Add BrightSurf on Google Email

AI can help correct medical misinformation — when it uses the right tone

New research from Washington State University found that AI corrections are most persuasive when delivered in a tone that matches a user's level of anthropomorphism. An empathetic tone can be more effective in decreasing misperceptions, especially when the tone aligns with a user's beliefs about AI agents.

SourceWashington State University·JournalInternational Journal of Human-Computer Interaction·TypeExperimental study·DateSep 24, 2026

Nighttime social media posts can reveal the state of sleeplessness across the country, with new "social sensing approach" demonstrated by researchers in analyzing US sleep trends during the COVID-19 pandemic

Researchers used social media data to analyze US sleep trends during the COVID-19 pandemic, finding widespread sleeplessness across the country. The study, published in PLOS One, suggests that nighttime social media posts can be used to track sleep patterns and identify areas of high sleep distress.

SourcePLOS·JournalPLOS One·DateSep 9, 2026

Engagement-driven curation can trap culture consumers in 'overfamiliarity,' leading to less long-term satisfaction

Research by Prof. Samsun Knight reveals that streaming services' algorithms prioritize familiar content, leading to overexposure and decreased engagement. To combat this, Prof. Knight suggests exploring less familiar content and incorporating human recommendations to discover new artistic movements.

SourceUniversity of Toronto, Rotman School of Management·JournalJournal of Cultural Economics·TypeData/statistical analysis·DateAug 31, 2026

Online reviews risk cyberattacks

A new study found that online review platforms can be vulnerable to cyberattacks, which can be triggered by analyzing users' review lengths and social connections. The researchers suggest adding noise to the data to reduce the risk of identity theft and phishing attacks.

SourceUniversity of Texas at Austin·JournalInformation Systems Research·DateAug 26, 2026

How do vaccine conspiracy beliefs develop?

A five-year panel study in Japan found that vaccine-related conspiracy beliefs are associated with media skepticism and distrust of institutions. Common forms of conspiracy thinking involve persistent distrust of social institutions and mainstream media.

SourceRissho University·JournalScientific Reports·DateAug 5, 2026

Research finds rhetoric around #MeToo often focused on punishment, not causes of violence

A new study from the University of Kansas reveals that everyday people often focus on punishment as a solution to gender-based violence rather than examining its causes. Commenters regularly called for imprisonment and stripping perpetrators of power and resources, with some even advocating for poverty as a form of punishment.

SourceUniversity of Kansas·JournalCritical Studies in Media Communication·TypeMeta-analysis·DateAug 3, 2026

New research links television and movie content with racial bias in children

A study published in American Psychologist found that White children who consumed media with fewer Black characters had less positive attitudes towards Black children and were more likely to attribute racial inequalities to differences. The research highlights the role of media consumption in shaping childhood prejudices, suggesting th...

SourceNew York University·JournalAmerican Psychologist·TypeExperimental study·DateJul 14, 2026

What is ‘social media’? Aston University study highlights public confusion about the term

An Aston University study has found that the public lacks a clear understanding of what constitutes 'social media', with varying opinions on platforms such as Instagram, Facebook, and TikTok. The research highlights the importance of precise definitions to avoid ineffective regulation and protect vulnerable groups.

SourceAston University·JournalPsychology of Popular Media·TypeObservational study·DateJul 10, 2026

What social media creators can’t say about their job

New Cornell University research reveals that social media content creation is often depicted as a 'dream job,' but highlights the less auspicious elements of work in this space, including endemic burnout. The researchers found that creators have few mechanisms for protection from work-related harms due to their status as independent co...

SourceCornell University·JournalNew Media & Society·DateJul 9, 2026

Direct questioning may overstate media criticism

A recent study in Japan found that direct survey questions can make negative attitudes toward the mass media appear stronger than they actually are. The study compared direct questioning with indirect questioning using a list experiment and found a significant gap of 15.4 percentage points in agreement rates.

SourceThe University of Osaka·JournalInternational Journal of Public Opinion Research·TypeExperimental study·DateJun 24, 2026

Sunscreen misinformation attracts high engagement on TikTok, study finds

A study of nearly 1,000 TikTok videos found that sunscreen misinformation attracts disproportionate audience engagement, with critique-focused content generating more likes, shares, and comments than promotional videos. The analysis highlights the viral potential of contrarian content on TikTok.

SourcePLOS·JournalPLOS Digital Health·TypeObservational study·DateJun 18, 2026

Awareness of Freedom House Ambulance Service, historically overlooked, surged after "The Pitt"

A study by University of Pittsburgh researchers found that a single TV episode sparked a surge in awareness and conversations about the historic ambulance service. Online search trends and social media conversations revealed how entertainment media can spark curiosity and learning about forgotten topics.

SourceUniversity of Pittsburgh·JournalAmerican Journal of Health Promotion·TypeContent analysis·DateJun 17, 2026

Instagram Reels about Crohn’s disease are moderate in quality – with medical‑advice videos often containing misinformation – per study highlighting need for critical evaluation of social media health content

A study assesses the quality and accuracy of Crohn's disease-related content on Instagram Reels, finding moderate overall quality with medical-advice videos containing significant misinformation. The research emphasizes the importance of critically evaluating social media health content to ensure accurate information is shared.

SourcePLOS·JournalPLOS One·DateJun 17, 2026

The press is breaking the suicide taboo but still uses stigmatizing metaphors

A recent study by Marta Coll-Florit found that while Spanish newspapers are openly discussing suicide, they still employ stigmatizing metaphors such as 'war' and 'epidemic', which can perpetuate shame and guilt around the topic. The researcher argues that these metaphors convey a focus on individual blame rather than collective respons...

SourceUniversitat Oberta de Catalunya (UOC)·JournalMetaphor and Symbol·TypeContent analysis·DateJun 9, 2026

Clear disclosure of social media sponsorships is linked to better advertising awareness among adolescents, but critical thinking is needed to curb purchase intent, per study of over 3,000 Taiwanese students

A recent study of over 3,000 Taiwanese students found that adolescents who received clear disclosure of social media sponsorships demonstrated improved advertising literacy. However, this improvement was tempered by a need for critical thinking to curb purchase intent among the young participants.

SourcePLOS·JournalPLOS One·DateMay 27, 2026

Missing information can misinform

A study by Marta Serra-Garcia examines how incentives in the online attention economy shape scientific communication, finding that attention-driven summaries are not more likely to be factually inaccurate but tend to include less information. The research reveals a trade-off between engaging content and conveying accurate details.

SourceUniversity of California - San Diego·JournalAmerican Economic Review·TypeExperimental study·DateMay 7, 2026

Research finds journalism classes lack consistent approach to AI use across institutions

New research from the University of Kansas found varying approaches to AI use in journalism classes across US institutions. The study suggests that a more consistent approach could better serve education and practice, but inconsistent policies may confuse students. Researchers recommend clearer guidelines from accrediting bodies.

SourceUniversity of Kansas·JournalJournalism & Mass Communication Educator·TypeData/statistical analysis·DateApr 29, 2026

Who do tipsters really work for?

Adolescents who follow social media tipsters report higher gambling intention and increased frequency. The study highlights the need for stronger regulation of tipster-related marketing and media literacy programmes to address persuasive strategies and improve risk awareness.

SourceUniversidad Miguel Hernandez de Elche·JournalJournal of Gambling Studies·TypeSurvey·DateApr 27, 2026

Study finds high school journalism leading the way in financial literacy, even if business isn't part of curriculum

A study by the University of Kansas found that high school journalists learn business skills through practice and experiential learning, even if business concepts are not directly addressed. Student media advisers reported financial pressures and stressed the need for improved financial literacy education.

SourceUniversity of Kansas·JournalJournalism & Mass Communication Educator·TypeSurvey·DateApr 21, 2026

Academic expert: Is social media addictive?

Social media use has been linked to psychological distress and impaired functioning in some people, but the impact varies widely depending on how and why it's used. Researchers are debating how to measure social media addiction and need more rigorous studies to determine whether it should be classified as a clinical disorder.

SourceMichigan State University·JournalNature·DateApr 15, 2026

Online viewers prefer livestreams to recordings

Researchers found that watching an online performance in real time boosts several aspects of the viewing experience, including a common factor of heightened sense of presence. The liveness effect weakens when viewers cannot see a performer's face, but going live can benefit streamers by motivating audience engagement.

SourceUniversity of Texas at Austin·JournalJournal of Marketing·DateApr 9, 2026

Unveiling a ‘conspiracy of silence’ surrounding Johnny Kitagawa’s crimes of sexual abuse

A recent study examines the mechanisms behind Japan's prolonged silence on Johnny Kitagawa's crimes, characterizing it as a 'conspiracy of silence.' The research reveals that structural factors, including media networks and government policies, contributed to this silence. Key findings include the avoidance of negative coverage by tele...

SourceDoshisha University·JournalJapan Forum·TypeCase study·DateApr 2, 2026

Do TV ads work? Ask smart TVs

A new study reveals traditional TV ads deliver less than expected impact, with promotions, recency, programming, and habits playing a crucial role in ad effectiveness. The research uses smart TV data to measure causal impact on consumer purchases, providing insights for advertisers and improving TV networks' measurement capabilities.

SourceUniversity of Texas at Austin·JournalMarketing Science·DateApr 1, 2026

Do political insults pay off? New research shows what politicians actually gain from divisive political rhetoric

A new study finds that personal attacks in politics are strongly associated with greater media coverage, but show no correlation with fundraising or policy success. Researchers discovered an asymmetric pattern of conflict entrepreneurs, who use antagonistic rhetoric to gain media attention and become 'media celebrities'.

SourceUniversity of Notre Dame·JournalPNAS Nexus·TypeData/statistical analysis·DateMar 20, 2026