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Syngenta wins 2015 INFORMS Edelman Prize, leading award in analytics, O.R.

Syngenta's use of advanced analytics and operations research led to improved crop production, reducing the time and cost required to develop crops with high productivity. The company's innovative tools have resulted in over $287 million in cost savings and a high probability of delivering a portfolio value exceeding $1.5 billion.

Overconfidence in new technologies can influence decision-making

Research by University of Missouri professor Chris Robert found that people tend to overestimate the likelihood of new technologies' success, influencing important decisions. This phenomenon, known as the 'technology effect,' is driven by constant exposure to technology and associations with successful outcomes.

Study suggests ways to simplify health insurance enrollment

A new study suggests that using plain language, graphics, and stories can simplify the health insurance enrollment process for people who have never had insurance before. The research found that these methods helped participants make informed choices about their coverage options and increased their confidence in their decisions.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

The brain in the supermarket

Researchers at MIT suggest that consumers use a simple index strategy to make decisions, ranking products based on factors like price and quality. This approach is more efficient than complex models, requiring less cognitive effort and time.

Bats are surprisingly fast decision makers

New research reveals that bats can gather information from their environment and process it extremely fast to determine how to attack or call off the hunt. The study shows that bats can adjust their attack until approximately 100 milliseconds away from their prey.

Moral decisions can be influenced by eye tracking

A study by Lund University researchers found that people's moral responses can be influenced by what they're looking at when making a decision. The findings suggest that the thought process needed to reach a moral position is interlinked with the process of viewing the world.

Moral decisions can be manipulated by eye tracking

Researchers used remote eye-trackers to monitor participants' gaze while thinking about complex moral questions. The results showed that participants' moral decisions were systematically biased towards the target alternative, with a 58% success rate for choosing the randomly selected option.

Traffic light food labels strengthen self-control

Researchers at the University of Bonn found that traffic light labels are more effective in helping consumers resist high-calorie foods than traditional nutrition labels. The study participants were willing to pay significantly more for healthy products with green labels and less for unhealthy products with red labels.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

Calling your bluff: Supervisors easily sniff out what drives a worker

A study suggests that supervisors can distinguish between selfless and self-servingly motivated employees based on their organizational citizenship behavior. Selfless employees are more likely to contribute positively to the organization, while self-servingly motivated employees focus on personal advancement.

Choice of monitoring method could be key for babies with poor growth in the womb

A recent study published in the Lancet found that babies with severely restricted growth in the womb who were monitored using late ductus venosus changes had better neurodevelopmental outcomes than those who were monitored using other techniques. The researchers recommend that these babies should be supervised in specialist centers whe...

Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

Predicting consumer preferences? Do NOT walk a mile in their shoes

A new study in the Journal of Marketing Research found that marketing managers' attempts to imagine themselves as consumers lead to biased predictions, with their own preferences taking over. The researchers conducted four studies and discovered that by acknowledging this bias, managers can overcome it and make more customer-centric de...

Apple Watch Series 11 (GPS, 46mm)

Apple Watch Series 11 (GPS, 46mm) tracks health metrics and safety alerts during long observing sessions, fieldwork, and remote expeditions.

Brain makes decisions with same method used to break WW2 Enigma code

Researchers at Columbia University find that brain neurons apply Wald's sequential probability ratio test to make simple decisions, just like Alan Turing did with the Enigma code. This neural implementation of the test allows for rapid weighing of probabilities and rational decision-making.

Hot flashes, night sweats last for 7+ years in many midlife women

A large study found that hot flashes and night sweats lasted for more than 7 years in half of all midlife women, with African American women reporting the longest total VMS duration. Women with lower educational attainment, greater stress, and higher depressive symptoms experienced longer symptom durations.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

Terror attacks offer insights for first responders

A study from the University at Buffalo School of Management analyzed surveys and interviews with Mumbai Police officers involved in the response to terrorist attacks. The researchers found that first responders who received timely information access made better decisions, while those without proper training were less effective. To impr...

Poor decision-making can lead to cybersecurity breaches

Research suggests that how people visualize hackers affects their cybersecurity decisions. Those who picture a teenage hacker make better decisions, while those who visualize a foreign hacker focus on more lucrative targets. This study aims to influence the development of cybersecurity by understanding social behaviors and rationales b...

Nikon Monarch 5 8x42 Binoculars

Nikon Monarch 5 8x42 Binoculars deliver bright, sharp views for wildlife surveys, eclipse chases, and quick star-field scans at dark sites.

Curious monkeys share our thirst for knowledge

Researchers found that rhesus macaques were willing to give up a significant portion of a potential prize to quickly find out if they selected the winning option in a game of chance. The study suggests that the brain's Orbitofrontal cortex plays a crucial role in processing curiosity and evaluating rewards.

Improving end-of-life care: Lessons from 40 years of work

After 40 years of work, experts conclude that securing individual rights, improving caregiving relationships, and reforming healthcare systems are crucial to advancing end-of-life care. Strategies include training clinicians in communication skills, designing systemic improvements, and enacting financing reforms.

New technology could help patients make better decisions on care

A new electronic model developed by McMaster University researchers aims to revolutionize shared decision-making in doctor's offices. The SHARE-IT decision aids provide simple formats for patients to review medical information and evidence, promoting meaningful conversations between patients and doctors.

Choosing a cell phone, prescription drug plan or new car? Read this first

Researchers found that dividing options into smaller piles and choosing the best option from each pile produced the best outcomes. In contrast, considering all options together led to poor decisions due to choice overload. The sequential tournament approach was the most effective but also the least liked by study subjects.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

Barriers to end-of-life care discussions identified

A Canadian multicenter survey of over 1,200 hospital-based clinicians identified key barriers to end-of-life care discussions with seriously ill patients and their families. The study found that factors such as difficulty accepting a poor prognosis, limited understanding of life-sustaining treatments, and disagreements among family mem...

Heightened scents: Do ambient fragrances make consumers purchase more?

A new study in the Journal of Marketing shows that the scent surrounding a store atmosphere can influence consumer choices. Researchers found that warm fragrances make consumers perceive crowded spaces, leading them to compensate by buying prestigious items and increasing their purchases overall.

Creality K1 Max 3D Printer

Creality K1 Max 3D Printer rapidly prototypes brackets, adapters, and fixtures for instruments and classroom demonstrations at large build volume.

Debunking aging myths in financial decisions

A new study from Columbia Business School found that 'crystallized intelligence,' gained through experience and accumulated knowledge, is more important than 'fluid intelligence' in making sound financial decisions. The research suggests guidelines for policymakers to help older adults with complex financial decisions.

Patients rarely learn of at-home provider quality data

A new study reveals that hospital case managers rarely provide patients with quality data on at-home care providers, despite state and federal reports being available online. The researchers found that only a few case managers were aware of these reports, and even fewer shared this information with patients.

Can racial injustice be settled out of court?

Researchers recommend increasing documentation of racial disparities in policing and trial outcomes to prevent inequality. They also suggest implementing bias training and promoting institutional diversity to reduce racial biases in legal decision-making.

To remove the gallbladder or not -- that is the question

A study by the University of Texas Medical Branch at Galveston found that patients in the highest risk category were less likely to receive gallbladder removal surgery. Despite this, only 22% of those in high-risk group had their gallbladders removed. The researchers used a predictive model to identify low-, moderate-, and high-risk ca...

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Time management skills keep animals primed for survival

A new study published in PLOS Computational Biology suggests that animals can make efficient decisions by controlling the amount of effort invested within each unit of time, rather than just speed and accuracy. This ability allows them to adapt to changing environments and gain a fitness advantage over those with limited flexibility.

Certainty in our choices often a matter of time, researchers find

A team of neuroscientists has found that our brains use elapsed time as a proxy for task difficulty to calculate how confident we should be when faced with making choices but lacking sufficient evidence. This association helps untangle the different factors that contribute to the decision-making process.

Political extremists may be less susceptible to common cognitive bias

A study published in Psychological Science found that people with extreme political beliefs are less influenced by outside information and more resistant to the anchor bias, suggesting they make more confident judgments. The results suggest that political extremists' strong belief in the superiority of their ideology may be a key factor.

Herd mentality: Are we programmed to make bad decisions?

A recent study published in the Royal Society journal Interface suggests that humans have evolved to rely too heavily on social information, leading to a decrease in responsiveness to changes in their environment. This phenomenon, known as herd mentality, can result in groups becoming less effective at making decisions.

DJI Air 3 (RC-N2)

DJI Air 3 (RC-N2) captures 4K mapping passes and environmental surveys with dual cameras, long flight time, and omnidirectional obstacle sensing.

Seniors draw on extra brainpower for shopping

A new Duke University study finds that older adults recruit an additional brain area to remember competing consumer products and choose the better one. The study suggests that this brain activity, involving the ventromedial prefrontal cortex, allows them to perform at a higher level.

Garmin GPSMAP 67i with inReach

Garmin GPSMAP 67i with inReach provides rugged GNSS navigation, satellite messaging, and SOS for backcountry geology and climate field teams.

Mongoose sentinels respond flexibly to threats

Dwarf mongooses show real-time behavioral plasticity in response to threat indicators, altering their behavior based on environmental conditions and social signals. This flexible decision-making allows them to optimize foraging time versus vigilance, ensuring survival in a vulnerable predator-rich environment.

Attitudes about knowledge and power drive Michigan's wolf debate

A Michigan State University study explores how attitudes about knowledge and power drive the wolf debate, identifying four themes: mistrust among decision-makers, special interest groups disenfranchising voters, political influencers overriding science, and local sources of information being ignored.

Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Advance directives can benefit patients, families, and health care system

A new report from The Gerontological Society of America highlights the importance of advance directives in securing appropriate advanced illness care. It presents new models and tools that family members and providers can use to provide person- and family-centered care, which may be cost-effective.

Projecting a robot's intentions

Researchers at MIT have created a new visualization system that projects a robot's intentions in real-time, enabling engineers to better understand and optimize their decisions. This technology has the potential to significantly improve the development of self-driving cars, package-delivering drones, and other autonomous vehicles.

Apple MacBook Pro 14-inch (M4 Pro)

Apple MacBook Pro 14-inch (M4 Pro) powers local ML workloads, large datasets, and multi-display analysis for field and lab teams.

Disease outbreak management -- flexibility can save lives and money

A flexible approach to managing disease outbreaks, called adaptive management, allows for real-time updates to contain outbreaks more quickly and efficiently. This approach could lead to significant savings in livestock losses and improved outcomes in cases like foot-and-mouth disease.

Impressions shaped by facial appearance foster biased decisions

Research shows that people associate specific facial traits with personality traits, leading to biased decisions. Studies have found that faces associated with competence, dominance, and friendliness influence social outcomes, such as election results and military rank attainment.

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.