Articles tagged with Advertising
Fewer than one-third of commonly advertised drugs show moderate clinical improvement compared to existing therapies. The study analyzed direct-to-consumer TV advertising and found most featured drugs to lack substantial therapeutic benefits.
A new study found that limited information is available on the size of the gambling market, participation, harms, and prevention in Sub-Saharan Africa. The researchers argue that regulation is outdated and ill-equipped for a digital age, with many territories lacking explicit regulation for online gambling.
A new study found that structured visual design properties, such as symmetry and balance, reinforce claims about a brand's utilitarian benefits. In contrast, unstructured designs are associated with hedonic benefits. The research suggests marketers can use perception to influence beliefs about brand performance and consumer choice.
A University of Otago-led study found that television advertisements are more successful when the product is shown first and the brand is revealed later. This approach creates unresolved tension and attention, leading to prolonged processing and positive associations. The results contradict standard marketing theory and practice, highl...
Scientists at the University of Tsukuba discovered a phenomenon where moving a virtual assistant's voice closer to users increases customer rapport, contrasting with traditional ventriloquism effects. This 'mouth-in-the-door' effect can be used to enhance user experience in virtual commerce scenarios.
A study published in Tobacco Control found that alternatives to menthol cigarettes pose significant addiction and health risks. Mentholated pipe tobacco and tubes were the most appealing and addictive options, suggesting they should be included in the proposed ban.
Chung-Ang University researchers propose a new algorithm, MR-UCB and MR-APE, to tackle stochastic multi-armed bandit problems with heavy-tailed noise distributions. The methods guarantee minimal loss for worst-case scenarios with minimal prior information.
A new analysis finds that the US lacks effective government oversight of food marketing and research on children, allowing companies to target unhealthy products at vulnerable populations. The industry's self-regulation efforts have failed to keep pace with modern marketing practices.
A study found that COVID-19-related brand advertising leads to increased social distancing behavior, with a 1% increase in ads resulting in an average of 466 more people staying at home daily. The effect is stronger among educated populations and attenuated in conservative counties.
Research suggests digital marketing of formula milk and commercial baby foods is linked to unhealthy parental feeding practices. Parents exposed to extensive digital marketing were less likely to exclusively breastfeed within the first 6 months and more likely to give their children processed foods and sugary drinks.
A recent investigation by The BMJ reveals dozens of UK companies offering private blood tests with misleading claims, contradicting official medical guidance and potentially harming individuals. Experts argue for regulation to protect consumers and prevent unnecessary costs for the NHS.
Researchers found that content overlap between critic and user reviews increases movie demand, particularly for movies with mediocre review ratings. The study suggests that producers and marketers can leverage this by engaging with both professional critics and general consumers to find commonalities in their reviews.
Researchers found that influencer originality, follower size, and sponsor salience enhance the effectiveness of a message. A balanced approach is most effective, with too little or too much posting hurting engagement. Firms should search for influencers with followers that overlap but aren't an exact match to achieve optimal brand-fit.
A randomized clinical trial found that targeted health-focused advertisements reduced vaping initiation among US adolescents. The study also showed a decrease in cigarette smoking behaviors among participants.
The FDA's warning letters issued in 2020 and 2021 revealed that the regulator is failing to target leading tobacco companies and products most popular among young people. Over 90% of warnings were sent to small online retailers, while flavoured refillable e-cigarette liquids accounted for over 90% of the products cited.
Researchers discovered that influencers with an intermediate follower count create the most engagement, as larger and smaller influencer tiers fail to deliver comparable results. The study also found that content customization and brand familiarity can impact this relationship.
A new study reveals that brand owned social media has a stronger impact on sales than previously thought. To stimulate engagement, brands should focus on emotions in their content, rather than easy-to-measure metrics like likes and comments.
A study of 11,600 adolescents found e-cigarette ads and peer influence significantly associated with starting vape use. Efforts to address youth vaping should consider reducing ad exposure and peer pressure measures.
Recent media releases from UK government agencies and NHS organizations lack objectivity and provide unbalanced information on prescription-only medicines. The Drug and Therapeutics Bulletin expresses concerns over the use of hyperbolic language and omission of key information about potential harms and benefits.
A study conducted by researchers at Hiroshima University found that smartphone users are willing to pay a premium for different surface textures on their phone covers. The study's findings suggest that the commercial viability of surface texture has not been empirically examined, but could be an important aspect of product design.
A new study found that disclosure of advertising spending significantly lowers investor and analyst uncertainty, enhancing firms' valuation. The study analyzed 2,285 publicly listed firms over 25 years and found a moderate negative effect on idiosyncratic risk.
Researchers explore the relationship between brand purpose and consumer eudaimonic well-being, finding that brands addressing key factors such as authenticity and commitment to purpose can secure positive outcomes. By incorporating purpose into their strategy, brands can foster a sense of fulfillment among consumers.
Researchers found that Twitch viewers are more likely to remember, crave, and purchase brands advertised on the platform. The study suggests that up to 15% of participants experienced cravings for advertised products, with 8% reporting purchases. This highlights concerns over the impact of food marketing on young adults' health.
A new analysis suggests that Nutri-Score labeling can help consumers make healthier food decisions by countering misleading sugar claims. The study found that participants were more likely to perceive unhealthy foods as healthier when a Nutri-Score was absent, but the presence of this label reduced misconceptions.
A study published in Patterns shows that five digital medicine companies share browsing data related to health topics with Facebook for lead generation and advertising purposes. The researchers found that two companies targeted ads consistent with their own privacy policies, while the other three did not comply with their policies.
Researchers examined association between direct-to-consumer advertising of prescription drugs and consumer intentions and beliefs related to cardiovascular disease risk. The study found that DTCA may influence consumer attitudes and decisions regarding medication use.
New research finds junk food advertising restrictions have prevented 94,867 fewer obesity cases, 2,857 fewer diabetes cases, and 1,915 fewer cardiovascular disease cases. The policy is estimated to save the NHS £218 million over its lifetime.
The study found that TV ad content drives zapping through irritation, while creativity mitigates zapping by reducing it. Researchers recommend investing in creativity and refraining from too much information to discourage zapping behavior.
A University of Alberta study reveals that stressful childhood environments can lead to a desire for high-energy-dense foods throughout life, contributing to higher obesity rates. Adults raised in harsh socioeconomic conditions were more food-motivated and preferred energy-dense foods.
Research finds that up-tempo major mode music can increase purchase intentions for green products, bridging the gap between consumers' words and deeds. Major mode music is effective in reducing the attitude-behaviour gap by 40-50%, regardless of consumer background or product type.
A Rutgers study found that sales of cigars labeled as 'natural' increased at a faster pace than those without the label from 2017 to 2021. This trend is concerning as it suggests that consumers are perceiving these products differently due to the 'natural' descriptor.
Wealthy individuals are more likely to purchase unsustainable products with higher price tags, feeling entitled to the benefits despite environmental costs. However, when encouraged to think about equality, this effect is diminished.
A NTU Singapore study found that consumers associate higher-pitched commercials with healthier food products. The researchers also discovered a link between more stimulating visuals and consumer perceptions of healthiness.
Researchers found that vaping prevention ads with clear health harms and neutral imagery are more effective, while flavor-related content increases appeal. The study suggests avoiding memes, hashtags, and other 'teen-centric' communication styles.
Researchers found that invoking science in marketing pleasurable products like cookies decreases consumer interest. However, pairing science with practicality makes sense to consumers. The study suggests updating public beliefs about scientists and their approach to make science more acceptable for marketing indulgent goods.
Ads on VAs are better received if VA is a medium, not the source of the ads. Socially motivated users see VAs as companions and respond positively to ads delivered in context.
The partnership between pharma companies and patient influencers has raised concerns about the potential risks and benefits. While some see it as a way to improve disease awareness and treatment options, others worry about misinformation and advertising blurring the lines between opinion and ad content.
Research suggests top reviews are a key factor in consumer purchasing decisions when comparing products. The study found that concrete details in reviews can sway consumers, and businesses should focus on responding to negative reviews rather than gaming the rating system.
Researchers found that negative online comments have little effect on brands with strong consumer relationships, while actually boosting purchase intentions in cases where reviewers are socially distant. Strong brand relationships and display of reviewer profiles are key to managing online reviews effectively.
A new study from the University of Notre Dame confirms that high-energy commercials hold viewers' attention and are related to their psychological state of arousal. The research suggests that advertisers should focus on matching the energy level of ad content with consumers' emotional state to increase acceptance and effectiveness.
A new study by North Carolina State University found that Facebook's interest profiling process is not accurate, resulting in targeted ads that may not align with users' actual interests. Researchers discovered that even simple activities like scrolling through a page can lead to inaccurate interest inference.
Research found that IVF clinics offering money-back guarantees have a higher live-birth success rate and lower multiple birth risks compared to those without MBGs. The study suggests that these programs serve as signals of high-quality care in the field of IVF and other healthcare services.
Researchers found that many medical journal websites use third-party tracking, which could facilitate targeted pharmaceutical advertising. This study highlights the need for transparency and regulation in this area.
Researchers found that social media consumers trust verified accounts less than unverified ones if the content is inconsistent with the influencer's brand. Verified accounts can actually harm trust and may not be more effective at selling products.
Researchers develop an integrative framework capturing the fundamental aspects of creative strategy, finding experiential content produces highest performance increase. Marketers should leverage synergies between content and execution by focusing on one specific dimension and varying composition over time.
The study found that exposure to dogs makes consumers more promotion-focused, while exposure to cats makes them more cautious. This effect persists even in pet-unrelated domains, influencing decision-making and judgment.
A new study reveals that tobacco companies have secret contracts with retailers that allow them to give their products prime placement in stores, discount pricing, and target specific demographics. This undermines ongoing public health efforts to decrease tobacco use.
A recent study found that headphones increase perceptions of closeness, warmth, and empathy, making listeners more easily persuaded. The research has significant implications for advertising, remote work, and training programs, suggesting that using headphones can be an effective way to create a sense of attachment with the listener.
A new study found that Transport for London's policy restricting junk food advertising led to a 1,000 calorie decrease in energy from unhealthy products. This corresponds to a reduction of 317.9 kcal per week in chocolate and confectionary purchases.
Yang Wang's research focuses on usability of privacy technologies and artificial intelligence. Researchers will conduct semi-structured interviews, surveys, and co-design sessions with users from India and Bangladesh about their experiences with targeted ads.
A new study by Cornell University reveals that nearly a third of TV ads play to empty rooms, indicating a significant gap between ad exposure and actual viewer engagement. The research found that viewers are more likely to leave the room or change channels than stay engaged with ads.
Researchers used Facebook data to measure cultural similarity between countries, finding associations between immigration patterns and people's food and drink interests. Countries with more immigrants showed higher cultural similarity between origin and destination countries.
A study by Washington University in St. Louis found that slant and consistency of messages in national television ads significantly impact online word-of-mouth chatter and candidate preference. Consistency with the primary message is crucial, even for more partisan messages, suggesting that campaign strategies should focus on building ...
A study by North Carolina State University found that image complexity drives consumer engagement on Instagram. The researchers identified six measures of image complexity and developed a model to determine which combination generates the most positive feedback.
A new study from the University of Otago found that children are exposed to 554 brands per 10-hour day, or nearly a brand a minute. The majority of these exposures occurred in school, at home, and in-store, with most coming from brand labels, product packaging, and commercial signage.
A study of 2018 US midterm election video ads found that ads from the preferred party evoke stronger emotions, while those from opposing parties have little effect. This suggests that political ads primarily motivate party faithful rather than sway undecided voters.
A new study from the University of Notre Dame documents the crucial role of advertising in satellite TV operators' continued success. The study highlights how consumers were sensitive to advertising, particularly that of satellite operators, and how national advertising costs offered an entry advantage for these firms.
A new study found that news media amplified rather than rectified misleading health information from TV personality Dr. Oz, resulting in the further spread of misinformation. The researchers called for government oversight to lessen the risk of spreading inaccuracies.
A Penn State study found that live-streaming ads for alcohol, energy drinks, and junk food significantly increased during the pandemic, targeting young viewers. The researchers discovered that energy drinks made up nearly 80% of marketing, while ads for restaurants and soda were also prevalent.
Researchers at UC3M found that Facebook ads can target a specific person with just four rare and specific interests. This nanotargeting ability exposes users to new risks, including potential identification without consent. The study highlights the need for advertising platforms to protect individual privacy.