognitive flexibility, leading to more creative and practical solutions. This technique can be used by companies to boost their generation of innovative product ideas.
A new framework devised by researchers at ESMT Berlin helps retailers position their products to consumers more effectively. The model shows that consumers often make poor choices when faced with too much product information, leading to superior products being overlooked.
A proposed ban on menthol cigarettes by the FDA is expected to survive a lengthy legal process, according to a Rutgers paper. The study concludes that an FDA rule banning menthol cigarettes is likely to be upheld due to strong scientific evidence and legal power.
Researchers found that strong brands benefit from inspirational AR content, which triggers imagination and motivates new ideas. The key to success lies in providing realistic, hedonic content that consumers want to engage with.
Research highlights the benefits of technology for older adults, including increased social engagement and decreased loneliness. Gerontologists emphasize the need for partnerships between experts to develop age-friendly technologies.
A new study by Bocconi University finds that large individual investors' national culture plays a crucial role in determining the stock return of innovation. The researchers identified six dimensions of Hofstede's framework that contribute to innovativeness, with high individualism and low masculinity being key factors. Understanding t...
A study found that increased opioid marketing to physicians was associated with higher prescribing rates and subsequent overdose deaths. The analysis, which analyzed industry marketing data and national opioid prescribing and death data, reported $40 million in targeted marketing efforts across over 2,200 counties.
A new study by University of California - Riverside researchers finds that retailers can survive the entry of everyday low price retailers into a highly competitive market by controlling product availability and consumer regret. The results explain why markdown pricing remains ubiquitous despite its simplicity and marketing advantages.
The Southern Risk Management Education Center named two University of Tennessee Institute of Agriculture (UTIA) projects among its top three for 2018. Advanced Online Marketing Strategies helped 567 farmers reach customers, while Implementing Biosecurity measures positively impacted producers to the tune of $328,000.
A study by the Society for Consumer Psychology reveals that people generally assume silent group members share their own opinions, even when outnumbered. This 'mirror effect' could lead leaders to misinterpret group consensus and quiet individuals to inaccurately agree with dominant views.
A new study emphasizes the need for distinct research methods when studying e-cigarettes due to their varying nicotine levels, vaping method, and ability to be started and stopped. This distinction is crucial in understanding the unique risks associated with e-cigarette use, particularly among teens.
Research from INSEAD reveals that perceiving oneself as busy can boost self-control and lead to healthier decisions, such as exercising or saving for retirement.
Researchers found that people with general goals reported more happiness over time, especially six weeks after the initial experience. This approach may be beneficial for experiences like material purchases or vacations, leading to a longer-lasting positive emotional imprint.
Research from North Carolina State University found that new brands' CSR efforts can backfire if consumers know the company donates to good causes. However, listing dual priorities for CSR and product effectiveness can help mitigate this issue. Established brands tend to benefit more from CSR efforts.
A new study from the University of Cologne found that market share has limited influence on a company's financial performance. Instead, customer relationships and brand equity deliver six times the effect and three times the effect of market share gains alone.
A study by Queensland University of Technology researchers found that tourists trust destinations like London based on its vibrancy, contemporary, competence, sophistication and sincerity. The results showed that when a destination is perceived as competent, it becomes more desirable for tourists.
A new study by University of Eastern Finland researchers identified key components of successful key account management, including market sensing, opportunity creation, and continuous improvement. The findings suggest that companies can gain sustained competitive advantages and profitability by investing in dynamic capabilities.