Researchers found that viewers abandon videos if they don't start within two seconds, with every additional one-second delay resulting in a 5.8% increase in abandonment rate. Viewers with better connectivity are less patient, while mobile users are more tolerant of slow-starting videos.
A new study in the Journal of Consumer Research found that consumers enjoy Tostitos salsa with Tostitos tortilla chips more when told they come from the same brand. The authors conclude that matching brands can enhance joint consumption experiences and provide an advantage for companies offering complementary products.
Researchers found that antibiotic resistance for urinary tract infections increased by over 30% between 1999 and 2010, making treatment more challenging. The Southeast region had the highest burden of antibiotic resistance, while states in New England and Pacific regions showed lower levels of resistance.
Researchers clarify how cells line up at the right time to receive signals about the next phase of their life by visualizing single-cell activity in living zebrafish embryos. The findings increase understanding of cyclical behaviors in all types of cells and could lead to new ways to treat certain human conditions.
Scientists at the University of Georgia and Harvard Medical School have discovered a new gene that regulates heme synthesis in red blood cell formation. The study found that a deficiency in this gene leads to severe anemia, which promises to advance our understanding and treatment of human anemias and mitochondrial diseases.
A recent study by Erynn Masi de Casanova found that men are taking more interest in their appearance and feel the term 'metrosexual' is outdated. Many interviewees preferred dressing up and looked sharp, even with workplace casual dress codes. The research also highlights a possible bridge between gay and straight men through fashion.
Researchers have engineered natural gut peptides to carry small steroids, improving insulin secretion, blood glucose, and body weight in mice. The study's findings suggest a potential breakthrough in treating type 2 diabetes and metabolic syndrome, with minimal risk of estrogen-related side effects.
Researchers discovered a specific mutation in the sodium channel Nav1.7 that predicts which chronic pain patients will respond to carbamazepine treatment. The study offers hope for more systematic and effective treatment of chronic pain, potentially benefiting millions of Americans suffering from the condition.
Researchers at Rice University aim to inject scaffolds infused with living cells to repair damage inside tissues naturally. They plan to start trials of their dental hydrogel within two years, which could also be used for spinal cord regeneration and eye conditions.
Researchers have created self-bending light beams that can move along curved paths and heal themselves, potentially using them to manipulate particles and data. Meanwhile, scientists have also designed ultralight fractal materials that could be used to build solar sails with reduced weight, potentially improving space propulsion.
A study published in the Journal of Clinical Oncology found that earlier end-of-life care discussions are associated with less aggressive care and increased use of hospice care for patients with advanced cancer. Initiating these discussions before the last month of life allows patients to make informed decisions about their care.
A nine-year follow-up study found that women with migraines did not exhibit declining cognitive abilities, unlike previous research suggesting a link between migraine and impaired cognition. Brain changes associated with bright spots on MRI scans were present in both men and women with migraines.
A new set of policy considerations was released by the Alliance to Reduce Disparities in Diabetes to address systemic barriers and structural barriers that hinder effective diabetes care. The document proposes concepts to realign financial incentives, enhance patient self-management, and optimize healthcare systems.
The Hinode mission will coordinate with ground-based observations during the November 13, 2012, total solar eclipse to produce a combined dataset. This study will focus on the sun's corona, including its temperature distribution and magnetic fields.
The BOSS survey maps quasars to study dark energy, revealing a new era of the universe's expansion history. By analyzing the Lyman-alpha forest, scientists can measure BAO and calibrate the rate of expansion.
A tiny medical device no larger than an eyelash significantly reduces eye pressure in glaucoma patients, with 100% of participants experiencing reduced IOP. The device may allow some patients to stop using eye drop medications, offering a promising alternative treatment for this common disease.
A new study by Fabrizio Di Muro and Theodore J. Noseworthy found that consumers tend to spend more on worn bills due to feelings of disgust, but are more likely to hold onto crisp currency for social reasons. The researchers suggest that money's physical appearance can influence spending behavior, making it a vehicle for social utility.
A recent study found that reserve-reared fish are less wary of divers and can be caught closer than those living in fished areas. This increased accessibility makes the local fish harvest more sustainable, potentially improving support for marine reserves.
Researchers used DNA sequencing to map an MRSA outbreak in a special care baby unit, tracking its spread into the community. The technique allowed for quicker identification and isolation of outbreaks, containing the infection and preventing substantial illness.
A recent study published in Journal of Pediatric Health Care found a strong correlation between childhood obesity and dental cavities among homeless children. Researchers analyzed data from 157 children aged 2-17 years old at an urban homeless shelter, revealing that as body mass index increased with age, so did cavity counts.
Georgia Tech has received a $561,130 contract from DARPA to create an algorithmic framework for supercomputing systems that require less energy than traditional high-speed machines. The goal is to enable devices in the field to perform calculations previously requiring room-sized supercomputers.
Using DNA sequencing, researchers confirmed an ongoing MRSA outbreak in a hospital, identifying the source and extent of the infection. The team linked the outbreak to an unsuspecting carrier and treated them to eradicate the bacteria, preventing further spread.
A study by Clarkson et al. found that novice consumers seek out novel experiences to expand their existing knowledge, whereas expert consumers prefer deeper knowledge through familiar but unique products. This selective approach to consumption drives consumer behavior.
An international advisory group argues that female genital surgeries are poorly understood and unfairly characterized, citing medical research and cultural complexities. The practice is often misconstrued as mutilation and a violation of human rights, but experts argue it's an aesthetic enhancement in many societies.
The Ebola, Marburg, and Lassa viruses have been around for thousands of years, not emerging as life-threatening diseases. Designating them as emerging diagnoses would aid in diagnosis and prevention by understanding their ecological niches and geographical distribution.
A study predicts that G6PD deficiency is widespread across malaria-endemic regions, affecting up to 350 million people. The deficiency poses a significant risk for severe complications when treated with primaquine, a key drug for malaria treatment.
A prospective trial evaluated HBO2 therapy on post-concussion symptoms in military servicepersons with at least one combat-related mild TBI. Both treatment groups showed significant improvement in concussion assessment and cognitive testing scores over the course of the study.
Researchers found that metal-binding agents applied to the skin, prescribed for autism treatment, are not absorbed and ineffective. The study contradicts claims made by some practitioners treating children with mercury-binding agents.
This study analyzed data from over 1.3 million middle-aged women in the UK, finding that moderate alcohol consumption was associated with a lower risk of lymphoid malignancies. Smoking, on the other hand, was linked to an increased risk of these cancers.
A drug originally developed to prevent organ rejection has been shown to dramatically reduce a particular kind of brain tumor in patients with tuberous sclerosis complex (TSC). The study found that 35% of patients experienced at least a 50% reduction in tumor volume after treatment with everolimus.
Scientists warn that plants and soils could react to warming by releasing additional carbon dioxide, increasing greenhouse gas concentrations. The study found vast potential range in future terrestrial carbon storage, posing challenges for climate change risk management.
A mid-level solar flare, classified as M6, was observed by NASA's Solar Dynamics Observatory on November 13, 2012. The flare caused a moderate radio blackout affecting GPS and communications signals for several minutes to hours.
Scientists predict that Greenland's ice sheet will lose more ice and snow to melting than it will accumulate over the next century due to warming temperatures. Basins on the southwest and north coasts will suffer the greatest losses, with temperatures only needing to increase by 0.6-2.16C for net loss.
A new study reveals that consumers presented with options one at a time tend to be less satisfied and committed to their choices. The authors found that this is due to the uncertainty of future alternatives, leading to a feeling of hope that undermines satisfaction levels.
Experts Simon Chapman and Jeff Collin disagree on the need for a smoker's license, with Chapman arguing it would limit access to tobacco products and encourage quitting, while Collin argues it would stigmatize smokers and shift focus away from the industry
Researchers have identified early liver function changes as a potential indicator of severe sepsis. The study found that these changes occur hours before conventional markers and are linked to clinical outcomes. This breakthrough has significant implications for diagnosing and treating patients with critical illness.
A new study published in the American Journal of Preventive Medicine finds that pictorial health warnings on cigarette packaging are effective in warning against cigarette smoking. The research, led by James F. Thrasher, PhD, found that graphic imagery is more credible and effective than text-only labels among smokers with low health l...
A new digital mammography technique has been shown to improve the accuracy of breast cancer screening, reducing both false positive findings and recalls. The stereoscopic method uses a unique workstation and polarizing lenses to identify lesions at different depths within the breast volume.
Researchers at the University of Texas at Austin have developed a technique to increase storage density in hard disk drives by using self-organizing substances known as block copolymers. The team has made significant progress, shrinking dots small enough to double storage density and achieving processing times under 30 seconds.
A study published in Functional Ecology found that grasshoppers living beside noisy roads produce different songs with elevated frequency components. This adaptation helps them make themselves heard above road traffic, potentially disrupting the grasshopper's mating system.
A new study reveals that the primary cilium plays a crucial role in guiding interneurons to their correct locations during brain development. This navigation system is disrupted in individuals with Joubert syndrome, a rare neurological disorder linked to autism spectrum disorders and brain structure malformations.
Researchers from PNNL develop new algorithm to identify similar patterns in data, reducing processing time by seconds. A software called Bamboo is also presented, which translates MPI code to speed up data-crunching and reduce communication bottlenecks.
A new systematic review found that people who received mobile phone-based smoking cessation services were more likely to stay away from cigarettes for six months. The review analyzed data from five studies involving over 9,000 participants, showing a nearly doubling of quit rates in intervention groups compared to control groups.
A private-market approach to delivering malaria treatments has increased access to care and reduced the use of less effective treatments in Africa. The 'Coca-Cola' model, which uses shops and market stalls to distribute affordable medications, has been shown to broaden the availability of effective therapies.
USDA researchers have created toxic sugar-based baits luring mosquito death; five compound classes kill all three mosquito species. Scientists also discovered how repellents work by disrupting chemical attractants in mosquito receptors.
Researchers discovered that fruit flies can develop and be fertile in the absence of histone H3.3, challenging established models of gene regulation. Additionally, they found that histone modification is not essential for activating genes, but rather plays a role in regulating their expression.
Ramanujan's remarkable life and work are celebrated with new articles by top experts. His notebooks have fueled mathematical activity for decades, with his impact continuing to grow.
Researchers found that preschoolers with persistent nighttime fears were less able to distinguish reality from fantasy. Therapies like using a 'huggy puppy' toy can help children overcome their fears by leveraging their strong imagination. This study aims to develop interventions for clinicians and parents.
UCI researchers found that histone proteins stored in lipid droplets can target and kill bacterial infections, providing a novel approach to fighting bacterial growth. This discovery could lead to new treatments for patients with bad bacterial infections.
The US preterm birth rate dropped for the fifth consecutive year in 2011 to 11.7 percent, giving thousands more babies a healthy start in life and saving billions in health and social costs. Four states earned an 'A' on the March of Dimes Premature Birth Report Card, while the US earned a 'C', despite progress.
A study published in the European Heart Journal found that relatives of young people who died suddenly from a heart-related problem are at greatly increased risk of developing cardiovascular disease. The study suggests that close relatives of these victims should be screened to detect those who would benefit from preventive treatment.
Researchers at Imperial College London confirm the life-saving role of specialist heart attack centres through a new study. The findings show that primary angioplasty reduces death rates from heart attacks by 22% when bias is accounted for, highlighting the importance of making these centres widely available.
Researchers will explore how the brain exerts 'cognitive control' over thoughts and behavior, revealing its role in tasks like planning and problem-solving. The study aims to improve cognitive control in healthy individuals and restore it in neuropsychiatric disorders.
Researchers found that neurotics with high levels of conscientiousness had lower inflammation levels, fewer chronic health conditions, and healthier body mass indices. This suggests that 'healthy neuroticism' may provide a protective effect against long-term health problems.
A study by the University of Alberta found that older farmers (45-64 years) spend more time operating tractors and combines, increasing their risk of serious injury. The study also highlighted the importance of newer machinery with better safety features to reduce injury risks.
African Americans who practiced Transcendental Meditation regularly had a 48% lower risk of heart attack, stroke or death compared to those in a health education class. Regular meditation also lowered blood pressure and reduced stress and anger.
A new international collaboration sheds light on the timing mechanism of vertebrae formation in vertebrate embryos, revealing the crucial role of molecular oscillators. The study provides real-time visual evidence of how these 'clocks' operate at the level of individual cells.
Researchers at EPFL's Computer Graphics and Geometry Laboratory have created an algorithm to control the 'caustic' effect, a natural optical phenomenon that generates clear images on transparent surfaces. The technique allows for the creation of complex representations such as faces or landscapes from simple forms like stars.
The Geological Society of America's GEOLOGY journal has posted 35 new studies online, covering various disciplines such as volcanology and paleoclimatology. These studies explore topics like super-eruptions, vegetation change, and geochemical asymmetry in hotspot volcanoes.
A new trauma program at St. Michael's Hospital has shown significant improvements in outcomes for elderly patients admitted for trauma. The program, which provides geriatric consultations within 72 hours of admission, has reduced the risk of delirium by 10% and decreased the likelihood of discharge to long-term care facilities.