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Advertising in kids' apps more prevalent than parents may realize

A new study found that 95% of kids' apps contain at least one form of advertising, including pop-up ads, persuasive characters, and overt banner ads. The study highlights concerns about digital disparities and the potential negative impact of commercial influences on children's play and creativity.

Apple iPhone 17 Pro

Apple iPhone 17 Pro delivers top performance and advanced cameras for field documentation, data collection, and secure research communications.

Canadian clinics are marketing unproven stem cell treatments

A new study examines Canadian clinics marketing unproven stem cell treatments, highlighting regulatory gaps and potential risks to patients. The majority of marketed treatments target orthopedic and musculoskeletal conditions, with some companies advertising for a wide range of disorders.

Tobacco 'power wall' linked to adolescents' views about e-cigarettes

A RAND Corporation study found that adolescents who view tobacco ads in convenience stores are more willing to try vaping products. Hiding the 'power wall' behind an opaque barrier reduced willingness by 15%. Researchers suggest limiting point-of-sale advertising may help reduce industry efforts on adolescent nicotine use.

SAMSUNG T9 Portable SSD 2TB

SAMSUNG T9 Portable SSD 2TB transfers large imagery and model outputs quickly between field laptops, lab workstations, and secure archives.

Could mental health apps lead to overdiagnosis?

Research found that popular mental health apps portray mental health as ubiquitous and manageable through self-help apps, potentially leading to overdiagnosis. The study's authors caution that this approach can be problematic, especially for those with severe mental health issues, who may need external support.

Fluke 87V Industrial Digital Multimeter

Fluke 87V Industrial Digital Multimeter is a trusted meter for precise measurements during instrument integration, repairs, and field diagnostics.

In male dolphin alliances, 'everybody knows your name'

Researchers found that male bottlenose dolphins retain individual vocal labels in long-term cooperative alliances, enabling them to track complex social relationships. This study provides insight into the role of vocal communication in coordinating social behaviors among these intelligent marine mammals.

Does negative political advertising actually work?

A new study by Yanwen Wang, Michael Lewis, and David A. Schweidel found that negative political advertising is effective in influencing voter preferences and turnout, particularly when created by candidates or their campaigns. In contrast, positive advertising is less effective, while PAC-sponsored ads are significantly less impactful.

Political tension during the 2016 US Election cut many Thanksgiving dinners short

A study found that households with opposing political views spent significantly less time at the Thanksgiving table in 2016. Political tension exacerbated this effect, particularly for those exposed to high amounts of advertising. Overall, partisan differences cost Americans 73.6 million hours spent interacting during Thanksgiving.

Meta Quest 3 512GB

Meta Quest 3 512GB enables immersive mission planning, terrain rehearsal, and interactive STEM demos with high-resolution mixed-reality experiences.

Drug companies selling more 'lifestyle,' less 'symptom'

A study by the University of South Florida found that prescription drug commercials increasingly emphasize lifestyle changes over medical information, leading to a rise in off-label use and misinformation. The researchers call for regulatory action to ensure pharmaceutical ads prioritize health awareness.

Kids hit hard by junk food advertising: New research

A new study found that children are exposed to over 800 junk food ads per year, with unhealthy food ads being 2.3 times more frequent than healthy food ads during peak viewing times. The research, led by the University of Adelaide, used a bespoke TV monitoring system to capture an entire year's worth of television and ads.

GoPro HERO13 Black

GoPro HERO13 Black records stabilized 5.3K video for instrument deployments, field notes, and outreach, even in harsh weather and underwater conditions.

How the 'I approve' tagline boosts nasty political ads

Researchers found that adding the tagline to policy-based attack ads makes them more believable and gives voters a more positive view of the candidate who endorses it. The effect is substantial, with partisanship having a comparable impact.

You might be paying too much for ads on Google, Bing

A new study from Binghamton University found that advertisers may be getting more clicks by placing ads in lower positions if they prioritize website quality, brand equity, and selling proposition over top spot ad placement. The model helps advertisers quantify expected clicks based on these factors.

Aranet4 Home CO2 Monitor

Aranet4 Home CO2 Monitor tracks ventilation quality in labs, classrooms, and conference rooms with long battery life and clear e-ink readouts.

How emotions influence our internal clock

A study by Dr. Roland Thomaschke and colleagues found that emotions impact our mental time-processing system, causing faster processing of positive concepts and slower processing of negative ones. This suggests that emotional states can influence human perception, potentially affecting how we respond to advertisements or online content.

Apple AirPods Pro (2nd Generation, USB-C)

Apple AirPods Pro (2nd Generation, USB-C) provide clear calls and strong noise reduction for interviews, conferences, and noisy field environments.

Lost in translation: When humor kills the message

A QUT study found that humorous driver sleepiness advertisements can be ineffective due to drivers' expectations of shocking messages. Young Australian drivers prefer serious road safety topics over lighthearted approaches.

GQ GMC-500Plus Geiger Counter

GQ GMC-500Plus Geiger Counter logs beta, gamma, and X-ray levels for environmental monitoring, training labs, and safety demonstrations.

Secondhand opinions

Research reveals that a minority of users' tweets account for the majority of influence, with opinion leaders forming a virtual community that shapes information spread. The study suggests targeting this community for effective advertising on social media platforms like Twitter.

Tobacco industry steps up tactics to reduce impact of display ban

A University of Stirling study found that tobacco companies are offering retailers cash bonuses and other rewards to promote their brands in Scotland. The researchers discovered that retailers were being incentivized to boost sales of tobacco products despite the ban on open displays.

Rigol DP832 Triple-Output Bench Power Supply

Rigol DP832 Triple-Output Bench Power Supply powers sensors, microcontrollers, and test circuits with programmable rails and stable outputs.

Tech company video ads still dominated by white males

A recent study found that video advertisements from top tech companies feature predominantly white males, reinforcing traditional gender roles and perpetuating a lack of diversity in the tech industry. The researchers analyzed 54 videos featuring products and services, highlighting the underrepresentation of women, racial/ethnic minori...

Apple iPad Pro 11-inch (M4)

Apple iPad Pro 11-inch (M4) runs demanding GIS, imaging, and annotation workflows on the go for surveys, briefings, and lab notebooks.

Study: Consumers see much greater risk than reward in online ads

A University of Illinois study reveals that college students perceive a stronger risk than benefit from online behavioral advertising, driving them to avoid ads. The research suggests the industry should educate consumers and make tracking processes more transparent to maintain trust.

Engineering research focuses on bringing efficiency to network processes

University of New Mexico researchers have discovered a method to optimize network processes, reducing energy consumption and effort required to achieve desired results. By focusing on key elements rather than monitoring all elements, the effort can be reduced dramatically, leading to significant cost savings and improved performance.

Davis Instruments Vantage Pro2 Weather Station

Davis Instruments Vantage Pro2 Weather Station offers research-grade local weather data for networked stations, campuses, and community observatories.

To be or not to be ... an entrepreneur

Research finds that incorporated business owners exhibit greater self-esteem, engage in illicit activities, and are more likely to come from high-earning families. In contrast, unincorporated business owners have manual skill requirements and lower salaries before entrepreneurship. Incorporated entrepreneurs earn significantly higher m...

The Lancet Public Health: The global tobacco control treaty has reduced

The global tobacco control treaty has increased the adoption of tobacco reduction measures around the world, leading to a 2.5% reduction in global smoking rates between 2005 and 2015. Countries that fully implemented more demand-reduction measures experienced significantly greater reductions in smoking rates.

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C)

Anker Laptop Power Bank 25,000mAh (Triple 100W USB-C) keeps Macs, tablets, and meters powered during extended observing runs and remote surveys.

Gambling adverts on TV can 'mislead' football fans

A University of Stirling study found that televised gambling adverts during English Premier League matches often promoted complex and highly specific bets, misleading football fans. The research suggests that these types of bets are difficult to accurately predict, leading to significant average losses.

Over 80% of online ad effect is on offline sales

A recent study published in Marketing Science found that online display ads can increase both online and offline retail sales, with 84% of the sales increase coming from offline channels. The study used a large-scale field experiment involving over 3 million users to evaluate the effects of branded apparel ads on sales.

University of Tennessee professor studies drug website risk warnings

A recent study by University of Tennessee professors found that most consumers skim over risk warnings on drug websites, ignoring important information about potential side effects. The researchers suggest presenting risks before benefits and highlighting unique risks with graphics to increase attention.

It pays to go beyond the last word when advertising using Google AdWords

A study by Indiana University researchers found that using a combination of first touch and last touch keyword metrics improves ROI by 5%. First touch bidding prioritizes broad keywords, attracting early searchers, while last touch bidding targets specific keywords used by consumers late in the search process

Sky & Telescope Pocket Sky Atlas, 2nd Edition

Sky & Telescope Pocket Sky Atlas, 2nd Edition is a durable star atlas for planning sessions, identifying targets, and teaching celestial navigation.

More evidence that TV ads may influence kids' drinking

Research suggests that TV ads may influence kids' alcohol consumption, with those exposed to more ads consuming more alcohol. A study of over 1,000 13-20 year olds found that more ad exposure was linked to higher total consumption of advertised brands.

Newspapers, digital subscription services can optimize profits with new model

Researchers at the University of Missouri developed a model that enables newspapers to maximize revenues from advertisements and subscriptions by offering diverse subscription plans. The study found a potential increase of 17% in profits for one major US newspaper, suggesting this new approach can boost revenue for media platforms.

Shops openly flouting tobacco sales ban near schools in China

Researchers found that nearly all schools had at least one shop selling tobacco within a 100m radius, and marketing strategies targeting children were pervasive. Enforcement of the ban is needed to protect youth, and point-of-sale displays and advertising are urgently required in China.

Kestrel 3000 Pocket Weather Meter

Kestrel 3000 Pocket Weather Meter measures wind, temperature, and humidity in real time for site assessments, aviation checks, and safety briefings.

Party on(line): The link between social media, alcohol use

A Michigan State University study found that participants exposed to beer ads on social media were more likely to consider drinking alcohol. The researchers also highlighted the lack of regulation in advertising and marketing alcohol on social media, which can lead to underage drinking and other concerns.

Middle-school kids see several alcohol ads a day

A new study found that middle-school kids ages 11-14 see two to four alcohol ads per day, with outdoor billboards and signs being the most common source. The findings suggest that policymakers should pay attention to outdoor alcohol advertising, which is under local communities' control.

CalDigit TS4 Thunderbolt 4 Dock

CalDigit TS4 Thunderbolt 4 Dock simplifies serious desks with 18 ports for high-speed storage, monitors, and instruments across Mac and PC setups.

The 'Echoverse': A new way to think about brand-consumer interactions

A new study from the University of Maryland explores how messages about brands interact across various channels in a complex feedback loop. The research highlights the importance of Twitter in brand management and finds that negative news articles can create a spiral effect, leading to fewer deposits in banks.