Articles tagged with Marketing
Researchers found that people with general goals reported more happiness over time, especially six weeks after the initial experience. This approach may be beneficial for experiences like material purchases or vacations, leading to a longer-lasting positive emotional imprint.
Research from INSEAD reveals that perceiving oneself as busy can boost self-control and lead to healthier decisions, such as exercising or saving for retirement.
Research from North Carolina State University found that new brands' CSR efforts can backfire if consumers know the company donates to good causes. However, listing dual priorities for CSR and product effectiveness can help mitigate this issue. Established brands tend to benefit more from CSR efforts.
A new study from the University of Cologne found that market share has limited influence on a company's financial performance. Instead, customer relationships and brand equity deliver six times the effect and three times the effect of market share gains alone.
A study by Queensland University of Technology researchers found that tourists trust destinations like London based on its vibrancy, contemporary, competence, sophistication and sincerity. The results showed that when a destination is perceived as competent, it becomes more desirable for tourists.
A new study by University of Eastern Finland researchers identified key components of successful key account management, including market sensing, opportunity creation, and continuous improvement. The findings suggest that companies can gain sustained competitive advantages and profitability by investing in dynamic capabilities.
A series of setbacks can lead to an 'action crisis,' causing individuals to question the importance of their goal. New research reveals that repeated struggles and setbacks can cause people to devalue their goal, making it harder to stick to it. However, knowing ahead of time when an action crisis may occur allows individuals to prepar...
A research team led by Iowa State University's José Rosa found that setbacks can prompt people to reassess the cost-benefits of their health-related goals, potentially leading to quitting. The study's findings suggest that targeted interventions can help patients shift their mindset from renegotiation back to implementation.
New Cornell research finds that immediate rewards increase intrinsic motivation by increasing positive experience of a task. This can lead to improved persistence and motivation, with important implications for employee motivation and loyalty programs.
A new study from Ohio State University suggests that coffee can improve teamwork by making people more alert. Researchers found that participants who drank caffeinated coffee rated themselves and their group members more positively after a task.
Experts say current marketing of sexbots is misleading due to lack of research on their pros and cons. While they may have therapeutic potential, their impact on society remains unclear.
A University of Oregon study found that fans who feel part of a group experience higher levels of excitement, joy, and engagement, leading to increased sponsor recall and repeat attendance. Fostering this in-group feeling can be achieved by creating welcoming off-site venues and activities.
A study by Dr. Dipayan Biswas found that ambient music volume affects consumers' preferences for healthy vs. non-healthy foods. Softer music leads to healthier choices like salads, while louder environments stimulate cravings for unhealthy options like cheeseburgers and fries.
A study by Ohio State University researchers found that people tend to underestimate their available time before a scheduled task, resulting in less productivity. In real-life scenarios, participants were more likely to choose shorter tasks over longer ones when an appointment was looming.
A study found that nonresearch payments from pharmaceutical industry marketing of opioid products were associated with higher opioid prescribing rates. The research used two U.S databases to identify all nonresearch payments and gather information on opioid prescriptions written by physicians for Medicare beneficiaries in 2015.
A study by Indiana University's Kelley School of Business found that top-rated reviewers on online retail sites like Amazon.com may not have as much impact on sales as expected. Instead, less frequent and more informal reviewers can be seen as more trustworthy and influential.
A study by Rice University found that reflecting on personal possessions can reduce impulse buying by lowering willingness to pay for new products. The researchers discovered that people who reflected on using their possessions recently were less likely to buy impulsively and expressed a lower willingness to pay for new items.
A study by University of Arizona researcher Caleb Warren found that people perceive those who smile as more genuine and likable. In contrast, being inexpressive can make someone appear cold rather than cool. The researchers tested this theory using advertisements featuring various endorsers, including James Dean.
A study by Caleb Warren and colleagues found that participants rated smiling models as cooler than inexpressive models in print advertisements. The exception was competitive situations where an inexpressive athlete was rated more cool and dominant.
Researchers analyzed data from the US and South Korea to find that family franchisees generate lower sales per employee due to a focus on noneconomic goals. Franchisees with better benefits, such as health insurance, exhibit higher per capita sales figures.
PharmaMar has signed a commercialization and distribution license agreement with Megapharm Ltd. for the marine-derived anticancer drug Aplidin² (plitidepsin) in Israel and the Palestinian Authority. The agreement allows for registration and distribution of Aplidn², providing access to a novel therapy for multiple myeloma patients.
Research suggests that larger wine glasses may be linked to increased drinking in England over the past two decades. The average capacity of wine glasses in England has increased from 66 mL in 1700 to 449 mL in 2017, a sevenfold rise.
Experts argue that regulatory failings led to new devices being marketed with inadequate evidence, resulting in serious complications for over 100,000 women worldwide. The authors recommend improving the evaluation of implantable devices through longer-term studies and patient registries.
Research finds that companies caught in fake news scandals experience significant reputational damage, with the effects lingering for over two years. The study suggests that deceptive marketing tactics can lead to a prolonged negative impact on the offender's reputation.
A recent study by the University of East Anglia found that UK energy firms' branding approaches are more effective than product innovation in keeping customers. Brands with consistent brand personalities, such as EDF Energy, performed better in terms of customer loyalty.
Researchers analyzed survey data on automobile purchases between 2002 and 2012 to compare time spent on internet sources with time spent on offline sources. The study found that those who searched more online tend to spend more time at dealerships, while consumers older than 50 spend less time searching and are less likely to be satisf...
A new model from the University of Toronto's Rotman School of Management provides an integrated marketing-operations framework to help companies design effective service policies for their call centres. The framework links call centre capacity, service quality, and future consumer behaviour, enabling companies to tailor service levels ...
A study found that people with an independent self-construal tend to reject public appeals for charitable giving, seeing them as social pressure. In contrast, those who value interdependence are more likely to respond positively, feeling a sense of belonging to a movement.
Research from Aarhus University found that once consumers start buying organic products, they are likely to continue and increase the number of organic products on their shopping list. This is due to a phenomenon known as a behavioural spillover effect, where purchasing organic products strengthens consumers' moral identity.
A study found that the brain's reward center is tricked into thinking expensive wine tastes better due to its higher price. The 'marketing placebo effect' plays a role in this phenomenon, where identical products are perceived differently based on their prices.
Research by Robert Cialdini reveals six universal principles of influence: reciprocity, commitment, social proof, authority, liking and scarcity. These principles can be used ethically to change behavior and achieve desirable outcomes.
New research published in the Journal of Retailing shows that offline retailers can use online data to identify consumers who value product touch and target them with marketing strategies. By understanding consumers' mental representations of products, retailers can offer free trials and other incentives to boost sales.
A study found that emotional messages are more effective in motivating people to pursue social activities again, especially for those who feel socially excluded. Emotional appeals can help counteract the cycle of rejection and isolation, making it easier for individuals to take care of themselves.
Researchers found that sponsorships involving high fees and distant international sponsors are perceived as reflecting calculative motives, while close geographic proximity is associated with affective motivations. Teams need to communicate the relevance of a sponsor to their market and area.
A new study from the University of Miami finds that consumers often misapply mathematical equations to compare ratio values, leading to inaccurate purchasing decisions. The researchers suggest that providing easy-to-use ratio calculators or mobile apps could help consumers make more informed choices.
A new study found that retail startups that spend more per employee and manage faster inventory turnover are more likely to survive. This is based on data from almost 16,000 small retailers in Portugal, where half of new ventures fail.
A new study by researchers Minah Jung and Leif Nelson finds that when firms share social responsibility with customers, consumers are more sensitive to whether a portion of their payment goes to charity than how much. This has critical implications for the design of shared social responsibility programs.
Researchers found significant differences in how men and women view experience-based hospitality, with men perceiving the brand more positively than women. Women's perceptions were influenced by individual experiences and safety concerns.
A Brigham Young University researcher found that exposure to good marketing boosts salad bar usage among teens. Students who live with parents serving healthy foods at home are also more likely to eat from salad bars in school.
A new study published in Marketing Science found that combining large price discounts with donations to charity can actually reduce sales, as consumers' self-image motivation outweighs their intrinsic motivation to support the charity. The study's authors suggest that marketers should proceed with caution when using these techniques.
Researchers found that deep discounts appeal more to present-oriented people, while future-minded buyers value third-party product quality ratings. The study showed that a combination of quality ratings and discounts generates positive reactions in both groups.
Researchers found that feelings of jealousy increase the desire for products that will attract someone's attention. Participants who were experiencing jealousy opted to buy eye-catching products even in public, indicating a strong motivation to regain their partner's focus.
A new study from Columbia Business School sheds light on the secret sauce to developing creative ideas, finding that a balance between novelty and familiarity makes an idea more creative. The researchers developed a tool that analyzes word combinations in real-time and recommends words to improve ideas.
A new study provides an integrated marketing-operations framework to help companies design more effective service policies for their call centers. The framework considers the flow of customers through the call center and their subsequent behavior, allowing companies to design different service levels for various customer types.
A study by researchers found that people in low relationship power situations vent their frustrations through buying opposite-brand products, such as switching from Diet Coke to Pepsi. This behavior is more effective than doing nothing or expressing frustration openly.
A study published in Marketing Science journal reveals that sellers are 3.5 times more impactful than buyers in growing e-commerce platforms like Taobao.com. The findings suggest that the presence of diverse product offerings on the platform is crucial for attracting buyers, while frequent buying activity motivates sellers to join.
A study by University at Buffalo School of Management found that social media popularity, even negative posts with high engagement, significantly impacts purchases. Combining social media with traditional TV and email marketing efforts boosts customer spending and cross-buying.
A recent study found that visual cues, such as photos of stores or business owners, can reassure wary online shoppers and increase purchases. The research suggests that including these elements can help small retailers overcome the constraints of distance and anonymity in e-commerce.
Research suggests that cranberry polyphenols interact with other bioactive compounds to protect the gut microbiota, provide antioxidant functions, and benefit cardiovascular systems. Cranberries also show promise in strengthening the gut defense system, protecting against infection, and managing glucose levels.
A study by Baylor University finds that successful dieters focus on adding healthy foods they enjoy, rather than restricting themselves from favorite treats. This approach helps individuals with high self-control achieve their health goals.
A review of evidence suggests that multivitamin and mineral supplements for pregnant women are unlikely to provide significant benefits, and may be an unnecessary expense. Folic acid and vitamin D supplements, available at a lower cost, are recommended instead.
A recent study by Avni Shah at the University of Toronto found that paying with cash increases feelings of connection and attachment to purchases, while credit cards may lead to a decrease in emotional attachment. This phenomenon is attributed to the 'pain of payment', which varies depending on the type of payment method used.
A recent European Commission-funded study examines how children in European countries are influenced by online marketing, revealing significant impacts on purchasing behavior. The study found that all popular online games and half of mobile apps contain embedded advertisements, often not understood by child consumers.
Researchers Meyer and Shankar develop an analytical model to calculate the optimal price for hybrid bundles, considering factors such as element quality, cost, and scalability. The study finds that retailers can increase profits by pricing services higher when they are less scalable than goods.
Researchers at Cornell University found that consumers who have poor eating habits benefit most from long-term reward incentives for healthy food choices. In contrast, healthy eaters are more likely to purchase less healthy items when offered price breaks.
A new study from the University of Maryland finds that firms with a dual-emphasis strategy in IT, combining revenue growth and cost-cutting, have a clear advantage in terms of market value. At higher levels of IT investment, this approach pays off even more, making it an increasingly important consideration for digital strategy.
A new study suggests that companies are more likely to invest in developing socially responsible products when they can tap into the social status boost associated with such choices. Key findings indicate that brands have a greater incentive to innovate in mature categories where consumers are most concerned about environmental impact.
A new study published in the Journal of Consumer Psychology found that fear of death is a significant factor in people's reluctance to invest in annuities during retirement. Researchers discovered that individuals who were asked about their own mortality were 50% less likely to choose an annuity compared to those not asked about their ...
A strong marketing department is crucial for firms to leverage CSR efforts and increase long-term value and stock price. Firms benefited from five out of six types of CSR, with the exception of charitable giving and philanthropy.
A new study found that salespeople who accurately gauge customers' focus on non-monetary benefits versus price can reduce discounts by an average of $616 per transaction. Correctly perceiving customers' price sensitivity is not easy, as salespeople are easily thrown off by misinterpreted cues.