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Ad hominem attacks are the most common way users confront content they perceive as wrong in comment sections beneath news videos, with over 40% of analyzed comments relying on reputation-based insults to oppose earlier replies

08.20.25 | PLOS

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Beyond ad hominem attacks: A typology of the discursive tactics used when objecting to news commentary on social media
Word cloud of 100 words from the samples used in the article with highest Log Odds Ratio. Credit: Shea et al., 2025, PLOS One, CC-BY 4.0 (https://creativecommons.org/licenses/by/4.0/)

Ad hominem attacks are the most common way users confront content they perceive as wrong in comment sections beneath news videos, with over 40% of analyzed comments relying on reputation-based insults to oppose earlier replies

Article URL : http://plos.io/4os0Tkc

Article title: Beyond ad hominem attacks: A typology of the discursive tactics used when objecting to news commentary on social media

Author countries: U.S.

Funding: This research was funded by the National Science Foundation Division of Information and Intelligent Systems (NSF, Funding number: 2106476). Full details at: https://www.nsf.gov/awardsearch/showAward?AWD_ID=2106476&HistoricalAwards=false .

PLOS One

10.1371/journal.pone.0328550

Beyond ad hominem attacks: A typology of the discursive tactics used when objecting to news commentary on social media

20-Aug-2025

The authors have declared that no competing interests exist.

Keywords

Communications Mass Media Media Violence News Media Social Media Social Sciences

Article Information

Journal
PLOS One
DOI
10.1371/journal.pone.0328550
Article Publication Date
2025-08-20
Article Title
Beyond ad hominem attacks: A typology of the discursive tactics used when objecting to news commentary on social media
COI Statement
The authors have declared that no competing interests exist.

Contact Information

Hanna Abdallah
PLOS
onepress@plos.org

How to Cite This Article

APA:
PLOS. (2025, August 20). Ad hominem attacks are the most common way users confront content they perceive as wrong in comment sections beneath news videos, with over 40% of analyzed comments relying on reputation-based insults to oppose earlier replies. Brightsurf News. https://www.brightsurf.com/news/147MQGJ1/ad-hominem-attacks-are-the-most-common-way-users-confront-content-they-perceive-as-wrong-in-comment-sections-beneath-news-videos-with-over-40-of-analyzed-comments-relying-on-reputation-based-insults-t.html
MLA:
"Ad hominem attacks are the most common way users confront content they perceive as wrong in comment sections beneath news videos, with over 40% of analyzed comments relying on reputation-based insults to oppose earlier replies." Brightsurf News, Aug. 20 2025, https://www.brightsurf.com/news/147MQGJ1/ad-hominem-attacks-are-the-most-common-way-users-confront-content-they-perceive-as-wrong-in-comment-sections-beneath-news-videos-with-over-40-of-analyzed-comments-relying-on-reputation-based-insults-t.html.