Articles tagged with Advertising
Research from Indiana University Kelley School of Business finds that airing commercials after political ads can actually increase sales of non-political products. The study found a 89% reduction in audience decline and a 3% increase in positive post-ad chatter for non-political ads following political ads.
UBCO researchers found that e-cigarette companies leverage various reasons for youth vaping, including stress, curiosity, and social benefits, to recruit teens into using their products. The study suggests that health risks associated with vaping are often overridden by these reasons, making it essential to develop comprehensive strate...
Post-theatrical release piracy is connected to higher ticket sales due to increased word-of-mouth advertising. Movie studios should focus on preventing pirated copies from leaking online before release.
New research found that a company's past investments in advertising and R&D can help suppliers and partners make informed decisions about whether to bet on the bankrupt customer or partner. Advertising increases survival odds when suppliers have high influence, while R&D decreases them when suppliers have low influence.
Researchers at the University of Texas at Austin found that articles published in journals accepting reprint fees are nearly three times more likely to be written by authors receiving industry payments. Journals with higher commercial practices have more author conflicts, suggesting a need for stricter open access publishing.
A new study found that ad blockers can help websites target specific audiences with less intrusive ads, benefiting both platforms and users. The study suggests that allowing ad blockers can lead to a more efficient market, resulting in better-quality content for users.
A study published in the European Heart Journal finds that tobacco cigarettes are more harmful than e-cigarettes, while waterpipe smoke poses significant health risks. The review highlights the need for further investigation into the long-term effects of e-cigarettes and waterpipes on human health.
A new study from Michigan State University found that consumer arrogance drives both positive and negative word-of-mouth communication, with consumers bragging about their purchases to show off their superiority. The research suggests that tapping into this phenomenon can be a key strategy for marketers on social media.
A new report from the Rudd Center found that beverage companies continued to target Black and Hispanic youth with TV ads for soda, sports drinks, and other sugary drinks in 2018. The report documents a 26% increase in ad spending compared to 2013, with $586 million spent on regular soda and soda brands alone.
A study by the University of Colorado at Boulder found that Facebook users who are ideologically extreme, lacking trust in conventional media and one another, post misinformation more often. About 1% of users at the far ideological extremes were responsible for sharing nearly half of the fake news on the platform.
Researchers developed a tool called COPPTCHA that can detect Android games and mobile apps in compliance with the Children's Online Privacy Protection Act (COPPA) with 99% accuracy. The tool accesses device-level activity, posing risks to child users if exploited by traffickers.
A new study by Carnegie Mellon University researchers found that newspapers provide less coverage of car safety recalls issued by manufacturers that advertise more regularly, especially those with severe defects. This supply-side bias due to advertising revenue may be dangerous for consumers.
A study by Erasmus University Rotterdam and IESE Business School found that collective layoff announcements lead to decreased sales, lower advertising elasticity, and reduced advertising spending for affected brands.
A new study found that media outlets prioritize popular brands over misconduct, with liberal media reporting more frequently than conservative media. Media partnerships with offending companies also lead to reduced reporting of CSI events.
Researchers found that Russian troll ads using fear and anger appeals worked well in getting people to engage, with a clickthrough rate of 9.2%. The study analyzed over 2,500 ads placed by the Internet Research Agency in 2016 and found that inflammatory language, such as cuss words and threats, was particularly effective.
A new study found that media coverage of corporate misconduct is not impartial, with popular companies and foreign brands receiving more attention. The study suggests that liberal media report more frequently on cases of corporate social irresponsibility than conservative media.
A systematic review of 38 cross-sectional studies found a positive association between alcohol marketing exposure and young people's alcohol use behaviors. The researchers concluded that future policies should regulate alcohol marketing more strictly to reduce underage drinking and related problems.
A new study developed by SMU Assistant Professor Richard Crowley uses machine learning to analyze topic patterns in company filings to predict intentional accounting misreporting. The researchers found that certain topics, such as revenue and income figures, were more commonly used by companies that had engaged in misreporting.
New research from the University of East Anglia finds that companies downplaying product greenness may persuade consumers to buy it. By tailoring advertising to match the product's category and emphasizing performance-related characteristics, firms can increase purchase intent.
A new analysis by NYU School of Global Public Health and NYU Grossman School of Medicine found that exposure to alcohol advertising changes teens' attitudes about alcohol and can cause them to start drinking. The study applies a framework developed for tobacco advertising to show causality between alcohol advertising and youth drinking.
Public health experts conclude that exposure to alcohol marketing is a cause of drinking onset during adolescence and binge drinking. The authors recommend stricter government-enforced laws to limit alcohol-marketing exposure and message appeal to youth.
A study by the University of Bonn found that commercials aimed at children decreased in Germany after EU-level voluntary commitment was put in place. However, companies exploited loopholes and the initiative showed partial success. The researchers also highlighted the need for stricter guidelines to regulate food advertising.
A new study found that news aggregators like Google News increased daily visits to Spanish news outlets by 8-14% after the site's shutdown. This is due to aggregators' ability to raise consumers' awareness of news outlet content, leading to more visits and advertising revenue.
A study published in Marketing Science found that cookies increase ad revenue for online publishers, with opt-out users generating 52% less revenue. The study also discovered a privacy paradox, where consumers' stated preferences overstate their actual behavior, and identified demographic patterns among opt-out users.
Researchers found that retailer-themed super saver events (ReTSS) increase retailer visits and purchases, particularly among non-primary customers and hard-discount shoppers. The events' use of a common savings theme leads to a substantial lift in consumer behavior, but with smaller baskets and null effect on profit.
A study found that while people think advertising and political campaigns exploit psychological research, they actually believe they maintain free choice when making purchasing or voting decisions. However, the research suggests that subliminal advertising still exists as a phenomenon, but its impact on consumer behaviors is disputed.
A comprehensive study by Durham University found that TV exposure can have a causal effect on people's perceptions of body ideals, leading to the preference for thinner female bodies. The researchers are advocating for a shift towards a 'health at every size' attitude and media representation of diverse body types.
Oil companies spend most on advertising during negative media coverage and Congressional action on climate change. The study found that investments in promotion directly correspond to Congressional action and media coverage.
Since the 1950s, women's magazines have featured idealized images of the 'knowing mother' who prioritizes her family's needs. Over six decades, this representation has shifted, from mothers following expert advice to becoming experts themselves, yet still focused on domestic responsibilities.
A study found that users view native ads as advertisements and use them to evaluate advertisers. Users who see native ads continue their search and are more likely to click on the advertiser's organic listings and make a purchase.
A study published in Addictive Behaviors Reports found that money spent on beer ads strongly predicts brand awareness and usage among teens. Researchers discovered cognitive strategies used by advertisers appeal to youth, leading to increased consumption and heavy drinking.
Researchers have developed two methods to detect targeted online ads, enabling Data Protection Authorities to identify and protect specific demographic groups. The methods use content-based analysis and frequency-based detection, providing a valuable tool for GDPR compliance.
A study by INFORMS journal Marketing Science found that data records used in targeted advertising are not as reliable as assumed, with accuracy rates varying between demographics and interests. The researchers conducted field tests to assess the effectiveness of third-party consumer profiling and found mixed results.
Doctors argue that UK TV advertising regulations on unhealthy kids' foods were weakened due to industry influence. A thematic analysis of public consultations found that commercial interests often took precedence over public health concerns.
New research shows that e-cigarette ads are highly effective in targeting adolescents, with many failing to critically evaluate the information presented. The study found that youths are drawn to the 'cool factor' and emotional appeal of the ads, which can lead to an increased desire to try e-cigarettes.
Researchers found that hospital advertising increases patient choice, with wealthy patients and those living far from hospitals responding well. However, a blanket ban on hospital advertising can lead to increased hospital readmissions by up to 1.2 per 100 discharges.
Experts recommend industry regulation to curb digitally altered images in ads, which contribute to body dissatisfaction and disordered weight control behaviors. Policymakers and corporations can create innovative policies to improve health by reducing the harm caused by manipulated images.
Research from Indiana University Kelley School of Business suggests that marketers can use local identity to shape consumers' price perceptions and behavior. Local products are often preferred over national brands due to perceived quality, while global brands may be favored in low-price categories.
A Virginia Tech research team uncovered how Facebook and Google deadlocked the Federal Election Commission's efforts to regulate digital political advertising. The platforms sought exemption from disclaimers, citing profit motives and technological limitations. This led to a narrow advisory opinion with minimal guidance for compliance.
College students who viewed objectified women in alcohol ads had lower intentions to intervene in sexual assault situations. Exposure to these ads and perceptions of women's powerlessness contributed to negative treatment of women.
A study analyzed green industry firms' online marketing adoption rates, finding that smaller businesses invest more in online ads after initial hesitation. The investigation highlights the need for education programs to help green industry businesses integrate online advertising into daily operations.
A comprehensive alcohol policy can help curb adolescent alcohol use in Tanzania, where high-density outlets and advertising contribute to rising youth drinking. The study suggests that restricting outlet density, enforcing minimum drinking age laws, and using economic policies like taxation can reduce access to alcohol among adolescents.
Researchers found that combining approach and avoidance-oriented messages boosts consumer adoption of cocreated products. Low-expertise consumers are more motivated by this approach, while high-expertise consumers require different strategies.
Firms experiencing shareholder complaints increase advertising investments, which helps mitigate decline in firm value. Effective advertising investments signal financial health and prevent complaints from contaminating other stakeholders' attitudes.
Researchers found that sports fans exhibit more favorable attitudes towards sponsors adopting the team colors, leading to higher likelihood of visiting, buying, and recommending the sponsor. The study suggests that visual congruence enhances sponsorship performance, driving positive fan attitudes.
A Monash University study shows that sexualised imagery in advertising can lead to a desire for personal hygiene products. The research found that participants who visualised casual sex were more likely to want to take a shower or use soap.
Computer scientists at Columbia University developed VisiBlends, a platform that combines human steps with AI to create visually blended images. The system enabled novice designers to produce 10 times as many creative results as unguided brainstorming sessions.
A new study suggests that Facebook algorithms can lead to different results from the same advertising spend, creating new inequalities in online campaigning. Researchers argue that existing regulations need to be updated to capture the true extent of political spending on social media platforms.
A new international study by Monash University and Parisien Laboratory of Social Psychology found a positive link between alcohol sponsorship and attitudes, as well as exposure to specific brands. The research suggests that incidental exposure to alcohol marketing messages influences participants' drinking attitudes.
A new study by Columbia University Mailman School of Public Health documents specific characteristics of storefront tobacco advertisements, highlighting variations in ad features across product categories. The research found that cigarette ads dominated window space, while cigar and ENDS ads were more commonly placed near entry points.
A study by Carnegie Mellon University and NYU found that trajectory-based targeting on mobile phones can significantly improve advertising effectiveness. The study tracked customers' physical movements in a shopping mall to determine how they affect their economic choices.
Researchers found that commonly used observational approaches often fail to accurately measure ad effectiveness, overestimating its impact. Large-scale randomized controlled trials are considered the gold standard for evaluating ad campaigns.
A study analyzing pre-installed Android software reveals the existence of a complex ecosystem of manufacturers, mobile operators, and app developers tracking user information without consent. Over 4,800 owner permissions allow apps to access user data without explicit consent, compromising user privacy.
A study by Ohio State University found that fake warnings in e-cigarette ads, similar to those recently banned by the FDA, stick with kids and desensitize them to real health warnings. The research used fake ads with 'flavor' or 'less harmful' messages and found they were more memorable than actual warnings.
Researchers found that spectators felt more positive emotions when a referee's decision benefited their team during suspenseful games. The study suggests that advertisers can use individual targeting and tailored branding to create positive associations with sponsored brands.
A new report finds that food companies spend 8 out of 10 dollars on unhealthy snacks and fast food ads targeting Black and Hispanic youth. The study analyzed 32 major food companies' advertising to children and teens in 2017, revealing a lack of healthy product promotion.
The amount of money spent on medical marketing in the US has significantly increased over the past two decades, reaching $29.9 billion in 2016. Most of this spending was on marketing to professionals, with direct-to-consumer advertising also growing substantially.
Over two decades, medical marketing in the US has seen a dramatic increase from $17.7 billion to $29.9 billion, with TV and digital advertising driving the largest growth. However, oversight of these activities has remained limited, despite significant spending and promotional efforts by drug companies.
Retailers in minority and low-income communities are more likely to sell alternative tobacco products, such as cigars and e-cigarettes, due to consumer demand. These products have been found to be more accessible in predominantly White neighborhoods with higher retailer density.
A study published in ERJ Open Research found that adolescents who see e-cigarette adverts are more likely to use both e-cigarettes and smoke tobacco cigarettes. The researchers used a large sample of German school pupils to investigate the impact of advertising on young people's behavior.