Articles tagged with Advertising
Researchers found that combining approach and avoidance-oriented messages boosts consumer adoption of cocreated products. Low-expertise consumers are more motivated by this approach, while high-expertise consumers require different strategies.
Firms experiencing shareholder complaints increase advertising investments, which helps mitigate decline in firm value. Effective advertising investments signal financial health and prevent complaints from contaminating other stakeholders' attitudes.
A Monash University study shows that sexualised imagery in advertising can lead to a desire for personal hygiene products. The research found that participants who visualised casual sex were more likely to want to take a shower or use soap.
Researchers found that sports fans exhibit more favorable attitudes towards sponsors adopting the team colors, leading to higher likelihood of visiting, buying, and recommending the sponsor. The study suggests that visual congruence enhances sponsorship performance, driving positive fan attitudes.
Computer scientists at Columbia University developed VisiBlends, a platform that combines human steps with AI to create visually blended images. The system enabled novice designers to produce 10 times as many creative results as unguided brainstorming sessions.
A new study suggests that Facebook algorithms can lead to different results from the same advertising spend, creating new inequalities in online campaigning. Researchers argue that existing regulations need to be updated to capture the true extent of political spending on social media platforms.
A new international study by Monash University and Parisien Laboratory of Social Psychology found a positive link between alcohol sponsorship and attitudes, as well as exposure to specific brands. The research suggests that incidental exposure to alcohol marketing messages influences participants' drinking attitudes.
A new study by Columbia University Mailman School of Public Health documents specific characteristics of storefront tobacco advertisements, highlighting variations in ad features across product categories. The research found that cigarette ads dominated window space, while cigar and ENDS ads were more commonly placed near entry points.
A study by Carnegie Mellon University and NYU found that trajectory-based targeting on mobile phones can significantly improve advertising effectiveness. The study tracked customers' physical movements in a shopping mall to determine how they affect their economic choices.
Researchers found that commonly used observational approaches often fail to accurately measure ad effectiveness, overestimating its impact. Large-scale randomized controlled trials are considered the gold standard for evaluating ad campaigns.
A study analyzing pre-installed Android software reveals the existence of a complex ecosystem of manufacturers, mobile operators, and app developers tracking user information without consent. Over 4,800 owner permissions allow apps to access user data without explicit consent, compromising user privacy.
A study by Ohio State University found that fake warnings in e-cigarette ads, similar to those recently banned by the FDA, stick with kids and desensitize them to real health warnings. The research used fake ads with 'flavor' or 'less harmful' messages and found they were more memorable than actual warnings.
Researchers found that spectators felt more positive emotions when a referee's decision benefited their team during suspenseful games. The study suggests that advertisers can use individual targeting and tailored branding to create positive associations with sponsored brands.
A new report finds that food companies spend 8 out of 10 dollars on unhealthy snacks and fast food ads targeting Black and Hispanic youth. The study analyzed 32 major food companies' advertising to children and teens in 2017, revealing a lack of healthy product promotion.
The amount of money spent on medical marketing in the US has significantly increased over the past two decades, reaching $29.9 billion in 2016. Most of this spending was on marketing to professionals, with direct-to-consumer advertising also growing substantially.
Over two decades, medical marketing in the US has seen a dramatic increase from $17.7 billion to $29.9 billion, with TV and digital advertising driving the largest growth. However, oversight of these activities has remained limited, despite significant spending and promotional efforts by drug companies.
Retailers in minority and low-income communities are more likely to sell alternative tobacco products, such as cigars and e-cigarettes, due to consumer demand. These products have been found to be more accessible in predominantly White neighborhoods with higher retailer density.
A study published in ERJ Open Research found that adolescents who see e-cigarette adverts are more likely to use both e-cigarettes and smoke tobacco cigarettes. The researchers used a large sample of German school pupils to investigate the impact of advertising on young people's behavior.
The study found that targeted Facebook advertising increased the number of Trump voters by 10% in 2016. The campaign was particularly effective among voters who used Facebook regularly and had lower levels of education.
Researchers found that variations in tone of language used in advertising biased attitudes toward a brand, decreasing consumer trust. The level of politeness was most important, with more polite taglines leading to lower trust in ethically ambiguous business practices.
A study found that nearly all smartphone and tablet apps targeted at toddlers and preschoolers have commercial content, using distracting features and potentially manipulative approaches. The research suggests that designers and app stores could take steps to develop higher-quality apps for children.
A new study found that 95% of kids' apps contain at least one form of advertising, including pop-up ads, persuasive characters, and overt banner ads. The study highlights concerns about digital disparities and the potential negative impact of commercial influences on children's play and creativity.
A new Oxford University Press USA study reveals that advertising for alcohol in UK television is common and frequently appears in programs and advertisements. This may contribute to higher rates of alcohol use among young people, with exposure increasing subsequent consumption.
A new study examines Canadian clinics marketing unproven stem cell treatments, highlighting regulatory gaps and potential risks to patients. The majority of marketed treatments target orthopedic and musculoskeletal conditions, with some companies advertising for a wide range of disorders.
A new study by Bradley T. Shapiro found that TV advertising for health insurance has a small effect on brand enrollments, particularly in lower-income populations. The research suggests that regulators' concerns about 'cream-skimming' may not be supported by data.
A RAND Corporation study found that adolescents who view tobacco ads in convenience stores are more willing to try vaping products. Hiding the 'power wall' behind an opaque barrier reduced willingness by 15%. Researchers suggest limiting point-of-sale advertising may help reduce industry efforts on adolescent nicotine use.
Researchers propose a four-factor model for online engagement, including physical interaction, interface assessment, absorption, and digital outreach. This model can lead to the development of content that encourages sharing and websites that promote learning and memory.
Research found that popular mental health apps portray mental health as ubiquitous and manageable through self-help apps, potentially leading to overdiagnosis. The study's authors caution that this approach can be problematic, especially for those with severe mental health issues, who may need external support.
The INFORMS Society for Marketing Science honored research papers by Rotman School Marketing faculty, with Prof. Avi Goldfarb and Catherine Tucker's paper 'Online Display Advertising: Targeting and Obtrusiveness' receiving the 2018 Long Term Impact Award.
Researchers found that male bottlenose dolphins retain individual vocal labels in long-term cooperative alliances, enabling them to track complex social relationships. This study provides insight into the role of vocal communication in coordinating social behaviors among these intelligent marine mammals.
A new study by Yanwen Wang, Michael Lewis, and David A. Schweidel found that negative political advertising is effective in influencing voter preferences and turnout, particularly when created by candidates or their campaigns. In contrast, positive advertising is less effective, while PAC-sponsored ads are significantly less impactful.
A study found that households with opposing political views spent significantly less time at the Thanksgiving table in 2016. Political tension exacerbated this effect, particularly for those exposed to high amounts of advertising. Overall, partisan differences cost Americans 73.6 million hours spent interacting during Thanksgiving.
Researchers found that Thanksgiving visits were 30-50 minutes shorter after the 2016 presidential election, with effects worse in media markets with intense political advertising. This indicates a broader decline in social capital and close connections between friends and family.
A new study by RAND Corporation finds that adolescents who view more medical marijuana ads are more likely to use marijuana and have positive expectations about the substance. The study suggests that regulations on marijuana advertising may be necessary to prevent harm, particularly for young people.
A study by the University of South Florida found that prescription drug commercials increasingly emphasize lifestyle changes over medical information, leading to a rise in off-label use and misinformation. The researchers call for regulatory action to ensure pharmaceutical ads prioritize health awareness.
A new analysis found a significant decline in direct-to-consumer TV ads conveying information about conditions and prevalence, while positive emotional appeals increased.
A study published in the Journal of Advertising Research found that both Black and White teens perceive Black-oriented media as being targeted towards them, suggesting the potential for increased profitability when marketed to a broader audience. The study surveyed 1,900 adolescents ages 14-17 about their movie preferences.
A new study found that children are exposed to over 800 junk food ads per year, with unhealthy food ads being 2.3 times more frequent than healthy food ads during peak viewing times. The research, led by the University of Adelaide, used a bespoke TV monitoring system to capture an entire year's worth of television and ads.
A recent study found that early trend propagators on Twitter are less responsive to advertising messages compared to those who embrace the trend later. This means marketers should rethink their strategies when targeting this group.
A recent study found that receptivity to e-cigarette advertising significantly increased the odds of 12-21 year-olds who have never smoked trying cigarette smoking within a year. This association was independent of receptivity to cigarette advertising.
Researchers found that adding the tagline to policy-based attack ads makes them more believable and gives voters a more positive view of the candidate who endorses it. The effect is substantial, with partisanship having a comparable impact.
A new study from Binghamton University found that advertisers may be getting more clicks by placing ads in lower positions if they prioritize website quality, brand equity, and selling proposition over top spot ad placement. The model helps advertisers quantify expected clicks based on these factors.
Researchers found that Love Island series 3 delivered 559 million tobacco 'impressions' to the UK population, including 47 million to children under 16. The study emphasizes the link between young people's exposure to on-screen tobacco imagery and starting to smoke.
A forthcoming study in Marketing Science journal reveals that Google's ban of sponsored search advertising by certain pharmacies had a limited effect on reducing consumer access to foreign pharmacies. Consumers still accessed cheaper, non-regulated prescriptions through organic links after the ban.
A new report by the University of Liverpool finds that nearly six in ten food and drink adverts shown during family programmes are for 'junk food', such as fast food and confectionery. The study highlights the need to extend existing regulations to restrict junk food advertising on TV until after the 9pm watershed.
A study by Dr. Roland Thomaschke and colleagues found that emotions impact our mental time-processing system, causing faster processing of positive concepts and slower processing of negative ones. This suggests that emotional states can influence human perception, potentially affecting how we respond to advertisements or online content.
A new study found that smokers mistakenly think Natural American Spirit cigarettes, marketed as organic and additive-free, are healthier than other cigarettes. The researchers used a rigorous experimental design to show that NAS advertisements lead consumers to believe the company offers a healthier product.
New University of Washington research reveals that individuals can purchase online ads to track the location of others and learn what apps they are using. This can be done for around $1,000, posing significant privacy risks. Advertisers may need to develop machine learning tools to detect suspicious behavior.
A QUT study found that humorous driver sleepiness advertisements can be ineffective due to drivers' expectations of shocking messages. Young Australian drivers prefer serious road safety topics over lighthearted approaches.
Research reveals that a minority of users' tweets account for the majority of influence, with opinion leaders forming a virtual community that shapes information spread. The study suggests targeting this community for effective advertising on social media platforms like Twitter.
A University of Stirling study found that tobacco companies are offering retailers cash bonuses and other rewards to promote their brands in Scotland. The researchers discovered that retailers were being incentivized to boost sales of tobacco products despite the ban on open displays.
A study by Dr. Mohammad Zia and colleagues found that in-store advertising by competitors can be beneficial when commission rates are relatively high, mitigating price competition and boosting profits.
A new study in Marketing Science found that consumer responses to mobile promotions are higher and faster in sunny weather than cloudy weather. The study suggests that firms can use local weather information to improve the effectiveness of their mobile ads, with better-than-yesterday or forecasted sunshine boosting purchase responses.
Leading experts advocate for global standards on stem cell therapies, warning that unregulated advertising can harm patients. The University of Edinburgh group calls for stricter regulations and coordinated action to tackle the issue.
A recent study found that video advertisements from top tech companies feature predominantly white males, reinforcing traditional gender roles and perpetuating a lack of diversity in the tech industry. The researchers analyzed 54 videos featuring products and services, highlighting the underrepresentation of women, racial/ethnic minori...
A new study found that sexual appeals in ads do not lead to increased brand memory or purchasing intentions. Instead, they often result in a negative attitude toward the brands featured.
A new national study analyzed data from the PATH Study and found that nearly half of 12- to 17-year-olds who had never used tobacco products were receptive to tobacco marketing if they recalled or liked at least one advertisement. Receptivity to tobacco ads is linked with an increased susceptibility to smoking cigarettes in the future.
A University of Illinois study reveals that college students perceive a stronger risk than benefit from online behavioral advertising, driving them to avoid ads. The research suggests the industry should educate consumers and make tracking processes more transparent to maintain trust.
University of New Mexico researchers have discovered a method to optimize network processes, reducing energy consumption and effort required to achieve desired results. By focusing on key elements rather than monitoring all elements, the effort can be reduced dramatically, leading to significant cost savings and improved performance.
A recent Dartmouth-led study found a strong association between fast-food TV ads and increased consumption among pre-schoolers. The research team recruited 548 parents and tracked their child's exposure to child-targeted ads, revealing that moderate or high exposure increased the likelihood of consuming fast food by about 30%.