Clear disclosure of social media sponsorships is linked to better advertising awareness among adolescents, but critical thinking is needed to curb purchase intent, per study of over 3,000 Taiwanese students

Clear disclosure of social media sponsorships is linked to better advertising awareness among adolescents, but critical thinking is needed to curb purchase intent, per study of over 3,000 Taiwanese students

Article URL : https://plos.io/4uRF2VT

Article title: Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention.

Author countries: Taiwan, USA.

Funding: This research was supported by a research grant from the Taiwan Ministry of Science and Technology (MOST110-2511-H003-013-MY2).

PLOS One

10.1371/journal.pone.0348505

Effects of social media sponsorship disclosure on adolescents’ advertising literacy and purchase intention

27-May-2026

The authors have declared that no competing interests exist.