Researchers found that consumers are more likely to join and stay loyal to programs if they feel like they're making consistent progress. The study also shows that the motivation behind this effect is crucial, with fake or specious reasons often being sufficient.
SourceUniversity of Chicago Press Journals·JournalJournal of Consumer Research·DateJan 30, 2006
Studies show that attractive faces are perceived as more intelligent, receive more attention, and are associated with positive attributes. The researchers explored this phenomenon through three experiments, including rapid face rating and priming tests, revealing the innate beauty bias.
SourceUniversity of Pennsylvania·JournalEmotion·DateJan 18, 2006
A new study found that a woman's perception of her own attractiveness has no significant impact on her current sexual satisfaction. Women reported feeling more attractive at younger ages and experiencing declines in desire or activity over time, but still reported high levels of enjoyment during sex.
SourcePenn State·JournalThe Journal of Sex Research·DateNov 10, 2005
Researchers found that unattractive children were less likely to be buckled into grocery carts and given more freedom to wander. The study suggests a parent's instinctive Darwinian response drives this behavior, with attractive children receiving more attention and affection.
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Research suggests that non-physical traits, such as personality and behavior, have a substantial impact on how people perceive physical attractiveness. Studies involving familiar and stranger participants found that non-physical traits known only to familiars had a large effect on perception of physical attractiveness.
SourceUniversity of Wisconsin-Madison·JournalEvolution and Human Behavior·DateApr 15, 2004
A study published in Animal Behaviour found that female fiddler crabs are attracted to burrows, not just male courtship signals. The researchers suggest that some male signals may be designed to keep females safe as they search for a mate.
SourceSmithsonian Tropical Research Institute·JournalAnimal Behaviour·DateJul 28, 2003