Articles tagged with Advertising
New research from Lehigh University and other institutions found that consumers are willing to pay up to 10% more for goods and services produced with high production enjoyment. Sellers can capitalize on this cue by pricing their products at a slight premium, according to associate professor Danny Zane.
Researchers found that advertising on misinformation websites is pervasive among companies across several industries and amplifies the financing of misinformation. Consumers also face substantial backlash when ads appear on such websites, switching away from companies whose products are advertised on misinformation outlets.
A study found that consumers prefer products with interrelated features, which are easier to use and perform well. Companies can increase sales by highlighting these connections, while reducing dissimilar features. Product developers should focus on adding value through functional connectivity rather than numerous new features.
Research found that 50.4% of TikTok videos advertised popular vaping brands and 45% included cannabis products. Vendors evade age restrictions by creating 'puffbundles' with non-vaping items, making it easy for minors to purchase e-cigarettes.
Food and drink advertisements on videogame livestreaming platforms (VGLSPs) like Twitch are associated with more positive attitudes towards and purchases of unhealthy foods. Researchers call for stronger regulations to protect young viewers from the potential harms of digital food marketing.
A study by the University of South Florida found that consumers perceive a 3.5-rated product as higher and better when the score is illustrated in shapes like stars, circles, and bars, versus numbers. This phenomenon, known as left-digit anchoring, affects consumer behavior in online marketplaces. Researchers recommend using visual rat...
A recent study suggests that cultural similarity, measured through food and drink interests on Facebook, plays a significant role in predicting international migration flows. The researchers found that similarities in daily life aspects are dynamic and asymmetric measures of country similarity, adding value to traditional gravity models.
Rutgers Health researcher found that lesbian/gay and bisexual women are more receptive to tobacco marketing and have a harder time quitting. The study also discovered that bisexual women smoke at higher rates and struggle with nicotine addiction.
A UMass Amherst study found that government vaccine recommendations can benefit drugmakers like Pfizer, while also increasing vaccine uptake among seniors. However, the study suggests that direct-to-consumer advertising did not lead to a significant reduction in infection and mortality rates from pneumococcal disease.
A new study reveals that gun manufacturers have shifted their marketing strategy to appeal to women, portraying them as responsible and capable gun owners. The study found that the 'serious student' framing became popular between 2016 and 2020, depicting armed American women as pursuing expertise with firearms through focused training.
A new study from Binghamton University finds that preannouncement marketing can positively impact stock market reactions, especially when it comes to costless approaches. The researchers analyzed 149 product launch events and found that surprise effects and information asymmetry can also play a role in shaping market expectations.
A study by WVU researcher Nancy McIntyre reveals that individuals with ADHD tend to use routines and patterns to store stimuli from their environment, allowing them to make connections and file away resources for future use. This helps entrepreneurs with ADHD excel in qualities such as alertness, adaptability, and entrepreneurial intent.
Researchers studied newspaper ads from Dust Bowl states in 1934 to understand how businesses and companies reached consumers during a dual crisis. The study found that essential services used informational approaches while nonessential services relied on sensory appeals, offering valuable lessons for current mass media during emergencies.
A Washington State University study found that job ads with very wide pay ranges evoked less favorable impressions of employers. Participants viewed these ads as less trustworthy and doubted the organization would offer high salaries to employees. However, some saw the large range as a positive sign of possible 'room for growth',
A new study evaluates effective short video concepts for tobacco control during the Chinese Lunar New Year, finding that certain designs can change behavioral intentions and cultural appropriateness. The most suitable design was a 'Gamified couple at home' style video, while another option showed promise in personal motivation but was ...
Researchers found that AI-generated content is perceived as higher quality than human-created content, but reveals the source of production can reduce the gap. Human oversight is still necessary to ensure AI-generated content is appropriate in sensitive contexts.
New research from the University of South Australia found that images are more effective at signaling product variety than colors, with only 56% of color choices matching customer expectations. The study analyzed consumer perceptions of 576 products and recommended using images to convey variety and protecting master brand colors.
Researchers found that more young adults are starting to vape than use traditional cigarettes, with 56% of regular vapers having never smoked cigarettes. The trend is particularly concerning among young women, who have seen a slight increase in vaping popularity over time.
A recent study found that emphasizing financial benefits in advertising messages significantly increases demand for solar panels, with a 40% increase in customer queries. The research suggests that effective communication is a cost-effective and scalable method for promoting green technologies.
A new study by the University of Notre Dame found that viewers tend to tip less and chat more when they see others receiving higher tips, leading to a 'crowding-out' effect. This behavior is driven by the pursuit of social status and can be mitigated by splitting crowded livestreams into smaller virtual sessions.
Researchers at CU Anschutz Medical Campus and Johns Hopkins University found that hundreds of ketamine clinics make false or misleading statements about their treatments. The study highlights the need for accurate and balanced information about potential risks and benefits of these therapies, especially given the high financial costs i...
A meta-analysis of studies found guilt has only a small persuasive effect, making it less effective than previously thought. Existential guilt appeals better for broader issues like environmental and educational topics, while personal responsibility-based guilt is less effective in health communications.
A new study found that social media platforms restrict user-generated content and advertising related to illegal muscle-building drugs but offer few restrictions on legal dietary supplements. This has raised concerns about the potential negative effects of these products on young people's health and behavior.
A study by University of Nebraska-Lincoln researchers found that crowdfunding platforms create a sense of democracy, but backers often come from similar groups and give to projects they find cool. This limits the democratizing potential of crowdfunding.
Researchers found sponsored content decreases consumer engagement, but prior disclosure offsets this effect. Micro-influencers are more affected by sponsorship than macro/meso-influencers.
A team of Japanese researchers created a big data-driven model that accurately forecasts key economic indicators in real time, eliminating the need for aggregated semi-macroeconomic data. The approach leverages search engine query data to identify highly correlated queries and provides timely insights into economic trends.
Alcohol promotion detracted from the success of the record-breaking Women's World Cup tournament, say researchers. The 'thorny issue of alcohol' was highlighted in a broadcast of the final match between England and Spain, where a fan celebrating with beer was featured.
A recent study published in Journal of Advertising sheds light on the effects of in-stream video advertising on ad information encoding. The research found that mid-roll ads elicit negative emotions but do not affect viewers' purchase intention. In contrast, pre- and post-roll ads have a significant impact on memory formation, highligh...
Thousands of online advertisements for prohibited weeds were discovered through web scraping technology, posing a threat to Australia's environment and agriculture. The study highlights the need for regulation and public awareness to combat this growing problem.
New research from The George Institute for Global Health suggests applying Google's nutrition advertising policy in the US market could reduce products eligible for online marketing to children, leading to significant health gains. Only 18% of products would be allowed under this policy.
A new study by City University of London researchers found that lower perceptions of gender equality and workplace sexual harassment significantly impact job satisfaction in newsrooms globally. The study highlights the need for structural changes to combat inequalities affecting women in the industry, including policies to address all ...
Research found that e-cigarette manufacturers use psychographic targeting to appeal to new users based on lifestyles and attitudes, particularly among low-risk young adults. The study suggests that stricter marketing regulations are needed to reduce exposure to these advertisements and minimize the risk of initiation.
Researchers found that subscription channels have greater source credibility and content control, leading to higher conversion rates despite perceived ad intrusiveness. In contrast, AI-recommended channels elicit more clicks but with smaller proportions of genuine interest and purchases.
A Cochrane review of 17 randomised controlled trials found that blue-light filtering spectacles may not reduce visual fatigue associated with computer use and do not improve sleep quality. The evidence is also unclear on their effects on retinal health.
A recent study published in the International Journal of Hospitality Management suggests that restaurants can encourage customers to choose healthier food options by adjusting the font size of nutritional information on menus. By representing calorie values incongruously, businesses can effectively 'nudge' customers towards making heal...
A new statistical tool, two-step synthetic control, allows managers and policymakers to estimate effects they previously couldn't accurately. The study found that this method estimated a more modest increase in weekly tampon sales after New York's repeal, better matching actual sales figures.
A study found that consumers incorrectly assume low-fat products contain less sugar, affecting purchasing behavior. Manufacturers' labeling practices can deceive consumers, leading to decreased willingness to buy.
Researchers ran survey experiments to assess the effectiveness of microtargeting in politics, finding that targeted ads can be 70% more persuasive than general campaigns. However, using multiple attributes for targeting did not add further benefit, suggesting a 'one ad does not fit all' approach.
Researchers found that similarity with a potential friend, the properties of a potential friend's network, and the potential friend's domain expertise are key drivers behind individuals' online friendship decisions. Having common interests and demographic traits improves the odds of two strangers becoming friends in an online community.
Chile's multi-phased regulations, starting in 2016, have led to a 73% drop in children's exposure to TV ads for regulated foods and drinks. The number of unhealthy food ads on TV dropped by 64%, with 77% fewer during children's programming.
A new framework developed by Carnegie Mellon University researchers significantly reduces consumers' privacy risk while preserving advertisers' utility in mobile location data analysis. The framework uses machine learning to quantify personalized privacy risks and performs personalized data obfuscation.
A study from the University of Gothenburg found that nearly two-thirds of grocery store flyers in Sweden feature unhealthy foods. The analysis of weekly flyers from 122 stores revealed that high-sugar foods and drinks were the most common category, contradicting Nordic Nutrition Recommendations.
Research finds that piecemeal feedback increases consumer impatience when provided at a fixed pace after specific behaviors. This association strengthens the connection between actions and outcomes, motivating consumers to pursue prompt results and leading to increased frustration.
A recent study found that youth are unaware of the sources of nicotine in e-cigarettes and are misled by industry language, increasing appeal. The study's findings suggest that describing synthetic nicotine as 'tobacco-free' can increase intentions to purchase e-cigarettes among youth.
A new study suggests that blockchain can combat both invasive advertising and ad fraud, giving consumers more control over their data and experience. By tracking user information and transactions, blockchain can prevent fake ads and fraudulent activities, potentially saving advertisers billions of dollars in losses.
Researchers from Japan found that cold imagery can positively influence consumer behavior and perception about a product, increasing perceived ambiguity and newness. This study suggests using background images related to coldness in advertisements may be an effective way for marketers to communicate product newness without altering the...
Researchers found that syntactic surprise, a measure of unexpected word arrangement, significantly improves marketing message efficacy. The optimal level of syntactic surprise falls within the middle range, with messages being most effective at a medium level.
Research using artificial intelligence analyzed nearly 400,000 customer reviews to identify key themes and customer sentiment towards airlines. The study found that customers commonly complained about lost luggage, uncomfortable seating and flight cancellations, but praised in-flight entertainment, ground staff and business-class servi...
A new study explores the growing trend of patient influencers promoting prescription drugs on social media, often with close ties to pharmaceutical companies. Despite some good intentions, researchers raise concerns about the lack of medical training and potential for misinformation, highlighting the need for greater regulation.
Research by University of Florida researchers found that disinformation ads on Facebook use a clear recipe with short ad buys, familiar language, and big budgets to reach more people. The most engaging ads were full of positive feelings encouraging good emotions about one's own groups rather than bad emotions towards others.
A randomized controlled trial of MOXIE shows a significant reduction in clinical outcomes, including hospitalizations and all-cause mortality. The intervention improved patient engagement and behavior change, leading to better health outcomes for seniors at elevated risk of cardiovascular events.
Researchers analyzed 140,000 patient records and TV ads from Florida to investigate the effectiveness of DTCA for robotics surgery. The study found that patients exposed to robotic surgery advertising were more likely to choose it over conventional laparoscopic and open surgeries. Additionally, hospital marketers can use DTCA to sway p...
A University of Kansas study analyzed over 1,000 AI-generated ads and found that they are only labeled as ads about half the time, often appealing to consumers in positive ways. The prevalence of AI in programmatic advertising raises concerns about consumer deception and the need for updated guidelines to require transparency.
Researchers analyzed 400 videos from top child-influencers on YouTube, finding branded food and beverages appeared 38% of the time. Candy brands were most frequent, while healthy options made up only 9% of appearances.
Researchers found that consumers are less likely to like, trust and buy a product after a change in branding intended to address racism. Despite being informed of the intention, consumers still exhibit negative reactions to the rebranding.
A study examined the relationship between drug characteristics and manufacturer spending on direct-to-consumer advertising. The research found a higher proportion of promotional spending allocated to DTC ads among drugs with lower added benefit and higher total sales, suggesting potential implications for public health policies.
A new study found that the majority of top-selling prescription drugs in the US have low added benefit, with consumer advertising favoring these products. The analysis revealed a significant shift in promotional spending to direct-to-consumer ads, which may drive patient demand for less effective treatments.
The UK comic Beano promotes unhealthy food brands through quizzes and games on its website, raising concerns among health experts. The company collects data on children's consumption preferences, which is sold to companies, contributing to the problem.
A systematic review of 70 research papers found that exposure to gambling advertising increases intentions to gamble and gambling activity, leading to greater risk of harm. The study also showed that restrictions could particularly benefit children and young people, as well as adults already vulnerable to gambling-related harms.
A new study by University at Buffalo researchers found that US cannabis advertising policies are inconsistent and often lack guidance, leaving vulnerable populations open to exposure. Most states do not address prohibited advertising tactics like glamorization and testimonials, unlike Canada's strict federal Cannabis Act.