Articles tagged with Advertising
Research found that popular mental health apps portray mental health as ubiquitous and manageable through self-help apps, potentially leading to overdiagnosis. The study's authors caution that this approach can be problematic, especially for those with severe mental health issues, who may need external support.
The INFORMS Society for Marketing Science honored research papers by Rotman School Marketing faculty, with Prof. Avi Goldfarb and Catherine Tucker's paper 'Online Display Advertising: Targeting and Obtrusiveness' receiving the 2018 Long Term Impact Award.
Researchers found that male bottlenose dolphins retain individual vocal labels in long-term cooperative alliances, enabling them to track complex social relationships. This study provides insight into the role of vocal communication in coordinating social behaviors among these intelligent marine mammals.
A new study by Yanwen Wang, Michael Lewis, and David A. Schweidel found that negative political advertising is effective in influencing voter preferences and turnout, particularly when created by candidates or their campaigns. In contrast, positive advertising is less effective, while PAC-sponsored ads are significantly less impactful.
A study found that households with opposing political views spent significantly less time at the Thanksgiving table in 2016. Political tension exacerbated this effect, particularly for those exposed to high amounts of advertising. Overall, partisan differences cost Americans 73.6 million hours spent interacting during Thanksgiving.
Researchers found that Thanksgiving visits were 30-50 minutes shorter after the 2016 presidential election, with effects worse in media markets with intense political advertising. This indicates a broader decline in social capital and close connections between friends and family.
A new study by RAND Corporation finds that adolescents who view more medical marijuana ads are more likely to use marijuana and have positive expectations about the substance. The study suggests that regulations on marijuana advertising may be necessary to prevent harm, particularly for young people.
A study by the University of South Florida found that prescription drug commercials increasingly emphasize lifestyle changes over medical information, leading to a rise in off-label use and misinformation. The researchers call for regulatory action to ensure pharmaceutical ads prioritize health awareness.
A new analysis found a significant decline in direct-to-consumer TV ads conveying information about conditions and prevalence, while positive emotional appeals increased.
A study published in the Journal of Advertising Research found that both Black and White teens perceive Black-oriented media as being targeted towards them, suggesting the potential for increased profitability when marketed to a broader audience. The study surveyed 1,900 adolescents ages 14-17 about their movie preferences.
A new study found that children are exposed to over 800 junk food ads per year, with unhealthy food ads being 2.3 times more frequent than healthy food ads during peak viewing times. The research, led by the University of Adelaide, used a bespoke TV monitoring system to capture an entire year's worth of television and ads.
A recent study found that early trend propagators on Twitter are less responsive to advertising messages compared to those who embrace the trend later. This means marketers should rethink their strategies when targeting this group.
A recent study found that receptivity to e-cigarette advertising significantly increased the odds of 12-21 year-olds who have never smoked trying cigarette smoking within a year. This association was independent of receptivity to cigarette advertising.
Researchers found that adding the tagline to policy-based attack ads makes them more believable and gives voters a more positive view of the candidate who endorses it. The effect is substantial, with partisanship having a comparable impact.
A new study from Binghamton University found that advertisers may be getting more clicks by placing ads in lower positions if they prioritize website quality, brand equity, and selling proposition over top spot ad placement. The model helps advertisers quantify expected clicks based on these factors.
Researchers found that Love Island series 3 delivered 559 million tobacco 'impressions' to the UK population, including 47 million to children under 16. The study emphasizes the link between young people's exposure to on-screen tobacco imagery and starting to smoke.
A forthcoming study in Marketing Science journal reveals that Google's ban of sponsored search advertising by certain pharmacies had a limited effect on reducing consumer access to foreign pharmacies. Consumers still accessed cheaper, non-regulated prescriptions through organic links after the ban.
A new report by the University of Liverpool finds that nearly six in ten food and drink adverts shown during family programmes are for 'junk food', such as fast food and confectionery. The study highlights the need to extend existing regulations to restrict junk food advertising on TV until after the 9pm watershed.
A study by Dr. Roland Thomaschke and colleagues found that emotions impact our mental time-processing system, causing faster processing of positive concepts and slower processing of negative ones. This suggests that emotional states can influence human perception, potentially affecting how we respond to advertisements or online content.
A new study found that smokers mistakenly think Natural American Spirit cigarettes, marketed as organic and additive-free, are healthier than other cigarettes. The researchers used a rigorous experimental design to show that NAS advertisements lead consumers to believe the company offers a healthier product.
New University of Washington research reveals that individuals can purchase online ads to track the location of others and learn what apps they are using. This can be done for around $1,000, posing significant privacy risks. Advertisers may need to develop machine learning tools to detect suspicious behavior.
A QUT study found that humorous driver sleepiness advertisements can be ineffective due to drivers' expectations of shocking messages. Young Australian drivers prefer serious road safety topics over lighthearted approaches.
Research reveals that a minority of users' tweets account for the majority of influence, with opinion leaders forming a virtual community that shapes information spread. The study suggests targeting this community for effective advertising on social media platforms like Twitter.
A University of Stirling study found that tobacco companies are offering retailers cash bonuses and other rewards to promote their brands in Scotland. The researchers discovered that retailers were being incentivized to boost sales of tobacco products despite the ban on open displays.
A study by Dr. Mohammad Zia and colleagues found that in-store advertising by competitors can be beneficial when commission rates are relatively high, mitigating price competition and boosting profits.
A new study in Marketing Science found that consumer responses to mobile promotions are higher and faster in sunny weather than cloudy weather. The study suggests that firms can use local weather information to improve the effectiveness of their mobile ads, with better-than-yesterday or forecasted sunshine boosting purchase responses.
Leading experts advocate for global standards on stem cell therapies, warning that unregulated advertising can harm patients. The University of Edinburgh group calls for stricter regulations and coordinated action to tackle the issue.
A recent study found that video advertisements from top tech companies feature predominantly white males, reinforcing traditional gender roles and perpetuating a lack of diversity in the tech industry. The researchers analyzed 54 videos featuring products and services, highlighting the underrepresentation of women, racial/ethnic minori...
A new study found that sexual appeals in ads do not lead to increased brand memory or purchasing intentions. Instead, they often result in a negative attitude toward the brands featured.
A new national study analyzed data from the PATH Study and found that nearly half of 12- to 17-year-olds who had never used tobacco products were receptive to tobacco marketing if they recalled or liked at least one advertisement. Receptivity to tobacco ads is linked with an increased susceptibility to smoking cigarettes in the future.
A University of Illinois study reveals that college students perceive a stronger risk than benefit from online behavioral advertising, driving them to avoid ads. The research suggests the industry should educate consumers and make tracking processes more transparent to maintain trust.
University of New Mexico researchers have discovered a method to optimize network processes, reducing energy consumption and effort required to achieve desired results. By focusing on key elements rather than monitoring all elements, the effort can be reduced dramatically, leading to significant cost savings and improved performance.
A recent Dartmouth-led study found a strong association between fast-food TV ads and increased consumption among pre-schoolers. The research team recruited 548 parents and tracked their child's exposure to child-targeted ads, revealing that moderate or high exposure increased the likelihood of consuming fast food by about 30%.
Research finds that incorporated business owners exhibit greater self-esteem, engage in illicit activities, and are more likely to come from high-earning families. In contrast, unincorporated business owners have manual skill requirements and lower salaries before entrepreneurship. Incorporated entrepreneurs earn significantly higher m...
Direct-to-consumer ads for low-testosterone treatments increase prescriptions but may not improve men's health, according to UC Davis physician Richard Kravitz. The rise in hormone-replacement therapies has led to unnecessary treatments and potential cardiovascular risks.
The global tobacco control treaty has increased the adoption of tobacco reduction measures around the world, leading to a 2.5% reduction in global smoking rates between 2005 and 2015. Countries that fully implemented more demand-reduction measures experienced significantly greater reductions in smoking rates.
A University of Stirling study found that televised gambling adverts during English Premier League matches often promoted complex and highly specific bets, misleading football fans. The research suggests that these types of bets are difficult to accurately predict, leading to significant average losses.
A recent study published in Marketing Science found that online display ads can increase both online and offline retail sales, with 84% of the sales increase coming from offline channels. The study used a large-scale field experiment involving over 3 million users to evaluate the effects of branded apparel ads on sales.
Uru, a software startup founded by Cornell Tech graduates, uses computer-vision technology to automatically find blank surfaces in videos and display non-disruptive ads. The company has received several awards and is targeting major platforms like Instagram and YouTube to monetize user-generated content.
A recent study by University of Tennessee professors found that most consumers skim over risk warnings on drug websites, ignoring important information about potential side effects. The researchers suggest presenting risks before benefits and highlighting unique risks with graphics to increase attention.
A study by Indiana University researchers found that using a combination of first touch and last touch keyword metrics improves ROI by 5%. First touch bidding prioritizes broad keywords, attracting early searchers, while last touch bidding targets specific keywords used by consumers late in the search process
Research suggests that TV ads may influence kids' alcohol consumption, with those exposed to more ads consuming more alcohol. A study of over 1,000 13-20 year olds found that more ad exposure was linked to higher total consumption of advertised brands.
A study of digital camera purchases and online browsing behavior found that consumers rarely explore a full range of products before making a purchase. On average, it takes around 15 days for a consumer to make a final decision, with the majority of purchases happening within under a month.
Researchers at the University of Missouri developed a model that enables newspapers to maximize revenues from advertisements and subscriptions by offering diverse subscription plans. The study found a potential increase of 17% in profits for one major US newspaper, suggesting this new approach can boost revenue for media platforms.
Researchers found that nearly all schools had at least one shop selling tobacco within a 100m radius, and marketing strategies targeting children were pervasive. Enforcement of the ban is needed to protect youth, and point-of-sale displays and advertising are urgently required in China.
A new analysis shows that US cancer centers increased their advertising spending by over 300% between 2005 and 2014, with for-profit organizations accounting for most of the spending. The bulk of the spending was concentrated in television ads, print media, and internet display advertisements.
A study examining cancer center advertising spending found that 20 centers accounted for 86% of the total spending. The largest advertisers were Cancer Treatment Centers of America and MD Anderson Cancer Center.
A Michigan State University study found that participants exposed to beer ads on social media were more likely to consider drinking alcohol. The researchers also highlighted the lack of regulation in advertising and marketing alcohol on social media, which can lead to underage drinking and other concerns.
A new study found that middle-school kids ages 11-14 see two to four alcohol ads per day, with outdoor billboards and signs being the most common source. The findings suggest that policymakers should pay attention to outdoor alcohol advertising, which is under local communities' control.
A new study by RAND Corporation reveals that Southern California middle school students are exposed to an average of 3.1 alcohol advertisements every day. Racial disparities were also observed, with African Americans and Hispanics experiencing higher levels of exposure compared to white youths.
A new study from the University of Maryland explores how messages about brands interact across various channels in a complex feedback loop. The research highlights the importance of Twitter in brand management and finds that negative news articles can create a spiral effect, leading to fewer deposits in banks.
A new UCR study examines how consumers' beliefs about karma influence their responses to charitable appeals in advertising. People with karmic beliefs respond more favorably to donating time but are discouraged if the motivation is perceived as selfish.
A Dartmouth-Stanford study examines the cognitive processing and persuasive effects of health product-related advertorials on over 670 people. It found that unlabeled advertorials were less likely to trigger consumer awareness, but increased favorable attitudes toward advertising messages and purchase intention.
A study by Dr Carolyn Mair and Soljana Cili found that 62% of women aged 40-89 use make-up daily for confidence, not to look younger. The results highlight the need for advertisers to focus on making products feel good about themselves, rather than just looking younger.
Researchers discovered a discrepancy in YouTube's view count system, where fake views were counted towards advertisers' bills despite being flagged as fraudulent. This study highlights the challenges of detecting and preventing bot fraud in video portals, which can have significant economic implications.
Research by Michigan State University's Saleem Alhabash suggests that adding a religious message to an anti-alcohol warning does not discourage viewers from drinking. Gain-framed messages, which focus on benefits, are more effective than loss-framed messages in this context.
A study published in Springer's journal Quantitative Marketing and Economics found that the Electoral College system increases advertising spending in typical presidential elections. The researchers modeled voters' decisions using a simple aggregate market share model and found that advertising would be spread more evenly across states...
The study investigates cultural tourists' attitudes towards visual advertising in Malta, applying research methods to attain original scientific results. Key findings include knowledge about Maltese tourists and their local advertising techniques, as well as recommendations for marketing decision makers.
Researchers found that daily deal websites gain an advantage by tracking and displaying sales numbers, attracting new customers and promoting merchants' businesses. This strategy lowers the risk for consumers trying new merchants and addresses a fundamental problem with traditional discount promotions.
Research from the University of Maryland and Tilburg University suggests that simpler, upfront ads perform better than complex ads, regardless of exposure duration. The study found that viewers actively try to avoid online ads due to their complexity, but shorter exposures can have different effects on ad ratings.