An evaluation of the "Aunt Jemima" product rebrand suggests that consumers may be less likely to like, trust and buy a product after such a change - even when informed of the intention to address racism

Researchers have developed a fully-enclosed aquaculture system that can be completely controlled, eliminating water quality and food safety concerns. The system produces nutrient-rich protein-rich 'Naked Clams' that are faster-growing than mussels and oysters, with higher Vitamin B12 levels.

A new study finds that simple packaging design is positively associated with price, but not always enhances consumers' willingness to pay. The research team discovers that store-brand products and health-oriented consumers benefit from simplicity, while indulgent consumers prefer complex packaging.

A study by the University of South Florida found that consumers perceive a 3.5-rated product as higher and better when the score is illustrated in shapes like stars, circles, and bars, versus numbers. This phenomenon, known as left-digit anchoring, affects consumer behavior in online marketplaces. Researchers recommend using visual rat...

A study found that consumers prefer products with interrelated features, which are easier to use and perform well. Companies can increase sales by highlighting these connections, while reducing dissimilar features. Product developers should focus on adding value through functional connectivity rather than numerous new features.

A Northwestern University study found that consumers are more willing to accept automated vehicle delivery than drones or robots as a substitute for human drivers. However, tech-savvy consumers and those who prioritize speed and efficiency are more accepting of these technologies.

A new study reveals that pesticide residue concerns are the most frequently cited source of food safety fears amongst consumers in Bangladesh, Ghana, Kenya, Pakistan and Uganda. Consumers who express concerns with pesticides are more likely to demand fruits and vegetables from specialist shops and avoid those from street hawkers.