Articles tagged with Advertising
A pilot study by Bayes Business School found that shoppers using digital screens on their supermarket trolleys spent up to 32% more than those without. The study recorded significant spikes in spending and consumption among 'superusers' who engaged with the technology most.
A new scale developed by University of Arizona researchers helps marketers predict consumer habits by analyzing which era evokes the most nostalgia. The Nostalgia for Eras scale assesses three components: warmth, loss, and idealization, identifying specific decades that evoke strong nostalgic feelings.
New research from the University of Kansas finds that AI technology can be used to deliver relevant ads without collecting personal data. The studies show that AI systems can generate relevance by interpreting content structure, semantic cues and emotional tone within a webpage.
New research by Muhammad Jawad finds that matching review formats to shopping stages improves outcomes. Participants who saw text for choice reduction and video for choice selection showed better results compared to those with mismatched formats.
Researchers found that most readers abandon sites after hitting paywalls, but these barriers actually increase subscriptions by 84 times. Paywalls also prompt readers to log in or explore free content. To boost digital revenue, publishers should target readers with tailored offers and cultivate direct relationships.
A deadly hantavirus cluster on a cruise ship has sparked global alarm, but new research highlights the overlooked risk of agricultural and wildlife farming environments. The study calls for a One Health approach to protect agricultural workers worldwide from this preventable occupational risk.
Researchers found that adding words like charming, cozy, or lovely to Airbnb listings boosted booking rates by roughly 0.2%, comparable to objective claims about amenities. The study's findings suggest that subjective praise can meaningfully shape consumer behavior without consumers feeling remorseful.
A new study suggests that commercial marketing logics can hinder the effectiveness of promoting degrowth, a concept proposing an equitable reduction in production and consumption. Instead, non-commercial messaging led by institutions empowering communities is proposed as a more effective approach to shaping values and worldviews.
A study from Syracuse University and Ipsos found that AI-generated ads are almost indistinguishable from human-made work, but underperform in actual outcomes. The research suggests that humans and AI should work together for a competitive edge.
Research shows that adverts featuring people with a disability increase consumer attitudes towards brands and their products. Key findings include the benefits of disability inclusion and the importance of representing individuals with disabilities as capable advocates for a product or service.
Researchers analyzed a large dataset of Japanese Instagram ads to identify linguistic patterns linked to click-through rates. The study found that word choices for supplement and cosmetic ads differed significantly, with risk-related words boosting CTR in supplement ads, while motion-related language increased CTR in cosmetic ads.
A study using the Meta Ad Library found that gambling companies are reaching young men on social media at more than double the rate of women, with 91% of ads targeting men only. The age group most exposed to advertising was 25-34-year-olds, who accounted for over a third of all unique accounts reached.
A study by the University of Kansas found that high school journalists learn business skills through practice and experiential learning, even if business concepts are not directly addressed. Student media advisers reported financial pressures and stressed the need for improved financial literacy education.
A new study reveals that using reversible words in marketing messages can significantly impact how confident consumers feel about believing a claim. Researchers found that when words differ in their reversibility, it can trigger different mental processes when consumers evaluate marketing language.
Researchers found that watching an online performance in real time boosts several aspects of the viewing experience, including a common factor of heightened sense of presence. The liveness effect weakens when viewers cannot see a performer's face, but going live can benefit streamers by motivating audience engagement.
A study from Hiroshima University found that green skepticism weakens two key drivers of green consumption: seeking trustworthy environmental information and anticipated guilt about making less sustainable choices. This challenges the common assumption that skeptical consumers will investigate more before deciding on purchases.
A new study reveals traditional TV ads deliver less than expected impact, with promotions, recency, programming, and habits playing a crucial role in ad effectiveness. The research uses smart TV data to measure causal impact on consumer purchases, providing insights for advertisers and improving TV networks' measurement capabilities.
Between 2021 and 2024, government organizations accounted for around one-tenth of the estimated $336 million spent on advertising to news websites publishing health misinformation. Pharmaceutical companies also made notable contributions.
A recent study by Pompeu Fabra University reveals that socioeconomic conditions significantly impact young people's ability to detect algorithmically personalized advertising. The study finds that lower socioeconomic status is linked to decreased critical capacity, exacerbating structural inequalities.
A crisis communication study reveals Ticketmaster's inadequate response to technical failures and public backlash, leading to a political scandal and antitrust lawsuit. The company's lack of transparency, avoidance of responsibility, and failure to issue a full apology further damaged its reputation.
A new report from the University of East Anglia warns that charities using AI-generated images risk breaking the fundamental bond of trust with the public. The study found that when AI images are used, the humanitarian cause disappears from the conversation, and the public engages with charity rather than the cause itself.
Researchers find that personalized digital marketing can evoke a powerful emotional response, leading consumers to feel uncomfortable and less likely to make purchases. To mitigate this 'creepiness,' brands can focus on prevention by designing personalization practices that minimize ambiguity and avoid signals of intrusive surveillance.
A new study from the University of East Anglia found that the human brain continues to respond to tempting food cues even after eating enough. The research used EEG brain scans to monitor volunteers' brain activity as they played a reward-based learning game with food.
A study of 382 adolescents aged 15–17 found that zero-alcohol advertisements significantly increased their intentions to try full-strength versions. Teenagers who liked the ads showed more positive attitudes toward the brands and clearer intentions to drink.
A study from Florida International University finds that claiming a business page on review platforms like Yelp can lead to a significant drop in average ratings, with a 10% decrease in five-star reviews and a 9.5% rise in one-star reviews. The study also reveals that these lowest-rated reviews become substantially longer and more crit...
Nolo drinks have potential to improve public health, especially for heavier drinkers and those in lower socioeconomic groups. However, experts warn of risks such as marketing tactics and encroachment on alcohol-free spaces, calling for a precautionary approach to balance benefits and harms.
A new study from the University of British Columbia found that the way marketers express time can change how people experience the past and future, influencing real consumer decisions. The 'year-length effect' shows that when time is described as a length, people tend to perceive it as longer than when using years.
A new study by Di Yuan of Auburn University and co-authors found that equal treatment policies may boost ad platform revenues while improving fairness outcomes. In contrast, an Equal Exposure with Equal Treatment policy can increase competition among advertisers, leading to increased total advertising revenue.
A major review in Frontiers in Science highlights how unsustainable food systems contribute to both health and climate crises. Experts examine evidence-based strategies to tackle industrial food systems promoting overconsumption and environmental pressures.
A comprehensive review highlights the urgent need to transform unsustainable food systems, which drive both obesity and environmental harms. The authors recommend subsidies for healthy foods, taxes on unhealthy products, and restrictions on aggressive marketing to address these twin crises.
A pioneering study by UPF found that lower-class young people, especially boys, receive twice as many ads about risky financial products as their upper-class peers. The study also reveals marked gender differences in online advertising, with girls receiving more fashion and beauty ads than boys.
The ARU symposium delves into the effects of consuming mass-produced low-quality content, reshaping art, media, politics, and the internet. Dr Tina Kendall discusses the psychological and societal implications of AI-generated material, including its environmental costs.
A new study by Florida International University found that self-improvement gifts can unintentionally trigger negative online reviews due to emotional sting. Recipients who received these gifts often felt judged rather than appreciated, leading to lower ratings and negative word of mouth.
Researchers found high-engagement social media posts lack essential risk information and promotional elements, potentially eroding patient decision-making. The study highlights the need for fair balance in online advertising to maintain informed consent.
Researchers identified three types of online brand defenders: promoters (emotionally attached), justice promoters (fairness driven), and self-promoters (ego-driven). Companies can encourage promoters by acknowledging them, while justice promoters require a sense of fairness. Self-promoters are motivated by attention and rewards.
A new study by Yifan Yu offers guidance on how to deploy emotion AI in various scenarios, emphasizing the importance of balancing human involvement with AI's emotional detection capabilities. The analysis showed that emotion AI works best when integrated with human employees, and some scenarios are better handled by humans alone.
A new study found that safety-related reviews on Airbnb can reduce bookings and lower nightly prices, with a significant impact from personal experiences. The study suggests increasing transparency to balance financial incentives with customer welfare, providing the greatest long-term benefits.
A new study finds that direct-to-consumer advertising for prescription smoking-cessation drugs reduces cigarette use, while OTC nicotine products do not. The research highlights the importance of accessibility and affordability in promoting public health benefits from advertising.
Individuals with psychosis reported a large increase in current cannabis use following legalization, exceeding previous estimates for the general population. This finding highlights the need for policymakers to consider the potential health impacts of cannabis use on individuals with psychosis.
A new strategy to increase low-emission food consumption has been found effective in controlled choice experiments with 3,000 participants. The 'nudge by proxy' approach highlights consumer motivations rather than environmental impacts, significantly outperforming traditional carbon footprint labelling.
A UK study found broad support for regulating advertisements for high-carbon products and services, with citizens' jury and large poll results indicating a strong public mandate. The findings suggest policymakers should consider stricter regulations to address climate change concerns.
Researchers warn that dynamic pricing can erode customer loyalty and face regulatory scrutiny, highlighting the need for careful planning and human oversight in algorithmic pricing decisions. Companies must balance profit optimization with marketing strategy and customer sentiment to avoid backlash.
Scientists discovered that people struggle to recognize ads on social media due to their ability to blend in with organic content. When participants realized an ad was sponsored, dwell time dropped significantly, indicating a loss of engagement.
A new MSU study explores the perceptions of consumers regarding 'Made in USA' labels, finding that confusion exists and reality often exceeds or falls short of expectations. Researchers analyzed survey data from 131 adult respondents to better understand consumer attitudes towards domestic production and labeling.
Researchers found that individuals from vulnerable groups who felt discriminated against may actually show increased preference for brands that insult their group. This 'paradoxical phenomenon' aligns with theories of disidentification, which suggests long-term consequences of harm to groups include reduced self-esteem and group-esteem.
A new study from NYU Tandon School of Engineering found that users of Adblock Plus's Acceptable Ads feature encounter 13.6% more problematic advertisements compared to those without ad blockers, highlighting systematic failures in preventing inappropriate advertising from reaching children.
A new study from the University of Georgia found that labels on news articles, such as 'most shared' versus 'most read', influence audience engagement. Respondents interpreted 'most read' stories as more informative, while 'most shared' articles were seen as less serious and more entertainment-based.
A USF study reveals that consumers tend to believe fake online reviews, even when told they are fabricated, due to a psychological phenomenon called truth bias. The researchers argue that platforms should prioritize identifying and mitigating fake negative reviews and labeling potentially fraudulent content.
US-market disposable e-cigarettes contain the artificial sweetener neotame, which is 35-65 times sweeter than aspartame. Neotame was ubiquitous in nicotine-free and nicotine-containing e-cigs.
A randomized crossover trial found that 5 minutes of exposure to junk food adverts resulted in children consuming significantly more calories during the day. The study found that 7–15 year-olds consumed an average of 130 kcals extra, equivalent to two slices of bread.
A new study finds that individuals generally prefer firms to take an apolitical stance on polarizing issues, rather than taking a partisan or silent approach. The research highlights the importance of firms staying neutral and avoiding perceived biases.
Researchers found that nearly 10% of compliant websites still run non-compliant ads, violating the Acceptable Ads Standard. Flaws in ad-filtering rules allow advertisers to bypass size and format restrictions, putting user privacy at risk.
A recent investigation reveals how the advertising industry is targeting councils with warnings of financial losses if they restrict junk food ads, leading to some councils shelving their plans. Experts are urging a national ban on out-of-home HFSS advertising to combat childhood obesity rates projected to increase by 50% by 2050.
Research from the University of Bath, King's College London, and Freie Universität Berlin reveals how club selectors assess social fit by weighing 'fitted' vs. 'standout' qualities, while curating a diverse crowd. Excessive alcohol consumption and aggression are clear red flags.
A recent study published in the BMJ reveals that the UK gambling industry is employing similar tactics used by Big Tobacco to downplay the harms of gambling. The authors call for urgent action to protect public health from the devastating effects of gambling addiction, including financial distress, family breakdown, and even suicide.
A cross-sectional study found that TV football game food ads are often high in sodium, calories, and fat content. This can pose a risk to adults with pre-existing heart conditions, who may be vulnerable to dietary deviations due to frequent exposure to advertising.
A study led by Swansea University found that showing people a counter-advertising video increased their resistance to gambling advertisements. The video, which used the gambling industry's own tactics against it, resulted in significant skepticism towards ads and reduced engagement with 'free' offers.
A field experiment found that offline promotional coupons resulted in higher redemption rates and greater sales compared to online-only coupons. Cognitive engagement was a key factor in the coupon redemption behavior of consumers. The study highlights the importance of designing targeted promotional strategies for marketers.
A recent Washington State University-led study reveals that forestalgia-focused destination ads are more effective at enticing travelers to book vacations than nostalgia-based ads. The research found that travelers respond more favorably to future-focused messages, tapping into a natural human tendency to idealize what's ahead.
A new Edith Cowan University study found that anti-junk food advertisements during Australian national sporting broadcasts reduced both cravings and consumption intentions, particularly in healthy BMI participants. In contrast, junk food advertisements were largely unregulated and had minimal to no impact on inclinations to eat junk food.