Articles tagged with Advertising
Comprehensive exploration of living organisms, biological systems, and life processes across all scales from molecules to ecosystems. Encompasses cutting-edge research in biology, genetics, molecular biology, ecology, biochemistry, microbiology, botany, zoology, evolutionary biology, genomics, and biotechnology. Investigates cellular mechanisms, organism development, genetic inheritance, biodiversity conservation, metabolic processes, protein synthesis, DNA sequencing, CRISPR gene editing, stem cell research, and the fundamental principles governing all forms of life on Earth.
Comprehensive medical research, clinical studies, and healthcare sciences focused on disease prevention, diagnosis, and treatment. Encompasses clinical medicine, public health, pharmacology, epidemiology, medical specialties, disease mechanisms, therapeutic interventions, healthcare innovation, precision medicine, telemedicine, medical devices, drug development, clinical trials, patient care, mental health, nutrition science, health policy, and the application of medical science to improve human health, wellbeing, and quality of life across diverse populations.
Comprehensive investigation of human society, behavior, relationships, and social structures through systematic research and analysis. Encompasses psychology, sociology, anthropology, economics, political science, linguistics, education, demography, communications, and social research methodologies. Examines human cognition, social interactions, cultural phenomena, economic systems, political institutions, language and communication, educational processes, population dynamics, and the complex social, cultural, economic, and political forces shaping human societies, communities, and civilizations throughout history and across the contemporary world.
Fundamental study of the non-living natural world, matter, energy, and physical phenomena governing the universe. Encompasses physics, chemistry, earth sciences, atmospheric sciences, oceanography, materials science, and the investigation of physical laws, chemical reactions, geological processes, climate systems, and planetary dynamics. Explores everything from subatomic particles and quantum mechanics to planetary systems and cosmic phenomena, including energy transformations, molecular interactions, elemental properties, weather patterns, tectonic activity, and the fundamental forces and principles underlying the physical nature of reality.
Practical application of scientific knowledge and engineering principles to solve real-world problems and develop innovative technologies. Encompasses all engineering disciplines, technology development, computer science, artificial intelligence, environmental sciences, agriculture, materials applications, energy systems, and industrial innovation. Bridges theoretical research with tangible solutions for infrastructure, manufacturing, computing, communications, transportation, construction, sustainable development, and emerging technologies that advance human capabilities, improve quality of life, and address societal challenges through scientific innovation and technological progress.
Study of the practice, culture, infrastructure, and social dimensions of science itself. Addresses how science is conducted, organized, communicated, and integrated into society. Encompasses research funding mechanisms, scientific publishing systems, peer review processes, academic ethics, science policy, research institutions, scientific collaboration networks, science education, career development, research programs, scientific methods, science communication, and the sociology of scientific discovery. Examines the human, institutional, and cultural aspects of scientific enterprise, knowledge production, and the translation of research into societal benefit.
Comprehensive study of the universe beyond Earth, encompassing celestial objects, cosmic phenomena, and space exploration. Includes astronomy, astrophysics, planetary science, cosmology, space physics, astrobiology, and space technology. Investigates stars, galaxies, planets, moons, asteroids, comets, black holes, nebulae, exoplanets, dark matter, dark energy, cosmic microwave background, stellar evolution, planetary formation, space weather, solar system dynamics, the search for extraterrestrial life, and humanity's efforts to explore, understand, and unlock the mysteries of the cosmos through observation, theory, and space missions.
Comprehensive examination of tools, techniques, methodologies, and approaches used across scientific disciplines to conduct research, collect data, and analyze results. Encompasses experimental procedures, analytical methods, measurement techniques, instrumentation, imaging technologies, spectroscopic methods, laboratory protocols, observational studies, statistical analysis, computational methods, data visualization, quality control, and methodological innovations. Addresses the practical techniques and theoretical frameworks enabling scientists to investigate phenomena, test hypotheses, gather evidence, ensure reproducibility, and generate reliable knowledge through systematic, rigorous investigation across all areas of scientific inquiry.
Study of abstract structures, patterns, quantities, relationships, and logical reasoning through pure and applied mathematical disciplines. Encompasses algebra, calculus, geometry, topology, number theory, analysis, discrete mathematics, mathematical logic, set theory, probability, statistics, and computational mathematics. Investigates mathematical structures, theorems, proofs, algorithms, functions, equations, and the rigorous logical frameworks underlying quantitative reasoning. Provides the foundational language and tools for all scientific fields, enabling precise description of natural phenomena, modeling of complex systems, and the development of technologies across physics, engineering, computer science, economics, and all quantitative sciences.
Researchers found that Russian troll ads using fear and anger appeals worked well in getting people to engage, with a clickthrough rate of 9.2%. The study analyzed over 2,500 ads placed by the Internet Research Agency in 2016 and found that inflammatory language, such as cuss words and threats, was particularly effective.
A new study found that media coverage of corporate misconduct is not impartial, with popular companies and foreign brands receiving more attention. The study suggests that liberal media report more frequently on cases of corporate social irresponsibility than conservative media.
A systematic review of 38 cross-sectional studies found a positive association between alcohol marketing exposure and young people's alcohol use behaviors. The researchers concluded that future policies should regulate alcohol marketing more strictly to reduce underage drinking and related problems.
A new study developed by SMU Assistant Professor Richard Crowley uses machine learning to analyze topic patterns in company filings to predict intentional accounting misreporting. The researchers found that certain topics, such as revenue and income figures, were more commonly used by companies that had engaged in misreporting.
New research from the University of East Anglia finds that companies downplaying product greenness may persuade consumers to buy it. By tailoring advertising to match the product's category and emphasizing performance-related characteristics, firms can increase purchase intent.
A new analysis by NYU School of Global Public Health and NYU Grossman School of Medicine found that exposure to alcohol advertising changes teens' attitudes about alcohol and can cause them to start drinking. The study applies a framework developed for tobacco advertising to show causality between alcohol advertising and youth drinking.
Public health experts conclude that exposure to alcohol marketing is a cause of drinking onset during adolescence and binge drinking. The authors recommend stricter government-enforced laws to limit alcohol-marketing exposure and message appeal to youth.
A study by the University of Bonn found that commercials aimed at children decreased in Germany after EU-level voluntary commitment was put in place. However, companies exploited loopholes and the initiative showed partial success. The researchers also highlighted the need for stricter guidelines to regulate food advertising.
A new study found that news aggregators like Google News increased daily visits to Spanish news outlets by 8-14% after the site's shutdown. This is due to aggregators' ability to raise consumers' awareness of news outlet content, leading to more visits and advertising revenue.
A study published in Marketing Science found that cookies increase ad revenue for online publishers, with opt-out users generating 52% less revenue. The study also discovered a privacy paradox, where consumers' stated preferences overstate their actual behavior, and identified demographic patterns among opt-out users.
Researchers found that retailer-themed super saver events (ReTSS) increase retailer visits and purchases, particularly among non-primary customers and hard-discount shoppers. The events' use of a common savings theme leads to a substantial lift in consumer behavior, but with smaller baskets and null effect on profit.
A study found that while people think advertising and political campaigns exploit psychological research, they actually believe they maintain free choice when making purchasing or voting decisions. However, the research suggests that subliminal advertising still exists as a phenomenon, but its impact on consumer behaviors is disputed.
A comprehensive study by Durham University found that TV exposure can have a causal effect on people's perceptions of body ideals, leading to the preference for thinner female bodies. The researchers are advocating for a shift towards a 'health at every size' attitude and media representation of diverse body types.
Oil companies spend most on advertising during negative media coverage and Congressional action on climate change. The study found that investments in promotion directly correspond to Congressional action and media coverage.
Since the 1950s, women's magazines have featured idealized images of the 'knowing mother' who prioritizes her family's needs. Over six decades, this representation has shifted, from mothers following expert advice to becoming experts themselves, yet still focused on domestic responsibilities.
A study found that users view native ads as advertisements and use them to evaluate advertisers. Users who see native ads continue their search and are more likely to click on the advertiser's organic listings and make a purchase.
A study published in Addictive Behaviors Reports found that money spent on beer ads strongly predicts brand awareness and usage among teens. Researchers discovered cognitive strategies used by advertisers appeal to youth, leading to increased consumption and heavy drinking.
Researchers have developed two methods to detect targeted online ads, enabling Data Protection Authorities to identify and protect specific demographic groups. The methods use content-based analysis and frequency-based detection, providing a valuable tool for GDPR compliance.
A study by INFORMS journal Marketing Science found that data records used in targeted advertising are not as reliable as assumed, with accuracy rates varying between demographics and interests. The researchers conducted field tests to assess the effectiveness of third-party consumer profiling and found mixed results.
Doctors argue that UK TV advertising regulations on unhealthy kids' foods were weakened due to industry influence. A thematic analysis of public consultations found that commercial interests often took precedence over public health concerns.
New research shows that e-cigarette ads are highly effective in targeting adolescents, with many failing to critically evaluate the information presented. The study found that youths are drawn to the 'cool factor' and emotional appeal of the ads, which can lead to an increased desire to try e-cigarettes.
Researchers found that hospital advertising increases patient choice, with wealthy patients and those living far from hospitals responding well. However, a blanket ban on hospital advertising can lead to increased hospital readmissions by up to 1.2 per 100 discharges.
Experts recommend industry regulation to curb digitally altered images in ads, which contribute to body dissatisfaction and disordered weight control behaviors. Policymakers and corporations can create innovative policies to improve health by reducing the harm caused by manipulated images.
Research from Indiana University Kelley School of Business suggests that marketers can use local identity to shape consumers' price perceptions and behavior. Local products are often preferred over national brands due to perceived quality, while global brands may be favored in low-price categories.
A Virginia Tech research team uncovered how Facebook and Google deadlocked the Federal Election Commission's efforts to regulate digital political advertising. The platforms sought exemption from disclaimers, citing profit motives and technological limitations. This led to a narrow advisory opinion with minimal guidance for compliance.
College students who viewed objectified women in alcohol ads had lower intentions to intervene in sexual assault situations. Exposure to these ads and perceptions of women's powerlessness contributed to negative treatment of women.
A study analyzed green industry firms' online marketing adoption rates, finding that smaller businesses invest more in online ads after initial hesitation. The investigation highlights the need for education programs to help green industry businesses integrate online advertising into daily operations.
A comprehensive alcohol policy can help curb adolescent alcohol use in Tanzania, where high-density outlets and advertising contribute to rising youth drinking. The study suggests that restricting outlet density, enforcing minimum drinking age laws, and using economic policies like taxation can reduce access to alcohol among adolescents.
Researchers found that combining approach and avoidance-oriented messages boosts consumer adoption of cocreated products. Low-expertise consumers are more motivated by this approach, while high-expertise consumers require different strategies.
Firms experiencing shareholder complaints increase advertising investments, which helps mitigate decline in firm value. Effective advertising investments signal financial health and prevent complaints from contaminating other stakeholders' attitudes.
A Monash University study shows that sexualised imagery in advertising can lead to a desire for personal hygiene products. The research found that participants who visualised casual sex were more likely to want to take a shower or use soap.
Researchers found that sports fans exhibit more favorable attitudes towards sponsors adopting the team colors, leading to higher likelihood of visiting, buying, and recommending the sponsor. The study suggests that visual congruence enhances sponsorship performance, driving positive fan attitudes.
Computer scientists at Columbia University developed VisiBlends, a platform that combines human steps with AI to create visually blended images. The system enabled novice designers to produce 10 times as many creative results as unguided brainstorming sessions.
A new study suggests that Facebook algorithms can lead to different results from the same advertising spend, creating new inequalities in online campaigning. Researchers argue that existing regulations need to be updated to capture the true extent of political spending on social media platforms.
A new international study by Monash University and Parisien Laboratory of Social Psychology found a positive link between alcohol sponsorship and attitudes, as well as exposure to specific brands. The research suggests that incidental exposure to alcohol marketing messages influences participants' drinking attitudes.
A new study by Columbia University Mailman School of Public Health documents specific characteristics of storefront tobacco advertisements, highlighting variations in ad features across product categories. The research found that cigarette ads dominated window space, while cigar and ENDS ads were more commonly placed near entry points.
A study by Carnegie Mellon University and NYU found that trajectory-based targeting on mobile phones can significantly improve advertising effectiveness. The study tracked customers' physical movements in a shopping mall to determine how they affect their economic choices.
Researchers found that commonly used observational approaches often fail to accurately measure ad effectiveness, overestimating its impact. Large-scale randomized controlled trials are considered the gold standard for evaluating ad campaigns.
A study analyzing pre-installed Android software reveals the existence of a complex ecosystem of manufacturers, mobile operators, and app developers tracking user information without consent. Over 4,800 owner permissions allow apps to access user data without explicit consent, compromising user privacy.
A study by Ohio State University found that fake warnings in e-cigarette ads, similar to those recently banned by the FDA, stick with kids and desensitize them to real health warnings. The research used fake ads with 'flavor' or 'less harmful' messages and found they were more memorable than actual warnings.
Researchers found that spectators felt more positive emotions when a referee's decision benefited their team during suspenseful games. The study suggests that advertisers can use individual targeting and tailored branding to create positive associations with sponsored brands.
A new report finds that food companies spend 8 out of 10 dollars on unhealthy snacks and fast food ads targeting Black and Hispanic youth. The study analyzed 32 major food companies' advertising to children and teens in 2017, revealing a lack of healthy product promotion.
Over two decades, medical marketing in the US has seen a dramatic increase from $17.7 billion to $29.9 billion, with TV and digital advertising driving the largest growth. However, oversight of these activities has remained limited, despite significant spending and promotional efforts by drug companies.
The amount of money spent on medical marketing in the US has significantly increased over the past two decades, reaching $29.9 billion in 2016. Most of this spending was on marketing to professionals, with direct-to-consumer advertising also growing substantially.
Retailers in minority and low-income communities are more likely to sell alternative tobacco products, such as cigars and e-cigarettes, due to consumer demand. These products have been found to be more accessible in predominantly White neighborhoods with higher retailer density.
A study published in ERJ Open Research found that adolescents who see e-cigarette adverts are more likely to use both e-cigarettes and smoke tobacco cigarettes. The researchers used a large sample of German school pupils to investigate the impact of advertising on young people's behavior.
The study found that targeted Facebook advertising increased the number of Trump voters by 10% in 2016. The campaign was particularly effective among voters who used Facebook regularly and had lower levels of education.
Researchers found that variations in tone of language used in advertising biased attitudes toward a brand, decreasing consumer trust. The level of politeness was most important, with more polite taglines leading to lower trust in ethically ambiguous business practices.
A new study found that 95% of kids' apps contain at least one form of advertising, including pop-up ads, persuasive characters, and overt banner ads. The study highlights concerns about digital disparities and the potential negative impact of commercial influences on children's play and creativity.
A study found that nearly all smartphone and tablet apps targeted at toddlers and preschoolers have commercial content, using distracting features and potentially manipulative approaches. The research suggests that designers and app stores could take steps to develop higher-quality apps for children.
A new Oxford University Press USA study reveals that advertising for alcohol in UK television is common and frequently appears in programs and advertisements. This may contribute to higher rates of alcohol use among young people, with exposure increasing subsequent consumption.
A new study examines Canadian clinics marketing unproven stem cell treatments, highlighting regulatory gaps and potential risks to patients. The majority of marketed treatments target orthopedic and musculoskeletal conditions, with some companies advertising for a wide range of disorders.
A new study by Bradley T. Shapiro found that TV advertising for health insurance has a small effect on brand enrollments, particularly in lower-income populations. The research suggests that regulators' concerns about 'cream-skimming' may not be supported by data.
A RAND Corporation study found that adolescents who view tobacco ads in convenience stores are more willing to try vaping products. Hiding the 'power wall' behind an opaque barrier reduced willingness by 15%. Researchers suggest limiting point-of-sale advertising may help reduce industry efforts on adolescent nicotine use.
Researchers propose a four-factor model for online engagement, including physical interaction, interface assessment, absorption, and digital outreach. This model can lead to the development of content that encourages sharing and websites that promote learning and memory.
Research found that popular mental health apps portray mental health as ubiquitous and manageable through self-help apps, potentially leading to overdiagnosis. The study's authors caution that this approach can be problematic, especially for those with severe mental health issues, who may need external support.
The INFORMS Society for Marketing Science honored research papers by Rotman School Marketing faculty, with Prof. Avi Goldfarb and Catherine Tucker's paper 'Online Display Advertising: Targeting and Obtrusiveness' receiving the 2018 Long Term Impact Award.
Researchers found that male bottlenose dolphins retain individual vocal labels in long-term cooperative alliances, enabling them to track complex social relationships. This study provides insight into the role of vocal communication in coordinating social behaviors among these intelligent marine mammals.
A new study by Yanwen Wang, Michael Lewis, and David A. Schweidel found that negative political advertising is effective in influencing voter preferences and turnout, particularly when created by candidates or their campaigns. In contrast, positive advertising is less effective, while PAC-sponsored ads are significantly less impactful.
Researchers found that Thanksgiving visits were 30-50 minutes shorter after the 2016 presidential election, with effects worse in media markets with intense political advertising. This indicates a broader decline in social capital and close connections between friends and family.