Articles tagged with Advertising
A new study from the University of Notre Dame finds that Big Tech privacy policies can decrease consumer engagement and satisfaction with ads, leading to reduced performance and revenue. The study explores how data minimization and other policies affect ad variety and consumer behavior.
Monthly gamblers in Massachusetts report increased gambling intensity and harms, as well as negative attitudes towards gambling. The proportion of those experiencing problem gambling jumps to 25.6% from 12.7% in 2014.
Researchers in China used a scenario experiment to test messaging strategies on COVID-19 vaccine uptake. The study found that emphasizing personal risk rather than personal gain or community benefits was most effective in persuading people to get vaccinated.
A study found that most TV ads seen by children are still for unhealthy products, highlighting the need for better government regulations. Exposure to such ads remained substantial even after a decrease in children's programming time.
A study found that 46% of advertising complaints were due to concerns about the wellbeing of children, while graphic portrayals accounted for 20%. Researchers call on advertisers to test their ads with vulnerable groups and regulators to consider different management strategies. Charities had the most complained-about adverts, followed...
A new study by University of Essex's Dr Alexandros Antoniou exposes dark arts used by rogue influencers, including promo-masquerade, risk-fluence, mone-trapment, and stereo-scripting. He calls for a new regulatory framework and certification scheme to ensure clear expectations and boundaries in the influencer industry.
A recent study found significant biases in media coverage of Philip Morris International's IQOS heated tobacco product among different demographic groups in Israel. Arab and Ultra-Orthodox media portray IQOS more positively than mainstream media, often relying on PMI as a primary information source.
New Edith Cowan University research shows that exposure to alcohol advertisements during national sports broadcasts significantly increases cravings in people with risky drinking behaviors. The study found a significant increase in alcohol cravings among risky drinkers, particularly those with a preference for the advertised beverage.
A genomic analysis overturned the leading hypothesis on firefly light origin, revealing that lucibufagins, a toxic compound, evolved after bioluminescence development. Fireflies' ancestors diversified during a period of rising atmospheric oxygen levels, suggesting a similar path to glowing millipedes.
New research from Lehigh University and other institutions found that consumers are willing to pay up to 10% more for goods and services produced with high production enjoyment. Sellers can capitalize on this cue by pricing their products at a slight premium, according to associate professor Danny Zane.
Researchers found that advertising on misinformation websites is pervasive among companies across several industries and amplifies the financing of misinformation. Consumers also face substantial backlash when ads appear on such websites, switching away from companies whose products are advertised on misinformation outlets.
A study found that consumers prefer products with interrelated features, which are easier to use and perform well. Companies can increase sales by highlighting these connections, while reducing dissimilar features. Product developers should focus on adding value through functional connectivity rather than numerous new features.
Research found that 50.4% of TikTok videos advertised popular vaping brands and 45% included cannabis products. Vendors evade age restrictions by creating 'puffbundles' with non-vaping items, making it easy for minors to purchase e-cigarettes.
Food and drink advertisements on videogame livestreaming platforms (VGLSPs) like Twitch are associated with more positive attitudes towards and purchases of unhealthy foods. Researchers call for stronger regulations to protect young viewers from the potential harms of digital food marketing.
A study by the University of South Florida found that consumers perceive a 3.5-rated product as higher and better when the score is illustrated in shapes like stars, circles, and bars, versus numbers. This phenomenon, known as left-digit anchoring, affects consumer behavior in online marketplaces. Researchers recommend using visual rat...
Rutgers Health researcher found that lesbian/gay and bisexual women are more receptive to tobacco marketing and have a harder time quitting. The study also discovered that bisexual women smoke at higher rates and struggle with nicotine addiction.
A recent study suggests that cultural similarity, measured through food and drink interests on Facebook, plays a significant role in predicting international migration flows. The researchers found that similarities in daily life aspects are dynamic and asymmetric measures of country similarity, adding value to traditional gravity models.
A UMass Amherst study found that government vaccine recommendations can benefit drugmakers like Pfizer, while also increasing vaccine uptake among seniors. However, the study suggests that direct-to-consumer advertising did not lead to a significant reduction in infection and mortality rates from pneumococcal disease.
A new study reveals that gun manufacturers have shifted their marketing strategy to appeal to women, portraying them as responsible and capable gun owners. The study found that the 'serious student' framing became popular between 2016 and 2020, depicting armed American women as pursuing expertise with firearms through focused training.
A new study from Binghamton University finds that preannouncement marketing can positively impact stock market reactions, especially when it comes to costless approaches. The researchers analyzed 149 product launch events and found that surprise effects and information asymmetry can also play a role in shaping market expectations.
A study by WVU researcher Nancy McIntyre reveals that individuals with ADHD tend to use routines and patterns to store stimuli from their environment, allowing them to make connections and file away resources for future use. This helps entrepreneurs with ADHD excel in qualities such as alertness, adaptability, and entrepreneurial intent.
Researchers studied newspaper ads from Dust Bowl states in 1934 to understand how businesses and companies reached consumers during a dual crisis. The study found that essential services used informational approaches while nonessential services relied on sensory appeals, offering valuable lessons for current mass media during emergencies.
A Washington State University study found that job ads with very wide pay ranges evoked less favorable impressions of employers. Participants viewed these ads as less trustworthy and doubted the organization would offer high salaries to employees. However, some saw the large range as a positive sign of possible 'room for growth',
A new study evaluates effective short video concepts for tobacco control during the Chinese Lunar New Year, finding that certain designs can change behavioral intentions and cultural appropriateness. The most suitable design was a 'Gamified couple at home' style video, while another option showed promise in personal motivation but was ...
Researchers found that AI-generated content is perceived as higher quality than human-created content, but reveals the source of production can reduce the gap. Human oversight is still necessary to ensure AI-generated content is appropriate in sensitive contexts.
New research from the University of South Australia found that images are more effective at signaling product variety than colors, with only 56% of color choices matching customer expectations. The study analyzed consumer perceptions of 576 products and recommended using images to convey variety and protecting master brand colors.
Researchers found that more young adults are starting to vape than use traditional cigarettes, with 56% of regular vapers having never smoked cigarettes. The trend is particularly concerning among young women, who have seen a slight increase in vaping popularity over time.
A recent study found that emphasizing financial benefits in advertising messages significantly increases demand for solar panels, with a 40% increase in customer queries. The research suggests that effective communication is a cost-effective and scalable method for promoting green technologies.
A meta-analysis of studies found guilt has only a small persuasive effect, making it less effective than previously thought. Existential guilt appeals better for broader issues like environmental and educational topics, while personal responsibility-based guilt is less effective in health communications.
A new study by the University of Notre Dame found that viewers tend to tip less and chat more when they see others receiving higher tips, leading to a 'crowding-out' effect. This behavior is driven by the pursuit of social status and can be mitigated by splitting crowded livestreams into smaller virtual sessions.
Researchers at CU Anschutz Medical Campus and Johns Hopkins University found that hundreds of ketamine clinics make false or misleading statements about their treatments. The study highlights the need for accurate and balanced information about potential risks and benefits of these therapies, especially given the high financial costs i...
A new study found that social media platforms restrict user-generated content and advertising related to illegal muscle-building drugs but offer few restrictions on legal dietary supplements. This has raised concerns about the potential negative effects of these products on young people's health and behavior.
A study by University of Nebraska-Lincoln researchers found that crowdfunding platforms create a sense of democracy, but backers often come from similar groups and give to projects they find cool. This limits the democratizing potential of crowdfunding.
Researchers found sponsored content decreases consumer engagement, but prior disclosure offsets this effect. Micro-influencers are more affected by sponsorship than macro/meso-influencers.
A team of Japanese researchers created a big data-driven model that accurately forecasts key economic indicators in real time, eliminating the need for aggregated semi-macroeconomic data. The approach leverages search engine query data to identify highly correlated queries and provides timely insights into economic trends.
Alcohol promotion detracted from the success of the record-breaking Women's World Cup tournament, say researchers. The 'thorny issue of alcohol' was highlighted in a broadcast of the final match between England and Spain, where a fan celebrating with beer was featured.
A recent study published in Journal of Advertising sheds light on the effects of in-stream video advertising on ad information encoding. The research found that mid-roll ads elicit negative emotions but do not affect viewers' purchase intention. In contrast, pre- and post-roll ads have a significant impact on memory formation, highligh...
Thousands of online advertisements for prohibited weeds were discovered through web scraping technology, posing a threat to Australia's environment and agriculture. The study highlights the need for regulation and public awareness to combat this growing problem.
New research from The George Institute for Global Health suggests applying Google's nutrition advertising policy in the US market could reduce products eligible for online marketing to children, leading to significant health gains. Only 18% of products would be allowed under this policy.
A new study by City University of London researchers found that lower perceptions of gender equality and workplace sexual harassment significantly impact job satisfaction in newsrooms globally. The study highlights the need for structural changes to combat inequalities affecting women in the industry, including policies to address all ...
Research found that e-cigarette manufacturers use psychographic targeting to appeal to new users based on lifestyles and attitudes, particularly among low-risk young adults. The study suggests that stricter marketing regulations are needed to reduce exposure to these advertisements and minimize the risk of initiation.
Researchers found that subscription channels have greater source credibility and content control, leading to higher conversion rates despite perceived ad intrusiveness. In contrast, AI-recommended channels elicit more clicks but with smaller proportions of genuine interest and purchases.
A Cochrane review of 17 randomised controlled trials found that blue-light filtering spectacles may not reduce visual fatigue associated with computer use and do not improve sleep quality. The evidence is also unclear on their effects on retinal health.
A recent study published in the International Journal of Hospitality Management suggests that restaurants can encourage customers to choose healthier food options by adjusting the font size of nutritional information on menus. By representing calorie values incongruously, businesses can effectively 'nudge' customers towards making heal...
A new statistical tool, two-step synthetic control, allows managers and policymakers to estimate effects they previously couldn't accurately. The study found that this method estimated a more modest increase in weekly tampon sales after New York's repeal, better matching actual sales figures.
A study found that consumers incorrectly assume low-fat products contain less sugar, affecting purchasing behavior. Manufacturers' labeling practices can deceive consumers, leading to decreased willingness to buy.
Researchers ran survey experiments to assess the effectiveness of microtargeting in politics, finding that targeted ads can be 70% more persuasive than general campaigns. However, using multiple attributes for targeting did not add further benefit, suggesting a 'one ad does not fit all' approach.
Researchers found that similarity with a potential friend, the properties of a potential friend's network, and the potential friend's domain expertise are key drivers behind individuals' online friendship decisions. Having common interests and demographic traits improves the odds of two strangers becoming friends in an online community.
Chile's multi-phased regulations, starting in 2016, have led to a 73% drop in children's exposure to TV ads for regulated foods and drinks. The number of unhealthy food ads on TV dropped by 64%, with 77% fewer during children's programming.
A new framework developed by Carnegie Mellon University researchers significantly reduces consumers' privacy risk while preserving advertisers' utility in mobile location data analysis. The framework uses machine learning to quantify personalized privacy risks and performs personalized data obfuscation.
A study from the University of Gothenburg found that nearly two-thirds of grocery store flyers in Sweden feature unhealthy foods. The analysis of weekly flyers from 122 stores revealed that high-sugar foods and drinks were the most common category, contradicting Nordic Nutrition Recommendations.
Research finds that piecemeal feedback increases consumer impatience when provided at a fixed pace after specific behaviors. This association strengthens the connection between actions and outcomes, motivating consumers to pursue prompt results and leading to increased frustration.
A recent study found that youth are unaware of the sources of nicotine in e-cigarettes and are misled by industry language, increasing appeal. The study's findings suggest that describing synthetic nicotine as 'tobacco-free' can increase intentions to purchase e-cigarettes among youth.
A new study suggests that blockchain can combat both invasive advertising and ad fraud, giving consumers more control over their data and experience. By tracking user information and transactions, blockchain can prevent fake ads and fraudulent activities, potentially saving advertisers billions of dollars in losses.
Researchers from Japan found that cold imagery can positively influence consumer behavior and perception about a product, increasing perceived ambiguity and newness. This study suggests using background images related to coldness in advertisements may be an effective way for marketers to communicate product newness without altering the...
Researchers found that syntactic surprise, a measure of unexpected word arrangement, significantly improves marketing message efficacy. The optimal level of syntactic surprise falls within the middle range, with messages being most effective at a medium level.
Research using artificial intelligence analyzed nearly 400,000 customer reviews to identify key themes and customer sentiment towards airlines. The study found that customers commonly complained about lost luggage, uncomfortable seating and flight cancellations, but praised in-flight entertainment, ground staff and business-class servi...
A new study explores the growing trend of patient influencers promoting prescription drugs on social media, often with close ties to pharmaceutical companies. Despite some good intentions, researchers raise concerns about the lack of medical training and potential for misinformation, highlighting the need for greater regulation.
Research by University of Florida researchers found that disinformation ads on Facebook use a clear recipe with short ad buys, familiar language, and big budgets to reach more people. The most engaging ads were full of positive feelings encouraging good emotions about one's own groups rather than bad emotions towards others.
A randomized controlled trial of MOXIE shows a significant reduction in clinical outcomes, including hospitalizations and all-cause mortality. The intervention improved patient engagement and behavior change, leading to better health outcomes for seniors at elevated risk of cardiovascular events.