A new human tumor-suppressor gene, PPP2R1B, has been identified as a potential indicator of susceptibility to lung and colon cancers. The study suggests that the gene's mutations may be inherited, making some individuals more susceptible to cigarette smoke-related chemicals.
The Implicit Association Test has been taken by over 33,000 people, revealing strong automatic racial and age preferences. The most popular test is the self-esteem test, which shows an automatic preference for 'me' relative to 'them'.
A study suggests that advertisers should schedule their commercials for the middle of programs and improve their media plans. The study also recommends that TV stations keep their lengthier breaks away from the beginning and end of shows. By doing so, advertisers can prevent channel surfing and optimize their ad placements.
Researchers coax bacteria from contaminated soil into cleaning up toxic heavy metal chromium by adding appropriate nutrients. The team aims to optimize microbial action at contaminated sites for effective bioremediation.